Facebook Groups for Business 👉 (27 Hacks and Tips)
ฝัง
- เผยแพร่เมื่อ 5 ต.ค. 2024
- So you finally started to focus on Facebook Groups for your business. Great! In this video, I'm going to share 27 different tips and hacks so that you can master Facebook marketing within your groups.
We'll cover three specific areas:
1. Growing your group (0:48)
2. Increasing engagement within your community (3:09)
3. How to use your Facebook group as a tool within your business (11:49)
You'll learn things such as how to get people to automatically join your group, how to utilize your group to build your email list, and even how to get the members of your group to tell you exactly what they'd want to pay for.
I've personally built several Groups on Facebook, and they're an extremely powerful asset that you can have within your overall business. More than business and money, however, it's a great way to really connect with your target audience and true fans, and a platform to test new ideas, pre-sell your upcoming products, and survey your target market so that you can remove the guesswork when it comes to what actions you need to take next.
Items and Resources Mentioned in this Video:
👉 The Smart Passive Income Community: www.smartpassiv...
👉 Will It Fly: www.willitflybo...
👉 My email marketing tutorial: • How to Start an Email ...
👉 MeetEdgar: www.smartpassiv... (note: this is an affiliate link and I do get a commission if you choose to go through this link)
And here's a breakdown of where all of the specific tips are located within the video for your convenience:
Growing your group:
1. Make joining a part of a step-by-step process (0:51)
2. Put a call to action to join in your email signature (1:23)
3. Create a handy short link for your facebook group (1:44)
4. Mention that short link organically in your content (2:05)
5. Link multiple Facebook groups together (2:23)
6. Feature community members outside of the group (2:51)
Increasing engagement within your community:
7. Thank your most engaged community members (3:12)
8. Promote people to admin or moderator (3:32)
9. Publish behind the scenes content (4:09)
10. Propose a choice for your members to select (5:01)
11. Share an actionable, quick win (5:36)
12. Run a poll (6:02)
13. Start a debate (6:36)
14. Quiz your group members (7:05)
15. Go live on video (7:36)
16. Control spam with strategic posts (8:41)
17. Automate (9:51)
18. Show your members how to manage notifications (10:26)
19. Always be this (11:12)
How to use your Facebook group as a tool within your business:
20. Group insights (11:51)
21. Create a (more targeted) poll (12:35)
22. Crowdsourcing within your group (13:27)
23. Create events for upcoming launches (13:44)
24. Ask for volunteers (14:21)
25. Validate upcoming business ideas (14:50)
26. Build your email list from your group (16:03)
27. Setup onboarding questions for new members (16:52)
And lastly, be sure to answer in the comment section below: what are you struggling with right now? I'd love to help
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Pat, you're a generous genius! Just put a few of these into place today...and surprise, surprise...they work! ;) Thank you!
That's what I'm talking about! Nice!
@@patflynn sir how can i find all posts of a month in a facebook group
Hoping this video helps you on your journey to build a thriving Facebook Group for your online business. Let me know what you think in the comments below! Do you like this style of video?
Pat Flynn I really liked the style of the video. And the tip 6 about featuring an inside person was great. Never heard that before and seems super helpful.
Yes, love this style video - so many actionable tips ~ gets right to the point. Perfect!
Loved the style. Fast-paced, and yet easy to follow, and the insertion of the "break" videos was well-timed and entertaining. I especially liked the one from The Circle (still mulling over that movie). :-)
I like the style of the video a lot. It was energetic and fun.
Loved it. To the point and that you showed us how it looks on screen with REAL actionable tips that work. Also loved the giphs in between at the beginning. Made me laugh! humour helps us learn!
Holy cow, Pat! So much information! I'm going to have to come back to this video a few more times. I hadn't even considered starting a FB group until you went through this list. I seriously SOL (snorted out loud) when Katniss volunteered. My biggest struggle right now is choosing which idea, which social media, etc to focus on right now. There are so many things I could be doing, that I get overwhelmed with information and feel like I'm trying to run in a million directions. Thanks for all you do!
