Why do you keep promote Black Forest Suppliments that according to you and the company it self wont be available when its sold out stock? There is absolutely no use for me to start taking a suppliment i will not be able to continue with. It will not help me in 1 year, 2 years, 3 years when the product is no more.
Missing side mirrors and a rear windshield…. Who in their right mind would trust a car that relies on finicky camera tech to even be drivable? Imagine having a camera dysfunction on the Autobahn…..I couldn‘t even get off securely without risking being killed! A group of young friends burned to death in a Tesla because the door mechanism didn‘t work - even first responders had no handles to pull open the doors. One woman was saved, 4 people burned to death. No, thank you!
Very few people seem to notice or comment on that. Even fewer get what it means. A new feudal society where corporations and their top executives are the noble land owners and everyone else is a serf on their lands.
those who deserve to be pitied have long left Jaguar. what is left is probably perfectly happy to see Jaguar fail due to DEI because they are on the right side of history. i wouldn't get any new Jaguar cars made under the current CEO's tenure. They probably are not safe to drive.
The Bud Light lady in her rambling word salad said she wanted female representation in Bud light marketing, so she chose a man in drag. What clowns. How did they even get hired?
Did Jaguar intentionally produce a controversial ad in order to generate negative publicity and drive down its stock price, allowing insiders to profit from the decline?
Jaguar has been on the VERGE of going out of business for a while now. And This seems like a drastic change to hopefully find something that works... Jaguar recently STOPPED building more cars because they can't sell the vehicles already on Dealer Lots. So their 'traditional' image of 'Upper Class Englishman' just hasn't been working. This change wsn't just made for the hell of it! lol
@@unkindled6410 I never said it was an smart move. I mean... after watching what happenned to other brands that resorted to the same stratagem, they shoud have known better.
I'm sure Powerpuff Girls would never go close to a car like that - too much white van / free candy vibes... However, there is a character on that show who would simply adore it - I'm thinking about... HIM 😱
I look at it from a business standpoint -- how financially desperate does a company have to be to completely gut a 100 year old brand to try something this wacky? Jaguar knows it's going out of business and this is its hail-mary attempt at... anything.
i think they were not THAT horrible to require them to do that. they just needed to make their cars more reliable. EV market is not doing well either, the bubble is bursting but government propaganda is trying to cover it.
When my dad retired in 2000, he bought a Jaguar. I'm not a huge car guy, but honestly everyone in the family loved the jag, including my mum, indeed both my brother and I didn't bother hiring a limo to go to our school's senior ball (what would be called a prom in the states), why pay out for a limo when we had a jag! It was honestly the nicest car I've seen. Now, if I was 17 and my dad offered to drive me to a school event in the jag? I'd rather go in an ice-cream van, it'd probably be more manly! When I was growing up, Skoda was the car everyone made jokes about, why do I get the feeling it's now going to be Jaguar!
Remember there are ice-cream variants who have beer or liquor with alcohol in them! And an ice-cream van gives 100% a positive laugh, goofing around is a manly thing just look at what practical jokes men do to each other in the Army.
@@obelic71 Yeah, I suppose cruising around in something that plays a tinkling tune as it goes along and has brightly coloured cartoon characters on the side is positively testosterone fuelled compared to Jaguar! And as you pointed out, Icecream is still good :D.
@@HermitGeek This was not intended as a dig at real ice cream van drivers, just like people who dress up as cute characters at fairs to entertain kids, it's a perfectly reasonable job and one which brings people; especially kids a lot of joy. I was just trying to imagine the most unmanly, cutesy form of transport imaginable, which still looks like an armour plated tank compared to what Jaguar is now!
@@HermitGeek I generally do not even eat much ice cream, generally one-two times a year but have no reason to undervalue someone driving ice-cream van, decent honest work. And such van could work as fun joke if someone actually arrived somewhere in a ice-cream van. I would take that opportunity if there was a change. I think generally good quality in a man is not to take themselves way too seriously.
(Chud/Istaphobe) I'm a "problematic" person who can afford a Jaguar. But Jaguar doesn't want people like me to buy one of their cars. I'm happy to help Jaguar enforce their ideology. I will look at other brands.
Problem is that NOBODY LIKE YOU HAVE been buying Jaguars for the past decade... They had to stop BUILDING more cars because dealers had a GLUT of vehicles they can't move... So if people 'like you' won't buy them with the current image, they decided to make a HUGE change and hope for the best.
@@theequalizer9154 if you can afford one Bentley's are wonderful cars, though I don't like their SUVs. I don't like SUVs, period. They are glorified station wagons.
@@StreetPreacherr if the cars aren't moving they need to ask "what can I offer the other luxury brands aren't" not try to find new customers for their cars, because there aren't any. Students and liberal arts students can't afford the cars and their dads are probably too smart to buy one for them. The biggest problem jag has was they have a reputation of spending as much time in the shop as on the road. Harley Davidson has the same reputation and it's why a lot of riders don't buy Harley's even now(they buy indian). And the majority of Harley riders are either old and don't ride often or enjoy working on motorcycles.
"Looks like some Barbie and Miss Piggy thrown in" 🤣🤣 Rawdon Glover. The Managing Director of Jaguar. What kind of parents would name their son "Rawdon" 🤣
Maybe they knew what they were doing: Rawdon Glover -> rawdonglover -> Raw Dong Lover 😁 ( I didn't invent that, saw it on the Internet somewhere, dropping it here because it's both relevant and hilarious )
These jerkoffs just don't get it YOU CANNOT FORCE CHANGE! It must be inspired and occurs within the individual! Otherwise it creates BACKLASH and RESISTANCE!
Marketing 101: repeat something already done, and when questioned for the lack of creativity declare it not a stale copy, but post-meta-ironic sampling-reference something.
