Building a Following on Instagram as a Jeweller and Why I'm joining the Diploma in Silver Jewellery

In this podcast episode, Jess interviews Kelly Twigg, a jeweller known for her sea glass jewellery and active presence on Instagram. Kelly discusses her journey from a Navy career to becoming a self-employed jewellery maker.
She highlights the importance of staying organised in her studio and how her love for beach combing and sea glass inspired her jewellery designs. Kelly's Instagram success, boasting over 30,000 followers, is attributed to her authentic and engaging approach, sharing not just her work but also personal aspects of her life, which resonates with her audience. She emphasises the value of community and genuine connections over merely using the platform as a marketing tool.
You can learn more about the Diploma in Silver Jewellery here www.jewellersa...
And find Kelly on Instagram here / willowandtwigg
Or at her website here www.willowandt...
Enjoy watching!
With love, Jess x

[@carocleeve58]

Brilliant podcast Kelly, very excited for you, can’t wait to see where this takes you! 😊xx

[@susanvisser616]

Looking forward to seeing your journey Kelly!!

[@JewellersAcademyPodcast]

Us too!! x

[@pugsaway746]

Great podcast, enjoyed watching ❤

[@JewellersAcademyPodcast]

Glad you enjoyed it! x