What's nice about an exhaustive list like this one is that you're almost guaranteed to find actionable tactics you haven't tried along with a confidence boost when you hear strategies you're already executing. Thanks again, Pat!
TH-cam suggested this video and you really dished out the tips! Thanks Pat!!
Sidenote: I joined Power Up Podcasting about 4 months ago and I’m thrilled to have launched my podcast! Thank you so much for making that course!!
Back to this video...
As a Community Strategist I loved the tactics that you shared to help create a positive experience for your members on FB. And I love how you showed screenshots as well. Not to mention your bloopers...Hilarious!
One thing that not many people seem to talk about though is when and IF a free Facebook group is actually a good fit for your business in the first place.
I’d love to know your perspective on this Pat.
Pulling the trigger on a community can seem like a simple decision but many people don’t fully understand the amount of time and energy they require on a weekly and even daily basis.
For many entrepreneurs (especially those starting their business on the side) their limited time and energy is better spent growing their email list with stackable traffic sources (like guest posts, podcast interviews etc).
I discussed this in a recent guest post I wrote for GrowthLab.com and the #1 response in the comments was relief at having permission NOT to create a free group (at least yet). Apparently a lot of new entrepreneurs worry about this.
If anyone is on the fence for creating a free group, you can check out the article here: growthlab.com/a-free-facebook-group-isnt-the-magic-bullet-you-think-it-is/
Not only do I use a Jurassic Park metaphor to make my point (Jeff Goldbloom in da’house)...I made my own GIFs for the occasion. True story. ;)
Looking forward to seeing more of your videos Pat! I hit the bell!!! Ding!
Diana Tower your site is great, I’ve pinned the post on this topic!
I'm learning how to put together a Facebook group to help promote Airport Transfers but not directly about them but on more tangential subjects such as airport experiences. Your Video is very useful but I will have to go through it several times as this is something of a new experience for me being 77 years old!
Cool! so the bottom line is constant engagement with your group, and promote your group.
I love how you spent a majority of the video about building a genuine group first and then going to serve them after. 💪🏽💪🏽💪🏽
Thanks Jimmy, I appreciate that!
Had to pause while I go make myself a bowl of chili. I know this is going to be good.
Hi where r u from?
Lmao
I love chili
very quick, intelligent and succinct. Wish I could think and talk as quickly as you Pat!
Hi Pat. Thanks for this helpful video. I have a WordPress Facebook group with more than 14k subscribers and sometimes it’s harder to manage and generate new ideas to keep the engagement. Those tips was pure gold.
My biggest struggle: getting started! I am a successful Realtor. Since 2004, I've also been coaching other agents in their sales and marketing. Now I want to shift that coaching to an online course model. But getting that started and dedicating the time is proving harder than I thought it would be!
Salute Pat! You bout that life. Lots of value and you'd probably save a few people from unnecessary debt if they started following you and the trail you've left first
Awesome video, shared with my cousin who started a Facebook group which took off. I was just talking with him and recorded a video about ways he could build a business around a Facebook group.
This is great. Growing my Facebook community is a big goal for me for 2018. I have found it a great way to have real interactions with the people following my work and has been a great source of ideas and inspiration. I look forward to integrating a bunch of these ideas that I had not thought of yet. Cheers & Thanks Pat & the whole SPI team!
Hi Pat! Just wanted to let you how much I like your TH-cam channel. I was already listening to your Smart Passive Income Podcast for a while and was very surprised to see that your TH-cam channels covers completely different areas and how nice it is to get inspired by you not only via audio but also via video. Really cool, please keep going! 🙌🏼
I love growing my Facebook groups as it creates a warm audience that I can target again and again.
Me too.
Oh my... I usually watch videos at speed 2, or at least 1.5.... (cause you know... so much to do, so little time)... but no need for that with this jam-packed information video! I will have to come back and watch a few times to get it all.... please don't take the video down Pat!!