I'm a somewhat long time Aston Martin owner, and have a couple small businesses dealing with Aston owners worldwide, and many of them own (or have owned, or planned to own) Jaguars. I also have a lot of friends that own Jaguars (historic, classic, and modern). Everything about this new direction for Jaguar is a failure, outside of a very, very small subset of their past, present, and woulda-been future customer bases.
Because only diversity these people comprehend is related to most primitive traits, like skin color, gender and sexual preference. Other than that, all people should believe and act according to the latest insanity pushed on them by activists and their ruling 'elites'. And so, 'Diversity is Unity' becomes the fourth Party slogan - together with 'War is Peace', 'Freedom is Slavery', 'Ignorance is Strength'...
@@T0astedR0asted That's a great way to put it - I made a similar comment, but not as brief and on-point, a bit more descriptive - can't see it here, guess it got memory-holed - says a lot about YT...
All I know, is that ever since that commercial came out. There has been quite a few used Jags on Facebook Marketplace that started popping up. People are suddenly dropping their project cars. I wonder why....
The fact that she wasn’t publicly fired and just quietly put away sent the signal that the higher ups didn’t disagree with her views but only recognized that it wasn’t the right time / pushed too hard. A public firing and denouncement would have been the only way to save the brand and it’s too late now.
I bet if I brought my "authentic self" to work there, I'd be fired within five minutes. My husband always says that I'd never be able to keep a job in corporate America.
Hope he brought his going out of business flag to the podium. As you can see he came right from the gay bar, sparkles and see through shirt. So proffessional.
All marketing schools teach now are representation, inclusivity, diversity. Literally just those buzz words. So people go out into the marketing job world with just those three buzz words and no understanding of what they really mean applied to the real world and marketing. They just parrot the buzz words over and over.
The problem is that this "DEI" that they profess quite clearly isn't. It has nothing to offer the majority of people. It is about selfishness and divisiveness. It is about making special cases of people who are in no way special. "We have this "new idea" - we will end all discrimination by discriminating against you". "DEI" - "Discrimination", "Elitism" and "Intolerance" all dressed up as "Diversity" "Equity" and "Inclusiveness" (all of which labels are "manufactured" nouns based on adjectives and which have no meaning without context. Just like most modern "liberal" political slogans - designed by the ignorant to ensure ignorance in the general population). Who can, or has the right, to define the meaning of "black", when the adjective is used without context? What is a "woman" for people who fail to comprehend what a woman is? We would all do well to just get rid of all of this dystopian nonsense. It is far more "overhead" than we need. I regard all humans to be the same - regardless of their ethnic culture, nationality, religion or sexual proclivity. Attempting to view people in other terms merely serves to discriminate them from others. Which is counter-productive to good intention.
What's sad is anybody, literally anyone, with even the most basic understanding of marketing could've done a better job than this. Just have the car (even the ugly concept one they leaked) with the old badge on it, a muted paint job, with an open road, and an FHM model in the passenger seat with voice over by Peter Cullen. That's all you need.
That whole thing was again predicted by the Simpsons. Remember when Homer - a certified crazy person - was put in charge of Development at his brothers then successful car company and came up with that abomination of a car resulting in the company going bust.
Part of me believes that the weirdos are not going into these companies to actually effect change. They're there to just collapse them one by one until us normies have nothing left.
LWhat is hilarious is that both the ad and car looks like something from a movie like The Island or Robicop. Just complete and total sticking your fingers in your ears, closing your eyes and shouting, "The Woke must Roll!"
Jaguar needs to take a page out of the Bud Light playbook. Just like Bud hired Shane Gillis, Jaguar should payout & hire Jezzer, James May*, & Richard Hammond (or just one) and re-do their marketing with them going “It’s a JAAAAAAG.” Profits.
Won't work. Bud Light only changed their marketing but their product remains the same. With Faguar, they're changing everything. Their products and marketing. At this moment Bud Light is better than Faguar. And beer is cheap, a car is not.
Remember, it may look like a lot of these businesses are abandoning it, but that isn't the case for many. They're just getting quieter and changing the terms to try and obfuscate their presence. They didn't go away before, they're not going to be going away now, so keep an eye open for them so you can stop them before they take a foothold again. Learn from all of this, don't let yourselves get lazy, complacent or allow to be caught off-guard again. They'll go back to playing the long-game now. Companies falling, mass layoffs and huge profit loss are all considered necessary and acceptable to them for this idea they're clinging to.
When a company goes ‘woke’, it is no more than platform for activists to conduct social engineering. The company’s financial success is of no concern, propaganda is what matters. And they will keep doing it until wiser heads stop them or the company collapses.
@@OvalRock Even when the company collapses, it's considered necessary collateral, they'll just move to the next one. Ideas are impossible to completely snuff out, your only option is to remain alert and stop it the moment it starts rearing its ugly head again, ideally BEFORE it overtakes something to point of its destruction being the only option.
A mechanic across the street from me had a jaguar in his yard whereupon to be worked. I commented on it and he said that it is a piece of junk. I know the company was sold a few times in the last few decades. It is currently Indian-owned, though manufactured in Merrye Olde Englande.
I wouldn't buy anything made in England. Cadbury chocolate used to be great but they changed ingredients and it's bad now. There's nothing else they do well.
@@MakerInMotion Nearly every American product or regional franchise's product has treated me the same way. YooHoo used to be made with whey. Lakeland pineapple coconut drink had much more coconut before the company was sold. Soba at local chain grocery used to be made of buckwheat. Greek olives first appeared in water, now in vinegar, 2 separate brands.
@@MakerInMotion The best car I ever had was a 92 Camry. None of the modules ever went bad on that, in contrast to my few dozen earlier-owned American cars, and even Mercedes: thermostat, universal joint, starter motor, voltage regulator and other modules never seemed to last long past the first four years or so.
