How Hipsters Saved PBR - Cheddar Examines

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  • เผยแพร่เมื่อ 4 ธ.ค. 2024

ความคิดเห็น • 776

  • @Reitz86
    @Reitz86 6 ปีที่แล้ว +528

    No, I saved PBR, I have the belly to prove it

    • @scorpion528
      @scorpion528 6 ปีที่แล้ว +14

      You and me both. I'm a classic rocker. I love this crap !

    • @EroticHam
      @EroticHam 6 ปีที่แล้ว +10

      I do too...cause I'm too cheap to buy miller lite.

    • @siliconinsect
      @siliconinsect 6 ปีที่แล้ว +7

      I drink it, my uncles drink it, and my grandfather drank it (RIP Joe). We all have/had that gut.

    • @2friendstoking
      @2friendstoking 6 ปีที่แล้ว +2

      @@EroticHam why not high Life? Its cheaper than both and a hell of a lot better than pabst

    • @priley91390
      @priley91390 6 ปีที่แล้ว +3

      It's sold normally in bottles. I like it, but as an alcoholic, cans are more efficient. So I drink PBR.

  • @aprinc1960
    @aprinc1960 6 ปีที่แล้ว +82

    PBR has a full beer flavor at a reasonable price! I'm drinking one now.

    • @kevinogden6854
      @kevinogden6854 3 ปีที่แล้ว +3

      same, was watching the scene from blue velvet and this came up

    • @alcanz1316
      @alcanz1316 ปีที่แล้ว

      I'm drinking one right at this moment 🍻

    • @Icarusvampire
      @Icarusvampire 7 หลายเดือนก่อน +2

      PBR and Schlitz!

  • @coolthings_1
    @coolthings_1 6 ปีที่แล้ว +82

    My friends give me so much shit for liking PBR.
    It's cheap, it get the job done and I happen to like the taste.

    • @seanoshea3121
      @seanoshea3121 6 ปีที่แล้ว +1

      Look @ the brightside no one's stealing your beer. I've poured it in a glass and given to people snd after they've drank it told them. They've all been shocked

    • @cs1458
      @cs1458 6 ปีที่แล้ว +6

      Giving somebody shit for they beer they drink is so dumb. Drink Zima if you want to.

    • @MrWhoevr
      @MrWhoevr 6 ปีที่แล้ว +5

      Beer is beer. I like a 40 PBR with pepperoni pizza.

    • @Thor-Orion
      @Thor-Orion 8 หลายเดือนก่อน

      PBR is better than a lot of beers on the market.

  • @MegaDieseldriver
    @MegaDieseldriver 6 ปีที่แล้ว +72

    I like pbr because it’s just good honest beer

    • @Icarusvampire
      @Icarusvampire 3 ปีที่แล้ว +8

      @BC FOSTER - Hamm's is probably the best Macro and then PBR!

    • @KeefeL
      @KeefeL 3 ปีที่แล้ว +8

      @@Icarusvampire well you won't get a can of Hamm's at many local convenient stores, so PBR is pretty good for a one buck beer!

    • @seanwillis5768
      @seanwillis5768 3 ปีที่แล้ว +3

      One of the best beer's hands down

    • @baptizednblood6813
      @baptizednblood6813 3 ปีที่แล้ว +1

      @@Icarusvampire agreed! I’ve been drinking hamms lately and just got some pbr today to compare and I gotta say I’m leaning more toward hamms

    • @Icarusvampire
      @Icarusvampire 3 ปีที่แล้ว

      @@baptizednblood6813 - Actually changed my mind on it. Hamm's always has this weird aftertaste that I don't care for and PBR is probably my favorite and then High Life!

  • @dangerdork718
    @dangerdork718 6 ปีที่แล้ว +40

    Damn im a hillbilly and i love PBR well its good to know i can always have a drink with hipsters lol

  • @notanother7396
    @notanother7396 6 ปีที่แล้ว +231

    2001: 1 million barrels (1:50) or 1 million gallons (5:50)? get your story straight.

    • @LJM2stepspain
      @LJM2stepspain 6 ปีที่แล้ว +15

      Maybe they had really small barrels back then :)

    • @clondike7
      @clondike7 6 ปีที่แล้ว +15

      1 million gallons = around 31,746 barrels which is very unimpressive.

    • @redlion145
      @redlion145 6 ปีที่แล้ว +6

      I paused to post this but you beat me to it.

    • @SuperChefJared
      @SuperChefJared 6 ปีที่แล้ว

      Yeah so 1 million barrels of years just about right it's actually like 997000

    • @Hexspa
      @Hexspa 6 ปีที่แล้ว

      Their sales were shit, how bow dah

  • @dsimpson530
    @dsimpson530 6 ปีที่แล้ว +163

    Interesting, nothing mentioned about college bars. PBR was super popular back in 2002-2005 in many college towns known for having $1 PBR pints.

    • @4rcowboy
      @4rcowboy 6 ปีที่แล้ว +6

      True, a bar I used to go to would have dollar pitchers of pbr.

