Amtrak's Iconic Iconography

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  • เผยแพร่เมื่อ 19 พ.ย. 2020
  • Amtrak has had its fair share of paint schemes and logos over the course of their nearly 50 years in existence. Their look and brand has changed consistently overtime bearing mind with design trends of the time. From a very 1970s look to something a bit more streamlined and modern post-2000, Amtrak has gone through quite the evolution. But how and why did Amtrak make the creative decisions they did? Here I do my best to explain that and some of the history behind it.
    Special Thanks to those who provided pictures and videos:
    Mountain Ridge Films
    / @mountainridgefilms8504
    SantaFe669
    / caseybnsftrains
    TheTrainMiser
    / @thetrainmiser8642
    ALMTrains
    / @a.l.m.trains
    CoasterFan2105
    / coasterfan2105
    Metro North Railfan Productions
    / @empirestaterailfan4960
    Music Used:
    Jazz Spastiks - Toothpaste Instrumental
    Jazz Spastiks - Fresh Oranges Instrumental
    Jazz Spastiks - Bananas Instrumental
    Jazz Spastiks - Apples Instrumental
    Jazz Spastiks - Marshmallow Instrumental
    Jazz Spastiks - Vinyl Instrumental
    Jazz Spastiks - Move Instrumental
    Jazz Spastiks - Cannabis Instrumental
    Jazz Spastiks - Bubblegum Instrumental
    Jazz Spastiks - Yoga Sutra Instrumental
    steezy prime - explore
    Links:
    Instagram: / amtrakguy365
    Twitter: / amtrakguy365
    Flickr: www.flickr.com/people/1424538...
    My Site: amtrakguy365.weebly.com/

ความคิดเห็น • 427

  • @AmtrakGuy365
    @AmtrakGuy365  3 ปีที่แล้ว +170

    Sorry that this video took so long to get done, it was a bit of a bigger project and some personal circumstances prevented me from getting it done sooner. Either way, special thanks to those listed in the description who provided pictures and videos for this project! The music used is also in the description! Also I'd like to clarify a couple things, the original Amtrak Arrow logo is officially called "The Arrow" and not the "Pointless Arrow". I'm also aware I used the typeface Arial when talking about Helvetica earlier in the video. The two are similar but have minor differences in the letterforms. Back when I made this (I'm typing these corrections out in 2024) I never noticed the differences.

  • @casey6556
    @casey6556 3 ปีที่แล้ว +307

    Somehow I'd never quite "seen" the rails in the Amtrak logo until now, and now I'll never be able to unsee them LMAO

    • @AJRailfan
      @AJRailfan 3 ปีที่แล้ว +3

      Same

    • @churroman183
      @churroman183 3 ปีที่แล้ว

      me too

    • @scottfw7169
      @scottfw7169 3 ปีที่แล้ว +7

      I still don't see rails in it; the thing looks far more like a flag that fell on the ground.

    • @PowerTrain611
      @PowerTrain611 3 ปีที่แล้ว +5

      How about ConRail? Their logo is "wheels on rails" and once I saw it I was the same way. Can't unsee it.

    • @Upguy-tj3gv
      @Upguy-tj3gv 3 ปีที่แล้ว

      Same

  • @xott99
    @xott99 3 ปีที่แล้ว +70

    7:35 *Angry Dutch noises*

  • @robertbauers2210
    @robertbauers2210 ปีที่แล้ว +4

    The Attendant at 3:04-3:07 is Julie Byrne I worked for Amtrak and started working Onboard AutoTrain (Onboard Services) October 1995 and Julie was the Crew Chief on the Crew I was on

  • @packr72
    @packr72 3 ปีที่แล้ว +51

    2020 and we’re still waiting for “Highspeed Rail” in Illinois.

    • @lemagnifique1573
      @lemagnifique1573 3 ปีที่แล้ว +6

      Don't worry man, Biden is die-hard train enthusiast. I'm pretty sure that he'll invest so much on Bullet Train

    • @packr72
      @packr72 3 ปีที่แล้ว +13

      @@lemagnifique1573 Illinois “Highspeed Rail” was part of the 2009 Stimulus that Biden had a hand in. Everything has been in place to run trains from Chicago-St Louis at 110 but Union Pacific is holding it up.