I was in the same boat. Even before the Dillan Mulvany incident, I always found Bud Light highly overrated. Was a bit bummed a couldn’t boycott it though. I did find out my cousin switched because of the boycott which was cool.
Like Bud LIght, Jaguar has made me think "I will not be caught dead in one of their cars". Is that hate? ...yes, I hate their new position and attitude.
Much like Disneys Snow White remake, this looked like a parody of modern ''woke'' remakes and rebranding. But Faguar and Disney lack the self awareness to realise.
The true destructive power of Jaguar's ad is that even the used market will suffer for their stupidity. Even the collector market will suffer. The entire brand as a whole has been irreparably damaged.
Here in the States, Jaguar has never been that popular of a brand. A quick search will show that they sold fewer than 10,000 cars here last year. I don't know a single person who owns one. Comparing it to Bud Light is a bit of a stretch. They will surely see a decline in sales, but I don't think it will be as dramatic as some other brands.
It could be the exact other way around. Jaguar isn’t a mass product that is bought because it’s cheap, so the decline in sales globally could be extreme for Jaguar due to how important brand is for a luxury product. It could be that the Bud Light example is too harmless as it didn’t hurt the company as much as what could happen with Jaguar.
The PT Cruiser! Somewhere, someone said: "I want a car that looks like an upside-down bath tub, with performance to match!" Which is a shame. If you ever saw the concept drawings, they were outstanding. Then they decided to put it on the Chrysler Neon platform and market it to moms.
@@finalmidnight I rode in one when they first came out, the PT Cruiser was the most uncomfortable car I've ever been in. That's counting the original Prius btw, I've been in some enormously uncomfortable cars, but the PT Cruiser is still the worst for me. Never had any other car give me leg and foot cramps XD
Jaguar used to be one of my friends, aspirational cars. We tease him about it and now he says he wouldn’t be caught dead in one and he replaces the letter J with a letter in the alphabet this before the letter G if you know what I mean. It’s not politically correct, but he thought it was a super cool aspirational man’s man car. he’s so embarrassed I don’t think I’ll ever buy one and I think that’s probably a large percentage of their target market. Unless they can replace them and it’s a huge mistake. After watching Bud Light disembowel itself with its woke campaign I cannot imagine why in the heck, these people did this to themselves
It’s interesting that their original market included bankers and investors who, seeing the reveal of the future of Jaguar, started selling off the stock.
You cannot buy or sell Jaguar stocks as its not a public company. It's just a small branch of much bigger company with dozens of brands operating in various areas of life and business.
The whole thing is tone deaf from Jaguar. It's a company with a century of British and history. It has sporting pedigree mixed with a rogue like image. Their cars represent grace, pace and space. The E-type was viewed as the most beautiful car in the world by Enzo Ferrari. The mark II was driven as a getaway car and inspector morse. Jags are driven by celebrities, gentlemen, racing drivers, loveable rogues and villains. They're known for producing charismatic engines from the 5.3 litre v12 to the 4.2 v8 and some wonderful v6s. Their rebranding has alienated their customers. The current line-up of non descript suv's doesn't cut the mustard. The only Jaguars that will sell are the ones that still have that distinctive DNA in them before they went all electric.
Brand Stigma is long lasting. There was a single line on Entourage episode that called Ari's BMW a "Nazi Sled". This stuck with me for over a decade when I could actually afford one. But when I was shopping I never even considered it. Ending up with an Audi which in all logic is exactly the same, but didn't carry that label for me.
Honestly, I think this will be more catastrophic than Bud Light. The market for Jaguar is much more narrow than Bud Light so if there is something that will scare away current customers, it will be much more devastating.
This "brand reset" is NOT similar to the Bud Light fiasco. Budweiser were trying to rebrand an existing product. But this project has new cars of a new type, aimed at a new class of customer, at a new price point. It's basically a new car maker. There seems to be no good reason to call it by the old name, "Jaguar". Certainly they don't want to bring the old customers over with the name; in fact they are rejecting the old customers. So, why is this new brand called by an old name?
When i saw this ad first, i honestly thought that they have started a fashion line (i mean, they have perfumes, so why not fashion?) and the costumes are so ugly and hilarious that they must be designed by a very famous and very expensive stardesigner. When i realised that this was meant to be a ad for their cars i was rather surprised.
You notice how THEY are infringing on everything WE love, movies, beverages, cars, clothes and video games... while they're not trying to make Barbie curvier and athletic or suggest Women picking up the check powerful and sexy.
Tata Management better watches some Episodes of "It ain't half hot Mum". There they can find Clear Instructions how to deal with Poofs ruining their Company. "Move Yourself-Move Yourself-Move YourSEEELLFF !!!!"
It's like the episode of the Simpsons where Homer is hired to design a car, management doesn't want to hear any criticism about it, then at the big reveal is a ridiculous mess on wheels and the company goes bankrupt. It is clear there has been an environment of toxic positivity at Jaguar and the DEI people have just run with it.
Jaguar has made some truly beautiful and fun cars. They unfortunately also made lots of terrible and unreliable rolling money pits. The company has been on a significant decline for the last few years. The push to go all electric was going to kill the company. This rebrand is just accelerating the demise.
That concept doesn't look anything like a Cybertruck... actually looks much better than a Cybertruck. In saying that it's still fugin ugly & unoriginal. I'm seeing design cues copied from Nissan Z & KIA Stinger with a big huge square rear end & plain boring lines. Nissan & KIA did it much much much nicer. Interior is very plain, boring & uninteresting which seems to be the goal here with their new logo & minimalist lower text font copied from big tech industry logos. I think it's pretty safe to say the Jaguar species in the motoring world is heading for inevitable extinction.