    • @magneto44
      @magneto44 6 ปีที่แล้ว

      this for sure

    • @loganrash6764
      @loganrash6764 6 ปีที่แล้ว

      A bar in Eugene OR does 50 cent pints on Monday

    • @beefsoda1
      @beefsoda1 6 ปีที่แล้ว

      Exactly the target they would go for and it appears it worked

    • @yep2464
      @yep2464 6 ปีที่แล้ว

      I was gonna say the same with recent years. There was always a couple bars doing $1 pbr nights.

  • @Buckshot1123
    @Buckshot1123 2 ปีที่แล้ว +19

    PBR is my favorite beer, it always gets a rise out of people when I show up with it. I enjoy the flavor a lot! To me it is the way a light beer should taste. I also love the classic look that the can has kept for years and I hope it never changes, it’s just perfect, old fashioned, American, and its easy to spot and know it’s a PBR! I’m a country boy, but I know all sorts of people like it and I hope everyone can keep enjoying it for years to come.

  • @edwardpate6128
    @edwardpate6128 4 ปีที่แล้ว +12

    I'm 60 and was drinking PBR 40 years ago. Still like it.

  • @TheOrangeCat808
    @TheOrangeCat808 3 ปีที่แล้ว +11

    im Mexican and I love PBR! my 1st True Favorite Beer ever! PBR was what made me start appreciating beer :)

  • @michaelmills9084
    @michaelmills9084 6 ปีที่แล้ว +19

    I'm the old guy that likes that beer profile - A straight forward old school beer.

  • @matrinoxtm
    @matrinoxtm 6 ปีที่แล้ว +144

    This proves it. Hipsters conform.

    • @IndigoVagrant
      @IndigoVagrant 6 ปีที่แล้ว +12

      Everyone conforms.

    • @matrinoxtm
      @matrinoxtm 6 ปีที่แล้ว +6

      Not everyone is a hipster

    • @gus473
      @gus473 6 ปีที่แล้ว +5

      Sounds like fact set for a logic question on SATs.... 🤔

    • @antihero105
      @antihero105 6 ปีที่แล้ว +3

      Sounds exactly like something a hipster would say

    • @Solidsnaik
      @Solidsnaik 6 ปีที่แล้ว +2

      Mike Gustafson If all hipsters are non-conformist, and hipsters conform, which of the following statements is MOST accurate?
      A)Hipster is just another word for people who are all the same
      B)Conformity is just a made-up hipster word anyway
      C)Irony is dead and Nietzsche killed it
      D)All of the above

  • @thegoodlydragon7452
    @thegoodlydragon7452 3 ปีที่แล้ว +11

    "We got a blue ribbon at the faire once in 1893."
    Talk about resting on your laurels.

  • @Leopiva10
    @Leopiva10 6 ปีที่แล้ว +93

    I'm withe trash and I'm in trouble

    • @lowek7773
      @lowek7773 6 ปีที่แล้ว +1

      souf pawk ?

    • @BenTheOG
      @BenTheOG 6 ปีที่แล้ว +1

      This post made my day.

    • @gregoryambres1897
      @gregoryambres1897 3 ปีที่แล้ว

      No you're not, man! You're in excellent company.

  • @ethansloan
    @ethansloan 6 ปีที่แล้ว +19

    As a Portland, Oregon local (born and raised) I have to say that the only thing that comes to my mind when I think of PBR is Dennis Hopper in Blue Velvet.

    • @collinp6880
      @collinp6880 3 ปีที่แล้ว +3

      Heineken!? Fuck that shit! Pabst! Blue! Ribbon!

    • @johnjustice127
      @johnjustice127 2 ปีที่แล้ว

      Grand tereno for me

    • @timkaczmarowski8151
      @timkaczmarowski8151 2 ปีที่แล้ว

      @@johnjustice127 hey hey now, why wasnt the old man drinking strohs? something local? they had him drinking hipster beer that originated from milwaukee! lol!

    • @RockandrollNegro
      @RockandrollNegro 3 หลายเดือนก่อน

      @@timkaczmarowski8151 Because Stroh's disappeared from Detroit after 1985, when the owners shut down the Gratiot brewery and put 1200 union workers on the unemployment lines. They sent those jobs to Texas to save on labor, and it made the Stroh's brand anathema to pro-union Michigan. Nobody in Detroit would be caught dead drinking a scab beer, and that stink remained for decades. So, even if he would've been able to buy it locally, Clint's character of a retired United Auto Workers union member would've made him unlikely to drink Stroh's.
      BTW, 2022 was the first year Stroh's was sold in metropolitan Detroit since Pabst bought them in 1999. It's supposedly using its 1860 recipe.

  • @MrDruism
    @MrDruism 5 ปีที่แล้ว +15

    I lived in Portland during this time and I saw its rise. Hipsters were taking over the town and Pabst was along for the ride with it. Portland turned from a small cool city to one that was being ruined by hipsters coming from all over the country and stealing away all the charm from the city. I had to leave because of the rising cost of rent and move back to Alaska. I have to explain that young people leave Alaska around their early 20’s and usually Seattle or Portland were the two choices when picking a new home away from home for several reasons: they were the 2 closest cities, you had other friends that lived in those two towns and they were affordable in cost of living. Seattle had become overrun so Portland was the only choice after that. But now Portland has become overrun so now Alaskans have an even harder time when they want to leave the state and start a new life. Hipsters may have saved Pabst but they have killed the northwest!

