I don’t like this newish trend of luxury brands doing the Christmas decorations for major department stores. All it is is massive advertising for the brand. At least this one has some elements of Christmas decorations included. The Christian Dior zodiac display at Saks Fifth Avenue in NYC last year was beautiful but it had nothing to do with Christmas. I miss stores doing Christmas-themed windows.
I remember Dior installation for Harrods two years ago and it was amazing: Harrods was turned into huge gingerbread house. I 💯 agree that it is primarily an ad campaign for the brand, but it also creates this festive mood… But what I have noticed in London is that the best cozy Christmas themed decorations are widely created in smaller shops. I will have a separate video about them soon 🎄
Let’s take a first look at Harrods’ newest Christmas façade installation together! Do you like it as much as I do? 😍
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Wow it’s so beautiful ! I also love the comparison from last years . Wonderful video ❤🎉
Thank you so much! 🫶🏼
Drove past Harrods last Sunday. I was awestruck.
Agree 100. The Loro Piana installation in impressive! 🤗
I don’t like this newish trend of luxury brands doing the Christmas decorations for major department stores. All it is is massive advertising for the brand. At least this one has some elements of Christmas decorations included. The Christian Dior zodiac display at Saks Fifth Avenue in NYC last year was beautiful but it had nothing to do with Christmas. I miss stores doing Christmas-themed windows.
I remember Dior installation for Harrods two years ago and it was amazing: Harrods was turned into huge gingerbread house. I 💯 agree that it is primarily an ad campaign for the brand, but it also creates this festive mood…
But what I have noticed in London is that the best cozy Christmas themed decorations are widely created in smaller shops. I will have a separate video about them soon 🎄
@ I’ll look forward to that!!
Are they lamas or are they Alpacas or Vicunas - which gives very high-end posh fiber and thus a luxury brand material.
Loro Piana uses Vicuna wool together with special cashmere from baby goats and extra fine merino wool 👍🏻