Project Utopia - British Airways' £60m Mistake
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- เผยแพร่เมื่อ 18 ก.ย. 2024
- Hello all! :D
This week, we look at what happens when a flag carrier attempts to distance itself from the flag it represents. British Airways, in a drive to become a 'world' airline rather than a British airline, embarked on an ambitious but ultimately misguided corporate rebranding, but one that would cost the carrier dearly in terms of reputation.
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References:
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Pumpkins 😍
Am I supposed to get this?
@@hadrionics2755 cigarettes
That action by Thatcher, though symbolic, was just about the biggest slap in the face any corporation could get. It even trumps the famous phrase "there's no such thing as negative publicity". Yes there is - here.
Aue. Richard Branson also had a field day making fun of BA for their own gaff.
They didn't forget either, for when he later offered to buy BA's Concorde fleet in the early 00's, BA flatly refused.
slightly ironic for her to do it as well as she was so keen to relinquish state control, then didn't like it making private business decisions on the livery
@@thomashayes2633 Almost like her ideological framework wasn't really all that internally consistent or something ¯\_(ツ)_/¯
@@thomashayes2633 I can't imagine why anyone in her position should be forced to like something because of previous desires to privatise the business. You don't have to like everything they go on to do. The overall reaction was highly negative anyway regardless of whatever she expressed towards the livery designs.
Maggie's in the mud
British Airways's World Tails was kinda cool, but my favorite livery in British Airways was Landor
The only plane that looked better in the Chatham livery was Concorde, which is long gone from service anyway. How ironic
It's very odd: yes, they're all wonderful designs, they just seem wildly inappropriate on planes.
Cocktail napkins complementing some bar's national drink of the day maybe?
Agree, loved the World Tails especially the Chelsea Rose and Ndebele designs(from a spotter photographer's point of view it was pretty amazing), but Landor livery always reminds me of when I got into planespotting as a kid, the Landor 747-400 was my first favourite aircraft, and even when the livery and aircraft combo made a recent return as a retro livery, it gave me a lot of nostalgic moments.
World tails is a great idea wrongly executed. They should have limited them to one aircraft each as special liveries.
Don’t mess with success. I think £60 million underestimates the true loss, from which it has never recovered. Landor livery is superb. Current one is not its equal.
I agree with that
Aircraft with the Scottish tails could not fly to Atlanta as in the pattern the was a KKK cross.
60 million pound mistake and the CEO in charge is given a 2 million pound send off payout. Crazy, I wish I was paid for my screw ups like that.
As someone who lives in Thailand, I always wondered, why the hell is the Thai flag on BRITISH Airways? Weird...
@@snackler6102 still puzzled.
I was a teenager in school when these liveries were launched and remember having mixed feelings (but loving Chatham Dockyard). I'm a Captain today at British Airways and boy do I wish this was our biggest issue in 2020. Sadly it's not, but I'm confident we'll survive this chaos (with the rest of the World) and make Britain proud of us again.
Well stated!
Additionally, when I roll into SEA-Tac or Dulles or LAX or MCO or O'Hare, it is always heartening to look for the CD tail and know that my ride home has arrived.
My biggest memory of this was Thatcher covering the tail with the handkerchief.
In hindsight; she should have used a larger cloth. Would've been more deftly applicable.
:cringe:
The BOAC livery looks soo good still today.
Agreed. Best ever.
"Speedbird" carried over, at least!
An A350 or a 787 perfect canvases for the BOAC livery.
Fantastic video. The (former) upper management of BA needed to lookup the definition of "brand dilution". As a national carrier with a rich history of innovations in the aviation industry why they chose to de-emphasize the British part of British Airways is mind-boggling.
because britain is a myth and it also fucking sucks here
Basically took the British out of British Airways. Jokes aside, those tails are very nice
Heeeeeeeeyyy kiimmmmmyyyyyy!!!!!
Hows it goin scrote!
Kim Jong un you are everywhere
Very British N. Korean humour, sort of speak ! Indeed covers the whole point!
Much better than Air Koryo.
