How Musicians Choose A Merch Platform To Make Money Off Your Music // MUSIC MERCHANDISE STRATEGY

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  • เผยแพร่เมื่อ 16 ก.ย. 2024
  • In this video, I discuss how to choose platform to sell merch for your music and how to view it depending on whether you have zero fans, hundreds of fans or thousands of fans. I break down:
    ► How to set up a merch store for free that makes you money
    ► How Print On Demand POD merch printing helps musicians who don't yet have fans
    ► How Shopify, Big Cartel, Printful, Limited Run and Bandcamp help musicians.
    Bandcamp - bandcamp.com
    Big Cartel - bigcartel.com
    Printful - printful.com
    Manic Merch - manicmerch.com
    Limited Run - limitedrun.com
    Shopify - shopify.com
    ►Thanks for checking out my channel please subscribe and tell a friend!
    ►If you enjoyed this video there's a whole playlist of videos just like this • How To Go From 0 To 10...
    ►Leave a comment with any questions you have and I will answer it in a future video.
    Links:
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    In this insightful TH-cam video, we embark on a comprehensive exploration of the nuanced process of choosing the ideal platform for selling music merchandise, tailored to your fanbase size. We provide actionable insights and practical strategies to help artists, from those starting with zero fans to those boasting hundreds or even thousands of loyal followers. The video elucidates the steps to set up a cost-effective, profit-generating merch store, delving into the benefits of Print On Demand (POD) merch printing for emerging musicians who are yet to build a substantial fanbase. Furthermore, we offer a detailed comparison of prominent platforms such as Shopify, Big Cartel, Printful, Limited Run, and Bandcamp, showcasing how they cater to the diverse needs and aspirations of musicians. If you're looking to monetize your music and engage with your audience through merchandise, this video is an invaluable resource to guide you through the merchandising journey.
    #musicmarketing #musicpromotion

ความคิดเห็น • 71

  • @pastdigital
    @pastdigital 4 ปีที่แล้ว +23

    I just ordered my set of cassettes in order to sell on my Bandcamp page. I fall in the small fan following (0 - 10 range) and im banking on my future releases to move these products. Very excited for the future!

    • @anyelabatiz192
      @anyelabatiz192 3 ปีที่แล้ว +2

      Cool ! How is it going ?

    • @pastdigital
      @pastdigital 3 ปีที่แล้ว +4

      @@anyelabatiz192 slow! lol

    • @SwampWaterz
      @SwampWaterz หลายเดือนก่อน

      @@pastdigitalwhere you get the cassette?

  • @catfishcarpenter
    @catfishcarpenter 2 ปีที่แล้ว +1

    Working out merch now and look who tf is the first video in my search results...you're kicking ass Jesse!!

  • @phobsdsr4326
    @phobsdsr4326 2 ปีที่แล้ว +7

    Hi Jesse, I’d really love an updated version of this video for 2022 going into more detail and/or adding to the info provided here.
    Thank you so much, great help getting my shit together 🎶💥

    • @Musformation
      @Musformation  2 ปีที่แล้ว +6

      Watch the video on Shopify from the top of the year that’s got my only updates

  • @sandythomas2665
    @sandythomas2665 3 ปีที่แล้ว +1

    Dude, you are awesome. I have so many questions and it feels like every time I google someone or some company has a motive to make money on their end. Can't blame them. Thank you for the honest and high quality information!!

  • @2til176
    @2til176 4 ปีที่แล้ว +4

    Every single video you put out is absolute gold. Thank you so much for sharing

    • @Musformation
      @Musformation  4 ปีที่แล้ว +2

      Really appreciate that

  • @SamRussellandtheshred
    @SamRussellandtheshred 4 ปีที่แล้ว +3

    Great video! I know what I'll be working on this weekend!

  • @GraffitiBlack
    @GraffitiBlack 3 ปีที่แล้ว +2

    yet another banger of a video. great info for what i'm researching. thanks

  • @Infertilityandmepodcast
    @Infertilityandmepodcast 3 ปีที่แล้ว +2

    Found this information to be very valuable as a podcaster, thank you.

    • @Musformation
      @Musformation  3 ปีที่แล้ว +2

      Well podcaster is my day job so one on the same

  • @hunterfrederick2731
    @hunterfrederick2731 10 หลายเดือนก่อน +1

    number 1. Great video! Thanks for sharing your knowledge and passion.
    number 2. I know this was 3 years ago, but I pray to god you threw a level on that TV and fixed it. It's killing me here. 😂

    • @Musformation
      @Musformation  10 หลายเดือนก่อน

      Appreciate That

  • @sandwich-breath
    @sandwich-breath 3 ปีที่แล้ว +4

    Thanks for the great info as always! Question - do you suggest registering as a business prior to selling merch?