I've seen fan made commercials with a "just kidding" message so I guess if they pulled off something like THAT they could get everyone looking at them again. They also better make sure the cars aren't actually pink or the pink/blue trans color combo seen in the concept art.
Try Turkesterone with Tongkat Ali (Feminization Killer): (Buy Two Get One Free 48HR Promo) blackforestsupplements.com/midnight
Love of god, shorten the adds
@@Grandtemplar1191agree!!! Youd be insane to buy this so make the ad shorter
turkesterone is really not a good idea
Man, you might thought the transition to ad was smooth... But boi... This one was really bad😬
Why do you keep promote Black Forest Suppliments that according to you and the company it self wont be available when its sold out stock? There is absolutely no use for me to start taking a suppliment i will not be able to continue with. It will not help me in 1 year, 2 years, 3 years when the product is no more.
“A cyber truck with Barbie and miss Piggy thrown in” . lmao 😂
and Lady Penelope and Penelope Pitstop thrown in to the mix YAAAAAAASSS... YAAAASSS!
Missing side mirrors and a rear windshield…. Who in their right mind would trust a car that relies on finicky camera tech to even be drivable?
Imagine having a camera dysfunction on the Autobahn…..I couldn‘t even get off securely without risking being killed!
A group of young friends burned to death in a Tesla because the door mechanism didn‘t work - even first responders had no handles to pull open the doors.
One woman was saved, 4 people burned to death.
No, thank you!
Cybertruck, meet the Bussywagon.
I have the image in my head of Pinkie Pie barfing up bad cupcakes.
A Pink Panther would be a step up, but right now it's a kitty someone heartlessly dyed pink.
Man, that old Jaguar logo was so classy and powerful 😢
What sane brand takes a logo which is so associated with it for decades and throws it away? This is sheer stupidity.
They could easily sell the actual
Jaguar figurine
Seems the west is well into the controlled demolition phase
That was clearly their problem with it.
It straight up looked like a penis! 😂 We all knew what the brand was about!
It's now a pink pudy tat
"Citizen of the firm."
What a dystopian turn of phrase.
yup, that drew my attention as well (edit: though, it's still only the shareholders who get to vote, not the "citizen")
Very few people seem to notice or comment on that. Even fewer get what it means. A new feudal society where corporations and their top executives are the noble land owners and everyone else is a serf on their lands.
I’m not sure if Jaguar employees are feeling like citizens of the firm.
I feel bad for the workers who will lose their jobs when jaguar dies.
those who deserve to be pitied have long left Jaguar. what is left is probably perfectly happy to see Jaguar fail due to DEI because they are on the right side of history. i wouldn't get any new Jaguar cars made under the current CEO's tenure. They probably are not safe to drive.
I don't. I do feel bad for the workers at Land Rover though because it could take them down too.
@@hayleylongster4698 I have a Rover too, I don't like this.
@@hayleylongster4698 After the debacle of their Range Rovers being easy to steal?
With luck the new US administration will lead to the whole "woke" nonsense dying, maybe even on the West Coast.
The Bud Light lady in her rambling word salad said she wanted female representation in Bud light marketing, so she chose a man in drag. What clowns. How did they even get hired?
and they have STILL never tried... sorry...
mind boggling! ''we need more women on board.... let's get a guy to play a woman!''
She didn't begin the DEI. The DEI was what brought her in.
Remember when some people thought that South Park were going a bit too far?
Yeah.
South Park didn't go far enough.
@@SpaceJawa Exactly! it's hard to imagine irrationality. You need a frame of reference to see things in your mind.
Nope. Not once have I heard that south park went to far, in fact I usually hear how they are on point and show how the public thinks.
😂 😂 😂
A commercial featuring soulless, dour, unsmiling weirdos destroying normalcy. "Write what you know"
So basically, Jaguar is not into selling cars anymore. 😅
Nope - it's about selling 'The Message' now 😁
It's become Grinder.
Cars ?
These automatons and their programmed words and phrases are so tiresome.
Jaguar is a dead brand walking. The employees need to flee before "Jaguar" becomes a stain on your resume. It may be already too late.
Did Jaguar intentionally produce a controversial ad in order to generate negative publicity and drive down its stock price, allowing insiders to profit from the decline?
Jaguar is now in Indian-owned company. So, that pretty much answers your question.
Jaguar has been on the VERGE of going out of business for a while now. And This seems like a drastic change to hopefully find something that works...
Jaguar recently STOPPED building more cars because they can't sell the vehicles already on Dealer Lots. So their 'traditional' image of 'Upper Class Englishman' just hasn't been working. This change wsn't just made for the hell of it! lol
@@StreetPreacherr So you are saying this is a move made out purely from desperation?
@@Daishi18 even for a desperation move this is was stupid. there was a lot they could have done other than this.
@@unkindled6410 I never said it was an smart move.
I mean... after watching what happenned to other brands that resorted to the same stratagem, they shoud have known better.
From the car brand of James Bond and mcu villains to......becoming the brand of the powerpuff girls
And not even the kids show ones, but the ones from that failed live action series.
I'm sure Powerpuff Girls would never go close to a car like that - too much white van / free candy vibes... However, there is a character on that show who would simply adore it - I'm thinking about... HIM 😱
James Bond drives an Aston Martin.
Austin Powers induced Mandela Effect.
@@StonyStevenson75
OP said James Bond villains, who did: specifically, Zao in Die Another Day and Hinx in Spectre.
I look at it from a business standpoint -- how financially desperate does a company have to be to completely gut a 100 year old brand to try something this wacky? Jaguar knows it's going out of business and this is its hail-mary attempt at... anything.
i think they were not THAT horrible to require them to do that. they just needed to make their cars more reliable. EV market is not doing well either, the bubble is bursting but government propaganda is trying to cover it.
