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This is a Wonderful Lady who has the beauty of music in her Heart I started out when I was in Junior High school my parents gave me a Fender Stratocaster I'm 64 years young I still Practice and Study And play Blues guitar I'm the proud owner of a Fender Mexican Stratocaster with Fender Hot Noiseless pickups and a Fender Blues Junior IV Tweed amp with a Ibanez Sonic Distortion Mod this rig is a must for Blues Guitar This is the reason I subscribe to this Fender website I'm a bonafide certified Fender Stratocaster Junkie I get to do this practicing and studying and playing all day and night if I want Happily Retired from 20 years in the US Navy so my passion for Blues Guitar is I get to do this with this Wonderful Amazing instrument we call the Fender Stratocaster and Fender Telecaster
This is so cool. She is like a direct connection to Fender's entire history. Her teacher was a Leo Fender hire, and now hopefully she passes on her expertise to the next generation and we'll have that thread continue.
Jean Chunga take a look underneath the pup (at the base) if you find her name written down on it (by hand with a marker) and the date of manufacture, well... I think that pretty much answers your question...
Emotions are triggered by "Sincere" story telling, Josephina is telling us the story and the marketing people put it to good use. I hope they don't corrupt too many honest hard working people. Those pick-ups really do sound "Proper". Brava Josefina
I just received my Stratocaster from the Mod Shop w/Fat 50's. I thought my unique body type may have been the most well liked feature. Wrong, I love the tone. WOW. All of that tone with a mahogany body, natural finish, and a roasted maple neck. Black pick guard.
I have a Guitarguitar custom shop 59 're-issue with a set of Josephina's pickups in it. The sound is fantastic! The combination of the light body and compound radius neck with those glorious pups makes for a fantastic instrument. Thanks Josephina and Fender for making my dreams come true!
I have owned many generations of American Standard Stratocasters and the first gen Professional Stratocaster. While the pickups are consistently great, and V-Mod pickups particularly sweet sounding, Custom Shop Fat 50's are my favorite Strat pickups. They are articulate, dynamic and have a clear vintage flavor.
Great to know that my favorite strat pickups are made by a cool person to boot. The first time I played a set of fat 50s in the 4 position, I said “yup...” and that was that. They’re in all my performing and recording strats now. People can crow about Lindy’s pickups, Bareknuckle, Suhr...I’ve played them all and they’re all great. But the fat 50s are only set that ever made me go “yup...” after the first chord with that chewy, recognizable, easy to dial in sound.
story behind stuff you make is amazing especially instruments, guitars. I love Fender guitars. When I was a teenager I fell in love in Fender Stratocaster, I continue this for 30 years, now I've discovered Telecasters which is my second love. Thank you all Fender team for making such great instruments, my honour to mr Leo.
now that's a woman, passion. When you put something more than technique into a pickup, you get more than a pickup, and it makes more than just sound. thank you for being so giving when you make these pickups. you're the one now.
I love Fender. Leo wanted instruments in hands of players. I wish they would remember this, only 300 from the custom shop, yep that won't drive the price up of already high prices. I'm not a hater, bought Custom Shop Nocaster pickups recently....love them in my Tele. I am a engineer, would work for Fender. But sometimes it seems like they cut till it hurts....
@@salatieljyrustumanan4929 - I get it. But there are so many boutique makers hand winding pups that sound fantastic for half the price that these are collectibles more than anything IMO.
I'm in love with these pickups and with Josefina's passion as well as with Abigail's history and mastery with Fender. However I do have a couple of questions because I work for minimum wage and buying a set of these pickups will require lots of planning and time on my part. First question is why are they considered hand wound when clearly the winder machine is doing all the spinning and Josefina is just feeding the wire? Please pardon my ignorance beforehand. Second question: What does Josefina do when she's not spinning custom shop Fat 50'S ? Wouldn't she be spinning other, regular pickups? So depending on how many shifts they have over at the Fender Factory, aren't the chances pretty high that Josefina spins the rest of the pickups as well? Unless she's just a part timer, which I doubt, it would make sense that she's a big part of regular stock pickup production when not spinning fat 50's. So again, i apologize in advance if i sound ignorant. I have nothing but admiration for Josefina and Abigail. They are national treasures. Both of them,and hope that Fender pays them accordingly. My mother is around Josefina's age and she works in a pharmaceutical factory, and chances are that she has made generic pain medicine that you or a loved one of yours has taken. I too work in a dairy plant, and if you are in NYC or New Jersey, you have drank the milk that I helped bring to your table.
Rabea Massad compared these pickups against some of the best boutique pickup builders and imo (and most of the comment section) the Josefinas were the best!