    • @timkaczmarowski8151
      @timkaczmarowski8151 2 ปีที่แล้ว +2

      hey they ruined pbr for us pre hipster pbr drinkers too

    • @radiationshepherd
      @radiationshepherd ปีที่แล้ว +2

      Gentrification sucks

    • @StandbyCymbalist
      @StandbyCymbalist ปีที่แล้ว

      Yeah hipsters really ruined these cities by riding their bikes, hanging out with their friends at shows at dive bars, and bringing incomes back into the city cause they were educated and had jobs.. You apparently haven't met fent yet. Check out what it has done to these places now.

  • @israelgonzales1275
    @israelgonzales1275 6 ปีที่แล้ว +72

    I drink PBR because it’s always cheap and I’m always broke

    • @nickoftime3170
      @nickoftime3170 6 ปีที่แล้ว +2

      agree! they didn't save shit! I save money drinking it.

    • @nickoftime3170
      @nickoftime3170 6 ปีที่แล้ว +1

      Jay Bee it is great to live in this area!

    • @mongofriend3478
      @mongofriend3478 6 ปีที่แล้ว +1

      My area has raised the price to same as Bud and Coors!!!! I loved paying 1-2$ less a six pack before the hipsters made it popular!!!!!!!!! Thanks for nothing hipsters!!! Stick to your craft coffee milk stout imperial IPA wheat crap!!!!! Hope they don't start drinking original Miller!!! It's still cheap and I like it!!!

  • @pablopicaso8374
    @pablopicaso8374 6 ปีที่แล้ว +14

    I unironically love PBR its the best tasting cheap beer.

  • @tpbforlife3323
    @tpbforlife3323 6 ปีที่แล้ว +109

    I dress like a hipster and have a beard but I'm a actually a logger and drink PBR

  • @stanleyshostak2737
    @stanleyshostak2737 2 ปีที่แล้ว +3

    I went to Marquette in the early ‘90s. We would go to the Pabst plant and take the tour on Friday afternoon, then you would get free beers after the tour.
    Sadly I moved away, the plant closed and it is now condos.
    For some reason I always liked it best from the bottle.

    • @timkaczmarowski8151
      @timkaczmarowski8151 2 ปีที่แล้ว

      sounds just like the heileman/old style situation when i went to uw la crosse

  • @lumberjaw
    @lumberjaw 6 ปีที่แล้ว +81

    Today's hipsters are very mainstream when it comes to social and political ideas. All of their ideas are the same as the most mainstream media and publications.

    • @IndigoVagrant
      @IndigoVagrant 6 ปีที่แล้ว +18

      That doesn't really make sense. I don't know any pro-war pro-tax cut hipsters.

    • @ropro9817
      @ropro9817 6 ปีที่แล้ว

      Total monoculture

    • @granddukeofmecklenburg
      @granddukeofmecklenburg 6 ปีที่แล้ว

      @@IndigoVagrant you think that's mainstream? Lol...most aren't pro war or for the trump tax cuts...though in the Bush years those kind of people were more common

    • @BadmanPictures
      @BadmanPictures 6 ปีที่แล้ว

      there is no definition of hipster, so how can all of them be into the same thing?

    • @angelmurchison1731
      @angelmurchison1731 6 ปีที่แล้ว +1

      Hipsters became popular in the early 2010s, and popular culture assumed (or consumed) a lot of their identity, especially on social media websites with a heavily visual aspect like Tumblr and Pinterest.

  • @D5quared91
    @D5quared91 4 ปีที่แล้ว +2

    I’ve noticed a lot of the new PBR boxes have a bunch of stupid hipster artwork on them. So much for not marketing towards hipsters!

  • @Go4Bro
    @Go4Bro 3 ปีที่แล้ว +4

    Pabst Blue Ribbon has always been a working man's beer the hipsters had to come and ruin it

  • @Gretri17
    @Gretri17 ปีที่แล้ว +2

    Being a Wisconsin native, PBR is an interesting beer of choice around here. It's normally not the beer of choice around here, yet you won't feel rejected for it. It's that middle of the road beer mainly for college kids or for casual gatherings. Most people take Leinie's or Miller here, but almost everyone stays away from Milwaukee's Best

    • @johncrankshaft2886
      @johncrankshaft2886 ปีที่แล้ว

      Bro in my area MB used to be $14 a 30 pack because NOBODY would buy it, i shit you not as money was short i started to buy them and in a few months the store raised the price to that of MHL and Busch. I created a demand for an unwanted beer 😂

  • @TheDude4077
    @TheDude4077 6 ปีที่แล้ว +12

    Focusing on your customer base, embracing non-traditional forms of marketing, and above all else understanding that you have to appeal to your younger customer base because they're the ones who are going to drive your future sales works wonders. I have no idea why more corporate companies who are seeing plummeting sales can't get their heads around this simple concept. Take note here Gibson Guitars and Harley-Davidson.