@@randomtransportguyx4397 TH-cam recommends the same videos to the same group of people. I'm no longer surprised to see familiar names in the comments.
Not like the company management to screw something up, then get paid a large amount of money to go away....🤔 leaving the someone else to pick up the pieces now is it!??????#babetrayal
As a frequent trans-Atlantic flyer, I regarded those designs on the tails as vile. It was no longer an airline that could be regarded with pride. I don't agree with everything that Margaret Thatcher did, but she was spot on with her handkerchief!
well said
The one occasion I agreed with Mrs. Thatcher. I remember saying they should repaint the whole fleet in Chatham Dockyard. They did.
Same here.
The Landor livery was the best.The Chatham Dockyard does'nt even come close.The Landor was certainly a symbol of Britishness,and was classy too.
Did'nt realise the Dockyard scheme appeared on Concorde first,which it suited very well.
Excellent piece👍😎!
Lack of uniform recognition should have stopped the marketing concept before it even left the drawing-board!
Let alone left the ground!
It was a mess graffiti gone mad. You need a corporate image and the Landor design was class.
I really loved the Landor image as one of the best corporate images in the world ever made. The new world paint I think was just to ahead of its time. It was really nice but it did dilute the image of Britishness.
What could be more British than despising Britain while embracing a shallow and trendy interpretation of other cultures?
On the other hand, a plane's livery is way, way, way down the list of considerations when choosing a flight, after all of the following. Does it go where I need to go? Is it safe? Do the flights leave and/or arrive at convenient times? How expensive is it? Is it comfortable? Will I be given trouble if I have to modify my flight plans?
I wouldn't risk getting on a 'plane if just looking at it made me question the management's sanity XD.
A BEA "Speedjack livery" man, through and through, but I will admit, the Landor livery did look classy
Too dark and similar to United Battleship.
While the abstract art tail designs are really cool, I agree it was a total failure aesthetically and by principle of BA representing Britain. I'm not British and I feel Landor was, and still embodies the British essence. It has also aged really well. There's just something about seeing that regal crown peek above the terminal while at the airport.
I agree the Landor or even the Negus Livery and Branding is absolutely marvelous. You just see the Tail and the first thing that strikes your mind is British Airways
Is this the OG "Get woke go broke"? They really screwed the pooch on this one, donkeys bray, take no heed of them. God forbid a corporate airline be seen as a corporate airline.
Landor livery on BA aircraft was classy, they made a HUGE mistake with those other liveries on their aircraft.
As a really old conservative American, I will agree that I much prefer the original British design over the abstract art, which did look colorful [but meaningless] in my eyes. Maybe it is just my age, but I have always liked the stoical image, characterized by a calm, austere fortitude befitting the UK that I know. 😊
Landor was the best livery British Airways ever had and ever will have, it was the peak of both the airline's image and onboard service especially considering BA's current race to the bottom where it offers a Ryanair level of service but for BA overinflated prices... Looking back however, I do sort of miss the world tails but then again, being in Manchester we only have the BA shuttle flights to Heathrow now so we have lost the "colour" one way or the other :/
The best comment so far, spot on
Another example of what happens when business executives book out a cruise and the boat leaves no room for customers who are left stranded on the pier. Davos suffers from the same problem of trying to solve a problem they think exists that the public customer doesn’t even care about.
It was ahead of its time tbh, nowadays we see lots of planes with special liveries, and I think Project Utopia helped kick that off. It's not a bad thing as a concept - make the airline more approachable and feel more locally tailored to the markets that it serve is good business and marketing practice, but to have it being forced down on all the plane fleets to the point of saturation and dilution of branding is a mistake. It feels like a corporation trying too hard. But it also speaks to the conservativeness of the airlines' customers which hated the tail design so fervently - a mess overall
I recall a BBC documentary once mentioning this, and taking some time to laugh at BA too, as the public & rival airlines alike were.
(in the case of the latter it was all the way to the bank, as BA hemmoraged customers)
One can see why too just by looking at these literal eyesores. Makes one wonder how drunk / on drugs - or just detatched from reality - the management were when they decided "Yup... this is the brand look that the customers will like!" XD.
