How to Engage with Millions of People | Dr Roger Highfield (Science Museum) | SCItalks

We have a duty to explain and inform society about science because it is the biggest influence on culture today - just look at the impact of the COVID-19 vaccine. The key question is, how are we going to engage with the public? Dr Roger Highfield explores this question through the experiences of the Science Museum Group who engaged with over 5 million visitors in 2019/20 through objects, events, digitisation and by harnessing the power of social media.
Dr Roger Highfield is the Science Director at the Science Museum Group. He was the Science Editor of the Daily Telegraph for two decades and the Editor of New Scientist between 2008 and 2011. He has written seven books and had thousands of articles published in newspapers and magazines.
The second speaker, Steve Scott, is Public Engagement Lead at UK Research and Innovation where his focus is on public engagement with research working with higher education institutions, researchers and public engagement professionals.
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