Hehe thanks! And I know I speak kind of fast too 😛 Thanks for the comment, and don't worry, I'm not taking the video down! And wow, nice work on your channel!
Oh, how kind of you Pat!! Thank you! I have been struggling with my blog... it just does not earn any money, so I am beginning to ignore it. Too much work for little reward. But I do have shops on Etsy, Ravelry, and Craftsy selling my patterns for knitting and crochet designs . And you don't talk too fast,,, you just pack so much information in your video!!
Please! speak more slowly i did't catch all your valuable advices and information.
WOW so many actionable tips. Thanks so much Pat. This is exactly what I currently needed to help many of my client's Facebook groups. You are #TotallyAwesome.
Wonderful Dade, that's great to hear!
Awesome Video. Thanks for taking your time and energy to share it with us. It is greatly appreciated.
Nice job. Your communities are some of the best places, to include your Book writing community as well.
Dave, good to see you here responding to a Pat Flynn video. I'm loving the online community that I've labeled in my files as "Business Builders" all connecting and supporting each other, a model of abundance vs. competition. So cool and inspiring.
That sounds great. yeah, Pat is one of the best and his communities are well run. I've been a part of his Book community every since it was created - way too many years ago...haha.
Pat knows what he is saying. I have increased my TH-cam views and revenue using facebook groups.
Amazing description, it's everything I've ever wanted from a video description. I'm almost tearing up :')
Wow! Great tips as always Pat! Thanks for spending so much time explaining all these things so clearly. Probably the biggest struggle for me lately is really blocking out all the distractions and getting things done that will move me forward. There's so many shiny objects that catch my attention it's hard to stick to one thing and finish it.
Definitely right in saying it's tough to just stick with one thing. I think that's what differentiates those who win and those who don't.
Thanks. The tip I can see using immediately is adding my Facebook group link to email. I also didn’t know that there was a way to check who post and or contributes the most in a group. Lots of good info shared.
Cheers.
Great video as always Pat! I just discovered your videos via TH-cam feed and have jumping from one video to the next 😁. Question: should I change from Facebook Page to Facebook Group to engage and grow my community? Seems that Group has more features 😅
Love, love, love your video. I'm new to all this and a lot went over my head, but snippets really made sense. Grateful I can review when ready for that step. Thanks again, you are amazing!
Your background keeps getting better and better. Love the wood look. Ive been thinking about starting a Facebook group. This video came at a good time. Thanks Pat!
Nice, I love to hear that Nick (about you creating a group) - Thanks for the compliment on the background, too!
This video is gold for me right now! Thanks again Pat for sharing :)
This is well-timed. I've received requests to start a closed or private Facebook group to talk about subjects topical to my business in a "safe" space. I'm not entirely sold on the idea yet, mostly because I want it to be of service and create value and I'm not 100% certain I'm able to fulfill my own expectations on that front. That said, this video gave me some insight into ways it could be of service and create value through actually asking members for their input. (Some might see that as obvious, even me, some days. 😉)
As for what I'm struggling with right now... That would be new client acquisition (I'm aces with repeat and referral clients). And I have to be honest, here: I suck at marketing myself, except when I have a special offering - something that only happens a few times a year. I have a card on my desk that reads, "Bravely market your magic." I'm committed to it staying there until I do just that.
I'm just entering the FB Group game and learning how to use it to have fun with my direct sales community. I'm excited about your "hacks" and I can see myself using many right away. I'm looking forward to learning more.
Awesome Pat great tips, actually I have been pruning my Facebook group list that I had joined down to minimal and now I notice I am seeing your group come up a lot more in the notification by doing that.
Right now, the struggle is finding time to do all of the things in my head to build my business. Full time job and a family are wonderful, and then I need to just plod my way through the things I know that I need to complete.
Keep at it. It works. Most people give up becasue of the moving parts.