The project name "Utopia" should've been redflag in of itself, as the very word is typically used oxymoronically in literature & film, especially in cautionary tales about fraudulent / unrealistic promises.
“Wunala” and “whale rider” will always be my favorite of these. Both very beautiful paintings. Although I loved Qantas version which painted the whole jet in the livery.
Ah, Thatcher. Cared more for how a model plane was painted rather than the communities she gleefully destroyed.
The same communities that gave Boris a landslide victory!
Harold Wilson closed more mines & shipyards in 5 years than Thatcher & Major did in 18.
Conclusion: Labour "destroyed" more communities.
@@jimtaylor294 One could also argue that the demise of Britain's automotive and aeronautical industries was a direct result of Wilson's & Callaghan's policies, Margaret Thatcher was the one who inherited the Labour mess and restored our economic fortunes.
@@jimtaylor294 I bet you think Boris is doing a cracking job too with those rose tinted glasses.
^ About as vacuous and projectionary a reply as I expected from a labourite XD.
Those tail livery designs are actually pretty cool. Ndebele Martha, Bavaria, Delftblue Daybreak, and Waves and Cranes are my favorites. I had no idea they did these. Shame they weren't popular
The Scottish one was pretty neat too.
They might have been "cool" to some, but not the flying public or the poor ATC staff, whom are what really matter.
Why do most marketing people drive BMW's? They can't spell Porsche.
I work in marketing and drive a BMW😭
I doubt if they can spell BMW, or know the number for 911.
In my faculty, half of us drive BMWs. Then followed by Mercedes. We aren’t marketing but our faculty is close enough - innovation and management.
But I don’t drive a Porsche cuz I think the cayenne and Panamera look awful.
I used to work in marketing but I still don’t intend to buy a Poursh
Only the Olympic and Concorde paint schemes looked acceptable. Others were indeed bad decisions
BOAC livery was better than any.
Repainted 747-400 looked great.
I am one of the few who liked the Utopia livery. Chelsea Rose and Waves Of the City were my favourites
Landor was indeed one of the most iconic liveries in history. As was the entire brand identity of BA at the time. Discarding it may have been one of the blunders of the century as far as marketing and brand identification is concerned. That said, the World Tails were a magnificent, bold design that signaled the transition to the global village and heralded BA's worldwide appeal. The project did not deserve the backlash it received. In fact, I don't recall it ever being criticised outside of the UK or the plane spotting community, which always has been extremely resistant to change. Personally, as a non-Brit I loved this brief multicultural episode in BA's history. I hope that one day they may feel inclined to bring some of these liveries back in some form.
Change wasn't the problem, rather that it was a bad one.
Perhaps it's because I'm British, but I think BA and its awful mamagement got what it deserved (including the Virgin Atlantic P.R. torpedo), for being so laughably out of touch with what the public actually wanted.
"As a non-Brit" says it all Mack - you'd perhaps have like it less if it were YOUR country's culture, heritage and flag being shit on.
kavorkaa: Perhaps it is, inside your tiny mind.
The painting of the 747s and Airbus in the older legacy liveries was a great idea but sadly the 747s are now history thanks to the virus.
A classic example of "Go Woke Go Broke"
Not really. After BA paid Bob Ayling millions of pounds to disappear for his part in creating this mess, he went on to become the chairman of Dyson, and Welsh Water, and Holidaybreak.... and he recently received a CBE from the Queen. Not exactly going broke....
@@warren_r It certainly dented BA's profits and public image! Especially given that the 90s was the decade of "Cool Britannia"
Exactly. BA may not have gone completely broke, but it did lose a fortune and got P/R torpedoed by Virgin... all because they put proto-woke blarney into their livery & blurb.
It was a portent of what Bliarism would inflict upon the country.
I heard that flight controllers hated the scheme too as it impeded identification on the ground.
Lack of uniform recognition should have stopped the marketing concept before it even left the drawing-board!
It's mentioned in the video.