    • @singhatar0912
      @singhatar0912 3 ปีที่แล้ว +1

      @@lemagnifique1573 lmfao

    • @FresnoSubber
      @FresnoSubber 2 ปีที่แล้ว +2

      You should see us with our Highspeed Rail here in California.

    • @Carmen-st1uc
      @Carmen-st1uc ปีที่แล้ว

      @@FresnoSubber daddy!😂

  • @Mr.StayPuft
    @Mr.StayPuft 3 ปีที่แล้ว +31

    You have the mark of a truly high quality TH-camr, a constantly increasing quality in your videos

  • @declanrex9435
    @declanrex9435 3 ปีที่แล้ว +41

    Always found trains interesting but never was able to "get into" them as I rarely encountered them and it is a hard topic to learn about from the ground up, and your channel has helped with very digestible professionally made content. Thank you for these videos.

  • @Gdayhomie
    @Gdayhomie 3 ปีที่แล้ว +58

    I'm so glad you posted. Tonight I've been having a very bad day as my little brother and WOTB made things hard and exhausting

    • @trainboi777yall6
      @trainboi777yall6 3 ปีที่แล้ว +2

      as a World of Tanks Blitz player I feel you man
      I assume that's what you meant by wotb?

    • @Gdayhomie
      @Gdayhomie 3 ปีที่แล้ว +1

      @@trainboi777yall6 yes that is

    • @buccaneerrailfanning1776
      @buccaneerrailfanning1776 3 ปีที่แล้ว

      Ah yes a fellow blitz player *flexes in 16 tier 10s*

    • @trainboi777yall6
      @trainboi777yall6 3 ปีที่แล้ว

      @@buccaneerrailfanning1776 I'm not even on tier 8 I'm on TR7 which is impressive considering I got the game in like June

    • @NERJ607
      @NERJ607 3 ปีที่แล้ว

      @@trainboi777yall6 woah i have a similar name on other social media its train_boy642 and 642 is the veterans unit on the ACS64's

  • @caddyjoint96
    @caddyjoint96 3 ปีที่แล้ว +7

    I'm a CG artist and I've been a graphic artist since grade school -- fascinated with company logos and the fonts used in them along with vehicle design including trains. This channel is enthralling for me because it has so many of my interests rolled into one. The most minute details of a design capture my attention and are meaningful to me because it keeps me reminded that the smallest nuance of a design can convey it's own thought or feeling.

  • @Toast0808
    @Toast0808 3 ปีที่แล้ว +5

    Amtrak Phase IV for the win! (especially the Superliner and Viewliner cars look great!)

  • @ATSF669
    @ATSF669 3 ปีที่แล้ว +19

    Splendid video as always, Jared! Really liked how this turned out!

    • @Kaithelegoguy
      @Kaithelegoguy 3 ปีที่แล้ว +4

      Why am I reading this like a gentleman in a movie

    • @Boypogikami132
      @Boypogikami132 3 ปีที่แล้ว +1

      @@Kaithelegoguy same

  • @alexdittrich7389
    @alexdittrich7389 3 ปีที่แล้ว +17

    Grand Forks Station still has the old pointless arrow logo sign. I just wish they fixed the blue lights on it.

    • @wyattwilliams2457
      @wyattwilliams2457 3 ปีที่แล้ว

      So does my home station they stopped servicing it but they kept the sign

    • @adventuresofamtrakcascades301
      @adventuresofamtrakcascades301 2 ปีที่แล้ว

      Our Vancouver Washington Amtrak station building also had a pointless arrow too

  • @hikari_no_yume
    @hikari_no_yume 3 ปีที่แล้ว +62

    2:30 nooo you can't put “Helvetica” in Arial ;_;

    • @arifakyuz7673
      @arifakyuz7673 3 ปีที่แล้ว +8

      Haha fonts go brrrrr

    • @YaoboyProd2K15
      @YaoboyProd2K15 3 ปีที่แล้ว +1

      And also on 7:43, forgot to mention GP40TC and F69PHAC. They also were painted into phase 3.

  • @hbruins85
    @hbruins85 3 หลายเดือนก่อน

    Great analysis.
    I first rode an Amtrak train in 1985 and developed a natural affinity for Phase III’s simplicity, but Phase V and the travel mark strikes me as stylish and in tune with the times…much like this resilient company that has stood the test of time and politics.

