Your video is helpful. I've been running google shopping ads and have spent almost $1500 with no sales. Setting the bids for devices right away and audience retargeting makes sense. Mobile devices have been eating up all my money, with no sales. Hopefully this solves the problem. Thanks.
Thanks for the insightful video!I have a question, I am selling products for my own brand, should I also include the H part of the funnel? how would this work? or should I include only M, L ? thanks
Hello Can you please share some tips about set up Google search Ads? In one video , you mentioned your favourite Ads is Google search ads and shopping ads, but I haven't find your video about how to optimize the search ads. :) Please?
Hey, nice video, got me a lot of new insights. But one thing remained unclear: why did you set bofu as low ad priority? As you mentioned these are most likely to convert into sales, so shouldn‘t it be the opposite?
Because TOFU MOFU BOFU starts from Top, Medium Low. In order for the negative keywords and campaign priority to work, TOFU must be high, then if it hits any keywords in the Negative keyword lists, it gets filter down to the Medium Priority. Then same thing for the Low, Search falls into Medium, and the search term is in the Medium Negative Keyword List, it will be pushed to the BOFU Campaign.
Same way as in the video if you are selling branded products. If you aren’t selling branded products, highly recommend you do. $50/day is a good amount even for high ticket.
I was in that niche on 1 store, it's viable for sure but you're going to need to do more work to be unique since there's quite a few stores in the space. i.e: SEO, Exclusive Suppliers, Gifts - Trevor
Any reason why you don't exclusively focus on the low part of the funnel? Seems to me if you know that's where the highest buying intent is, why not put all the resources there?
You do, Medium/Low. But if brands don't enforce MAP strictly, Low doesn't work as well as Medium because your ad is next to a competitors where their price is lower. - Trevor
Hey. If you are running a small budget ads account. How can we create thos structure, but ONLY spend on the bofu campaign? Do we set it up as shown and then just assign a really low ad budget to tofu and mofu? Such as €1 campaing budget? Or would that not work since the structure would fall apart as soon as the tofu campaign budget is reached? Or do we just set a really low cpc on tofu and mofu? Such as 0.01 cpc?
You would set it up the same way as per the video. instead of brand names, you would pick keywords that match the intent and where you want the keyword to be in the shopping funnel. - Trevor.
The whole point of remarketing is to show to people that been to your website already. It's on Observation so it does cold + remarketing, Targeting would just do Remarketing.
Hi Trevor Amazing video i have a question i wanted to ask you. Is it common to get suspended from GMC and what can you do to resolve this issue. Thank you
Thank you, and yes it's common and our stores have always had issues initially. They all eventually got fixed, you can hire some help from Fiverr, and look at some guides we have on Skool to help fix the suspension.
Thanks for the video!! It's insightful and rounded ad topics. 👌🔥
Hi. Aprisshiete your video. Thank you for sharing!
Thanks for watching!
- Trevor
Your video is helpful. I've been running google shopping ads and have spent almost $1500 with no sales. Setting the bids for devices right away and audience retargeting makes sense. Mobile devices have been eating up all my money, with no sales. Hopefully this solves the problem. Thanks.
Glad I could help 🤝
- Trevor
hey, thanks for the insightful video, will this be a good structure for selling watches?
Structure works for any niche
Thanks for the insightful video!I have a question, I am selling products for my own brand, should I also include the H part of the funnel? how would this work? or should I include only M, L ? thanks
Same way, except you probably don't have much brand demand, so you want to focus more of your spend on the High Funnel
Hello Can you please share some tips about set up Google search Ads? In one video , you mentioned your favourite Ads is Google search ads and shopping ads, but I haven't find your video about how to optimize the search ads. :) Please?
How to optimize it is just part of the coaching program.
You optimize
- Bids
- keywords
- Devices
- Spend Distribution
Hey, nice video, got me a lot of new insights. But one thing remained unclear: why did you set bofu as low ad priority? As you mentioned these are most likely to convert into sales, so shouldn‘t it be the opposite?
Because TOFU MOFU BOFU starts from Top, Medium Low. In order for the negative keywords and campaign priority to work, TOFU must be high, then if it hits any keywords in the Negative keyword lists, it gets filter down to the Medium Priority. Then same thing for the Low, Search falls into Medium, and the search term is in the Medium Negative Keyword List, it will be pushed to the BOFU Campaign.
Hello, amazing video bro thank you. Q: how do find suppliers for high ticket? Thanks bro, will be joining your community on skool for sure 👍
what is the best way to run Google ads for a small ecommerce business with a small budget ($50 a day)?
Same way as in the video if you are selling branded products.
If you aren’t selling branded products, highly recommend you do. $50/day is a good amount even for high ticket.
whe customer buys from shopify/order placed is the money deposited to my acount
Yes, takes 2-3 business days is the average. Then you can use that to pay supplier, and profit the difference.
How do you feel about the mobility scooter niche? Are you still doing it or was this just an example?
I was in that niche on 1 store, it's viable for sure but you're going to need to do more work to be unique since there's quite a few stores in the space.
i.e: SEO, Exclusive Suppliers, Gifts
- Trevor
Medical in the name didn't give you an issue with merchant center?
No issues
is this campaign specifically just for retargeting?
Nope, it's for cold and retargeting
Any reason why you don't exclusively focus on the low part of the funnel? Seems to me if you know that's where the highest buying intent is, why not put all the resources there?
You do, Medium/Low. But if brands don't enforce MAP strictly, Low doesn't work as well as Medium because your ad is next to a competitors where their price is lower.
- Trevor
Hey. If you are running a small budget ads account. How can we create thos structure, but ONLY spend on the bofu campaign? Do we set it up as shown and then just assign a really low ad budget to tofu and mofu? Such as €1 campaing budget? Or would that not work since the structure would fall apart as soon as the tofu campaign budget is reached? Or do we just set a really low cpc on tofu and mofu? Such as 0.01 cpc?
You would set it up the same way as per the video. instead of brand names, you would pick keywords that match the intent and where you want the keyword to be in the shopping funnel.
- Trevor.
You put to the Audience your remarketing lists. Will google show your ads to other people, who are not in your remarketing lists?
The whole point of remarketing is to show to people that been to your website already.
It's on Observation so it does cold + remarketing, Targeting would just do Remarketing.
@@thepeakflowmedia Thank you for answer 🤜
Hi Trevor Amazing video i have a question i wanted to ask you. Is it common to get suspended from GMC and what can you do to resolve this issue. Thank you
Thank you, and yes it's common and our stores have always had issues initially.
They all eventually got fixed, you can hire some help from Fiverr, and look at some guides we have on Skool to help fix the suspension.