Quite surprising really that regulations didn't forbade an airline from having non-standardized tail logos.
Thanks for repeating exactly what is said in the video.
After BOAC the Pan Am logo was the second best ever paint job on a jet...Even prop planes looked good in the BOAC colors
I love the VC10
Ditto. An unfortunate victim of the Boeing Only Airline Corperation though, whom torpedoed the export sales with bad P/R.
(BOAC literally specced the aircraft to their desires... then tried to duck out of most of their order to buy more Boeings)
Vickers's staff no doubt loathed BOAC for that.
My favourite plane ever. Again killed off like everything else good in British imdustry by wankers with money and zero clue at the top
@@RichieRouge206 That's certainly one way of putting it.
Even today; only Concorde has flown the atlantic faster than the VC-10.
(excluding military jets that is)
@@jimtaylor294 the Convair 880 had a slightly higher top speed, but it wasn’t very popular. I do love Boeing , but it definitely wasn’t fair what happened to the VC10
@@sc1338 Aye, a bit faster. Whether the Convair aircraft used said speed on a trans-atlantic commercial flight though - as VC-10 did - I'm unsure.
(if there's further reading upon that I've yet to discover it)
It was a huge PR mistake. The British people are patriotic and nationalistic and proud of their country. It sounds crazy now but the abstract colours were a slap in the face and a visual representation of PC. I was always a keen customer of British Airways but they have lost their way the last few years unfortunately.
Meanwhile, California propaganda journalists are criticizing the Laguna Beach Police Department for having the American Flag incorporated into the design on their patrol cars.
Oh, and when I was in high school, the vice principle told students he would suspend them for displaying an American flag in the bed of their pickups. We were in a small Colorado town that was surrounded by farms and ranches, so you can assume how that went over with our local community.
Thank you for creating this. Just found the video and your channel this evening. This video has perfect pace, well researched and your narration is excellent - really enjoyed it. Have subscribed! Keep up the great work Ruairidh!
I love Landor, its a great livery!
It genuinely didn’t seem like a bad idea to me, I still think it’s a nice quirk to have and adds uniqueness to the plane. I love the modern livery, I think it was ahead of its time in the 90s and still looks great now.
@A PC It may of been genuine but just created an inoffensive universal something for everyone commoditised product that lost its historic usp. That’s ok for Budget airlines. But it’s beyond stupid for brand that defines service over cost.
It was utter crap. I’m British, not World or European. I’m proud of my British Heritage, I stopped flying BA then and went to Virgin for transatlantic flights. Me and many others
@@aakeister Amen. BA might as well have renamed itself Mumbo Jumbo Airways, what with the "we've decided to be vaguely internationalist for some pretentious reason" alarm bells they were shaking XD.
In reality it is what they deliver as an inside product as opposed to the outside paint job . The only negative was the perceived ATC identification issues , which had they been dangerous would not permitted the repaint from the start
I saw a picture on Google recently of the current fleet in Landor livery. I have to say, even the A380 looked very classy.
Great video!
Having some experience in brand and logo design: nope just nope. Those otherwise lovely artworks / patterns, just take to damn long to recognize as BA. The KISS (Keep It Simple, Stupid) principle should be any brand designers religion imho.
Totally agree there. While the individual designs were good, they did not reflect the brand of BA at all.
Recognition is easy 1. wtf is that 2. Assume BA
@@ABrit-bt6ce Ha ha ... you got a point there :D
Working in Sales & Marketing I often come up against individuals (managers/directors) who crack on with crap like this without an actual clue of the market or potential impact. F**cking idiots always get paid and paid a load more when they ‘have to go’
A stupid idea that made the aircraft look ridiculous.
The world tails were cool, but they should not have replaced Landor.
Too much thinking about being inclusive led to this
Some of these liveries are better than others. My personal favorite are the Chelsea Rose, Wunala, and Rondevu
The World Tails liveries are pretty cool (my favourites are the current "Chatham Dockyard" livery, "Bennyhone Tartan", "Martha Masanabo" and "Delftblue Daybreak"), but at the same time, the Landor livery was a very hard act to follow, and it's one of my favourite liveries used by any airline. Very sharp, clean and it carried a certain air of elegance about it that most of the World Tails couldn't match.