  • @AngelBrock1TubbySupporter8888
    @AngelBrock1TubbySupporter8888 3 ปีที่แล้ว +3

    I like the Phase V on the P42s

  • @consolidationproductions
    @consolidationproductions 3 ปีที่แล้ว +31

    8:52 you accidentally said 2408 yellow instead of 7408 or is it a typo?

    • @AmtrakGuy365
      @AmtrakGuy365  3 ปีที่แล้ว +19

      That's my mistake, oops! Thanks for pointing that out but yeah it should be 7408, not sure where I got 2408 from.

    • @Boypogikami132
      @Boypogikami132 3 ปีที่แล้ว

      @bfdi firey nice

    • @theamtrakfan568
      @theamtrakfan568 3 ปีที่แล้ว

      @@AmtrakGuy365 you do awesome videos

  • @trainroomgary
    @trainroomgary 3 ปีที่แล้ว +3

    Well done - teaching all of us about Amtrak's history.
    • Cheers from the Detroit & Mackinac Railway 🚂

  • @himbourbanist
    @himbourbanist ปีที่แล้ว +1

    Amtrak certainly knows how to design their liveries. I absolutely love the bold colors on the new Avelia Liberty trainsets, I cannot wait to see them in action. Acela is begging for a modern refresh

  • @atomsmash100
    @atomsmash100 3 ปีที่แล้ว +3

    Now that is one high class, well done, detailed, and eminently watchable video. Loved the walk through Amtrak's visual history from its inception up to the present. Outstanding job!

  • @NishnaValleyRailVideos
    @NishnaValleyRailVideos 3 ปีที่แล้ว +3

    Phase 2 is my favorite because of how long it lasted, short but sweet.

  • @NScaleTrainBoy
    @NScaleTrainBoy 3 ปีที่แล้ว +1

    I love this video man! The in depth nature , explanations, editing, etc is so awesome and easy to digest, and I’m so glad this video led me to your channel!!

  • @johnhagan7742
    @johnhagan7742 10 วันที่ผ่านมา

    My favorite Amtrak Paint Scheme is the original phase V because of the blue and red stripe along the bottom, as well as the new Amtrak logo being on the locomotive's cab sides.

  • @YaoboyProd2K15
    @YaoboyProd2K15 3 ปีที่แล้ว +1

    What a great documentary showing the overall history of Amtrak.

  • @PowerTrain611
    @PowerTrain611 3 ปีที่แล้ว +11

    Early amtrak:
    Star Trek
    Modern Amtrak:
    Star Wars

  • @nigelrichardson4327
    @nigelrichardson4327 3 ปีที่แล้ว +2

    About the phase 4 P42s, the dark grey face was actually meant to deviate units specifically meant for use on the Northeast Corridor while the silver faced ones were meant for the rest of the Amtrak system. The NEC P42s also had “Northeast Corridor” applied below the reflective safety stripe on each fender of the nose. Amtrak gave a similar treatment to the heritage units applying the words “Beech Grove” on the units although it was put on the reflective stripes instead of the nose fenders.
    Also I never knew about that the Amtrak travel mark was designed to represent rails! Interesting fact.

  • @railwaycityrails8552
    @railwaycityrails8552 3 ปีที่แล้ว

    These are some of the most well produced railfan videos on TH-cam. Job well done once more!

  • @lukelennox8458
    @lukelennox8458 3 ปีที่แล้ว

    Always a great joy watching your content!

  • @Stanf954
    @Stanf954 3 ปีที่แล้ว +1

    Great video. I model Amtrak from its inception thru the late 70s Phase III.

  • @trainsandtrams6898
    @trainsandtrams6898 3 ปีที่แล้ว +2

    A nice compilation of Amtrak's design history and stylish corporate identity. I really like the original logo and silver base for their rolling stock, both on locos and Amfleet coaches.

  • @pramekschan3637
    @pramekschan3637 3 ปีที่แล้ว +6

    I kinda suprised i'm here after watching your first vid on TH-cam.

  • @georgiatrainproductions5986
    @georgiatrainproductions5986 3 ปีที่แล้ว

    Superb pictures and history!

