Is TUBI Abandoning Independent Films?

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  • เผยแพร่เมื่อ 12 ก.ย. 2024
  • Has tubi turned it’s back on independent filmmakers? Short answer, no.
    But let’s get into it.
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ความคิดเห็น • 101

  • @resonantprod
    @resonantprod 6 หลายเดือนก่อน +14

    Been a void in the indie filmmaker community without your voice…so great to hear from you again!

    • @JHorton
      @JHorton  6 หลายเดือนก่อน +1

      aw thanks!

  • @upsidebrown9892
    @upsidebrown9892 6 หลายเดือนก่อน +5

    Just wanted to say thank you for all of the wisdom you have shared over the years. It really helped us navigate how to start to self distribute our series. It is great to see you back making videos!

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      Glad to help!

  • @alokmishra4429
    @alokmishra4429 6 หลายเดือนก่อน +7

    So great to see you back!!

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      good to be back. Gonna start doing interviews again after April. Would love to chat again.

  • @crazyrockproductions1
    @crazyrockproductions1 6 หลายเดือนก่อน +3

    Revenue drops is a common thing really. Tubi is still a great place for indies. Thank you for talking about this.

    • @JHorton
      @JHorton  6 หลายเดือนก่อน +1

      100 perecent

  • @benitoornelas2410
    @benitoornelas2410 6 หลายเดือนก่อน +2

    Welcome back, Mr. Horton! I've been eagerly awaiting the return of your podcast. I learned so much from your episodes. Currently, I'm in the final stages of editing a feature-length film, and the Tubi episode has been incredibly helpful. I have one movie on Tubi called "Genuine Villains," but I'm concerned because I didn't advertise it. I know that's something I need to improve on. Nonetheless, it's great to have you back.

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      Great to hear!

  • @davidschmidt4773
    @davidschmidt4773 6 หลายเดือนก่อน +2

    Thanks again, Jason, for your experienced perspective on things. And for being a sane voice in a crazy business. Nice to have you back.

    • @JHorton
      @JHorton  6 หลายเดือนก่อน +1

      I appreciate that!

  • @shanecameron3535
    @shanecameron3535 6 หลายเดือนก่อน +4

    Great to see you back!

  • @MobileFilmmaking
    @MobileFilmmaking 6 หลายเดือนก่อน +2

    Always appreciate a new video from you. It’s like a visit from an old friend. Lol

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      I appreciate that!

  • @davidkoenig8592
    @davidkoenig8592 6 หลายเดือนก่อน +2

    Really great to see you on here again...and with a great topic. I know a few of my film making friends have started getting some rejection on their films. Mostly due to nudity content. Some films do get "edited" at times. The thing is Tubi takes A LOT of indie films. The same film making friends have films on there and apparently get the best deal on revenue than the other platforms. I don't have any paid subs out there but if Tubi started charging a monthly fee... I would gladly pay it. They just have so much insane content on there.

  • @sunlightpictures8367
    @sunlightpictures8367 6 หลายเดือนก่อน +1

    Welcome back, my friend, we missed you! As usual, great and informative content.

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      Thank you kindly!

  • @thechupacabamovie
    @thechupacabamovie 6 หลายเดือนก่อน +1

    Appreciate all the great content, Jason. Good to see you back at it.

  • @dannystygion
    @dannystygion 6 หลายเดือนก่อน

    Glad you're back! Your videos are very helpful and inspiring. I followed your videos as a guide for getting my first film out there and now I'm working on my third full length film.

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      Great to hear!

  • @dominicstclairstudios6324
    @dominicstclairstudios6324 6 หลายเดือนก่อน +3

    Good video and welcome back I know you made a video about investors can you do another video talking about building relationships with investors if not that's cool

    • @JHorton
      @JHorton  6 หลายเดือนก่อน +1

      that's a good idea. I'll put it on my board.

    • @dominicstclairstudios6324
      @dominicstclairstudios6324 6 หลายเดือนก่อน

      @@JHorton cool can't wait👍

  • @matthewcgrammer
    @matthewcgrammer หลายเดือนก่อน

    So excited you're back!!

  • @guaposneeze
    @guaposneeze 4 หลายเดือนก่อน +1

    Half way done shooting my own first no budget indie feature. Really hoping I see a bunch of positive headlines about the pessimism having been oversold over the next few months.

    • @JHorton
      @JHorton  4 หลายเดือนก่อน

      best of luck to you. I more pragmatic than pessimistic myself. It's a weird time, the oppourtunies to make some money off small films have increased in the passed few years, but the amounts they make, generally speaking, have decreased.

  • @robertgobelet1622
    @robertgobelet1622 6 หลายเดือนก่อน +1

    So glad you’re back! Love your content!