Nice Pat! Enjoying your TH-cam strategies. 👊🏻💥👍🏻
No20 - I'm featured as one of your group top contributors! Martyna Tomaszewska, that's me! ;) I had no idea :D
Great information Pat! I don't have a group yet, I was just looking around for information... I'm so glad I found you, I'll be creating my group ASAP after your training, thanks!
Pat, great, well organized marketing video focusing on using FB groups. A few suggestions. Slow down and cover less topics. I'm no marketing pro like you, but why make one video covering everything under the sun in 2 minutes when you can make 2 videos covering same topics with more time for audience to absorb. Few Milinneals will keep up but most 'average joes' will fall behind and lose the big picture. Take a chill pill and slow down. Do niche type videos like how do these tips apply to plumbing contractors, criminal defense lawyers, exotic dance club owners etc... Thanks for showing me things I never knew about. Peace out and stay well, brother. BTW, I'm a disabled vet. Don't forget us. Okay? We put our butts on the line for your freedom.
Stephen this is great advice and a well written tweet, I can tell you pay close attention to detail when consuming content. This is a great comment. It's a privilege to meet a vet who has risked it all for our freedoms that we enjoy. Respect
Great stuff, but the best part is the T-Shirt! I think I'm living that dream
What am I struggling with: ghostwriting about your topics and I need to get my head around the basics, so thank you! You are so easy to listen to and make my writing a lot more knowledgeable!
Good stuff, Pat. I'll probably come back to this several times when I feel like I'm low on ideas for my group. I have a podcast where I answer mental health questions and I decided to make a facebook exclusive episode, where I take questions specifically from the group rather than the podcast audience in general. I've gotten a lot of responses so far!
Very timely, Pat - and very helpful. You rock!
I'm getting ready to start a Facebook group and you've given me some great ideas and helps. Thank you so much.
Hola Pat, great video! I’m straggling because I can’t use the tools the same way you do it. People are different on the other side of the world and so I have to adapt you tips to South America. It’s a log story, but, unfortunately this strategies only applies to some countries or cultures. It takes time to understand other cultures or even your own culture.
Cheers Pat, I’m with you since 2008 and I know is not just for the money but the get the best of this communications tools so we can crear a better community.
Alejandro from the end of the world (Ushuaia)
Great video. I'm struggling to get back into growing my business after other priorities have taken the time I previously devoted to that. This video has helped me refocus with some actionable tips, and inspired me to put some time on the calendar to get back to work. Thanks Pat! You're an inspiration and a great motivator.
whatever searches i am making ur video is showing in the top 5 ..even i dont want to watch ur videos bcoz ur videos are long..but still finally saw..!!:X
Thank you once again! I'm in the process of starting a new business and all those tips will save me a lot of time. You're great as always!
Thanks Pat! Great tips and I love the way you break it down. I specifically like how you emphasise the importance of getting to understand what your audience wants/needs
Great Input, just fell across your video while working on a project and I was just letting videos run in the back ground and heard you speaking.
This guy is a genius.i was wowed after watching his tips
Pat! Super excited about starting this week off right with a Pat Flyn Video! Great "List Building Webinar" last week BTW! Sent the link to it to several clients!
Woo! Thanks Mike for joining us live last week, was totally fun!
Starting my first FB group today, so glad I run into your video. Great tips.
This is wonderful stuff, Pat. I've been thinking about doing this and now I can follow your tutorial. My problems are almost always inner stuff like being consistent, staying focused, and being courageous about increasing visibility. And of course, frustration with technology!
That's most of our problems, but it's those who conquer them who find success on the other side. You can do it!
Such great value!! As always! Thanks Pat!
My current struggle is finding an inexpensive way to host a website and an easy platform to build it on. I don’t want to spend a lot of time on building the site. I need a turn key option that is bootstrap worthy.
Pat, thanks very much. This is an awesomely amazing video. Very valuable to me.
