The Story of the Polaroid SX-70 Knockoff [Instant Breakdown]

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  • เผยแพร่เมื่อ 14 ก.ค. 2020
  • While Polaroid has protected its brand for 70 years, one company boldly tried to steal some of the thunder with an ill-fated third party release: the Berkey Keystone Wizard Everflash. In this video, I dig into the sequence of events that led to this rare gem somehow hitting the market in the 70s.
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ความคิดเห็น • 98

  • @shinto29
    @shinto29 3 ปีที่แล้ว +100

    Putting a party hat on a nearly 50 year old camera is the kind of stuff that really separates this channel from the rest

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +7

      I wish I could award this comment reddit gold 🥇

  • @ivanpetrovsky1983
    @ivanpetrovsky1983 3 ปีที่แล้ว +45

    Dude seriously, you deserve more than that amount of subs

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +1

      Big ups Wa lly! Appreciate it!!

  • @evacreswell7687
    @evacreswell7687 3 ปีที่แล้ว +14

    The pop and smell when you powered the camera on was most likely a capacitor exploding (they do that sometimes). If you can open the camera up and figure out what blew, most likely you can order a new capacitor and replace it! It may help the camera work better, but idk for sure.

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +12

      I prefer the notion that the popping sound released toxic chemicals that will now either make me very dead or give me super powers but your explanation makes more sense. I could probably look further into this and try to fix the thang!

    • @carlosinchile
      @carlosinchile 3 ปีที่แล้ว +2

      @@InAnInstant
      I have that camera.
      Friend from work dug it out of his garage. Bought some film & managed to get two photos until it jammed.

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +2

      That’s life with the Wizard!

  • @vekofoto
    @vekofoto 3 ปีที่แล้ว +15

    You’re on fire in this video 🤣
    MiNT wanted to make a Polaroid camera, but Impossible did not approve at all. I wish they had approved! A MiNT i-Type camera would be on another level! It would not be a competitor to the new Polaroid cameras at all, and would still benefit the film sales

    • @Ibibiogal
      @Ibibiogal 3 ปีที่แล้ว +4

      Totally agree, just started shooting Mint (RF70), great company and ethos, but they are not a mass consumer brand, and I think collobration like that would have increase film sales for polaraid. Polariod clearly need the cash from film sales so that they can finally make consistencely good film again. Because Polariod film allows you to be more experimental, that's why people still gamble their money on it, so a collaboration with Mint feels like a win-win for both parties!

    • @DeeSnow97
      @DeeSnow97 3 ปีที่แล้ว

      That's interesting, would love to read up on that story

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +14

      100% agreed, I think at this point it might be nice to loosen the reins and let Mint have a go. From a tradition standpoint I understand why Impossible/Polaroid would resist that sort of third-party release, but ironically with everything that’s changed in the industry one thing remains true today: the film is where the money’s at for them! So if Mint made a really attractive camera that encouraged people to burn through film, so be it, more sales for Polaroid 💰

    • @vekofoto
      @vekofoto 3 ปีที่แล้ว +1

      Ben Snow there isn’t much detail, only that the attitude was “hostile” 🤷‍♂️

  • @travis_sivart
    @travis_sivart 3 ปีที่แล้ว +3

    hi, watched your video from mainland china. I got to say love your youtube channel so much, definitely my favorite instant camera channel. Keep spreading your love and skill throughout the world man!

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว

      I love to hear where folks are watching from! TH-cam is amazing, thank you for your support!

  • @3Gee
    @3Gee 3 ปีที่แล้ว

    I’m so grateful to have come across your channel. The content and the editing of these videos are amazing. Keep em coming!

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว

      Thank you George, really appreciate the support!!

  • @christopherrasmussen8718
    @christopherrasmussen8718 3 ปีที่แล้ว +2

    Got my original fist year SX70 rebuilt by a guy in Australia. The new film is awesome. They are still among us.

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +1

      I love that guy and I love that you took the trouble to get an Everflash serviced by him, so cool 🦾

  • @jamesbrockett786
    @jamesbrockett786 3 ปีที่แล้ว

    Maybe my favorite video from you yet! Wow, better and better. Keep it up!!

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว

      My man, thanks James! Gave it my all for the king of the doinkers.

  • @handwriting8804
    @handwriting8804 3 ปีที่แล้ว +9

    Never heard of the berkey. Wish kodak would make a kodak branded packfilm (with them charging 8 bucks a roll for portra 400 I'm sure it wouldn't put to much strain on them)

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +2

      That would be so cool, I’ve actually never heard anyone suggest that before. For the all the headaches Kodak dealt with after making their integral film products, they really wouldn’t have faced any opposition if they’d just stuck to the pack film plan. I think it’s too late now because pack film does not have much pop culture/consumer draw in the same way iconic square Polaroids do, but still an interesting thing to consider.

