Shopify & GA4: The ultimate setup for 2024 success

"Why is my Google Analytics revenue not lining up with Shopify?”
“Why am I seeing so much ‘unassigned’ traffic in GA when reviewing Black Friday?”
“Should I trust GA4, Shopify or another solution now to answer my ecommerce questions?”
If this is you, you’re not alone - it’s been a challenging year to stay updated with all the marketing landscape changes, which is impacting our ability to make confident, data-driven decision.
So let’s fix that! -️
In our final webinar of the year on Fri 15th Dec, we’ll be running through the steps to help you trust your GA4 data again.
In this session we will cover:
Why revenue in GA4 isn’t matching up to your Shopify store, and how to fix it.
What to do about the large ‘unassigned’ or ‘direct’ channel traffic
Which platform to rely on when reviewing ecommerce insights
How to review year on year performance if you only installed GA4 this year
The best Shopify apps to help you improve data quality and uncover better insights
WHO IS THIS WEBINAR FOR?
While anyone is welcome to join, it is particularly tailored towards ecommerce and digital marketing teams using Shopify who want to uncover more reliable insights.
This will be a great one for those that want to make sure 2024 kicks off as best as possible!