    • @travisbull9544
      @travisbull9544 6 ปีที่แล้ว

      TheDude4077 I hope the classic Harley bikes still stay!!! And the Indian bikes also!!! Those were the shit!!!

    • @Hexspa
      @Hexspa 6 ปีที่แล้ว +1

      Ya but very few young people can afford a Les Paul. I know they have cheaper instruments but almost no one plays a V. Besides, guitar is trending down.

    • @Thor-Orion
      @Thor-Orion 8 หลายเดือนก่อน

      Gibson is charging fucking 1600$ for their Epiphones now. Give me a break.

  • @juangarza4303
    @juangarza4303 6 ปีที่แล้ว +25

    But i like PBR cause it’s a good everyday beer. 9$ for a 12 pack. Can’t beat it.

    • @TheSaikou96
      @TheSaikou96 6 ปีที่แล้ว +3

      Juan Garza false tecate is better

    • @olirueda6907
      @olirueda6907 6 ปีที่แล้ว +1

      dude... you shouldnt drink beer EVERY day

    • @juangarza4303
      @juangarza4303 6 ปีที่แล้ว +1

      False. Modelo is always better.

    • @Drumaboiiii
      @Drumaboiiii 6 ปีที่แล้ว +3

      All false miller highlife bottles 18pk 4 10.89 change is 9.11

    • @OhPhuckYou
      @OhPhuckYou 6 ปีที่แล้ว +5

      Alejandro Rueda I think that’s a choice we make. We’re for a good time, not a long time. I’ll rot my guts out with all the different beers there are! My everyday beer is Hamms, but I pick up PBR sometimes.

  • @Aei934
    @Aei934 6 ปีที่แล้ว +24

    I used to drink it because it's union made.

    • @williamdobbins3131
      @williamdobbins3131 6 ปีที่แล้ว +4

      Still Union Made today. Bottled by Teamsters Local 896.

    • @Aei934
      @Aei934 6 ปีที่แล้ว +5

      Hell yeah, brother. Teamsters local 120

    • @williamdobbins3131
      @williamdobbins3131 6 ปีที่แล้ว +3

      I spent 9 years in bottling with Teamsters Local 495. Now still bottling, but with IBEW 2295.

    • @Chris-us8yq
      @Chris-us8yq 5 ปีที่แล้ว +1

      Mark Zuccerman hell yeah

    • @alexnelson8
      @alexnelson8 5 ปีที่แล้ว +1

      Mark Zuccerman nice

  • @DirtmopAZ
    @DirtmopAZ 6 ปีที่แล้ว +7

    This was an excellent piece. Great investigative work. Nice factoids. Probably my favorite video cheddar has come out with so far. You guys have a long way to go, but keep it up. For real. You’re doing great

    • @ThunderAppeal
      @ThunderAppeal 6 ปีที่แล้ว

      If you think this is good, you are sad little shallow person.

    • @mpad4497
      @mpad4497 6 ปีที่แล้ว

      your standards must be 6 ft deep or youre just ignorant bc this vid was TRAAAASSSSHH 8========D~~~~~~

  • @militia7182
    @militia7182 4 ปีที่แล้ว +2

    I was in the rockabilly age . We loved pbr

  • @BigSteak
    @BigSteak 6 ปีที่แล้ว +60

    I didn’t know I needed this video until now

  • @CClizzy
    @CClizzy 6 ปีที่แล้ว +9

    $4.50 for a PBR?! That ain't cheap

    • @manjon217
      @manjon217 6 ปีที่แล้ว +7

      That's Portland price. Everything is more expensive in the urban west. Here in the midwest my bar has pbr at 1.50 a glass. You can't beat it.

  • @chrispietro
    @chrispietro 6 ปีที่แล้ว +1

    Excellent. A perfect example of getting of the office to understand the market and being consumer centric. Congratulations

  • @alexanderoliveira3677
    @alexanderoliveira3677 6 ปีที่แล้ว +3

    Growing up in the 90's/00's regular beer drunk in Texas was Bud light, Coors, etc. That's why I found it very strange how by College around 2012, all my hipster friends in Austin drank PBR and I never understood why? It had a post poor taste and was virtually unheard of to me. It feels great to finally know why.

    • @joebombero1
      @joebombero1 ปีที่แล้ว

      Better than Pearl but the same price

  • @forgetnumberone3335
    @forgetnumberone3335 3 ปีที่แล้ว +2

    PBR has always been very popular in southeast WI. Miller is definitely bigger around here but PBR is still a close contender depending on the crowd.

  • @omegaman6193
    @omegaman6193 6 ปีที่แล้ว +1

    Isn’t it weird that hipsters generally try to not fit in. So if they drink PBR and everybody begins drinking it they stop so they won’t fit in.

  • @benjaminhawthorne1969
    @benjaminhawthorne1969 2 ปีที่แล้ว +2

    I question the low taste rating. Samuel Adams Original Boston Lager is my all-time favorite, when I want a hearty brew that "eats like a meal." But as my everyday beer that I can eat with a sandwich, some peanuts, a baseball game or just lying in the sun, the fresh, clean taste of PBR is unmatched.