    • @akin4536
      @akin4536 3 ปีที่แล้ว +3

      Kodak, if you're reading this, i will buy packfilm from you if you make it.

    • @handwriting8804
      @handwriting8804 3 ปีที่แล้ว

      @@InAnInstant it is an insanely superior format to integ. I love my sx-70 but I enjoy my 440 so much more.

  • @zluzhy5108
    @zluzhy5108 3 ปีที่แล้ว

    Great video bro! Perfect timing.

  • @mistermars1479
    @mistermars1479 3 ปีที่แล้ว +4

    Never heard about that before :) sadly no more storys about that kinda strange cameras :(

  • @maisa9351
    @maisa9351 3 ปีที่แล้ว +1

    You look like taron egerton! And your channel is amazing.

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว

      Honored by the comparison, thank you!

  • @FinnDarius
    @FinnDarius 10 หลายเดือนก่อน

    I really wished the current Polaroid company would allow 3rd parties to make cameras. One of Instax’s major advantages comes from having a huge selection of cameras with many combinations of features, affordability, and availability. Whereas Polaroid film either requires cameras from the past, or their small selection of new cameras, neither of which are really all that easy to get especially where I live

  • @willmccleland2383
    @willmccleland2383 3 ปีที่แล้ว

    Another awesome video fun and educational

  • @josephking7015
    @josephking7015 3 ปีที่แล้ว +1

    The "pop" and smell is more than likely an electrolyte capacitor blowing. They dry up with age. If you get all the capacitors replaced it will work for you. Had to do this many times on vintage equipment. BTW. Love the Videos, keep up the great work...

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว

      Thanks Joe! Since I posted this a few people have brought that up haha (the capacitor thing), probably won’t die then!

  • @anthonydemesa2406
    @anthonydemesa2406 3 ปีที่แล้ว

    You are the best. Period 🙏🏽

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว

      You are!! Thank you bruddah! 🔥

  • @awalden
    @awalden 3 ปีที่แล้ว +4

    This was very interesting. You continually impress and entertain me, Ben. (And your expression after your "long-time-to-develop/unlike-the-photos" pun was priceless.) Thanks for your outstanding work. I wish you continued success.
    PS: To follow-up... I just didn't have the heart *or budget* to invest in a 20+ year old Instax 500-AF. So I settled for a sweet eBay "best-offer" deal on an Instax 300... mint-ish condition, with close-up lens (often missing) for a mere $40. (My husband tells me that I need to stop watching your channel. HA! As-if!)
    PPS: It's very difficult to search eBay sometimes, because everyone refers to their instant-camera and instant-film as a "Polaroid" no matter what the brand is. ARrrrrgh! I was tempted to use the minus sign to exclude the word "Polaroid" from my searches... but I was fearful that I'd miss out on a good deal on someone's "Instax Polaroid 300". So I just slogged through until I found the one I wanted.

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +1

      Thank you Allen!! And don’t listen to your husband 😂, you’re a valued viewer of the videos! The Instax 300 is a good middle ground, especially for that extremely good price. And I hear ya on eBay listings, can be a real challenge to catch deals with all the weird titles.

  • @brianstuartsnider
    @brianstuartsnider 3 ปีที่แล้ว +3

    I love your videos! Your emergence during this pandemic has been a real bright spot. About a year ago I was helping a friend test a bunch of cameras they'd thrifted and one of them was a Berkey Keystone Wizard Everflash, it was still in the box, and I was able to get it to work with dummy film and an old pack. But one interesting thing is that it came with two packs of film sealed in an unbranded wrapper. It likely said Polaroid on the cartridge if you opened it up. But at the time I wondered if there might be off brand Polaroid SX-70 film in there. That obviously wasn't the case, and I didn't want to open the package just to find out.

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +1

      Hugely appreciate that Brian! And so sick that you got to handle one of this things coming right out of its box! Wish I could have fired some shots off just to say I did on this camera.

  • @davidbirkam4413
    @davidbirkam4413 6 หลายเดือนก่อน

    I've for one of these and it works... Or it did six years ago when I shot a pack of impossible SX-70 film through it. I think if I revisited it now I would save it for maximum sunny days to get the most out of that zone focusing. Maybe next summer I'll try it again and hope it doesnt pop.

  • @mockermartin8725
    @mockermartin8725 3 ปีที่แล้ว

    Hilarious ending Ben 👌🏻👍🏻👍🏻😂

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +1

      🎉😂😂 thanks bruddah!

  • @andrewcutts3197
    @andrewcutts3197 7 หลายเดือนก่อน

    A great video. I’ve never heard of that camera before. Is that a vintage Broncos cardigan?

