IKEA's Super Short Ads Raise Eyebrows

IKEA’s ad series, “Ads That Skip You” is a cheeky, fast and playful way of presenting the brand’s products to the Indian market. But are they too fast to drive the message across to consumers? And what’s the actual call to action for those who view them?
In the latest #AdvertisersWatchingAds episode, our guests Priyanka Dasgupta (Field Marketing Manager at Kyndryl), Tejal Patel (Senior Director, Global Digital Media at Cisco), and Via Perkins (Freelance Copywriter) have their say on this #marketing approach to entering the Indian market, chosen for us by Contagious.
Have a look and see what you think!
#BestAds #DigitalMarketing #Marketing #AdvertisingAndMarketing #Creativity #AdsThatSkipYou
Advertisers Watching Ads is a show where advertisers watch other advertisers' ads and share their views on the latest campaigns that they either love or hate - brought to you by www.automatedc.... Check out each episode for different themes.
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[@CeramicQuill]

I love the Ikea ad. There's no annoying talking, no forced conversation, no loud music, nothing. It was over before I would have time to click skip and boom, respect was granted to them. I hate, absolutely HATE, obnoxious ads. The more I hear the same ad, the less likely I am to buy their product.

[@mrtomollerton]

Thanks for your comment! I still think it's a bit hard to understand 🙂