EV = exploding vehicle.
After what I saw in the wake of Hurricanes Helene and Milton, I wouldn't drive an EV if it were given to me free.
What is the Razorfist mantra...
'Go broke, go woke (
Yep
When my dad retired in 2000, he bought a Jaguar.
I'm not a huge car guy, but honestly everyone in the family loved the jag, including my mum, indeed both my brother and I didn't bother hiring a limo to go to our school's senior ball (what would be called a prom in the states), why pay out for a limo when we had a jag!
It was honestly the nicest car I've seen.
Now, if I was 17 and my dad offered to drive me to a school event in the jag? I'd rather go in an ice-cream van, it'd probably be more manly!
When I was growing up, Skoda was the car everyone made jokes about, why do I get the feeling it's now going to be Jaguar!
Remember there are ice-cream variants who have beer or liquor with alcohol in them!
And an ice-cream van gives 100% a positive laugh, goofing around is a manly thing just look at what practical jokes men do to each other in the Army.
I've never looked down on an Ice Cream Man, dudes doing his job like any other man. So it will definitely be more manly in the van than a Jag...
@@obelic71 Yeah, I suppose cruising around in something that plays a tinkling tune as it goes along and has brightly coloured cartoon characters on the side is positively testosterone fuelled compared to Jaguar!
And as you pointed out, Icecream is still good :D.
@@HermitGeek This was not intended as a dig at real ice cream van drivers, just like people who dress up as cute characters at fairs to entertain kids, it's a perfectly reasonable job and one which brings people; especially kids a lot of joy.
I was just trying to imagine the most unmanly, cutesy form of transport imaginable, which still looks like an armour plated tank compared to what Jaguar is now!
@@HermitGeek I generally do not even eat much ice cream, generally one-two times a year but have no reason to undervalue someone driving ice-cream van, decent honest work.
And such van could work as fun joke if someone actually arrived somewhere in a ice-cream van. I would take that opportunity if there was a change. I think generally good quality in a man is not to take themselves way too seriously.
No rear window...only cameras? Thats a bad idea safety-wise.
😂😂😂
You still need the rear window to fully see back left and back right which cameras dont see, pointing straight back
Nah, service vans don't have rear windows and use cameras, it'll be fine.
It fits with woke ideology, though, which is incapable of seeing the wreckage they leave behind them.
Le Gasp! How do truck drivers manage? They must crash all the time!
(Chud/Istaphobe) I'm a "problematic" person who can afford a Jaguar. But Jaguar doesn't want people like me to buy one of their cars. I'm happy to help Jaguar enforce their ideology. I will look at other brands.
Check Bentley. They still had style last I checked.
@@markcarpenter6020Bentley has style, and class. Bentley is an adult man's car
Problem is that NOBODY LIKE YOU HAVE been buying Jaguars for the past decade... They had to stop BUILDING more cars because dealers had a GLUT of vehicles they can't move... So if people 'like you' won't buy them with the current image, they decided to make a HUGE change and hope for the best.
@@theequalizer9154 if you can afford one Bentley's are wonderful cars, though I don't like their SUVs. I don't like SUVs, period. They are glorified station wagons.
@@StreetPreacherr if the cars aren't moving they need to ask "what can I offer the other luxury brands aren't" not try to find new customers for their cars, because there aren't any. Students and liberal arts students can't afford the cars and their dads are probably too smart to buy one for them. The biggest problem jag has was they have a reputation of spending as much time in the shop as on the road. Harley Davidson has the same reputation and it's why a lot of riders don't buy Harley's even now(they buy indian). And the majority of Harley riders are either old and don't ride often or enjoy working on motorcycles.
"I want to change the world!"
The rest of us want a say in that.
"I want to change the world...
I want to start with your underage daughter, which bathroom is she in?"
🤣🤣🤣🤣🤣Wokemobile🤣🤣🤣🤣🤣
😂😂😂😂😂😂😂😂😂😂😂
Amazing
Well ... it is!
It's just another ugly sedan.
Who needs that?
It’s a car that breaks down often and is always screaming rape as loud as the horns can make it.
"Looks like some Barbie and Miss Piggy thrown in" 🤣🤣 Rawdon Glover. The Managing Director of Jaguar. What kind of parents would name their son "Rawdon" 🤣
Maybe they knew what they were doing:
Rawdon Glover -> rawdonglover -> Raw Dong Lover 😁
( I didn't invent that, saw it on the Internet somewhere, dropping it here because it's both relevant and hilarious )
These jerkoffs just don't get it YOU CANNOT FORCE CHANGE!
It must be inspired and occurs within the individual! Otherwise it creates BACKLASH and RESISTANCE!
Thus why they target your young.
They kill their own message acting like tyrants.
J
I absolutely LOVE the Jaguar trolling!!
Marketing 101: draw a moustache on the Mona Lisa to get attention.
Marketing 101: repeat something already done, and when questioned for the lack of creativity declare it not a stale copy, but post-meta-ironic sampling-reference something.
When your ad looks more like a Balenciaga campaign rather than a luxury car brand.
I'm a somewhat long time Aston Martin owner, and have a couple small businesses dealing with Aston owners worldwide, and many of them own (or have owned, or planned to own) Jaguars. I also have a lot of friends that own Jaguars (historic, classic, and modern).
Everything about this new direction for Jaguar is a failure, outside of a very, very small subset of their past, present, and woulda-been future customer bases.
It looks like a pink nightmare
It's not even good enough to be a Barbie Mobile 🚗
Envisioned by demented Easter bunnies.
How is a culture supposed to be both "diverse" and "unified" simultaneously?