I have ideas, but don't have the time and finances to start. I'm also overwhelmed with all the things to consider. For example, let's take a seed kw I'd like to try and build a page around. For this single word I have to find different long tail keywords,for what I need a good tool, that start at ~30-50 $/mo, then I have toanalyze the page rank and backlinks for the existing content out there, create content (how many articles should exist there before launching the site?), figure out how to get traffic and just a bunch of all the other small and big things that completely stops me from taking action. I don't want to miss a thing but not doing anything also is kind of depressing. I know you mentioned long time ago about the habit for many newbies to overcomplicate everything with continuous learning rather than simply acting on something. Well,hello there,Pat, add me to the list of those people,haha!
Thanks for your awesome insights. It was very clear and concise. It's a go for me right now. Thanks a million
The Video is Rich with facebook group knowledge and Pat knows it well. Highly recommended.
What a fantastic, fun, inspirational, and thoroughly informative video, Pat!... So much wonderful info in it that I will see your video more than once, and implement from as much as I need in each stage. Especially now when I'm starting from scratch to build an email list :D
So many great tips. Thanks, Pat!
Thanks Sue! I appreciate you!
Ha - you had the sound bite from Hunder Games that is currently trending...3 yrs ahead of the game with that sound bite 👏👏👏 This vid was great - thank you for the suggestions!
Just what I needed ...and more!! Thanks for always over delivering Pat!!
You are awesome - thank you so much Pat, I found so much useful info here :)
I am struggling with most is getting the activities across the different elements synched up. Very useful video thank you.
Thank you Pat for the great info on Facebook Groups. I was getting ready to word on my Facebook Pages. Glad I caught this video and will do groups instead. I will be checking out your other info!!!
First video I’ve watched! Enjoyed it and have subscribed! Good job!
Some great tips, Pat! Also great style of video.
Thanks. Great tips. The tip that I can see using immediately is attaching it to an email signature. Cheers.
Great video Pat! Very practical tips and tricks!
Hi Pat. Great video, thank you. Between you, Hal Elrod, JLD and Chris Ducker I finally feel like anything is possible. Love your tips on Facebook groups, many of which, in true Pat Flynn style, are unique. Thanks again. "Hey, Katniss..." outtakes - brilliant :)
I very much appreciate this very helpful video! I have a question, how do you get this shortlink via your own website to the Facebook community. Just make a page on my own website and how do I direct it then?
This was great! I'll be implementing these tips when I set up my FB group for aspiring writers in my community!
Patt, I love these videos and your “serve first” attitude it comes across in all your content.
I don’t know if it’s a struggle, but definitely excited. I’m getting ready to launch a website/blog about starting and running a carpentry business. Setting myself apart and building a large enough following to be able to afford to devote real time too is going to be my biggest struggle.
Your videos are really helping dial in my niche and serve my audience well
Hi Pat! What I most struggle with is how to atract more people into my group and on my mailing list. And then how to turn them into paying customers. Thanks!!
Thanks Pat. I just created a FB group and you helped me answer a couple things I was confused about. I merely wish FB pages could like FB groups.
Love this! Thanks for all your hard work Pat!
Thanks Haley, all the best to you!
Awesome video as always Pat! I'm hooked on you and your brand ! You are the most helpful creator I have ever come across . Again thanks!
WOW! There is so much advise here and I will need to watch this again. I started a FB Page so I am now considering a group. I'm struggling with building my list, but to be fair, my lead magnet was only completed a couple of weeks ago.
The question I see fairly frequently is whether to build a Facebook group around a business, or around the personality / person? What would you say are the benefits and potential challenges for either kind of group?
Mike Lasswell he actually goes into this in his Byob free course about the pros and cons of a personal brand or a company brand.
I've watched so much videos the last days from you. you cram so much valuable info in them. awesome, and I really don't use "awesome" at all. really great work, thank you :-)
Great video man! Great insight to closed facebook groups
Great video. Now all I need is to start a Facebook Group.
Pat, 1st love your shirt. 2 - love the tips! Totally implementing them! 3 - can you give a specific example of how to ask for their email address within the group??