As a kid in the early 2000s I thought the Chatham Dockyard livery on BA 777s looked ugly. Then I started watching Air Crash Investigation and older British TV shows which heavily featured planes the Landor livery and I thought it's one of the coolest thing I've seen painted on a plane. Somehow, my mind skipped a huge portion of BA history because only today I found out that they essentially tried doing this.
As an adult, though, I completely understand BA's reasoning for doing this kind of stuff. Here in Malaysia, our big two Malaysian carriers, Malaysia Airlines and Air Asia, were doing the same thing for certain planes. Hibiscus livery for one of the MAS 747s and LAT Comic livery for one of the AA 737s are just some of the things I fondly remember being awestruck upon watching. It's locally and internationally celebrated due to its intricate design which featured two notably significant Malaysian things: The hibiscus flower, and the LAT Comic.
Here's where our carriers drew the line though: They only put on custom liveries for a few aircraft. Aeronautic paintjobs are already expensive, and further customizations with the colour palette meant increased costs. I'm no expert on guessing public opinions, but I really think that Project Utopia could be successful if they only painted certain plane models. That way, if the public didn't like it, there wouldn't be a lot of losses in repainting the whole tail section for a large number of fleets.
In recent years, Malaysia Airlines had also painted special liveries to its at least 10 aircraft in Negaraku Livery (including the one with Oneworld and Harimau Malaysia on two A330-300).
Not to forget mentioning with 1 retro livery on 737-800 and exclusive blue livery on A380.
I guess the only difference in this case was that Malaysia Airlines kept the logo on the tail while wearing special livery, while Project Utopia does the other way around. It maybe causing a flaw to the idea, as ATC might focus on the tail first for visual identification.
I also agree on your last paragraph. Special livery like these, while having multiple variants, should not be painted on the entire fleet. Maybe one each design for one aircraft should be enough.
A BA captain in the late 90s told me that Water Dreaming was known as Bob Ayling's Arsehole.
Some rather pathetic comments on here far far away from the truth. The idea mainly came from the CEO,s wife who had let’s say a wide perspective of art Ie anything went!
The campaign actually started 2 years before being housed in a hanger at Gatwick where some Gold card holders where invited to give their views but had to sign a document not too disclose the contents. Two weeks before the launch staff under the same “secret” arrangement ripped the idea apart but as found out latter no ones views where taken into account. Such where the complaints from staff passed on from passengers the designer attended crew briefings where any sign of lack of love for the designs was met by ridicule by same head of design who on one comment from a cabin crew member was told she wasn’t worldly enough, she was world wide cabin crew!! Various dubious “art” was placed at the font of lounges and arrival areas all favoured by Robert Ayling wife!!
Eventually the idea due to huge disapproval was binned and Robert Ayljng left and the airline went back to the highly profitable one it became. PS. Robert Ayling is allegedly colour blind which put paid to a lot of Theories as to why it was taken up. It was the typical new CEO showing he was in charge though in this case driven by his wife
This is an excellent insight. Thatcher's PR stunt and - crucially - the Daily Fail and wider tabloid press had a significant role in crafting the British opinion at the time. A slower rollout rather than a big bang would have been a better way to do this.
As a former employee, it’s interesting to hear the views I shared at the time, repeated, ie the cynical over reach of marketing ‘trendies’ missing the BA core values and going down a route against their customers feedback. The £60m cost is probably understated, 250 repainted aircraft and all the huff and puff internally wasted trying to persuade staff that removing the Britishness was a good thing. The successful previous campaigns always focused on ‘Britishness’ or our uniqueness, ie operating Concordes, was discarded for marketing speak and gobbledegook and hype. I remember how proud staff used to feel, when previous campaign slogans hit the mark, ‘Try a little VC10-dearness’ or ‘Concorde, arrive in better shape’ or ‘Come home withBA’ emphasised our reputation for technical excellence and British professionalism…..add to that the customer care campaigns and you had buy in from staff. Utopia was a messy, bland and unconvincing waste of money, except for the accidental discovery of the Chatham Dockyard tail logos, which most staff and customers could identify with.