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      Glad to hear it!

  • @thehonestfilmmaker
    @thehonestfilmmaker 6 หลายเดือนก่อน +3

    Great video - please keep sharing the knowledge!

    • @JHorton
      @JHorton  6 หลายเดือนก่อน +1

      Thanks, will do!

  • @daleanderson1727
    @daleanderson1727 หลายเดือนก่อน +1

    Thanks for sharing your experiences.

    • @JHorton
      @JHorton  หลายเดือนก่อน

      My pleasure!

  • @CorduroyKing74
    @CorduroyKing74 6 หลายเดือนก่อน +2

    Great to see you back.

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      thank you!

  • @tonypmedia
    @tonypmedia 10 วันที่ผ่านมา +1

    Wait.. is this the goat that makes money making films? He's back!!!!!!!!!!! Nah Tubi loves us smaller people who has a nice artistic perspective. Just looking for different sources of content. Time to change the scope a bit starting with "cinematic" everything. We need more rom coms and less thrillers

  • @beyondvisiblefilms
    @beyondvisiblefilms 6 หลายเดือนก่อน +1

    Good to see you back J!

  • @EastMeetsWestFilm
    @EastMeetsWestFilm 6 หลายเดือนก่อน

    Welcome back, J! Missed your Voice of reason and wisdom. Walter Cronkite of indie filmmakers? Or Gandalf? Or obe wan kanobe?

  • @jamisonbraly
    @jamisonbraly 6 หลายเดือนก่อน +2

    Good content, thanks! Been thinking about this

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      Glad it was helpful!

  • @Editor_N_Chief
    @Editor_N_Chief 4 หลายเดือนก่อน +1

    Hey J., been watching a lot of your interviews. You said a year ago that 'Edges of Darkness' is your most financially successful movie. Is that still true with 'Craving' now out? It seems that 'Craving' has a lot more ratings and foot traffic on movie sites compared to 'Edges of Darkness' had.
    As always, thanks fkr all the information!

    • @JHorton
      @JHorton  4 หลายเดือนก่อน

      yes it's still true.at least in regards to movies I've produced. I've directed some for others that have made much more... but anyway, Edges was released at a different time. It made a huge chunk of money off DVD. blockbuster, hollywood video... stuff that just doesn't exist anymore. I've said a few times, indie movies today are generally just worth less in the market.

    • @Editor_N_Chief
      @Editor_N_Chief 4 หลายเดือนก่อน

      @@JHorton I remember seeing 'Edges of Darkness' at Blockbuster before they closed down. Thanks for the response!

  • @JavierBarbera
    @JavierBarbera 6 หลายเดือนก่อน

    Hello Jason, I've been following your TH-cam channel for quite some time, and I have to say your videos have been very helpful to me. Thank you so much for everything. I have a question: when you make your documentaries, which library of images and videos do you use? There are so many out there, and I'm not sure which one is the best. Thank you very much.

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      Thank you. That's nice to hear. I personally use storyblocks. It's a monthly subscription. They have both video and music. Their music library has gotten quite good over the last few years.

  • @BlackArroToons
    @BlackArroToons 6 หลายเดือนก่อน

    Thanks! I've watched some of your films on Tubi, nice work! Tubi has a new logo recently, from orange to yellow now. Great channel overall in my opinion. My most recent animated film went up on Tubi back in October 2023.

    • @JHorton
      @JHorton  6 หลายเดือนก่อน +1

      thank you. Congrats on you animated film.

    • @BlackArroToons
      @BlackArroToons 6 หลายเดือนก่อน

      @@JHorton Thanks! Keep up the cool movies and videos!

  • @craigbettendorf8458
    @craigbettendorf8458 6 หลายเดือนก่อน

    Great to have you back in the saddle Jason!

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      thank you!

  • @RaninjEntertainment
    @RaninjEntertainment 6 หลายเดือนก่อน +2

    The Goat has returned

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      thank you!

  • @metropolitanpicturescienti1216
    @metropolitanpicturescienti1216 6 หลายเดือนก่อน

    Nixe to see you back J

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      awesome! thank you.

  • @thundering1
    @thundering1 6 หลายเดือนก่อน

    Glad you're back, man.

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      thank you!

  • @ExposeDrift
    @ExposeDrift 6 หลายเดือนก่อน

    Happy you're back!

  • @JHPstudiosJHP
    @JHPstudiosJHP 6 หลายเดือนก่อน

    Good to see you back bro!!

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      Appreciate it!

  • @IMDABROWN
    @IMDABROWN 6 หลายเดือนก่อน +1

    Considering Fox Corporation is the parent company of Tubi, this sounds like what they did with the Fox broadcast channel. They started off having shows that catered to a specific demographic and use that revenue to build Fox News and other things. Tubi may have grown enough they may not need the backing of independents.