1. Thanks! 2. Thanks again! 3. Thanks! Er, I mean, a message such as this: "Hey everyone! I'm working on a new guide to help people find more time in their day. I haven't shared this with anyone yet except those who are on my email list. If you haven't gotten this yet, you can sign up to get it immediately using this link below..." (I share what it is and how it can help them, but also make 'em see 1. there's value on being on my list, and 2. FOMO
struggling with sharing my Prime Tapping gift with the world. Learning leaps and bounds this last 30 days. Thank you . You doing and being more is me accountability.
Pat, Great video. I'm going to have to watch this one about 27 more times to take it all in. I guess I never knew about the bell next to the subscribe button, so thanks for mentioning that so now I'll get notified about all of your new videos.
Thanks Cheryl! Thanks for subscribing and choosing to get notified. It means a lot!
Hey Pat! I LOVE that you’re seeing the value in FB Groups. THANK YOU!
My main Groups all are fairly tight niche with 5,000 - 20,000 members each and all have grown organically without advertising.
FB promotes my Groups for me now and I turn away apx ⅓ of my applicants to maintain the niche focus. Some folks might be afraid to do this when they’re looking for numbers, numbers, numbers but it’s quality over quantity with Facebook groups just like anything else. What do they say about 1000 true fans?
I put my heart and soul into my groups, Pat! My members are awesome and on a daily basis, I am blown away by their personal stories of connecting together, overcoming challenges and sharing triumphs! So grateful for the ability to create space where this magic can happen!
Still ... all the good feels in the world can’t pay the bills. I would love to have a conversation with you around monetizing groups. Would that be a possibility?
Thanks again for another terrific video! You always knock it out of the park!
And then 10 minutes after posting my reply to your video, I got your email about the giveaway! Yep… Hoping to win this!
👍🏼
Thank you very much for this video! I have a FB group but I would like to have more engagement. I will definitely be using some of your tips.
Pat, super super super valuable quick fire tips! Thanks and keep this format going. We're struggling to home in on our 'true fan' avatar so we can really get traction online.
Ryan Soper-Powell Hey thanks for this comment Ryan! You were randomly selected and won the SPI pin for this video! Please email pat@smartpassiveincome.com and we’ll hook you up!
Woohoo! Thanks Pat - made my day ;-) (it's the little things)
Awesome! Thank you! I’m struggling with a number of things so I’m not sure exactly how to put it into words. There’s so much info out there and I get bogged down trying to keep up with it all. My inbox is inundated with emails full of advice and it would take years to read it all. Paralysis by analysis. I feel like I’m chasing tennis balls all the time instead of making forward progress. I’m struggling with staying on the path and making progress in a direction to monetize within my narrow niche.
Hi Shelly, if you don't mind me asking, how many members do you have inside your group?
Superb. thanks! I guess I am struggling with doing it all myself and putting good systems in place to build my email list.
You got my attention Pat! Thanks!
I'm struggling to get subscribers for my youtube channel. With the plan being to get them onto my email list from there.
And thanks for making your video fast and going straight to the main points. I don't know have time for videos where people just talk forever before getting to the valuable content.
Thanks for the tips I just changed my questions. Pat, what do you do with people who don't answer your questions? Do you accept them into the group? I have a group of over 3k members and 140 wanting to join but they haven't bothered to answer any questions so I haven't accepted them. Loving your videos. Your Airbnb NY girl.
I feel that I’m already doing strong things in my group but I definitely look forward to making it even MORE in 2018, Thank you Pat.
these are really unique and interesting tips! will apply them!
Great video, Pat! Love the tone of them ,super fun! May I ask, how do you download the videos from other scenes/shows(like the Seinfeld video for instance). Do you use an app? Thanks Pat!
Great video. I will be implementing some of these right away! My biggest struggle right now is just carving out the time to write blog content.
Thank you so much Pat. Really great info. You answered all my questions and then some!
Some great tips Pat! Community is the core of any movement!
Whoop whoop
This content is fantastic, thank you for sharing...👍