Because only diversity these people comprehend is related to most primitive traits, like skin color, gender and sexual preference. Other than that, all people should believe and act according to the latest insanity pushed on them by activists and their ruling 'elites'.
And so, 'Diversity is Unity' becomes the fourth Party slogan - together with 'War is Peace', 'Freedom is Slavery', 'Ignorance is Strength'...
Diverse in skin, but unified in beliefs
@@T0astedR0asted That's a great way to put it - I made a similar comment, but not as brief and on-point, a bit more descriptive - can't see it here, guess it got memory-holed - says a lot about YT...
@@T0astedR0astedwell that only works if identity politics isn't in the picture
All I know, is that ever since that commercial came out. There has been quite a few used Jags on Facebook Marketplace that started popping up. People are suddenly dropping their project cars. I wonder why....
I remember the day after the ad came out and I saw a Jaguar while driving my car. I snickered a little bit 🤭
The fact that she wasn’t publicly fired and just quietly put away sent the signal that the higher ups didn’t disagree with her views but only recognized that it wasn’t the right time / pushed too hard. A public firing and denouncement would have been the only way to save the brand and it’s too late now.
😂 😂 😂 😂
Yeah, permanent damage has been done.
I bet if I brought my "authentic self" to work there, I'd be fired within five minutes. My husband always says that I'd never be able to keep a job in corporate America.
Precisely!
And that’s how they keep taking Ls. “Muh diversity” but no diversity of thought. Cults explained in one sentence.
"We want a company where people can be their authentic selves."
"No, no, not like that!"
Nah you're fine. You're a woman. That attitude only extends towards white males.
Hope he brought his going out of business flag to the podium. As you can see he came right from the gay bar, sparkles and see through shirt. So proffessional.
These people always forget the first rule of chemistry...NEVER force a reaction,it may blow your face away.
Literally...
All marketing schools teach now are representation, inclusivity, diversity. Literally just those buzz words. So people go out into the marketing job world with just those three buzz words and no understanding of what they really mean applied to the real world and marketing. They just parrot the buzz words over and over.
Representation, inclusivity and diversity are all jew words.
@fenrifegads5571
Oy vey, stop noticing!
The problem is that this "DEI" that they profess quite clearly isn't. It has nothing to offer the majority of people. It is about selfishness and divisiveness. It is about making special cases of people who are in no way special.
"We have this "new idea" - we will end all discrimination by discriminating against you".
"DEI" - "Discrimination", "Elitism" and "Intolerance" all dressed up as "Diversity" "Equity" and "Inclusiveness" (all of which labels are "manufactured" nouns based on adjectives and which have no meaning without context. Just like most modern "liberal" political slogans - designed by the ignorant to ensure ignorance in the general population).
Who can, or has the right, to define the meaning of "black", when the adjective is used without context?
What is a "woman" for people who fail to comprehend what a woman is?
We would all do well to just get rid of all of this dystopian nonsense. It is far more "overhead" than we need. I regard all humans to be the same - regardless of their ethnic culture, nationality, religion or sexual proclivity. Attempting to view people in other terms merely serves to discriminate them from others. Which is counter-productive to good intention.
@@dragonmaster1360 I keep trying but I can't help it! I'm such a bad goy.
Rebranded to "Woke-Ugly".
Jaguar ceo/marketing went insane.
What's sad is anybody, literally anyone, with even the most basic understanding of marketing could've done a better job than this. Just have the car (even the ugly concept one they leaked) with the old badge on it, a muted paint job, with an open road, and an FHM model in the passenger seat with voice over by Peter Cullen. That's all you need.
That whole thing was again predicted by the Simpsons. Remember when Homer - a certified crazy person - was put in charge of Development at his brothers then successful car company and came up with that abomination of a car resulting in the company going bust.
There's NOTHING saintly about that Santino guy. What an embarrassment!
Part of me believes that the weirdos are not going into these companies to actually effect change. They're there to just collapse them one by one until us normies have nothing left.
LWhat is hilarious is that both the ad and car looks like something from a movie like The Island or Robicop. Just complete and total sticking your fingers in your ears, closing your eyes and shouting, "The Woke must Roll!"
Some wondered what happened to the "magical people" who replaced the original 7 Dwarfs.
😂 😂 😂 😂 😂 😂
How did they think this ad campain would help the company make money by selling cars ?
Group think.
Cars? Sell?
toxic positivity
Toxic femininity
That's the best part - they didn't!
Jaguar needs to take a page out of the Bud Light playbook. Just like Bud hired Shane Gillis, Jaguar should payout & hire Jezzer, James May*, & Richard Hammond (or just one) and re-do their marketing with them going “It’s a JAAAAAAG.” Profits.
Do you mean James May (Top Gear?) Brian May was in the band "Queen"..😊
@@8704bretto D’oh!! 😅 I’m a fool. Thank you for the correction 🙏 Both are Legends in their own right lol.
@@JL-20 I'm sure Brian May could do a great job as well...😃😃
Won't work. Bud Light only changed their marketing but their product remains the same. With Faguar, they're changing everything. Their products and marketing. At this moment Bud Light is better than Faguar.
And beer is cheap, a car is not.
@ Damn. You’re right. If they’re going all in on electric and all that style then it would be for naught…
Jaguar changing their name to Draguar!!!😂
FaGuar? TraGuar? GaGuar? 😜
Remember, it may look like a lot of these businesses are abandoning it, but that isn't the case for many. They're just getting quieter and changing the terms to try and obfuscate their presence. They didn't go away before, they're not going to be going away now, so keep an eye open for them so you can stop them before they take a foothold again. Learn from all of this, don't let yourselves get lazy, complacent or allow to be caught off-guard again. They'll go back to playing the long-game now. Companies falling, mass layoffs and huge profit loss are all considered necessary and acceptable to them for this idea they're clinging to.