    • @JHorton
      @JHorton  6 หลายเดือนก่อน +1

      there's soooo much money being made by indies for them. at least for now, there's no real reason for them to lose them. AVOD streaming is apples and oranges to cable TV. That said, you could be right. Only time will tell.

  • @viblustudios
    @viblustudios 6 หลายเดือนก่อน

    We totally agree with you.

  • @JHPstudiosJHP
    @JHPstudiosJHP 6 หลายเดือนก่อน +1

    I did notice the logo and brand change…..🤷‍♂️

    • @krisyoung3656
      @krisyoung3656 6 หลายเดือนก่อน

      They are gearing up for the international market

  • @Strangelovefilms
    @Strangelovefilms 6 หลายเดือนก่อน +1

    Welcome Back!

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      thanks!

  • @RandolphQuell
    @RandolphQuell 6 หลายเดือนก่อน +1

    Thank you, this was a cool video.

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      You bet!

  • @redantdc
    @redantdc 6 หลายเดือนก่อน +1

    great info

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      Thanks for watching!

  • @christophermoonlightproduction
    @christophermoonlightproduction 6 หลายเดือนก่อน +1

    Markets change and that's the thing that anyone who wants to be successful in any business needs to understand right at the forefront. Don't get comfortable with any platform or even established vendor outlets. The new CEO of Tubi previously overhauled Vimeo and literally started kicking certain filmmakers off the platform and changed revenue sharing so that it wasn't really worth it for the rest of them, anymore. I'm not saying she'll do that with Tubi because it's a different animal but be ready for anything. Crying about it will do zero for your prospects.

    • @JHorton
      @JHorton  6 หลายเดือนก่อน +1

      agreed.

  • @homeofthelegends
    @homeofthelegends 5 หลายเดือนก่อน

    First and foremost, filmmakers need to learn to appreciate the value of their own work again. There are many idealists who even give away their work to be listed somewhere, sometimes because they have given up. Just because a Hollywood film has a bigger budget doesn't mean that a low-budget film has less work put into it. In terms of filmhub, ONE solution could be that a channel that licenses a movie then pays a minimum licensing fee per month, regardless of whether it actually airs the movie. This would prevent numerous fake channels from acquiring countless licenses free of charge. This would be good for both the program quality and the reputation of filmhub. Not to mention for the producers. This kind of "selection" seems far more effective to me than paying less and less money due to the alleged surplus of good budget films. It is well known that budget producers and artists earning more is not the main interest of the decision-makers in the film business. Last year showed that it is definitely worth demanding changes.

    • @JHorton
      @JHorton  5 หลายเดือนก่อน

      I get what you're saying but I take exception to being thought of as 'giving up; I make a good living off these movies. Besides, the low rates for films as less to do with the amount of budget counterparts, it has much more to do with the glut of indie stuff. There is astronomically more small movies being made today than ever before. many more smaller films than larger are being made. And these titles are flooding places like TUBI, amazon and youtube at an exponentially increasing rate. and I believe this is goign to sky rocket even more in the next 2 years due to AI and the barrier to technical entry going down... We can draw lines in the sand in regards to what we precieve our films' values to be, but it won't change the ecominic realities. It's a very worrisome time for the indie film business, that said. I still do very well in teh current market, and I do that cuz I roll with punches and make it work. Others that follow suit will do the same. And sure there are those that work completely outside the system that do great, but there are far less of them than the former.

    • @GD-MP
      @GD-MP 5 หลายเดือนก่อน

      @@JHorton In my opinion, creativity must generally be evaluated differently. And I'm talking about the financial side in particular. Otherwise, at some point there will only be products tailored to the market that are as similar as one car is to another. I could still understand that car-situation from an environmental point of view. But art must remain flexible and diverse. A nation without a diverse culture will perish. Every history has proven that.

    • @JHorton
      @JHorton  5 หลายเดือนก่อน

      I don't believe being creatively flexible/diverse and playing to market are mutually exclusive. And it's the filmmakers that embrace both that will succeed and the others will fall off. or will have just a really expensive hobby.

  • @RealNowTruth
    @RealNowTruth 5 หลายเดือนก่อน

    Question: Does individual film distribution as a "Perk" (like in Indiegogo) ruin 'first distribution" at a festival? Does it count as distribution or not really? Thanks.

    • @JHorton
      @JHorton  5 หลายเดือนก่อน +1

      It really depends on the distributor but generally speaking no it doesn’t count. I have friends that recently released their crowdfunded movie through lions gate. Apparently they were weird about it at first but at the end of the day if a distributor really wants a film they’ll deal with it

  • @stevegeorge7773
    @stevegeorge7773 6 หลายเดือนก่อน

    I'd love to know about the other platforms.... As mentioned. Your thoughts the strategies to deliver across them and how to manage one's IP on them.

