Design a Brand from Scratch - Design with Me

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  • เผยแพร่เมื่อ 14 ต.ค. 2024
  • Design a brand for a kids clothing brand with me! We are doing brand research to understand the parents and create a psychographics. Then we dive into sketching, logo designs and create cute patterns, illustrations and a visual language for Fox&Bear.
    I had so mcu fun creating this brand and I really appreciate your feedback knowing that you like more of these design with me videos!
    What to watch next:
    Design a logo in Adobe Illustrator
    • How to Design a Logo i...
    Learn more with our Skillshare classes
    www.skillshare...
    #brandidntity #designprocess #logodesign

ความคิดเห็น • 121

  • @therealjamin6618
    @therealjamin6618 ปีที่แล้ว +42

    The more I watch your process the more I get to learn and be more comfortable and confident with my choices when making a Brand design. I hope you won't stop making these type of videos. You'd be surprised how many self taught designers are in search of them

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +4

      Oh thank you! That means a lot and I really appreciate you taking the time to write and let me know 🙌 I am actually self taught as well but my business partner has a degree in design so I learned a lot from him as well :)

    • @beingmuthoni1779
      @beingmuthoni1779 ปีที่แล้ว +1

      Including me tbh

    • @curbsurfer
      @curbsurfer ปีที่แล้ว +2

      @@Kayla-app I'm using your videos to teach myself in hopes of perhaps making this a career for myself. They have already given me a ton of confidence seeing the process a real designer uses and their real creations and final products.
      Along with these kinds of video, I need to learn illustrator and procreate. If you feel up to doing a serious on illustrator to get a novice like me up and going enough to start creating logos like you that would be really helpful. I'm mean like for people who have never even opened illustrator before. That's me!

  • @keithsweatshop
    @keithsweatshop ปีที่แล้ว +8

    These simple and informative branding videos are extremely helpful, for someone studying design independently. Seeing your process is a major key. Big W!

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      I'm so happy my videos help you! I love learning from other creatives because everyone has a slightly different approach 😊

  • @JannekeCoumans
    @JannekeCoumans ปีที่แล้ว +7

    Great video! Love your design process 🥰 it’s very relaxing and inspiring!

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      Thank you! I'm so happy you find it enjoyable. I also watch creators I find relaxing so I totally get it 🙌

  • @shadowvirus624
    @shadowvirus624 ปีที่แล้ว +1

    Wow wow wow , super amazing and super creativity, you don’t design kayla , you just spread your magic all over our eyes ❤

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Oh wow, that is such a compliment! 😊 I really appreciate you watching and I'm so happy you enjoy the videos 🙌

  • @SuperYulhen
    @SuperYulhen ปีที่แล้ว +2

    This brand turned out absolutely lovely! I love how thorough your design process is.Thank you so much for sharing, these videos are a treasure for a beginner designer like me. Looking forward to new ones!

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      That makes me so happy to hear! Thank you for taking the time to write this lovely comment, it is so much more fun creating these videos when I know some is enjoying them 🙌

  • @josephinejasmine.designs
    @josephinejasmine.designs 6 หลายเดือนก่อน

    Omg agree so much on the cute designs for bigger sizes! And also love seeing some more colour:) such an amazing design! The paw print in the & is just genius!

    • @Kayla-app
      @Kayla-app  6 หลายเดือนก่อน +1

      Right! :) I love pattern design so any visit to the kid's shop is like research :) So happy you enjoyed the video 🙌

  • @emilyhellwig213
    @emilyhellwig213 ปีที่แล้ว +1

    Thank you for taking the time to walk us through the process - you kept it informative yet succinct and engaging. So helpful! Absolutely loved seeing the brand come together and the final product was adorable! If you ever have the time, I'd love to see a video on how you created the mock ups (i.e. how you took your pattern and placed it perfectly on the little boy's shirt etc.).

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Oh thank you for leaving such a thoughtful comment! 😊 I'm so happy you enjoyed the video, I really enjoyed creating the brand 🐌 I love the idea of showing how to use mockups, I'll add it to my plans 🙌

  • @anukritisrivastava1501
    @anukritisrivastava1501 ปีที่แล้ว +1

    You just nailed this branding! I subscribed just watching this video, love every bit of it!❤🥰✨

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      Oh that makes me so happy to hear! 🥰 Thank you and welcome!

  • @KurosakiStudios
    @KurosakiStudios ปีที่แล้ว

    BRAVO!
    thank for all you do for us.

