How To Write A Communication Strategy?

How To Write A Communication Strategy?
The big idea needs to be blown out into the world.

Comms planning gives rigor but flexibility to move a big idea even with multiple messages.

Comms Planning is valuable to your agency and for selling the big idea - and I'll tell you why.
Continue watching to see how Comms Planning can help an idea ripple out using an example from Chase Ink - The Ripple Effect.
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⚡️STRATEGY MATE - strategyfinish...
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[@aa-cp2lz]

Can you answer one question - 'SBO's are hungry for sucess' - can you tell me how is this a barrier for people to consider signing up for Chase credit cards?

[@daphenom4]

after coming back to this video several times to reference for work, here's my take: i think the "hungry" language is meant to imply that the target audience is currently struggling to attain/sustain success with what their currently doing.

[@LionelvonCroy]

Thanks for this great video, your tipps and explanations are always so helpful for my everyday work. Greatly explained in such a simple way!

[@TheLoloCynthiaShow]

Great video as always!! Julian i want to confirm something- did Chase comms start from fame driving? I am confused on if chase approached the SBO to come up with a new idea and then worked with media / influencers to blow it up? Or they found a SBO with good product and embeded them in their comms plan?

[@JulianCole]

Hey Lolo thanks for the questions, unfortunately I didn't work on the campaign, I'm just admiring from a far but I would assume it started with the audience.

Amando cada vídeo! Que canal maravilhoso!

[@TrollProductionsMC]

This is great, thank you for creating this great source of information

[@JulianCole]

Thank you! :)

[@honeyisthatyou1]

Great video, thanks

[@4ujo57]

amazing😇

[@JulianCole]

Thanks for watching!

[@hathanhao1351]

OMG thanks for the video, that helps me a lot in addressing ideas for each phase of IMC plan

[@JulianCole]

Nice to know it could be helpful.

[@nikolaoskougioumtzis2422]

Love all your videos - best resource ever.

[@JulianCole]

Happy to hear that. 🤟