    • @InAnInstant
      @InAnInstant  7 หลายเดือนก่อน +1

      It is indeed!!

  • @anthonybrunotheodd
    @anthonybrunotheodd 3 ปีที่แล้ว

    Awwww the camera looks cute with its little party hat. It likes it saying “I’m special!”

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +1

      That’s because it is!! 🎉 😍

  • @btrdangerdan2010
    @btrdangerdan2010 3 ปีที่แล้ว

    F$#@ yeah! Honorable mention is the Minolta Instant Pro baby!

  • @josephschwartz1883
    @josephschwartz1883 3 ปีที่แล้ว +1

    Your late grandmother’s late husband, my late stepfather, who was as you know a (late) photographer, was a loyal customer of Berkey Photo. Berkey was a part of my youth. Not necessarily the best part, but a part nonetheless!

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +1

      Wow whomst knew!!!

  • @natewikman
    @natewikman 3 ปีที่แล้ว +1

    "Film not hardware was the real money maker". It'd be sweet if polaroid could refigure out how to make the film slim enough for 10 packs, but 8 exposures being $20 a pack is a price I'm willing to pay to keep the instant film industry growing

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +1

      Yeah I’m definitely in that camp. Happy to support the key figure of the industry monetarily but at the same time 10/pack and lower prices is always the dream.

  • @DannyBlocher
    @DannyBlocher 3 ปีที่แล้ว +2

    My TH-cam video speed is always set to at least 1.5x.. except for your videos. 👍

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +2

      This is a true honor and I will wield is responsibly

  • @Kevon420
    @Kevon420 3 ปีที่แล้ว

    the cost is a tad ridiculous, but I hope one day you can do a video on the Mamiya RB67’s attachable Instax back module. the depth of field, clarity, and look in general are so dang cool with instant film on medium format cameras!

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว

      For sure mate, would love to eventually do that!

  • @matthewchow1901
    @matthewchow1901 9 หลายเดือนก่อน

    There were other 3rd party Instant cameras too like the Konica instant press, the mamiya universal press, and the npc 195.

    • @InAnInstant
      @InAnInstant  9 หลายเดือนก่อน

      Hi there! Those were not integral film cameras. Those were packfilm cameras, of which there are numerous 3rd party varieties.

  • @pgknippel
    @pgknippel ปีที่แล้ว

    Subscribed on the strength of your potty mouth alone. Good piece, sir!

    • @InAnInstant
      @InAnInstant  ปีที่แล้ว +1

      In An Instant is rated NC-17 ♥️

  • @DavidAragon13
    @DavidAragon13 3 ปีที่แล้ว

    I never could get the Everflash 800 or my non-flash Wizard to work correctly... Talk about QUALITY

  • @purelifephotos
    @purelifephotos 9 หลายเดือนก่อน

    I wish they would bring back peel apart. I have way too many land cameras that are fancy bricks

  • @aaronblair9583
    @aaronblair9583 3 ปีที่แล้ว

    Want your wizard fixed? I had to get into mine. That poo you heard was the main bypass cap in the flash circuit.

  • @maxdoes_
    @maxdoes_ 3 ปีที่แล้ว +1

    Berkey Wizard Everflash, the "F*CK IT" of instant cameras

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว

      LMAO no better description than this right here

  • @ralphhoskins2115
    @ralphhoskins2115 3 ปีที่แล้ว

    The burky,,,,, I love it!!! Lol... defs king of the doinkers....

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว

      Hell yes! Crown jewel of the doinker kingdom!

  • @franzrogar
    @franzrogar ปีที่แล้ว

    6:33 The most probable reason is because modern (Impossible) film is thicker than old (hence 8 shots per cartridge instead of 10 as it was). You might try using an NOS of (real) Polaroid film...

  • @gravedigr12
    @gravedigr12 2 ปีที่แล้ว

    wait a second I have that model of everflash in mint shape LOL

  • @akin4536
    @akin4536 3 ปีที่แล้ว +2

    When you said it took 3 double a batteries, I was like YES! A VINTAGE I-TYPE CAMERA! And I was then dissapointed. Still a cool camera and a cool story though.
    Edit: i just noticed the flash was slighty off center and it's mildly infuriating.

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +1

      Haha as you can see I had the exact same reaction, bummer that it only lowers the flash! But yeah this 👑 King of the Doinkers is still an awesome tank (off-center flash notwithstanding).

    • @akin4536
      @akin4536 3 ปีที่แล้ว +1

      @@InAnInstant All hail the king of the doinkers, off-centered crown and all.