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      I'm so happy you like it! Just let me know if you have any questions or ideas for topics 🙌

  • @AdnanSaleh-p9l
    @AdnanSaleh-p9l ปีที่แล้ว

    Thank you for the wonderful effort in which you convey the information professionally. I have learned a lot of details about the brand and also how to deal with customers
    I hope you continue this giving ❤

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Hi, I'm so glad you enjoy the videos and find them helpful! We will absolutely continue creating videos like this. Thank you for watching! 🙌

  • @med-of4gs
    @med-of4gs ปีที่แล้ว

    I really love how detailed you explain everything. From researching to making a beautiful brand out of it 😊

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Thank you! I'm so happy that you find the videos helpful 🙌 😊 Do you also work as a brand designer?

  • @teachermomo2624
    @teachermomo2624 6 หลายเดือนก่อน

    This was so helpful. I’m launching healthy food for kids, and I got lots of ideas on how to brand it. Thanks!

    • @Kayla-app
      @Kayla-app  6 หลายเดือนก่อน

      Oh that is perfect! I'm so happy you fund the video helpful 🙌

  • @johnmosesa5692
    @johnmosesa5692 ปีที่แล้ว

    Thank you isn't enough for how much I've been learning from you ma'am lot of valuable information which is given to every aspiring designer therefore i can only 🙏🏽🙇🙇🙇

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      I am so happy to hear that! It means a lot to know that what I create can help someone, thank you for letting me know! 🙌

  • @cyramclennan2580
    @cyramclennan2580 ปีที่แล้ว

    This video was incredible to watch! I plan to watch your full branding video! ❤ Thank you! I've been kind of feeling discouraged in starting my business but this kind of helped me! ❤

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      Oh I'm so glad to hear that the video felt helpful! 😊 Running a business can be hard, I can relate 🙌

  • @shjunaid4194
    @shjunaid4194 ปีที่แล้ว

    Excellent Kayla👍

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      I'm so happy you enjoyed the video! 😊 🙌

  • @bethanybdl
    @bethanybdl ปีที่แล้ว

    Very cute design. Love 😊❤

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Oh thank you! 😊 It was so much fun to create! Do you also focus on branding? 🙌

    • @bethanybdl
      @bethanybdl ปีที่แล้ว

      Well kinda. I do want to start putting my creative ideas to life. I'm so happy I came across your video!! 🤗💕

  • @yemyellow
    @yemyellow ปีที่แล้ว +2

    love these! really interesting process :)

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Oh thank you! I'm so happy you enjoyed the video :)

  • @reueljonesgraphicdesign
    @reueljonesgraphicdesign 11 หลายเดือนก่อน

    You're a joy to watch. Great work!

    • @Kayla-app
      @Kayla-app  11 หลายเดือนก่อน

      I'm so happy to hear that the videos are helpful! :) Thank you for watching!

  • @MichaelMarosi
    @MichaelMarosi ปีที่แล้ว +1

    Great work, thanks

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Thank you! 🙌

  • @nemimehtaa
    @nemimehtaa ปีที่แล้ว +2

    This makes me want to jump out of my bed and design a brand Identity ❤️🫰 Really love how you make it simple to understand.

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Oh that is so lovely! 😊 Do you have a type of brand that you like designing for the most? 🙌

  • @TheMadScientist31
    @TheMadScientist31 ปีที่แล้ว +1

    I'm loving it, good job !

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      Thank you! I'm so happy you are enjoying my videos 🙌

  • @ashanniroshana99
    @ashanniroshana99 ปีที่แล้ว

    Awesome. love your design process. from Sri Lanka

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      That is so nice to hear! It's so cool to hear where everyone is from, thank you for sharing 🙌

  • @beingmuthoni1779
    @beingmuthoni1779 ปีที่แล้ว

    I love love

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      I'm so happy you enjoyed the video! :)

  • @ericavitug9638
    @ericavitug9638 ปีที่แล้ว

    Love your process! Thank you for sharing!

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      I'm so happy you found it helpful! 🙌 Thank you for watching 😊

  • @jahangeer2892
    @jahangeer2892 ปีที่แล้ว

    Keep up the good work, I'm enjoying and doing my job very well thanks to your inspiration.
    Thanks alot ❤️

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      That is awesome! I'm so happy you can use the videos as inspiration 🙌

  • @curbsurfer
    @curbsurfer ปีที่แล้ว

    love these videos! i'm learning so much. thank you so much for sharing!!

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      That makes me really happy to hear! 😄 Thank you for watching and just let me know if there is a topic you would like me to make a video on 🙌

  • @malithidesign
    @malithidesign 3 หลายเดือนก่อน

    Love it❤❤

  • @JulianaRumple
    @JulianaRumple ปีที่แล้ว

    wowwww,such cute ideas, really nice!!!!

