Sorry for the incoming shameless plug, but in 1 sentence: We have built a software that enhances Google's Ad capabilities with data-driven features you can't do in PMax out of the box. Longer sentence: You can use several scripts to "force" PMax to prioritize items and data points you want to push, but these can be incredibly finicky - on top of the fact that you'll have to spend a lot of time (and man-power) to gather, segment and score the data points you wish to feed into PMax. It's totally do-able and absolutely worth it. PMax is an incredibly powerful software solution but it works the best once you manage to make it "smarter" rather than just efficient. But the easiest way to do all of this is to use our software. It automizes many headache-inducing processes and has all the sophisticated product scoring and campaign segmenting features you'll need baked into it. Saving you thousands of clicks and hundred of work hours. You should check it out: smarter-ecommerce.com/en/performance-max-optimization/ Hope this helps? ☺️
Hi , great content. How in a quick sentence do you manage to “tell” google ?
Sorry for the incoming shameless plug, but in 1 sentence: We have built a software that enhances Google's Ad capabilities with data-driven features you can't do in PMax out of the box.
Longer sentence: You can use several scripts to "force" PMax to prioritize items and data points you want to push, but these can be incredibly finicky - on top of the fact that you'll have to spend a lot of time (and man-power) to gather, segment and score the data points you wish to feed into PMax.
It's totally do-able and absolutely worth it. PMax is an incredibly powerful software solution but it works the best once you manage to make it "smarter" rather than just efficient.
But the easiest way to do all of this is to use our software. It automizes many headache-inducing processes and has all the sophisticated product scoring and campaign segmenting features you'll need baked into it. Saving you thousands of clicks and hundred of work hours.
You should check it out: smarter-ecommerce.com/en/performance-max-optimization/
Hope this helps? ☺️
High adrenaline from start to finish. Thanks as always for sharing your thoughts, Mike!
You bet!