  • @CJSHM
    @CJSHM 3 ปีที่แล้ว

    Wow, your video quality has downright exploded. Excellent work!

  • @Pensyfan19
    @Pensyfan19 3 ปีที่แล้ว +3

    Great video! Sorry if I wasn't able to email any footage. I was busy with work and after reviewing my clips taken from a cell phone camera a few years ago, they could have brought down the quality of the video. Keep up these projects! Interesting to see a video focusing on topics like this on the channel which gave us Engines of Amtrak.

  • @cadenthecadburyengine8198
    @cadenthecadburyengine8198 3 ปีที่แล้ว +3

    I still can’t get over the fact that one of the cascades colors is called “Nugget”

  • @mjefferson3223
    @mjefferson3223 3 ปีที่แล้ว

    This is very informative and a nice tribute to celebrate 50 years. Happy birthday Amtrak

  • @un0vus
    @un0vus 3 ปีที่แล้ว

    Man this is my favorite video of yours so far

  • @fredboiandfriends5486
    @fredboiandfriends5486 3 ปีที่แล้ว

    Thank you for making this video,
    This will be a good reference for
    making custom painted shells for some of my model trains!

  • @BenandMylesMom
    @BenandMylesMom 3 ปีที่แล้ว

    I enjoyed this video alot, i took a trip on the Empire Builder last year and since then ive been studying Amtrak and its beginnings.

  • @TheDiamondFish
    @TheDiamondFish 3 ปีที่แล้ว +1

    Once you see the rails on the Amtrak logo you can’t unsee it

  • @bazteki8564
    @bazteki8564 3 ปีที่แล้ว

    Dude what an awesome video, thank you.

  • @galaxyrailfanning7860
    @galaxyrailfanning7860 3 ปีที่แล้ว

    Great video man!

  • @ajmeipalu1051
    @ajmeipalu1051 3 ปีที่แล้ว

    Amazing video!

  • @Neoprene00
    @Neoprene00 3 ปีที่แล้ว

    Great video!

  • @TristXD
    @TristXD 3 ปีที่แล้ว

    Just wanted you to know, I loved the video and I learnt a bunch of new info! :D

  • @the_autism_express
    @the_autism_express 3 ปีที่แล้ว +1

    Phase 3 is my personal favourite Amtrak livery

  • @glenpower1677
    @glenpower1677 3 ปีที่แล้ว

    Thanks for posting this. I am a huge fan of the Phase 3.

  • @jessecruzu
    @jessecruzu 3 ปีที่แล้ว

    Thank you very much for this wonderfull informative video! Much appreciated

  • @therealtroller
    @therealtroller หลายเดือนก่อน +2

    *_"IS THAT THE EFFING OLD EMTRAK LOGO?!"_*

  • @Acela2000
    @Acela2000 3 ปีที่แล้ว

    It made me cry great vid

  • @virginialoverproductions
    @virginialoverproductions 3 ปีที่แล้ว

    Great video! Sure helped me learn more about Amtrak.

  • @peters1127
    @peters1127 3 ปีที่แล้ว

    Excellent informative and entertaing vide.

  • @cccchrismetzzzz
    @cccchrismetzzzz 3 ปีที่แล้ว

    excellent!

  • @chafanonash3418
    @chafanonash3418 3 ปีที่แล้ว

    That video was awesome. I wonder how much time you spend researching and editing. Looks Professional af

  • @russellmancillas4464
    @russellmancillas4464 3 ปีที่แล้ว

    Thanks for the info, good video

  • @astromotive6047
    @astromotive6047 3 ปีที่แล้ว +2

    11:07 Normies: Travelmark
    Legends: *"Three Sheets to the Wind"*

  • @themedievalbarbarian8417
    @themedievalbarbarian8417 3 ปีที่แล้ว

    Damn these videos are getting better.

  • @ironcityrailfan8467
    @ironcityrailfan8467 3 ปีที่แล้ว

    Amazing

  • @barbramitchell9938
    @barbramitchell9938 3 ปีที่แล้ว

    So cool

  • @GG1man
    @GG1man 3 ปีที่แล้ว

    Wow, so many logos ! The Pennsy had pretty much one logo up to it's demise in 1968. It solidified in the mid thirties with Raymond Lowey's iconic pinstriped GG1s. After that the only change was a solid stripe and larger keystone.