  • @AllanGildea
    @AllanGildea 3 ปีที่แล้ว +1

    Thank you very much, just what I needed. Subscribed.

  • @aaronross9131
    @aaronross9131 4 หลายเดือนก่อน

    Killer channel thanks as always

  • @OVXX666
    @OVXX666 3 ปีที่แล้ว +2

    print on demand services are so ass but there's just way too much commitment that comes with making a batch

  • @liberatemichigan5136
    @liberatemichigan5136 ปีที่แล้ว

    Thank you! I hope to have a successful music career by following your advice:)

  • @hiki2853
    @hiki2853 3 ปีที่แล้ว +7

    If you don't have any access to good designs, where would you start looking?

    • @Musformation
      @Musformation  3 ปีที่แล้ว +3

      99 designs

    • @jebatman756
      @jebatman756 2 ปีที่แล้ว +1

      @@Musformation Wouldn't Fiverr be cheaper and still decent?

  • @SpellsandCurses
    @SpellsandCurses 4 ปีที่แล้ว +6

    What POD service would you recommend for US-based artists with supporters overseas in Europe, South America, etc? Shipping itself costs more than the merch if I were to do it myself. Is there a POD that takes care of this issue?
    As always, thank you for your incredible videos and insight, Jesse 🙇🙏

    • @Musformation
      @Musformation  4 ปีที่แล้ว +4

      So with that issue I’d do a Shopify and then do a ship station partnership with a full filler in the us (print full) the. One in Europe (I’d contact plastic head) and have shipstation split the orders by regions

    • @SpellsandCurses
      @SpellsandCurses 4 ปีที่แล้ว +2

      @@Musformation Whoa, did some research into "ship stations", and it seems like it requires consistent merch sales to justify the price. Wouldn't this integrate with Squarespace just as well as with Shopify?

    • @Musformation
      @Musformation  4 ปีที่แล้ว +2

      Yes and shipstation is $10 a month. But yeah unfortunately this irregular a problem will cost some money

    • @SpellsandCurses
      @SpellsandCurses 4 ปีที่แล้ว +1

      @@Musformation and some elbow grease! Gotcha!
      Thanks Jesse! 🙇🙏🔥💯

    • @Lombolo
      @Lombolo 4 ปีที่แล้ว +2

      Teespring ships from both the US and the UK, so that's a good alternative when you're selling in both NA and the EU.

  • @Horriblelilman
    @Horriblelilman 6 หลายเดือนก่อน

    Brilliant video!

  • @mattbacon285
    @mattbacon285 4 ปีที่แล้ว +4

    Classical music...
    I’m screwed🤣🤣

    • @Musformation
      @Musformation  4 ปีที่แล้ว +1

      Lol yep

    • @unclemick-synths
      @unclemick-synths 3 ปีที่แล้ว +1

      Classical? Seem to be plenty of classical people getting a following especially on TH-cam. Fans are fans, merch is merch.

  • @Metalbass10000
    @Metalbass10000 3 ปีที่แล้ว +1

    I hear about T Spring (aI think) from numerous successful merch sellers. Thoughts on them?

  • @wesleydavidmusic
    @wesleydavidmusic 2 ปีที่แล้ว +1

    Always amazing, I'll take a chance at being the lousy contrarian here hoping Jesse will give some thoughts: In the 1-3K type follower level, where a) people like your music and b) but you are doing the following like everyone else lost in a sea of content:
    Hey! Stream my new song now! Hey! It's me again! Got this awesome Patreon, please come support me financially! Hey! Here's my new TH-cam video, I need you guys to share it and like and comment! Hey, here's my new....
    Point being: In marketing, this is called "offer fatigue". I am guessing it's my jaded personality, but IN PERSON it's obvious that it's fun and easy to have a $10 T shirt or something that a fan will buy, but ONLINE, when you're trying to get them to do 10,000 things as they power scroll to the next TikTok cat clip, why would they spend legitimate money on your print-on-demand hoodie to begin with?
    In other words, where is the real demand *again outside of physically being in person at a gig where it's a little easier to sell a cassette or T-shirt etc ?

  • @curatedcolour7084
    @curatedcolour7084 ปีที่แล้ว

    Thanks for the great video Jesse. I looked into Shopify, and at this stage as someone who has only a dedicated local fanbase, this is a huge outlay for us - add to this that we are in Australia, and these options seem to be out of our reach. Drop shipping seems to be much harder for the southern hemisphere in regards to international shipping, returns etc. How about Cargo as an interface? Its much cheaper than Shopify, looks amazing and also easier to manipulate in terms of looks if you want to. I can easily fulfil the orders between this and Bandcamp, is this a better way to go at this stage, and then upgrade as we need it? Thanks again :)

