ฝัง
- เผยแพร่เมื่อ 21 ก.ค. 2024
- Hi Creatives! In this series I take you through every step of my branding process and share what I have learned along the way.
In today's episode, we wrap up the project by presenting the concept to our client, export all the files and creating the brand guide and hand-off package. All to make the relationship with your client even better so you can get helpful feedback and get more repeat work.
Want to watch the earlier episodes?
• How to Create a Brand ...
Learn more with our Skillshare classes (affiliate link to get a free trial)
www.skillshare.com/en/r/profi...
Watch more branding videos
• Design a Brand from Sc...
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/ getkaylaapp
#brandidentity #designprocess #logodesign
thank you so so much for providing free templates without having to subscribe to anything! That´s really rare. I appreciate it!
I'm so glad I discovered you, Kayla!!! You are such a gem
I'm so happy to hear that! 😊 Thank you for watching and just let me know if you have any questions or ideas for videos 🙌
Fantastic. I watch them over and over your videos. I like your teaching and presentation style 💯❤
Oh thank you! I'm so happy you find the helpful! 🙌 Just let me know if you have any questions or ideas for videos you would like to see!
I recently discovered your channel but I can tell you that I found tons of information that I couldn't find anywhere else, I found a lot of stuff that I didn't know about, so thank you for all these invaluable advice❤️❤️
Oh wow! I'm so happy to hear that 😊 I remember looking for tips about the day to day of running a design business when I started so now that I have more experience, I wanted to share it 🙌 I'm so happy you find the videos helpful, that is the best motivation for me!
These are such valuable insights!! Thank you so much for sharing your expertise with us :)
Oh I'm so happy to hear that! 😊 Thank you for watching 🙌
wooooow i was looking for inspiration to creat my brand identity for a print consept and i discovered your channel, such amaizing explanation good job and thank you🙏🙏🙏
That is so nice! ✨ I'm so happy you find the videos helpful 🙌 Thank you for watching 😊
Your logos, Your process, presenting bla blaa blaa everything is so nice and cute as you! thank you kayla💕💕❤❤
Hi! Great vid as always Malin! Was wondering if you could maybe make a video about how Target Audience affects design.
Like how it affects the graphics, brand choice, color palette, syle, tone of voice etc. I find it very difficult and was thinking you had some advice.
Currently I'm making a fictional event brand for young men facing depression as my college project, but I'm not sure how to appeal to that demographic while designing. I often find myself going off track or not being able to justify my design decisions with the target audience in mind
That is a great question and I would love to make a more in depth video about it.
I would start by seeing if I could find some articles about why men in your age range tend to be depressed and how some might be coping with it. Then you can see how other brands that address depression have used design - are they are trying to be serious, optimistic, focused on facts and so forth.
There might be social media accounts or reddit forums where these men discuss how to cope with their mental health and how they like to talk about it. Maybe they like people to acknowledge how difficult it can be or focus on what they can do when they are having a hard time for example.
Since many apps and telehealth companies focus on mental health, I would also look at how they use design and messaging to make their audience trust them.
I hope this helps as a starting point 😊 If you haven't seen it already, you can check out this video I made on brand research:
th-cam.com/video/V5SeUvCCndM/w-d-xo.html&ab_channel=Kayla
Or this video from the recent series where I do brand research and then create a mood board:
th-cam.com/video/JsMS3RrVHWY/w-d-xo.html&ab_channel=Kayla
I hope this helps, just let me know if you have any other questions at all 🙌
@@Kayla-app thank you so much ❤️
@@Kayla-appThank you for your advice! This is very interesting and helpful to me, too~ ❤
Incredible!!❤ thanks for such a good content
I'm so happy you find it helpful! 😊 Thank you for watching 🙌
Hello, I am one of your subscribers and your videos are very helpful for me. I want to ask, how can I get a client for logo design? Could you also share how you acquire clients?
Hi! I'm so happy you find the videos helpful 😊
I would love to make a video on this because it is such a big topic with many answers. The short answer is to start with your own brand and decide who your ideal client is and then create a marketing funnel that works for your business. It can contain everything from going to networking events, collaborating with other creatives and posting to social media for example.
I did make a Skillshare course on this topic called "How to consistently get clients for your design business" and you can find it here if you visit my profile after you sign up for a free trial.
www.skillshare.com/en/r/profile/Malin-Lernhammar/161915345?gr_tch_ref=on&gr_trp=on
I hope that helps, I'll make sure to create a video about it here on the channel as well! 🙌
@@Kayla-app Thank you for sharing your expertise and knowledge with the community. I look forward to watching your future videos on this topic. Keep up the great work!
I recent discover your channel and I love it. Can you do a video talking about your "go-to" fonts? I usually have a lot of trouble choosing fonts for my projects. Even when it comes to choosing a font for large blocks of text, I know it has to be a simple font with great readability, but even so, I don't know which one is the best. ^^
That is a great idea! We actually had some more requests for a video about fonts so I started creating one that will be out soon! 😊 In the mean time, for main text in bigger blocks, a few of my favourites are Poppins, Montserrat and Libre Baskerville. All very readable and all available on Google fonts so clients don't have to pay anything to use them. Hope that helps! 🙌
Thank you for the beautiful content. I want to ask you about colors, please how do you extract and define CMYK value from the hex code?
Hi! That is a great question. If you work in Adobe Illustrator, you can click to reveal the colour window and it will show you both the CMYK and the RGB code. You can also use conversion sites like this one:
colordesigner.io/convert/hextocmyk
I am making a video all about colour so I will make sure to cover your question in there are well! 🙌 I hope that helps! 😊
@@Kayla-app how kind are you. I tried that but for example the colors you used in last project I couldn’t find the same cmyk values. So please if you can explain that in your upcoming video
I was wondering if you can link an example of the handoff package? thank you so much for the valuable content
Yes no problem! Here is one we created before:
kayla-blog.squarespace.com/handoff-package
I hope you find it helpful! 🙌
love you@@Kayla-app
kayla ❤️♥️🧡💛💚💙💜
Love that 🌈 😊 I'm so happy you enjoy the videos 🙌
Your videos are awesome but the sound is at a very low volume.. I can bearly hear the video keeping the volume 100%
That is great feedback! Thank you, I will make sure to increase the volume for future videos 🙌
Can you do a video about InDesign?🙂
Please??
That is a great idea 😊 Would you like a "how to get started with InDesign" video or a specific topic like "how to design a brochure" for example? Thanks! 🙌
Thank you so much!! Ur the best 🩷🩷🩷
Thank you for watching! 🙌 Let me know if you have any questions at all 😊