  • @mjstory1976
    @mjstory1976 6 ปีที่แล้ว +14

    I remember getting PBR when I was younger. Good cheap beer

    • @Icarusvampire
      @Icarusvampire 3 ปีที่แล้ว +1

      Pizza, BBQ, and bowling brew!

  • @shawnhebert8448
    @shawnhebert8448 5 ปีที่แล้ว +4

    I've been drinking it since the 80s and I love it simply because I think it tastes good.

    • @BobSmith-dk8nw
      @BobSmith-dk8nw 3 ปีที่แล้ว +2

      That's really all that counts.
      .

  • @LeoNguyenex
    @LeoNguyenex 6 ปีที่แล้ว +32

    soooooooooooooo the consumer base that anti-corporation single-handedly saved a corporation. The irony lmao

    • @ThunderAppeal
      @ThunderAppeal 6 ปีที่แล้ว +2

      And a shitty corporation at that.
      Garbage of all garbage beer.

    • @blinski1
      @blinski1 6 ปีที่แล้ว

      No, this is not ironic, this is just a normal cycle. To break the cycle, you'd have to get rid of people of anti-corporate attitude or make them look uncool. But they are always existing and are always cool for the general public, which sooner or later adopt their tastes and choices, which makes niche products mainstream. Then anti-corporate people search for another thing to appreciate and the cycle lasts, no irony in that.

    • @BadmanPictures
      @BadmanPictures 6 ปีที่แล้ว

      they saved it and will also destroyed it

    • @johncasey1020
      @johncasey1020 5 ปีที่แล้ว

      @Akilleus I was just about to write that. In addition, they always think it's new too.

  • @thirtyonefifty3133
    @thirtyonefifty3133 6 ปีที่แล้ว +14

    So to save PBR is Not to save PBR. i love hipsters they are some funny ass people. They conform by not conforming 🤣🤣🤣

    • @distantandvague
      @distantandvague 2 ปีที่แล้ว

      Three years later, I bet you miss the hipsters compared to the gen z tiktokers

  • @firegiver
    @firegiver 6 ปีที่แล้ว +30

    Or... OR it was a dollar for a tall boy can of PBR in dive bars during the late 90's to mid 2000's and the guys and girls with college degrees but losing careers in a bad economy drank what was economical and still descent tasting. Hipsters came later and honestly I think they were just happy to be in that dive bar with the older cooler guys and followed their trend.

    • @AndroidsDontDance
      @AndroidsDontDance 6 ปีที่แล้ว

      I'm glad this was said. I'm sure what they said in the video has some truth but you can't deny that it was also a very cheap beer. A very cheap bear that would be on tap at cheaper hole in the wall bars. Millenials are the biggest generation ever and also we were, at the time, the ones with the highest college graduation rate but many of us were underemployed. So you went to a townie bar to drink instead of one further into the city where you'd pay more for beer because it was nicer. That nicer one wouldnt ha e pbr but the hole in the wall would. So many broke people in their early 20s are reaching for pbr. Miller light was cheap too and consumed a lot.

    • @timkaczmarowski8151
      @timkaczmarowski8151 2 ปีที่แล้ว

      nope its the hipsters sorry

  • @richardwagoner9083
    @richardwagoner9083 5 ปีที่แล้ว +5

    Used to be able to buy PBR at Fedco in So Cal for $3.88 a case.

    • @randallkarlin4115
      @randallkarlin4115 5 ปีที่แล้ว +1

      Wow fedco that really goes back. PBR is the best tasting regular beer in the world. You can taste the wheat and hops. It blows Bud (rice beer) out the door! They were right in 1893 at the Colombian Exposition in Chicago it still is America’s best beer. They actually used to tie a blue silk ribbon on every bottle until they ran the world out of blue silk ribbon.

  • @1818magik
    @1818magik 6 ปีที่แล้ว +17

    It’s a decent cheap beer. You can get a 24oz beer can for 2 dollars with crv and tax at any liquor store . Which means you can 2 tall cans and pack of peanuts for $5.25 . It’s like a good deal for me on a Thursday night

    • @domtron8873
      @domtron8873 6 ปีที่แล้ว +2

      Or you can get yourself a hobo beer like hurricane or 211 for cheaper

    • @krillahzilla
      @krillahzilla 6 ปีที่แล้ว

      "Like"

    • @jhull7490
      @jhull7490 6 ปีที่แล้ว

      Shit i get 24oz keystone...2 for $2.60...any variety

    • @1818magik
      @1818magik 6 ปีที่แล้ว

      J Hull yes keystone is also very cheap and refreshing

    • @antonb9459
      @antonb9459 6 ปีที่แล้ว

      @@stanvanillo9831
      And how many Oettinger do you get? ;D but i mean, can't call it "beer" can you?