  • @BryceDoesLife
    @BryceDoesLife ปีที่แล้ว

    this is so, so helpful

  • @jebatman756
    @jebatman756 2 ปีที่แล้ว +2

    I can't help but wonder where Jesse is from? Just cause I'm curious and his got a slight twang going on or is it that he mumbles? Can't decide, geez, the suspense is killing me

    • @Musformation
      @Musformation  2 ปีที่แล้ว +2

      New Jersey then moved a whole ten miles to Brooklyn. But never been accused of mumbling

  • @Lmachine1
    @Lmachine1 ปีที่แล้ว

    Hi, I love your channel! Have you heard of Tunepipe? I'm doing some marketing for an artist who is using Tunepipe for their merch store and for future funnel building. I'm honestly not sure what to think about Tunepipe yet... if they had an integration with Printful that made each merch order feel more automated, I think it could be a great tool. Just curious to know if you've heard of Tunepipe and what you think about it. Thanks!

  • @LAZURAYOFFICIAL
    @LAZURAYOFFICIAL 2 ปีที่แล้ว

    I need to set up a merch store but I want to use the "FREE" marketing technique - is it possible to set up a "just pay shipping" option through these merch stores?

  • @TwiZ3FTW
    @TwiZ3FTW 2 ปีที่แล้ว

    Thank you!

  • @charlestonheston1781
    @charlestonheston1781 ปีที่แล้ว

    Great video

  • @houseofgraceworship
    @houseofgraceworship 2 ปีที่แล้ว +2

    Which Shopify theme would u recommend? I’m thinking of using single music app to sell my music on Shopify directly to fans

    • @Musformation
      @Musformation  2 ปีที่แล้ว +1

      I’m going in on this soon stay tuned

    • @houseofgraceworship
      @houseofgraceworship 2 ปีที่แล้ว

      @@Musformation excellent! Fire videos ! I have 7 songs ready. Having covers made for a couple along with lyric videos. I’m trying to find a way to make a few low budget videos and pay for 1 or 2 music videos. I’m trying to find a way to at least release 5 songs with all the content for big and small events. I’ll try for all 7. Thank you for that plan. Trying to get the site ready too. I have some photos. A couple t shirt designs for a few songs which is why I’m going with Shopify so I can have a couple shirts for sale when I release. Thanks for the spreadsheets too lol they help organize things

  • @HavocFactionmusic
    @HavocFactionmusic 3 ปีที่แล้ว +1

    So we should build our website on Shopify? I was going to build my website on square space and then have an account with teespring (better profit rates than printful).

    • @Musformation
      @Musformation  3 ปีที่แล้ว +1

      I find it to be great if you’re doing enough merch volume to justify it... but this is often a step after you’re doing well with merch

    • @HavocFactionmusic
      @HavocFactionmusic 3 ปีที่แล้ว

      @@Musformation thanks for the quick reply! I just discovered your page and have been binging your content and taking lots of notes. You’ve given way more info than many others who I’ve tried to gain insight from. For now I think I’ll stick with square space and teespring but when things start to take off I’ll make the move to Shopify most likely. The print on demand is a game changer. I’ve handle merch myself for my whole time as a musician so I look forward to trying this method.

    • @shammahwaller3805
      @shammahwaller3805 8 ชั่วโมงที่ผ่านมา

      @@HavocFactionmusichow did it go?

    • @HavocFactionmusic
      @HavocFactionmusic ชั่วโมงที่ผ่านมา

      @@shammahwaller3805teespring is great!

  • @conjarson
    @conjarson ปีที่แล้ว

    Good vid thanks!

    • @Musformation
      @Musformation  11 หลายเดือนก่อน

      Thanks so much!

  • @silentsage2462
    @silentsage2462 ปีที่แล้ว

    Do you know of some good pin manufacturers? Or some that include distribution?

  • @pikachu-hs5zz
    @pikachu-hs5zz 2 ปีที่แล้ว +1

    printful vs printify?

  • @sinzapato33
    @sinzapato33 ปีที่แล้ว

    What is the best piece of merch to sell that you've experienced? T shirt, stickers?

  • @them.6306
    @them.6306 3 ปีที่แล้ว

    how do you link a Shopify account to your website or do they do that?

    • @selfmademusician1420
      @selfmademusician1420 3 ปีที่แล้ว

      Na pretty sure you would have to just use shopify only if your going that route

  • @MassDriver
    @MassDriver 3 ปีที่แล้ว

    I set up a printful store last night and added a few t shirt designs. I'm trying to figure out how you're actually able to not be at a loss when selling through them. Charging $30 a tshirt will net you $8 in profit. Then out of that you have to cover shipping and any tax. Does anyone have any tips on how to do this without taking a hit?

  • @EddieRaccioppi
    @EddieRaccioppi 9 หลายเดือนก่อน

    Great video, to much talking

    • @Musformation
      @Musformation  9 หลายเดือนก่อน

      Thanks so much really appreciate it