How Instructional Story Design Can Transform Learning

Instructional Story Design is a method for creating stories that can transform learning in powerful ways like nothing else. Despite their benefits, there is a perception that instructional story design adds significant, unavailable time to development efforts.
Further, stories in learning are often considered nothing more than fluff or discounted because of unfounded assumptions that instructional designers don't know how to tell a good story.
This video from the TrainingPros webinar How to Bring Learning to Life with Instructional Story Design features accomplished author, speaker, and storytelling guru, Rance Greene as he explains what the instructional story design methodology is and why it is an effective design strategy for learning.
ABOUT THE STORY DESIGN METHODOLOGY
Story Design, at its core, has a singular goal: Move a specific audience to take action on new skills, new knowledge, and new attitudes using the story's power to connect with people's emotions.
To connect with the audience's emotions, two central questions must be answered: "Who is your audience?" and "What do you want them to do?" Building relatable characters and strong conflict around the answers to these two questions is what makes the story--and your message--so powerful...and actionable.
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ABOUT RANCE GREENE
Rance Greene formed needastory.com and the School of Story Design for those who struggle with storytelling at work. His methodology-Story Design-gives leaders and talent development professionals a systematic and creative way to discover who their audience is and how to persuade them to take action on new ideas.
He helps leadership teams, entrepreneurs and instructional designers discover that they are uniquely equipped to tell the best story for their audiences. Rance is the author of Instructional Story Design which is a practical guide for developing stories that train.
He coaches, teaches, speaks, and writes often on the benefits of stories to connect people to one another.
MORE ABOUT RANCE GREENE
Connect with Rance Greene on LinkedIn: / rancegreene
Follow Rance Greene on Twitter: / rance2ya
MORE ABOUT NEEDASTORY.COM
The needastory.com Website: needastory.com/
Watch @rancegreene on TH-cam
MORE ABOUT SCHOOL OF STORY DESIGN
The School of Story Design was created for Instructional designers, developers, and L&D leaders committed to humanizing every aspect of the learning experience.
School of Story Design's Website: www.schoolofstorydesign.com/home
ABOUT TRAININGPROS
For more than 25 years, TrainingPros has served the training, eLearning, and technical writing communities by providing qualified learning and development (L&D) consultants to clients on a contract basis.
In addition to staffing services, TrainingPros provides custom eLearning and instructor-led training development for companies through managed services. The company has relationship managers throughout the United States to serve clients and consultants.
TrainingPros is certified as a Women's Business Enterprise by the Women's Business Enterprise National Council. When learning leaders have more projects than people, TrainingPros can provide the right L&D consultants to start their projects with confidence.
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