  • @Karwan89PL
    @Karwan89PL 3 ปีที่แล้ว

    I saw same camera, but branded as Revue :)

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +1

      Yes! That’s the Berkey camera with a diff label on it 🙌

  • @suzannelopez9896
    @suzannelopez9896 3 ปีที่แล้ว

    wow that's an interesting camera, but what I am DYING to know, is where did you get that Denver Broncos sweater???

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +1

      Haha Suz I’ve been rocking this bad boy for years, I think it was an eBay find, crazy enough though the NFL has since made a clone version of which they sell today. Mine’s authentically from the 70s but there’s some new copies out there now!

    • @suzannelopez9896
      @suzannelopez9896 3 ปีที่แล้ว

      In An Instant lol my fiancé is a HUGE Broncos fan!! I may have to search for one!!!! I love it!!!

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +1

      Omg! Get him that ish!! Everyone true Broncos fan needs to rock one of these

  • @justinsievers2756
    @justinsievers2756 2 ปีที่แล้ว

    1:36 I’M SCREAMING

  • @comeradecoyote
    @comeradecoyote 3 ปีที่แล้ว +1

    Keystone was a pretty well respected camera builder out of Massachusetts. Originally their main market was in regular 8mm, 16mm, and later super 8 cameras and projectors, which were about on par in quality with Bell and Howell. However, they branched out into making clones of the Kodak Instamatic 126 cameras and eventually even made the above mentioned polaroid compatible. Surprisingly they were still in operation until the 90's, though by that time their prestige had eroded, and their product lines were pretty much noncompetitive with Japanese and Chinese built equipment. Prolly their most loved cameras are their regular 8, K series movie cameras, notable for being one of three cameras available to shoot Kodachrome at the 1939 worlds fair. (and is thus responsible for some our earliest color amateur cinematography of that era.) They also produced military aerial cameras for awhile.

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +2

      Yes there is definitely more to say historically about Keystone & Berkey as camera producers, this video could have been twice as long probably but I wanted to keep it focused on the Wizard Everflash. They definitely weren't nobodies and their motion picture systems are still awesome relics!

  • @butlaoctu4464
    @butlaoctu4464 3 ปีที่แล้ว

    And what about the Gomz Moment?

  • @sinanaltinova4201
    @sinanaltinova4201 3 ปีที่แล้ว

    I actually have one of these keystone cameras in good working condition! No problems with ejecting the film whatsoever

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +1

      Wow that’s so sick!

  • @heisandres
    @heisandres 3 ปีที่แล้ว

    Genial

  • @AeromaticXD
    @AeromaticXD 3 ปีที่แล้ว +1

    Berkey should become iconic

  • @polomat14
    @polomat14 2 ปีที่แล้ว

    Berkey also made a version of that camera without the flash (just with a slot to mount external one). It was called Berkey Keystone Wizard XF1000.

  • @drparham
    @drparham 3 ปีที่แล้ว

    Hey I have a great idea for a video! 😁

  • @tomjanowski8584
    @tomjanowski8584 3 ปีที่แล้ว

    you slightly resemble Keith Haring

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว

      Someone else beat you to the first Haring mention of 2021, but that’s gotten spread around a bit 😂 there’s even a side by side comparison in one of the Instant Lounge episodes

  • @monodistortion
    @monodistortion 3 ปีที่แล้ว

    If you go back further there were some other companies that made Polaroid cameras, but they used pack film or roll film. There's the Konica Instant Press and Fuji FP-1 plus a lot of different companies made more specialized pack film cameras like the ID/passport cameras, scientific cameras, etc. There were even some oddball Soviet cameras that used roll film. You've probably seen them before, but these pages have some good info:
    www.landlist.ch/landlist/nonland.htm
    www.polamad.com/polaroidshop-special-clone.html

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว +1

      Nick Marshall yes Nick! That’s a major point I’m talking about in the video, the sequence that lead to Polaroid relaxing their patent enforcement on pack film cameras as they secretly prepared to release the SX-70.

    • @monodistortion
      @monodistortion 3 ปีที่แล้ว

      @@InAnInstant Oh yeah, I agree with that part of the history. I was commenting on when you said, "The only true third party Polaroid camera of all time." By the 80s pack film patents would have expired. Later they were promoting their film in other cameras by selling modular backs for pack film (CB-103), AutoFilm (CB-33), and square integral film (CB-72).

  • @edwinland3377
    @edwinland3377 3 ปีที่แล้ว +2

    What a disgusting camera.

    • @InAnInstant
      @InAnInstant  3 ปีที่แล้ว

      This is an incredibly comment, maybe top 5 ever. Thank you Mr. Land for your service.

  • @therestorationofdrwho1865
    @therestorationofdrwho1865 2 ปีที่แล้ว

    666th like.