The original example of 'Get woke; Go broke'! lol.
The two retro planes look stunning
Ironic that the design looked so marketing led when they were presumably trying to get away from that kind of thing through looking "less corporate".
I also thought it was a big mistake by BA & I was never a fan of the World Tails. Landor was the classy livery.
@9:40 It's not Design-gate, it's Des-ig-nate! :-/
On the airfield I flew out of, we called them "Baboon Arse"
Sometimes I wish corporations would just provide a product/service without the politics.
I completely understand the brand image difficulties but as an enthusiast I loved them. The BA franchisee in South Africa also had world tails on it's fleet of 727s and 732s. My favourite were the Ndebele schemes.
I think if anything, project utopia was ahead of its time. I bet it would do well today.
I think the current livery looks rather dated, and rather ironically the Landor livery looks far more modern.
I agree.
I think its more that Landore was more timeless. As someone in design myself, I can easily tell from individual elements in the livery (namely the crest on the vertical stabiliser) that Landore is an older design than Chatham Dockyard, but Landore on the whole was better designed to withstand time.
IMO - The BOAC livery stands up extremely well against all of them. YMMV
True
I liked the BOAC one.
Say it with me: “Get woke, go broke!” A nice early example.
Paul Elliott: BA are still at it with the globalist 'ONE WORLD' graphics on the side of the aircraft.
@@heli-crewhgs5285 That's a Big 3 airline alliance that happens to have the name Oneworld
Aurum Punzel: You don't understand. There's a pattern to these things. Look up 'New World Order.'
Any tech company and Any Fashion Brands would extremely disagree with you.
Superb upload, great delivery 👍
As a kid i loved all these different tails was so fun seeing them all
"Britishness" as a concept has a thing called "intangible value". IE it's worth something to a brand or company, though as it's not a physical asset you and cannot directly quantify it.
I have a bachelor's degree in Air transport Management and the failure of this scheme was discussed at length.
A sad example of flag shame and terrible alternative designs. They could have replaced the old design with a top hat 🎩 and umbrella ☂️ and had more success.
Interesting and informative. I remember Maggie covering up the tail - spoke for a lot of people. At least Concorde always looked clean, bright and shiny.
An excellent Masterclass in brand destruction and marketing suicide.
Airlines who return the MAX to services will be doing the same....
I don't care which airline(s) bring the Boeing 737 MAX back into service. Pardon my language but there is NO effing way in hell that I will fly a B737 MAX (under any circumstances).😬😬😬
I really did like the designs. I think it would had gone over better had this been temporary livery campaign.
Robert Ayling was one of 'Tony's Cronies' - Tony Blair that is. After the BA debacle Ayling slithered off to run some other industries- can't remember what they were- i believe his luck ran out when Blairs did.
Blair was PM for 10 years, resigned at a time and in a manner of his choosing (how many Prime Ministers can say that?) and is a very wealthy man. You think this is someone whose luck ran out? Give your head a wobble.
I rather liked that tail art actually. A pleasant change from drab corporate uniformity.
The designs themselves are cool, but I feel like they didn't belong on a plane, but a good idea for a piece might be to use the designs and create an ensemble design with them, arranging them in an isometric grid of tailfins, each with a different version of the pattern, perhaps with a total of 7 spread across 3 rows, printed large.
That 1994 livery looks nice to me, very clean.
Get woke, Go Broke...... lessons still not learned by management schools
They teach the exact opposite!
Aye. Apparently between periods of being drunk / snorting who knows what off the boardroom table XD.
I was a fan at the time, and I haven't changed my mind.
Oct 2020 Fined $26M for poor management of personal data.
No it’s all in uk money
Thank you for this. Very interesting and well presented.
Personally, I could care less what design is on the aircraft I fly.
I just fly the cheapest fair for the best service.