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Cute brands are so much fun! 😊 Thank you for watching and leaving such a sweet comment 🙌

  • @agdwagency2495
    @agdwagency2495 ปีที่แล้ว

    I subscribed because you are amazing!

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Oh thank you! ☺️ I really appreciate the support, welcome!

  • @layanaljuaid550
    @layanaljuaid550 ปีที่แล้ว

    I Love The Logo ! Amazing Work

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      I'm so happy you like it! I had so much fun creating it and being a bit more playful than I normally am :) Would you have added the fox tail?

  • @PatrickChisanga-pt1pb
    @PatrickChisanga-pt1pb ปีที่แล้ว

    Thank you so much

  • @rahanme7906
    @rahanme7906 10 หลายเดือนก่อน

    I love itt!!

    • @Kayla-app
      @Kayla-app  10 หลายเดือนก่อน

      Oh thank you! It was so much fun to create 🙌

  • @vinchygraphics
    @vinchygraphics ปีที่แล้ว

    Loving the process 🔥🎨🙏

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      I'm so happy to hear that! A clear process can be so important 😊 🙌

  • @vladislavarynesova6223
    @vladislavarynesova6223 ปีที่แล้ว

    Wonderful job 😊 you are so talented

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Thank you, I'm so happy you enjoyed the video! 🙌

  • @benwilliams4104
    @benwilliams4104 ปีที่แล้ว

    This is truly wonderful Kayla. Such a nice brand. Can I ask? just out of interest. Did you design this for our education purposes or is it an existing brand? Either way, thank you.

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      Oh thank you, I had so much fun creating it! This particular brand is a passion project but some of the brands I share here on the channel are for real clients.The Samsas one for example 😊 Many times it can be tricky to share work for clients with confidentiality so sometimes I create fictional brands to expand my portfolio and have more to share with you 🙌 Thank you for watching!

    • @benwilliams4104
      @benwilliams4104 ปีที่แล้ว

      @@Kayla-app absolutely, that makes complete sense. keep up the great work, I'm officially addicted.

  • @mohamedattef3421
    @mohamedattef3421 ปีที่แล้ว

    You’re a good designer ❤

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      Thank you, I'm so happy you enjoyed the video! :)

  • @mdnowshadahmed1200
    @mdnowshadahmed1200 ปีที่แล้ว

    Awesome 🔥

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      I'm so happy you like the video 🙌

    • @mdnowshadahmed1200
      @mdnowshadahmed1200 ปีที่แล้ว

      @@Kayla-app Your'e presentation skill is awesome 🤍

  • @watsab.
    @watsab. ปีที่แล้ว

    woooow amazing wonderful👏😍

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Thank you! I'm so happy you liked the video 🙌

  • @oumaimachoukrani4395
    @oumaimachoukrani4395 ปีที่แล้ว

    Great Work, i love it ❤❤❤

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Thank you! 😊 Let me know what you think, would you have added the fox tail to the icon? 🙌

  • @rosariojose3859
    @rosariojose3859 ปีที่แล้ว

    What's the app you're using for notes? Loved your process 👏🏾

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      I'm so happy you enjoyed the video! It's called Milanote and they have both free and paid plans 😊 It's my favourite one for sure!

    • @rosariojose3859
      @rosariojose3859 ปีที่แล้ว

      @@Kayla-app thank you so much 😊

  • @nda_71
    @nda_71 ปีที่แล้ว

    great work!! what mood board organizer do you use in this video please?

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Thank you! It's Milanote :) I love using it because it is very visual.

  • @thanhan3701
    @thanhan3701 ปีที่แล้ว

    Thanks for the video, it's so helpful for me as a beginner! Btw, can you tell me what's the tool you use to create the moodboards? Thanks a bunch

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      Hi! I'm so happy you find the videos helpful 🙌 The app I use is called Milanote and they have a free plan if you want to try it out 😊 Thank you for watching!

  • @danieldion1880
    @danieldion1880 ปีที่แล้ว

    ❤❤❤🔥🔥🔥

  • @mdnowshadahmed1200
    @mdnowshadahmed1200 ปีที่แล้ว

    U deserve subscribe 🖤

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Oh thank you! Welcome :)

  • @Caracol235
    @Caracol235 ปีที่แล้ว

    amazing, this help me a lot with a project right now

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Oh that's great, I'm so happy you found the video helpful 😊 The app is called Milanote and they have a free plan 🙌 Hope that helps!

    • @Caracol235
      @Caracol235 ปีที่แล้ว

      @@Kayla-app thanks a lot Kayla 🤩 keep shining!