  • @LiberatorYourself
    @LiberatorYourself 3 ปีที่แล้ว +1

    Growing up in Philly, me and my father used to sit and watch trains from the upper level SEPTA platform at 30th street station. Mind you this was before they built the Cira center and you could see the whole yard. Not sure if I'm being obtuse but honestly I'm a bit tired/bored of the Acela and Am fleet passenger cars and it would be a really nice change up if they swapped them for "horizon fleet" on the keystone service/NEC... Do you think that would ever happen?? Thanks, awesome video! Very informative!

  • @northtexastrainzfan3081
    @northtexastrainzfan3081 3 ปีที่แล้ว

    Awesome

  • @stevenzwillinger3169
    @stevenzwillinger3169 3 ปีที่แล้ว

    The Coast Starlight used to have its own logo as well and I bought several mugs in the Parlor Car with the train logo. Crews on other trains told me that a long time ago, (I'm guessing 20 or more years ) the snack cars used to sell train-specific mugs.

  • @biker944
    @biker944 3 ปีที่แล้ว

    awesome

  • @seanbedson3534
    @seanbedson3534 3 ปีที่แล้ว +1

    I hope the acela doesn't get replaced

  • @BnuuyBoi2005
    @BnuuyBoi2005 3 ปีที่แล้ว

    This is a very good information

  • @Jacksvilledev
    @Jacksvilledev 3 ปีที่แล้ว

    I love this video

  • @D.O.T.D.
    @D.O.T.D. 3 ปีที่แล้ว +1

    This is cool

  • @FXE-zh2jf
    @FXE-zh2jf 3 ปีที่แล้ว

    Great vid

  • @AndrewTheRocketCityRailfan4014
    @AndrewTheRocketCityRailfan4014 2 ปีที่แล้ว

    When I was at Michigan Technical University’s Railcamp, one of the rail fans joked the Amtrak is indestructible. I too hope it has many more years of operation ahead

  • @cows_cowsandcows
    @cows_cowsandcows 3 ปีที่แล้ว

    I’ve been a fan of Amtrak since I saw a video of a Surfliner racing against a Talgo, and I recently knew that Amtrak hasn’t changed it’s logo since 1971 before the year 2000. Pretty surprising for me.

  • @charlesb.2960
    @charlesb.2960 3 ปีที่แล้ว +2

    I like the arrow the best but my heart remains on the Rock Island Comet from Mpls, Mn to Kansas City & then the Santa Fe El Capitan from there to San Bernardino, Ca. ☺ ...That shows my age!😆

  • @q.h.s5051
    @q.h.s5051 3 ปีที่แล้ว +4

    I’ve always loved the pointless Arrow over the tracks. I miss the old designs and I wasn’t around for them

  • @mid-coastmainerailfan787
    @mid-coastmainerailfan787 7 หลายเดือนก่อน

    About a year ago I saw one of the Illinois High Speed rail Amfleets in Maine

  • @BCrailguy45
    @BCrailguy45 3 ปีที่แล้ว +2

    The pointless arrow logo my favourite amtrak logo

  • @idragonauz5436
    @idragonauz5436 3 ปีที่แล้ว +1

    The pointless arrow is still used for the Amtrak America and the prototype paint scheme on the alc-42 is actually phase 6 the first 5 will use the CURRENT phase 5b paint scheme. Anyway good video lots of good info as always.

  • @kathymorrison8341
    @kathymorrison8341 3 ปีที่แล้ว

    wow i never knew so much went into a design.

  • @TrainsofChicagoland
    @TrainsofChicagoland 3 ปีที่แล้ว +5

    Will you do a face reveal??
    Also great video! I liked the Pointless Arror

  • @maxlopez7457
    @maxlopez7457 3 ปีที่แล้ว

    Cool man

  • @amtrakp4242
    @amtrakp4242 ปีที่แล้ว

    14:28 I have been in on this train and it was a good experience 👌

  • @paulw.woodring7304
    @paulw.woodring7304 3 ปีที่แล้ว

    I don't know if anyone else mentioned it in the comments below, but Amtrak is not the official corporate name. That would be the National Railroad Passenger Corporation, what was printed on my paychecks for the 14 years I worked there. If you look at any official company document or form, it's ID number starts with "NRPC".