When a company goes ‘woke’, it is no more than platform for activists to conduct social engineering. The company’s financial success is of no concern, propaganda is what matters. And they will keep doing it until wiser heads stop them or the company collapses.
@@OvalRock Even when the company collapses, it's considered necessary collateral, they'll just move to the next one. Ideas are impossible to completely snuff out, your only option is to remain alert and stop it the moment it starts rearing its ugly head again, ideally BEFORE it overtakes something to point of its destruction being the only option.
0:39 Am i the only one that saw the front picture of the car and thought that it looked like a shaving machine?
Don’t you mean Draguar (multiple meanings you can derive from that)
Though I’m sure none of those meanings has anything to do with automobiles.
😁
😂 😂 😂 😂 😂
A mechanic across the street from me had a jaguar in his yard whereupon to be worked. I commented on it and he said that it is a piece of junk. I know the company was sold a few times in the last few decades. It is currently Indian-owned, though manufactured in Merrye Olde Englande.
Britain has sold off most of it's industry to India.
I wouldn't buy anything made in England. Cadbury chocolate used to be great but they changed ingredients and it's bad now. There's nothing else they do well.
@@MakerInMotion Nearly every American product or regional franchise's product has treated me the same way. YooHoo used to be made with whey.
Lakeland pineapple coconut drink had much more coconut before the company was sold. Soba at local chain grocery used to be made of buckwheat. Greek olives first appeared in water, now in vinegar, 2 separate brands.
@@MakerInMotion The best car I ever had was a 92 Camry. None of the modules ever went bad on that, in contrast to my few dozen earlier-owned American cars, and even Mercedes: thermostat, universal joint, starter motor, voltage regulator and other modules never seemed to last long past the first four years or so.
@SkeeterHowitzer Toyota and Honda have always been a safe bet.
I love how Britain was too dignified for this, so they sent it to Florida. Thanks...
I never drank Bud Light so I couldn't boycott them. Oh well.
I bought a different brand in protest. I don’t drink.
I was in the same boat. Even before the Dillan Mulvany incident, I always found Bud Light highly overrated. Was a bit bummed a couldn’t boycott it though.
I did find out my cousin switched because of the boycott which was cool.
Like Bud LIght, Jaguar has made me think "I will not be caught dead in one of their cars". Is that hate? ...yes, I hate their new position and attitude.
Much like Disneys Snow White remake, this looked like a parody of modern ''woke'' remakes and rebranding. But Faguar and Disney lack the self awareness to realise.
The true destructive power of Jaguar's ad is that even the used market will suffer for their stupidity. Even the collector market will suffer. The entire brand as a whole has been irreparably damaged.
Jaguar is finished.
Here in the States, Jaguar has never been that popular of a brand. A quick search will show that they sold fewer than 10,000 cars here last year. I don't know a single person who owns one. Comparing it to Bud Light is a bit of a stretch. They will surely see a decline in sales, but I don't think it will be as dramatic as some other brands.
Jaguar is rather iconic in the UK, so as Bud affected Americans, so too Jaguar affected Brits
It could be the exact other way around. Jaguar isn’t a mass product that is bought because it’s cheap, so the decline in sales globally could be extreme for Jaguar due to how important brand is for a luxury product. It could be that the Bud Light example is too harmless as it didn’t hurt the company as much as what could happen with Jaguar.
RAW DONG LOVER
Chrysler PT cruiser in pink?…huh…I haven’t seen one of those since that parade weekend in Miami in 2004 that left me blind for three days…😅
The PT Cruiser! Somewhere, someone said: "I want a car that looks like an upside-down bath tub, with performance to match!"
Which is a shame. If you ever saw the concept drawings, they were outstanding. Then they decided to put it on the Chrysler Neon platform and market it to moms.
@@finalmidnight I rode in one when they first came out, the PT Cruiser was the most uncomfortable car I've ever been in. That's counting the original Prius btw, I've been in some enormously uncomfortable cars, but the PT Cruiser is still the worst for me. Never had any other car give me leg and foot cramps XD
That Activist Mindset is what destroyed the Bud Light brand and Jaguar is not far from it.
Jaguar used to be one of my friends, aspirational cars. We tease him about it and now he says he wouldn’t be caught dead in one and he replaces the letter J with a letter in the alphabet this before the letter G if you know what I mean. It’s not politically correct, but he thought it was a super cool aspirational man’s man car. he’s so embarrassed I don’t think I’ll ever buy one and I think that’s probably a large percentage of their target market. Unless they can replace them and it’s a huge mistake. After watching Bud Light disembowel itself with its woke campaign I cannot imagine why in the heck, these people did this to themselves
It’s insanity
Shane Gillis and Bud light, just made a commercial making fun of Jaguar 😂
A car worthy of the Ambiguously Gay Duo.
"Cling tenaciously..." So many years and I still remember. 😂
ABSOLUTELY....nail on the head
That was my first thought when I saw it: it looks like a gay version of Burtons Batmobile.
Cept they'd remove all ambiguity for the sake of inclusivity
Looks like a Cadillac CTS had a baby with Burton's Batmobile while being driven by the Ambiguously Gay Duo driving around a Tesla factory.
The Cadillac CTS is far more refined than this.
It’s interesting that their original market included bankers and investors who, seeing the reveal of the future of Jaguar, started selling off the stock.
You cannot buy or sell Jaguar stocks as its not a public company. It's just a small branch of much bigger company with dozens of brands operating in various areas of life and business.
As soon as I saw that pink care design I thought yeah that is definitely a Faguar... Rest in peace Jaguar your company will go out of business soon!