The rest of it is totally irrelevant.
But those tail liveries were utterly ridiculous.
Yeah, like the average person will have a clue what each one is meant to represent.
Whale riding for Canada?!?
And the American one makes no sense and has green in it?
Dumb, dumb, dumb.
*couldn’t care less
@@andrewpearce2562 I chose my word deliberately.
McRocket I’m an English teacher, my friend - unfortunately, you chose the wrong word in that case. If you say you COULD care less, it means you DO care. But in the context of what you have written, that is clearly not what you intend to say. Cheers!
@@andrewpearce2562 Well, my friend, I am fully aware of all that. I never say 'I couldn't care less' because I like exactitude. And for one to not care at all about something one is speaking about is highly unlikely - if not impossible.
So, to say 'I could care less' covers my 'exactitude' butt while everyone knows what I mean and just assumes I made an error - as you did.
BTW - my use of comma's seems to stink - can you recommend a link so I could learn to use them properly?
Cheers.
The thing is it's all apart of what you expect when you get on a plane. I'm like you, I picked the cheapest cost on a carrier that has decent customer service reviews. But logos and corporate culture are part of the experience, like Southwest with their purple, yellow, and crews that joke around. Or if you're overseas easyJet with their Orange everything. The logo and corporate image represents you're paying for a consistent product and BA in the video intentionally made themselves inconsistent.
Thanks for the background info on that, I always wondered about that.
Landor livery was superb, and didn't need to be ditched. I knew the lady who did the 'Grand Union' design, she lived near the Grand Union Canal in Buckinghamshire, and she bought a house from what she earned from that. But maybe BA was just ahead of it's time - just look at some of the liveries being displayed on planes today!
I actually like it - and the livery for Japan was simply gorgeous.
What a shame is that the only bit that remains is the 'torn band-aid' swoopy logo just behind the cockpit. Apparently that is derived from the beautiful art-deco 'Speedbird' logo of BOAC. Perhaps the next time BA decides to have rebrand they could bring that back: en.wikipedia.org/wiki/Speedbird - the 747 that was repainted in BOAC colours looked fantastic.
The dream liveries came short compared to qantas.
Managed to get a hong kong 747 model plane and i keep it in the box
It's ironic how nearly 20 years on in 2019 all bar 4 aircraft still wear the Chatham Dockyard livery with the tagline 'Made by Britain'
Are there any statitics to indicate how much BA's revenues and passenger traffic were negatively affected by the World Tails livery change? I personally liked it and thought it made sense to emphasize how a very high percentage of BA's passengers are not British and how, at the time, BA carried more passengers on international routes than any other airline. I doubt many potential customers decided to switch airlines because of the livery on the aircraft tail. And despite the negative response in the UK, it gave BA a lot of free advertising all over the world.
A succinct summing up of all thats wrong with BA and the UK.
Shocked so many people prefer the Landor livery, I'd say Chatham Dockyard is just as good, but Negus was my favourite. A Speedbird at the forward door, Union flag colours, and they didn't even need the 'airways'. The title 'British' was enough.
Landor looks great. Wish it would come back.
Too dark
Surely that design company 'Designate' mentioned at the end shouldn't be pronounced "design-gate"!
I came here to say the same thing 9:38
That said, I love this channel's content.
@@andysedgley Lol, me too, it was an easily made mistake though.
It's a pretentious & sans fonted company name anyway, so who cares XD.
And now airlines of the world have lame "euro white" almost exclusively.
Those tail designs looked beautiful
4;00 ...Changed days, now Spanish owned and based from Madrid for tax reasons, once the "worlds favorite airline " its now a pathetic number 39th in world ranking.
Its embarrassing and unfair to use the name " British" ... not been British for decades, shame on BA. Utopia was patronizing and rude, simple!
A reminder of the stolen and raped British Empire.
I used to own a BA 747 model with the India tail design I think
Really interesting and informative video. Thank-you.
The Chatham Dockyards livery is excellent, beautiful and classic Britain...
It looks like clipart printed on an inkjet.