  • @michaelglass4701
    @michaelglass4701 3 ปีที่แล้ว

    i love Amtrak & your video 👍🛤️👍 , I'm a Model Railroder i have the Amtrak Big Game Locomotive & the Amtrak Vet's Locomotive 😊🇱🇷🇱🇷

  • @themissourianguy963
    @themissourianguy963 2 ปีที่แล้ว

    our train station still has the phase one paint scheme sign (except for the time table) and the parking lot still sign still has phase one as well

  • @boeingkp2
    @boeingkp2 3 ปีที่แล้ว

    I like this video

  • @IGuessIDoThings
    @IGuessIDoThings ปีที่แล้ว

    It’s seems crazy that this video is almost two years old

  • @MGIC21
    @MGIC21 3 ปีที่แล้ว

    I never noticed the new logo was supposed to be rails and now I can't unsee it

  • @trainmaster1548
    @trainmaster1548 3 ปีที่แล้ว +1

    In my opinion Amtrak’s best paint scheme was the phase 3 paint. I wish they would bring it back more.

  • @TonyLasagna
    @TonyLasagna 3 ปีที่แล้ว

    Interesting! Something I’d otherwise have never known about.

  • @theatomicmanman544
    @theatomicmanman544 3 ปีที่แล้ว +2

    My coworkers call the new amtrak logo "the pushup bra" lol.

    • @paulw.woodring7304
      @paulw.woodring7304 3 ปีที่แล้ว

      I've also heard someone say it reminds them of a woman's breast. Kind of like a Rorschach inkblot, you can imagine your own meaning. The most common nickname I've heard is "clam shell". I still think the pointless arrow and Phase III striping were the best.

  • @amtrakp4242
    @amtrakp4242 3 ปีที่แล้ว +1

    Amtrak is my favorite

  • @Mnrr6131
    @Mnrr6131 3 ปีที่แล้ว

    Well it’s nice to know what font Amtrak used in the 70s

  • @Autistic_EthanOfficial
    @Autistic_EthanOfficial 2 หลายเดือนก่อน

    Good to know phase 6 brings back the old colors

  • @ivettvelazquez3853
    @ivettvelazquez3853 ปีที่แล้ว +1

    It's a good thing that they changed the name because "All Aboard Railpax" sounds really off.

  • @amyshaw893
    @amyshaw893 2 ปีที่แล้ว

    I'm a sucker for clean minimalist design, so I vibe with the arrow a lot more tbh

  • @BNSFTrains10
    @BNSFTrains10 2 หลายเดือนก่อน

    UPDATE: Since then Amtrak now intoduced the Phase VI & Phase VII Livery.
    Phase 6 would be used for the ALC-42 for Units 300-308 (except for 301 as the unit is a HU)
    Phase 7 is the now current Paint Scheme for Amtrak for Amtrak's ALC-42 Chargers and as of 2024 some P42 Units will be given the Phase VII. Units 174, 82 138 and 167 now carry the new Colors.

  • @nyrailfan202
    @nyrailfan202 3 ปีที่แล้ว +1

    WoW

  • @theanimerailfanthehagersto1280
    @theanimerailfanthehagersto1280 2 ปีที่แล้ว

    I love Amtraks Phase V paint And Phase lll Especially On the F40PH

  • @TheMrPeteChannel
    @TheMrPeteChannel 3 ปีที่แล้ว +2

    They really need to bring back the pointless arrow. Burger King just brought back it's old logo.

  • @andrewdutton3831
    @andrewdutton3831 3 ปีที่แล้ว

    Wow...amazing detail. Interesting video. Thx. By the way, you included a picture of NY Penn Station from the 70's. I'm trying really hard to find a photo of Washington's Union Station temporary terminal that existed from about 1981 until 1990 while the main station was being refurbished. I remember this crappy area really well since all my college travels started and ended there...but I can't find any photo of it. If anyone can find one, please let me know!

  • @West_Coast_Gang
    @West_Coast_Gang 3 ปีที่แล้ว +1

    10/10 my wooden Amtrak toy enjoyed it

  • @ninanvmd8720
    @ninanvmd8720 3 ปีที่แล้ว

    I’m not an American but I just realised this year will mark 50 years since Amtrak was founded