Yay homophobes are upset
The market decides behavior. Not the other way around. 16:02
The whole thing is tone deaf from Jaguar. It's a company with a century of British and history. It has sporting pedigree mixed with a rogue like image. Their cars represent grace, pace and space. The E-type was viewed as the most beautiful car in the world by Enzo Ferrari. The mark II was driven as a getaway car and inspector morse. Jags are driven by celebrities, gentlemen, racing drivers, loveable rogues and villains. They're known for producing charismatic engines from the 5.3 litre v12 to the 4.2 v8 and some wonderful v6s.
Their rebranding has alienated their customers. The current line-up of non descript suv's doesn't cut the mustard. The only Jaguars that will sell are the ones that still have that distinctive DNA in them before they went all electric.
This is actually the 1st time I'm hearing about this. Dead serious.
Welcome to the party!
Geez...I never thought Id ever see the day that MATCHBOX would beat Jaguar..
Cybertruck in drag
I feel bad for the workers, but companies make bad decisions all the time. Some come, some go. It's that Jaguar is putting a gun to their own heads...
Brand Stigma is long lasting. There was a single line on Entourage episode that called Ari's BMW a "Nazi Sled". This stuck with me for over a decade when I could actually afford one. But when I was shopping I never even considered it. Ending up with an Audi which in all logic is exactly the same, but didn't carry that label for me.
I'd argue that the Gillette Metoo ad was the first Bud Lighting of a brand.
I feel so sorry for the hard-working people lower down in such an organization.
Honestly, I think this will be more catastrophic than Bud Light. The market for Jaguar is much more narrow than Bud Light so if there is something that will scare away current customers, it will be much more devastating.
A car crash of a car that isn't out yet has to be some kind of record.
This "brand reset" is NOT similar to the Bud Light fiasco.
Budweiser were trying to rebrand an existing product.
But this project has new cars of a new type, aimed at a new class of customer, at a new price point.
It's basically a new car maker. There seems to be no good reason to call it by the old name, "Jaguar". Certainly they don't want to bring the old customers over with the name; in fact they are rejecting the old customers.
So, why is this new brand called by an old name?
Jaguar thinks it clientele will remain in solidarity, until the clientele hits chapter 11.
REMINDER. That DEI wasnt the Final Boss, BRIDGE is internal fixing itself into companies as we speak 🗣️
My wealthy Grandpa always said of every car he ever owned Jaguars were the worst.
Jaguar is a beautiful vehicle for an adult. However, British engineering..... enough said.
My neighbour has one. He loves it but it costs him SO MUCH MONEY to maintain
When i saw this ad first, i honestly thought that they have started a fashion line (i mean, they have perfumes, so why not fashion?) and the costumes are so ugly and hilarious that they must be designed by a very famous and very expensive stardesigner. When i realised that this was meant to be a ad for their cars i was rather surprised.
I think the only thing Jaguar can do to save itself now is to launch a two sitter V12 that only comes in black
This is pretty indicative of what's happening in the UK right now. Maybe not with the people but the institutions.
You notice how THEY are infringing on everything WE love, movies, beverages, cars, clothes and video games... while they're not trying to make Barbie curvier and athletic or suggest Women picking up the check powerful and sexy.
I'm a 39 yo lawyer. White and conservative. For my 40th birthday I wanted to buy myself a V8 F-Type. I'm going to go with a Lexus LC500 instead 😂
Tata Management better watches some Episodes of "It ain't half hot Mum". There they can find Clear Instructions how to deal with Poofs ruining their Company. "Move Yourself-Move Yourself-Move YourSEEELLFF !!!!"
It's like the episode of the Simpsons where Homer is hired to design a car, management doesn't want to hear any criticism about it, then at the big reveal is a ridiculous mess on wheels and the company goes bankrupt. It is clear there has been an environment of toxic positivity at Jaguar and the DEI people have just run with it.
One of the best Midnight’s Edge videos ever!
13:47 "There are not remaining adults in the room"
HAHAHA 🤣🤣🤣
Even if I could afford to buy a jaguar, I wouldn't.
Thank you for the informational video Midnights Edge! You hit the mark
I feel like we're in the "Franchise Wars" stage of the "Demolition Man" movie.
Jaguar has made some truly beautiful and fun cars. They unfortunately also made lots of terrible and unreliable rolling money pits. The company has been on a significant decline for the last few years. The push to go all electric was going to kill the company. This rebrand is just accelerating the demise.
This is what boutique kit manufacturers are for. And there are a lot of them, which is a good thing.
Was waiting for your two cents about this
I agree with your larger point, Andre, but you have to admit, the e-type is still cool.
It is like this - if I could fit this monstrosity on my driveway I would have a motorhome instead - for half the price.
I can't believe it. This thing makes the Pontiac Aztek look like a sleek speed demon.
That concept doesn't look anything like a Cybertruck... actually looks much better than a Cybertruck. In saying that it's still fugin ugly & unoriginal. I'm seeing design cues copied from Nissan Z & KIA Stinger with a big huge square rear end & plain boring lines. Nissan & KIA did it much much much nicer.
Interior is very plain, boring & uninteresting which seems to be the goal here with their new logo & minimalist lower text font copied from big tech industry logos.
I think it's pretty safe to say the Jaguar species in the motoring world is heading for inevitable extinction.
It does look distinctly like a Tesla, which intern looks distinctly like a jaguar. So it’s a rip off of a rip off.
I've seen fan made commercials with a "just kidding" message so I guess if they pulled off something like THAT they could get everyone looking at them again. They also better make sure the cars aren't actually pink or the pink/blue trans color combo seen in the concept art.
Re: Jaguar wants to go out of business
Does that Jayguar come with a pink batsuit?
That dude is not gonna last at Jaguar! 😂😂😂
The bottom line ALWAYS wins
His or the company's?
Who says he is not a bottom lining up the company with 15+ bottom DEI groups.