Building a Composable CDP with Google Cloud

Marketing teams use Customer Data Platforms (CDPs) to collect, unify, and activate customer data and build omni-channel experiences. However, off-the-shelf CDPs haven't delivered on their promises, and often cause more data challenges than they solve.
Enter the Composable CDP: a better, faster way to build a future-proof marketing stack centered around your data warehouse.
Google Cloud experts and partners discussed how BigQuery empowers marketers to experiment faster, hyper-personalize customer outreach, and drive revenue with a single source of truth across the entire organization.
Speakers:
- Jobin George, Staff Solutions Architect - Data & Analytics ‪@Google‬
- Rik Pauwels, Senior Google Cloud Architect ‪@devoteamgcloud-googlecloud214‬
- Justin He, Customer Data Engineer @ Census