  • @aaronlowe3156
    @aaronlowe3156 6 ปีที่แล้ว +14

    I watched this whole video on Snapchat and goodness, I absolutely love this! This is like a college level essay in the form of a video analyzing how social influences affected commerce and the interesting suicidal property of popularity. There's a bunch of stuff I've taken away from this video- including how to read your audience and save a business. Excellent journalism!

    • @ThunderAppeal
      @ThunderAppeal 6 ปีที่แล้ว

      The fact that you would consider this a 'college level essay' demonstrates two things.
      That you are an idiot.
      The college you went to was for idiots.
      That millenials are constantly appluaded for every last one of their bowel movements by their baby boomer enablers.
      So thats three things.

    • @nathanbruce1992
      @nathanbruce1992 6 ปีที่แล้ว +1

      ThunderAppeal: who shit in your cereal?

    • @aaronlowe3156
      @aaronlowe3156 6 ปีที่แล้ว +1

      ThunderAppeal, My statement describing this documentary as a "college level essay" does not refer to the inferences it makes, but rather how it makes its points, supports them, and analyzes them from many, many angles. In my experience, when you write college level essays in humanities, the world is not limited to your own preconceived notion of how the world is and ought to be. It's a very complex system of cause and effect coming from multiple angles at once. And a "college-level essay", by my own, arbitrary definition, is able to articulate the impact on something from as many of those angles as possible.
      I understand that you may have a dislike for "millennial" or "college-educated individuals", but this isn't about politics, liberalism, or anything of the sort. **I strictly refer to "college-level" as a standard of writing and communication of thesis.**

    • @ThunderAppeal
      @ThunderAppeal 6 ปีที่แล้ว

      The back pedaling is strong in this one.

    • @mpad4497
      @mpad4497 6 ปีที่แล้ว

      you should check out Company Man on youtube, you'll cream your jeans and its better quality videos

  • @xtr0city
    @xtr0city 6 ปีที่แล้ว +1

    Ronnie Mac is the best ad campaign for PBR I've ever seen.

  • @clayz1
    @clayz1 6 ปีที่แล้ว +2

    Back in the 1980's in Seattle. In my early twenty's. We all looked and dressed like hippies, so identified as hippies, but never went to an anti war anything. I was in the Washington National Guard and people called us baby killers. Getting to the point, we drank Bud, Miller, Coors, Rainier. We didn’t know what a kraft brew was because they didn’t exist yet. We knew about PBR but nobody touched that. It was for our parents. You NEVER saw evidence of PBR drinking unless there was a family function where we hung out with our families, or went to visit cousins in farm country. Naturally, my cronies et al were protesting older social conforms while doing exactly the same thing but with different clothes and hair. We were doing what we were told, exactly like the hipsters are doing now. A young coworker has a Pabst cap he wears every day. I though Pabst was dead and gone. He says 'oh, no, everybody drinks PBR'.
    Great beer long live PBR I guess.

  • @NcoolioN
    @NcoolioN 6 ปีที่แล้ว +3

    Lone Star is the PBR of Texas. We do things our way.

    • @Vokapolis
      @Vokapolis 5 ปีที่แล้ว +1

      NcoolioN Lone Star is owned and made by Pabst lol.

  • @bluemountaindrivepae
    @bluemountaindrivepae 6 ปีที่แล้ว +2

    I did my best to keep PBR profitable. At the same time malt liquors got all fruity. Beer should taste like beer and wine should taste like wine.

  • @davidbergin6184
    @davidbergin6184 6 ปีที่แล้ว +6

    I drank a lot of it in 1977 too.

    • @mpad4497
      @mpad4497 6 ปีที่แล้ว

      wow youre old

    • @blacklizzie5643
      @blacklizzie5643 5 ปีที่แล้ว

      Wow dude you are old. Here have a PbR.

  • @medicaltincture6155
    @medicaltincture6155 6 ปีที่แล้ว +1

    You are forgetting the entire east coast Metal and Hardcore scene saving Pabst as well, It's always been popular esp in Rva since i been going to shows mid 90's , So maybe in Richmond Va it never really died.

  • @maxmakesfilms69
    @maxmakesfilms69 5 ปีที่แล้ว +1

    Personally started drinking PBR because of Blue Velvet/David Lynch, honestly still think it tastes better than other lagers.

  • @Kevscancave
    @Kevscancave ปีที่แล้ว +1

    Retro For Sure! 👍😎👍

  • @ernesthemmingway3975
    @ernesthemmingway3975 6 ปีที่แล้ว +1

    I’m blue collar definitely not a hipster and I love an ice cold pbr. Cheap, tastes decent although light.

  • @DanielDavissynthman
    @DanielDavissynthman 6 ปีที่แล้ว +1

    David Lynch saved PBR with Blue Velvet. That's where hipsters got their love from.

  • @Om.arweens
    @Om.arweens 6 ปีที่แล้ว +1

    Truly, a great Channel

  • @dudeabides6887
    @dudeabides6887 6 ปีที่แล้ว +2

    PBR became popular during the recession as a cheap beer to have at a bar. People weren't buying as many 5 buck plus taps at that time. Also, when Pabst laid off a shit ton of workers in 96 those men and women lost there pensions. I remember the people of Milwaukee stopped drinking Pabst in protest.