  • @hashhCM
    @hashhCM ปีที่แล้ว

    ❤❤

  • @manaraoudeh9087
    @manaraoudeh9087 ปีที่แล้ว

    I Really enjoyed it❤❤

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Oh that is great! Thank you 🙌 Let me know what you would have done with the icon, would you have added the fox tail?

  • @LucasFernandes-pm9bo
    @LucasFernandes-pm9bo ปีที่แล้ว

    ♡♡♡♡

  • @halinatsishkevich4194
    @halinatsishkevich4194 ปีที่แล้ว

    How did you manage not to use any images of foxs and bears in it? Anyway looks grate)))

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Haha, yes right! I had some in the sketching stage and if I would create a lot of illustrations for the brand it would be really fun to create cute characters 😊 I'm happy you enjoyed the video 🙌

  • @infinity_talks
    @infinity_talks 11 หลายเดือนก่อน

    Hello may i ask for the application you used as a moodboard?

    • @Kayla-app
      @Kayla-app  11 หลายเดือนก่อน

      It's called Milanote, we use it for both projects and to organise our whole business! :)

  • @amarinapinheiro
    @amarinapinheiro ปีที่แล้ว

    My biggest problem creating logos is managing time and presentation. I fell like I take to much time choosing color and typography and I feel such an impostor. I know how color and types work, but still takes too much time to choose. Sometimes I don't aply for jobs 'cause I feel I'm gonna fail

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Hi Marina, I can totally relate. Imposter syndrome is really hard! I think a really tricky part of branding is that it could take really long or go quicker depending on your inspiration and how well you already know the industry. For me, having a really clear process and giving myself more time for projects has been really helpful. I will make sure to include picking typefaces and colours in the series we are making.
      I'm sure you are an amazing designer 🙌 Keep designing and try to keep the comparison trap away, I'm so happy you found your way here! 😊

  • @Rienie
    @Rienie 9 หลายเดือนก่อน

    If you design something like this for a customer, do you provide one design like this, or do you offer different suggestions they can choose from? I’m always trying to make multiple logo’s but I do like the idea of making one complete thing like this.

    • @Kayla-app
      @Kayla-app  9 หลายเดือนก่อน +1

      Great question! We typically design two or three concepts "fully" not quite as far as this but almost. We have also thought about having just one, but it is always hard to predict which one they will love the most and our clients have really enjoyed being part of choosing the final direction. Since most clients come back for regular work after we create the brand, it feels worth it to explore all options at this foundational stage. I think it all depends on the budgets and your preferences :) I hope that helps!

    • @Rienie
      @Rienie 9 หลายเดือนก่อน

      @@Kayla-app this helps! Thanks for your time explaining 😊

  • @honeydewtae
    @honeydewtae ปีที่แล้ว +1

    Does anyone know what app is being used to make the mood board?

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      It's called Milanote :) I really enjoy using it and they have both free and paid plans

    • @honeydewtae
      @honeydewtae ปีที่แล้ว

      @@Kayla-app thank you so much! :3

  • @ashukhan3004
    @ashukhan3004 9 หลายเดือนก่อน

    How we send files to our clients??

  • @LucasFernandes-pm9bo
    @LucasFernandes-pm9bo ปีที่แล้ว

    what is that program you used to organized the moodboard?

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      It's called Milanote. I use them all the time for moodboards, organising my business and collaboration 😊

    • @LucasFernandes-pm9bo
      @LucasFernandes-pm9bo ปีที่แล้ว

      it's soo dope and I've never heard of it, thank uuuuuu!!!

  • @M_JonayedK
    @M_JonayedK ปีที่แล้ว

    In 6:17 how did you reduce the gaps between the letters?

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      Great question! If you double click in between the letters to place your cursor and then click hold down "option" while you use the arrow keys, you can move right and left to increase or decrease the space. I hope that helps! 🙌

    • @M_JonayedK
      @M_JonayedK ปีที่แล้ว

      @@Kayla-app thanks this will help a lot 😃

  • @LateBloomerPlantCo
    @LateBloomerPlantCo ปีที่แล้ว +1

    Are you accepting clients?

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว +1

      Hi! Yes we currently have a few spots available for spring and summer. Would you mind sending me an email at malin@getkayla.com and we can talk more about your project. I look forward to hearing from you!

  • @integrity411
    @integrity411 ปีที่แล้ว

    Do you offer branding?

    • @Kayla-app
      @Kayla-app  ปีที่แล้ว

      Hi! We do, we focus on helping sustainable companies (businesses that have a social or environmental mission). If you are interested in working together, please send an email to malin@future-form.co telling me a little bit about your brand and goals and we can go from there! 😊 I look forward to hearing from you!