Gerard Cortes like she said tho she only makes 300 of each kind of pickup she makes the hand wound ones you can get fat 50s but its hard to get your hands on her hand wound fat 50s
Hi, Josefina! Thanks for great job in Fender factory. I have original stratocaster made in 1962 and I found your "J" initial written with pencil on the black bottom of the pickups. I really love the sound coming from the pickups you made 56 years ago.
Abby is the one who started in 56 and stayed 50 years... this woman only worked for Abby for 5 years prior to the end of her tenure on 2011 so that means 2006....
I have a 2012 American Standard Stratocaster, and the Fat 50s are for me the best pickups for a Stratocaster. I don't like the Custom Shop 69' even if they have much fame because it has more treble and is able to break up the amp first.
It's so great to see someone that loves their job and loves doing the best they can do. Taking so much pride in their work is awesome! She seems so happy too! She's a very skilled person with a lot of experience. Something you don't see much of these days. Companies don't keep people that long and they move overseas. It's nice to see it!I was layed off twice because companies moved. I hope she and the others at the factory can stay as long as they want to!☺
so it´s good a human is not a machine and there must be a difference in the Wiring and that what a Pickup does -so thank you for the Information and succsses for your Work no doubts you will have that All the best toYou
Cool story. But I'm a technical guy. A pickup is literally a few thousand turns of wire around a set of magnets. If you know the secret of great pickups, why not make ALL pickups that way?
Want to see more from Fender? SUBSCRIBE and hit the BELL ICON to stay up to date on new videos from us!
This is a Wonderful Lady who has the beauty of music in her Heart I started out when I was in Junior High school my parents gave me a Fender Stratocaster I'm 64 years young I still Practice and Study And play Blues guitar I'm the proud owner of a Fender Mexican Stratocaster with Fender Hot Noiseless pickups and a Fender Blues Junior IV Tweed amp with a Ibanez Sonic Distortion Mod this rig is a must for Blues Guitar This is the reason I subscribe to this Fender website I'm a bonafide certified Fender Stratocaster Junkie I get to do this practicing and studying and playing all day and night if I want Happily Retired from 20 years in the US Navy so my passion for Blues Guitar is I get to do this with this Wonderful Amazing instrument we call the Fender Stratocaster and Fender Telecaster
This is so cool. She is like a direct connection to Fender's entire history. Her teacher was a Leo Fender hire, and now hopefully she passes on her expertise to the next generation and we'll have that thread continue.
Josefina, I’m so grateful for your hard work. Thank you for everything you do ans for working hard with your heart in your work!
MARKETING BS .... PUT A NAME THEN JACK UP THE PRICE, THOSE ARE 500 DOLLAR PICKUPS BTW
She makes the best sounding pickups.
She has a real passion for what she does. You can hear it in her work.
I love the humanity that Fender has behind their instruments and history.
So much better than the robots over at Gibson 😈😈
Hello Josefina, I have a Stratocaster American Standard 2013... Happy client of fat 50s, thanks for making the best!!!
Javier Fernandez do you have the fat 50s hand wound or just the fat 50s she only makes 300 of the hand wound fat 50s
Im too_)))
I have a 2012 fender a. strat stand.how do I know if she made them??
Jean Chunga take a look underneath the pup (at the base) if you find her name written down on it (by hand with a marker) and the date of manufacture, well... I think that pretty much answers your question...
She has a group of work and she checks the end, its not single handle from her
She made my pick ups !!? Dope.
2013 Std. USA Strat
I love this because the pickups are truly hand crafted and made by someone who really loves her jobs. Awesome.
Nothing more powerful than story-telling. Who needs advertising when a story can be told.
This is advertising.
This is advertising dude....
Emotions are triggered by "Sincere" story telling, Josephina is telling us the story and the marketing people put it to good use. I hope they don't corrupt too many honest hard working people. Those pick-ups really do sound "Proper". Brava Josefina
Muy bien Doña Josefina, orgullo latino
Jonathan Reyna a webo
thanks for all of your hard work and dedication Josefina 🙃
I just received my Stratocaster from the Mod Shop w/Fat 50's. I thought my unique body type may have been the most well liked feature. Wrong, I love the tone. WOW. All of that tone with a mahogany body, natural finish, and a roasted maple neck. Black pick guard.
I have a Guitarguitar custom shop 59 're-issue with a set of Josephina's pickups in it. The sound is fantastic! The combination of the light body and compound radius neck with those glorious pups makes for a fantastic instrument. Thanks Josephina and Fender for making my dreams come true!
Any chance its the one in fiesta red with gold hardware? Small world. I was just looking at it today.