  • @davidwadsworth8982
    @davidwadsworth8982 6 ปีที่แล้ว +1

    I grew up in a P B R family,still drink it. That and Labat Blue, Canada's P.B.R. It was all we drank.Just finished one. Like the taste.and the price.

  • @smoketears6874
    @smoketears6874 6 ปีที่แล้ว +1

    Still popular amongst punk rockers, but I'm still more into craft

    • @brownpunk1794
      @brownpunk1794 5 ปีที่แล้ว

      Thanks..thats why i drink it

  • @joebowles06
    @joebowles06 6 ปีที่แล้ว +2

    2009 was the year I turned 21. You're welcome Pabst.

  • @sublime88sublime
    @sublime88sublime 5 ปีที่แล้ว +1

    I like PBR better than Budweiser in almost every aspect.

  • @collinp6880
    @collinp6880 3 ปีที่แล้ว +2

    I buy it because it's union made, cheap, and tastes better than anything else at the price point... And some more expensive beers

  • @rockets4kids
    @rockets4kids 6 ปีที่แล้ว +3

    What has the world come to when $4.50 for a PBR is considered cheap? (Also, PBR was never the same after manufacturing left Baltimore.)

    • @JohnDoe-kh8io
      @JohnDoe-kh8io 6 ปีที่แล้ว +1

      4.50 for a pint? At a bar? PBR? I think you need to find a new spot to drink brother

  • @freestaterevolution
    @freestaterevolution 3 ปีที่แล้ว

    I may be a beer geek, but I’m not a beer snob. Love me a good hazy IPA, Belgian, Guinness, saison…But there are days where an ice cold can of PBR is just as enjoyable and satisfying as any craft beer. I don’t drink it “ironically”- I’m not a hipster, but it fits right into its special place when I want one. I now always have PBR in my beer fridge.

  • @ianstu7
    @ianstu7 6 ปีที่แล้ว +1

    The bar close to my campus sells pictures of PBR for $10. Use to be $8 before just a few months ago. But on happy hour, $4 PBR pictures. I live for that.

  • @marcomalo02
    @marcomalo02 6 ปีที่แล้ว +2

    First beer I tasted in 1964. Just bought a case, best lawnmower beer in the world.

  • @hyginovieira7107
    @hyginovieira7107 5 ปีที่แล้ว +1

    Fantastic case. When Pabst Blue Ribbon will come to Brazil?

  • @theDudeOfDudes
    @theDudeOfDudes 6 ปีที่แล้ว +2

    I love how this dude turned hipster vanity against themselves.

  • @-runswithbeer-8075
    @-runswithbeer-8075 6 ปีที่แล้ว +1

    I drink PBR because my grandma used to work for them in Peoria Heights and I literally have a basement of vintage PBR memorabilia

  • @Dragitall
    @Dragitall 6 ปีที่แล้ว +1

    Wow, finally something for this generation to be proud of.

  • @Offroadcircus
    @Offroadcircus 6 ปีที่แล้ว +5

    are you kidding Ronnie Mac saved PBR

    • @ccubsfan94
      @ccubsfan94 6 ปีที่แล้ว

      Mixing gas and eatin ass.

  • @van5829
    @van5829 6 ปีที่แล้ว

    I live in the Bay Area and still buy PBR. It is cheap 8 to 9 bucks for a 12 pack. When everything else is expensive (Modelo and Budweiser are like 18 bucks at the liquor store not including tax, not to mention living expenses). you can at least buy a 12 pack of PBR, Hamm's, or Olympia for cheap, and a tall boy at the bar for less than 5 bucks. When your short on cash but still want to go out or just chill. I know in Oakland, PBR used to have a brewery, and my Grandfather used to drink it. Plus they sponser art. So yes cheap, nostalgic, and trendy. Whatever I don't care what others think.

  • @breakingborders
    @breakingborders 6 ปีที่แล้ว +1

    Interesting video. Thanks!

  • @fritzfalkson2035
    @fritzfalkson2035 6 ปีที่แล้ว +1

    I first tried PBR because it was featured in that 80's cheesefest Midnight Madness!

  • @jharsch3453
    @jharsch3453 5 ปีที่แล้ว +2

    My granddad drank PBR. Ma calls it an old-man-beer

  • @RowdyMajor8
    @RowdyMajor8 5 ปีที่แล้ว

    I'm no hipster, but I do enjoy an ice cold PBR from time to time. My great grandpa used to drink PBR and several of my family members on my mom's side of the family drank pbr, so I guess that's why I like it. So if I get drunk on the PBR, it's a family tradition.

  • @cheesecakelasagna
    @cheesecakelasagna 5 ปีที่แล้ว +2

    _Pabst Blue Ribbon on ice_

  • @drewpaul4065
    @drewpaul4065 4 ปีที่แล้ว +1

    What turned me on to PBR is when a friends father told me PBR doesnt make you feel hungerover... later that day we tested that theory with a 30 rack of PBR on his fishing boat. Next day no hangover. PBR is the only vegan non-hangover beer! -(nonvegan/nonhipster person)

  • @googleuser8448
    @googleuser8448 4 ปีที่แล้ว +1

    Ive always thought PBR is a good beer even to be a little on the dry side! For the price it is the absolute best beer in my opinion!!

