“Obvious Always Wins” by Luke Wroblewski - An Event Apart Denver 2017

Clients, stakeholders, and users all want “obvious,” easy-to-use designs that help them achieve their goals. But making obvious interfaces isn't as obvious as it seems, especially when many stakeholders and users are involved. In this presentation captured live at An Event Apart Denver 2017, Google Product Director Luke Wroblewski takes you behind the scenes to explore the thinking, processes, and iterations that go into an “obvious” design change.
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Next event: Online Together-Human-Centered Design, Monday, July 20.
Spanning the spectrum from good design principles to novel content strategy, to improving load times to emotional considerations, this single-day online web design conference will focus on how to best serve our users as they face unprecedented challenges and stress.
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[@ProBloggerWorld]

So many words of wisdom, timeless and extremely valuable.
For example qualitative vs quantitative insights, beware of averages, considering whether you are asking the right questions as well as the right people.
I guess Luke got some background in statistics.
Great advice, this video and the delivery is an all time classic. 🙏🏻

[@mitchmurray4434]

Lukes analysis is always spot on. On a side note I absolutely hate material design. I know Luke has nothing to do with that just saying.

[@a.m.aravind]

Very useful... Thanks Luke 👍👌