Muchas gracias por su labor, Josefina! 🙌
That was a tearjerker. There is a part of this that has both heart and soul. This woman possesses both and had a teacher who’s reputation is flawless
Best Guitars on the Planet Super Amazing Pick Ups .
I have owned many generations of American Standard Stratocasters and the first gen Professional Stratocaster. While the pickups are consistently great, and V-Mod pickups particularly sweet sounding, Custom Shop Fat 50's are my favorite Strat pickups. They are articulate, dynamic and have a clear vintage flavor.
Thank you for your passion work Josefina, you are the best! 💫💫
Great video, speaks a lot about the company's values towards its people. Well done Fender.
That´s why Fender is in bussines and going strong....and what is a Gibson anyway??? LOL
Just bought these pickups, they’re amazing! Orgullo latino
Just bought a 57' Strat with 50's handwound pickups. Sounds great!!
I Have Them on my Strato, love them !
I love it when the plan comes together. Passed down secrets of the masters themselves. Josefina Fat 50's. It's even got a Mojo ring to it.
Loved that one. And it’s cute. Thanks Josefina
Love her wry little smile when she says “only three hundred, no more.”
You Have done really great iconic work josephina. I am purchasing a set of these. Thank You.
Thank you very much! I have them and love them!
Great to know that my favorite strat pickups are made by a cool person to boot.
The first time I played a set of fat 50s in the 4 position, I said “yup...” and that was that. They’re in all my performing and recording strats now. People can crow about Lindy’s pickups, Bareknuckle, Suhr...I’ve played them all and they’re all great. But the fat 50s are only set that ever made me go “yup...” after the first chord with that chewy, recognizable, easy to dial in sound.
Josefina is a star!
story behind stuff you make is amazing especially instruments, guitars. I love Fender guitars. When I was a teenager I fell in love in Fender Stratocaster, I continue this for 30 years, now I've discovered Telecasters which is my second love. Thank you all Fender team for making such great instruments, my honour to mr Leo.
This awesome. Fender showing the people behind the guitars and their origins. Pretty cool that she started the day I was born too lol
Those pickups sounds great.
There's a Fender Jaguar and there should be a Fender Josefina...Awsum resume!...
Actually, that'd be a great idea.
I like that ! Perhaps build a line of pinewood strats, jaguars, jazzmasters using her pickups? They already build pinewood teles.
Now they're a much sought after, collectors item.
Magic Josefina! Best to the entire Fender team
What a beautiful soul. I’m putting some of her pickups in my strat!
kudos to this wonderful woman
now that's a woman, passion. When you put something more than technique into a pickup, you get more than a pickup, and it makes more than just sound. thank you for being so giving when you make these pickups. you're the one now.
I love Fender. Leo wanted instruments in hands of players. I wish they would remember this, only 300 from the custom shop, yep that won't drive the price up of already high prices. I'm not a hater, bought Custom Shop Nocaster pickups recently....love them in my Tele. I am a engineer, would work for Fender. But sometimes it seems like they cut till it hurts....
BIGGIN mcquinn it’s because she winds them by hand.
That's so Awesome!!!I definitely want some fat 50s...Man, Abigail's hand wound I hear are Awesome!!!
Much respect to Josephina!
Now that was a great video and education! thx
Excellent work.Thank you very much and kind regards from Germany.
I wish I could afford one.
Same man
They're like $200 right?
@@GeriDoc8 - More like $4-500. Kind of ridiculous, actually.
@@corymichael2583 well, they are made in the most taditional manner and sound good, so that's expected
@@salatieljyrustumanan4929 - I get it. But there are so many boutique makers hand winding pups that sound fantastic for half the price that these are collectibles more than anything IMO.
Fantastic going to get a set!!!
Leo would be proud. This video brings a smile to my face.
@@musiccalgary for sure even he found 2 more guitar company haha!!!
Great video
Happy 30 years Josefina
She’s amazing
The people make fender the best.
"There was a real buzz when they came out". He wasn't kidding. That's why I switched to humbuckers.
She seems like a nice lady. It would be nice to meet her one day.
Going to order for the shop
Truly Amazing and Best in the world. Nice Lady .🌹
This woman makes me smile. Cool story and genuine passion for excellence.
I’m so lucky to get a set of these pickups for my special girl.... made by a special girl!!!❤️
I'm in love with these pickups and with Josefina's passion as well as with Abigail's history and mastery with Fender. However I do have a couple of questions because I work for minimum wage and buying a set of these pickups will require lots of planning and time on my part.
First question is why are they considered hand wound when clearly the winder machine is doing all the spinning and Josefina is just feeding the wire? Please pardon my ignorance beforehand.