  • @adamjbond
    @adamjbond 6 ปีที่แล้ว +4

    Real Hipsters drink Classic Cocktails

    • @ropro9817
      @ropro9817 6 ปีที่แล้ว +2

      Lol, don't you mean bespoke beverages created by mixologists? 🤣

  • @danjajeff1404
    @danjajeff1404 6 ปีที่แล้ว +3

    I've been drinking PBR since I started stealing em from my dad when i was like 15, I'm now 32 so I've been drinking it much longer than this lame ass hipster phaze

    • @TheGothicRichard
      @TheGothicRichard 2 ปีที่แล้ว +1

      Lol. He never noticed missing beer? No way.

    • @danjajeff1404
      @danjajeff1404 2 ปีที่แล้ว

      @@TheGothicRichard 🤣🤣🤘. Na I'm sure he did. A Navy man never forgets how much beer they got.

  • @diegomontoya8889
    @diegomontoya8889 6 ปีที่แล้ว

    It has to be in the tall-boy (16 oz) can, and it has to be purchased by the rack (4 six packs). This was definitely popular in Pullman, WA and Missoula, MT on the rugby scene 2002 - 2005.

  • @drdcs15
    @drdcs15 6 ปีที่แล้ว +1

    Another great video! thanks!

  • @timbucker
    @timbucker 2 ปีที่แล้ว +2

    With PBR, I really don't see any point in spending more. Other brands aren't better, just different.

  • @shawnyoung2105
    @shawnyoung2105 6 ปีที่แล้ว +1

    Blue ribbon still tastes like someone filled a can half full with wheat and then over filled it with racoon piss.

  • @clydesdaleparkinsonsquarte9855
    @clydesdaleparkinsonsquarte9855 6 ปีที่แล้ว +1

    I think of Dean Metropoulos.
    You know because he saved Hostess too.

  • @mpad4497
    @mpad4497 6 ปีที่แล้ว +2

    How anti-corporate fools trying to feel different ended up fueling a massive corporation by using marketing strategies towards those who "claim they're anti-marketing" hipster is short for hypocrite.

  • @foxbox2879
    @foxbox2879 3 ปีที่แล้ว +1

    PBR is honest beer, at an honest price.

  • @RockabillyRambler
    @RockabillyRambler 6 ปีที่แล้ว

    3:18
    you got my number dialed.
    AND YOU CALLED AT!

  • @ivanf4023
    @ivanf4023 6 ปีที่แล้ว +2

    I don't think I've ever had PBR. I think I had Pabst NA once because it was free but even free it wasn't worth it.

  • @bodarville7860
    @bodarville7860 6 ปีที่แล้ว +1

    My second favorite beer High Life is no. 1

  • @johnfisher228
    @johnfisher228 5 ปีที่แล้ว +2

    Love PBR. Been drinking it for years but I DO NOT like some of the change as of late in the cans art work.

  • @brycemangun1176
    @brycemangun1176 6 ปีที่แล้ว +15

    Drinking one right now actually, hilarious 💀

  • @catherinejohnson1026
    @catherinejohnson1026 4 ปีที่แล้ว +1

    My son calls me a hipster, but I don't drink beer...🤣🍵☕🥤🌊

  • @chrisschneider7031
    @chrisschneider7031 5 ปีที่แล้ว +1

    Still one of my favorites beer, next too Schlitz beer

  • @warhawk638
    @warhawk638 2 ปีที่แล้ว +2

    It ain't craft, ain't fancy, ain't shit beer. It's a staple of my fridge for when I just want a cold lager.

  • @heatto162
    @heatto162 6 ปีที่แล้ว +7

    Pisses me off...I've bern drinking pabst forever now the price went up because of these jerks.

    • @mpad4497
      @mpad4497 6 ปีที่แล้ว

      thanks hipster assholes now the beer designed for broke hicks can't even afford it, i bet they blame the blacks instead

  • @rzpogi
    @rzpogi 6 ปีที่แล้ว +1

    In China, PBR is considered as a premium brand selling for $44 converted for each bottle.

    • @pswitch9553
      @pswitch9553 6 ปีที่แล้ว +1

      That’s ☭ for you. Oof.

    • @mylesdedman
      @mylesdedman 6 ปีที่แล้ว

      Nah, it’s not that much. And nobody really buys it anyway.

  • @LeeMilby
    @LeeMilby 6 ปีที่แล้ว

    that's a really genius marketing strategy. Really hands on instead of designing a bunch of crap and hoping for the best

  • @myronbrand
    @myronbrand 6 ปีที่แล้ว

    Need to be able to find it in stores and on tap!

  • @masterchris1013
    @masterchris1013 6 ปีที่แล้ว +5

    Why is it barrels then gallons? those are different.

    • @mpad4497
      @mpad4497 6 ปีที่แล้ว

      because this channel doesn't proof view their videos