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      I use either a traditional distributor like Indie Rights or Filmhhb to deliver to different platforms. Not many take direct submissions

    • @stevegeorge7773
      @stevegeorge7773 6 หลายเดือนก่อน

      @@JHortonFilmhub, I assume. That seems quite concentrated for options.

  • @homeofthelegends
    @homeofthelegends 5 หลายเดือนก่อน

    You used to be a spokesperson for filmhub. That has changed. Some of the "channels" involved there are not really credible "channels" and sometimes don't even settle up within a year or more after they have licensed. Fake channels?! Tubi is, independent of the even larger players, definitely currently the only channel that actually delivers. But for how much longer? There should be a completely new way of creating value for film content that enables artists to be truly creative. Just a dream? I don't think so!

    • @JHorton
      @JHorton  5 หลายเดือนก่อน +1

      i still love filmhub. success in indie film as much more to do with the film than the delivery sysytem. I had record months in nov. dec and jan. I have around 60 percent of library there. and collectively i do earn from a lot of the smaller channels. Sure there are ones that never earn (that's always been the case), who cares. It doesn't affect the others at all. I earn good revenue through Tubi, Amazon, Roku, Plex, youtube movies and tv, Buddi, Hoopla, future today , just off the top of my head. and they are not fake channels *at least to the best of my knowledge*, there's just a huge number of streamers that just come and go. Failure rate is huge. But again, it has no effect on your movie being on any of these failing channels, so again, who cares?

    • @GD-MP
      @GD-MP 5 หลายเดือนก่อน

      @@JHorton You are certainly right in more ways than one. On the other hand, many independent filmmakers produce works that are absolutely worth seeing and selling, and should not be graciously dependent on a "pittance" from distributors. On the contrary. Independent, ambient and documentary films by these artists serve a sometimes completely different target group that is no longer interested in glossy big-budget productions. But rather authenticity. This must be rewarded appropriately. But if you don't ask for it, you won't get it.

  • @digitalcos
    @digitalcos 6 หลายเดือนก่อน +1

    Shirt buttons... I... they... I... I CAN'T UNSEE THEM!!!

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      i'm a fashion icon. What can I say?

  • @thehulagang3968
    @thehulagang3968 6 หลายเดือนก่อน +2

    Nice

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      Thanks

  • @Henchproductions
    @Henchproductions 6 หลายเดือนก่อน

    Who do you use to get your films on Tubi

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      Depends on the movie either a traditional distributor or filmhub. I’ve probably used filmhub the most over the passed two years

  • @homeofthelegends
    @homeofthelegends หลายเดือนก่อน

    Good that you are back. But the questions that none of the companies want to answer are now up to you, aren't they? You don't like talking about your former favorite filmhub anymore. It's now going in exactly the same direction as amazon and is destroying ambient/slow movie content, for example. Although these bring in a lot of money...for the producers. Independent filmmakers are being left behind and financially disadvantaged, despite great popularity among audiences. That is a fact. As always, the power of the big distributors lies in preventing the exploitation of films. Do you disagree?

    • @JHorton
      @JHorton  หลายเดือนก่อน +4

      Thanks. No I don't really agree. The market is what you make of it. i still like filmhub a lot and talk about it a lot. I made 6 figures off them in the last 12 months, off very small movies. and I'm the very paradigm of an indie filmmaker. There's always gonna be problems with any marketplace, but it's ultimately up to us to make our way.

    • @homeofthelegends
      @homeofthelegends หลายเดือนก่อน

      @@JHorton What would be the reason for eliminating a well-running genre for filmhub? The answer is self-explanatory, isn't it?

    • @JHorton
      @JHorton  หลายเดือนก่อน

      it's the major platforms not wanting to carry what they consider to be 'low effort content.' Their words not mine. Same thing is happening across the board. It's not filmhub. When a door closes, a wise filmmaker pivots.

    • @homeofthelegends
      @homeofthelegends หลายเดือนก่อน

      @@JHorton I would like to make a different point. 'Low effort content or ambient/slow content ' is usually cheaper to produce than feature films, but often quite complex. Their legitimacy lies in their success with the (numerous) audience alone. The fact that such supposedly cheap productions can compete with the sometimes mercilessly overpriced studio productions is not intentional. This means that fair competition is not possible. Also to the detriment of customers. This should be changed.

  • @barrywilliams2881
    @barrywilliams2881 6 หลายเดือนก่อน +1

    Great to see you back

    • @JHorton
      @JHorton  6 หลายเดือนก่อน

      thank you. good to be back.