Second question: What does Josefina do when she's not spinning custom shop Fat 50'S ? Wouldn't she be spinning other, regular pickups? So depending on how many shifts they have over at the Fender Factory, aren't the chances pretty high that Josefina spins the rest of the pickups as well? Unless she's just a part timer, which I doubt, it would make sense that she's a big part of regular stock pickup production when not spinning fat 50's.
So again, i apologize in advance if i sound ignorant. I have nothing but admiration for Josefina and Abigail. They are national treasures. Both of them,and hope that Fender pays them accordingly. My mother is around Josefina's age and she works in a pharmaceutical factory, and chances are that she has made generic pain medicine that you or a loved one of yours has taken. I too work in a dairy plant, and if you are in NYC or New Jersey, you have drank the milk that I helped bring to your table.
Congratulations Josefina & Fender for this wonderful work! I have a 50´s Custom Shop Set in my AM Standard... amazing!
Wonderful ❤...Now does this remarkable lady hand wind Jazz Bass pickups?
Rabea Massad compared these pickups against some of the best boutique pickup builders and imo (and most of the comment section) the Josefinas were the best!
Compare with common Chinese and there is no difference.
Bought a custom strat from GuitarGuitar in the UK a few years ago. It has Josefina's in them. Suggest you try them if you get a chance.
She's the embodiment of women power when it comes to guitars,I am buying a set I'm hooked up with their fat sound
Gerard Cortes like she said tho she only makes 300 of each kind of pickup she makes the hand wound ones you can get fat 50s but its hard to get your hands on her hand wound fat 50s
Oh really?........ thanks for the information
Michael Ward do you know how you could try to find them? Just watch reverb for them?
let us know how much you got ripped off
Hi, Josefina! Thanks for great job in Fender factory. I have original stratocaster made in 1962 and I found your "J" initial written with pencil on the black bottom of the pickups. I really love the sound coming from the pickups you made 56 years ago.
Abby is the one who started in 56 and stayed 50 years... this woman only worked for Abby for 5 years prior to the end of her tenure on 2011 so that means 2006....
Fender would say That was probably Johnny, Josephina dad. To continue the lineage.
Grande tia josefina.. yo feliz con mis fat50💪💪❤❤
which is the best setting hight for this best fat 50 ??
best regards from italy
Wow great story
Just a question for the great lady can she or does she make jazz pickups for bass guitar 5 string if she does could she do a set for me?
I have a 2012 American Standard Stratocaster, and the Fat 50s are for me the best pickups for a Stratocaster. I don't like the Custom Shop 69' even if they have much fame because it has more treble and is able to break up the amp first.
Apasionante historia la de Josefina. Una maestra del Fender Custom Shop!!
Awesome story.
What kind of winder is that, please?
I have a framed photo of Josefina and Abigail in my studio.
Great story 👍🏼
Wow never knew that latina woman does this tremendous pickups que Arriba la raza 👏
We love you josefina :)
Sweet.
Gracias Josefina, yo tengo esa Fat , es oro puro 💖
She is awesome
It's so great to see someone that loves their job and loves doing the best they can do. Taking so much pride in their work is awesome! She seems so happy too! She's a very skilled person with a lot of experience. Something you don't see much of these days. Companies don't keep people that long and they move overseas. It's nice to see it!I was layed off twice because companies moved. I hope she and the others at the factory can stay as long as they want to!☺
What a sweet girl.
Wholesome
Josefina is the "Heart" of Fender! Have you people at Marketing drawn a "Fender" Family tree yet?
Keep up the GREAT work! We love you Josefina
wanna ask those who own her the pickups she made, any big difference in the tonality honestly?
Latina women are the sound of Rock N Roll !
That's a cool video. She takes great pride in her work and is great at what she does! Wish I had some of those pickups☺️
lindo trabalho OK
I want some!
Like a beautiful seamstress...what a dream of a blue collar job to work in the Fender factory, even if you don't play guitar.
que barbaro doña jose!
Please show us more of these talented people at Fender!
Muy bien Josefina!!!!!!! ;-)
Awesome she is great
Josephine a could you wind me some telecaster pickups your strat pickups turned out very good. Thank you
so it´s good a human is not a machine and there must be a difference in the Wiring and that what a Pickup does -so thank you for the Information and succsses for your Work no doubts you will have that All the best toYou
This is the same Fat 50's used on David Gilmour's Black Strat, neck position?! Or The Black Strat use the regular Fat 50's?
Who makes the 60s pickups?
Cool story. But I'm a technical guy. A pickup is literally a few thousand turns of wire around a set of magnets. If you know the secret of great pickups, why not make ALL pickups that way?
Damm. She reminds me of my tia. So cool.