Why doesn't this camera exist?
ฝัง
- เผยแพร่เมื่อ 18 พ.ย. 2024
- Fujifilm has experienced thriving sales and significant positive word-of-mouth in recent years, particularly for their consumer cameras. What sets them apart in the declining camera market is not simply their retro-styled cameras, but the beautiful, nostalgic images people capture using digital emulations of Fujifilm film stocks. Which raises the question: why hasn't Kodak followed suit? Why isn't there a camera that officially offers digital emulations of Kodak's iconic films like Portra, Ektar, Ultramax, Tri-X, Vision3, and others?
Only Kodak knows the answer to that question, but I do think there may be a big opportunity for Kodak to get involved with minimal investment.
(Note: thumbnail image is AI created w/ Midjourney. Sadly, not real).
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Kodak are the world's masters at two things:
1. Making superior, traditional analog photographic materials
2. Making monumentally stupid business decisions
It really hurts
I have wondered for ages why Kodak doesn’t leverage their strengths and get into the film emulation software end of things. They are sitting atop an absolute goldmine. Ilford too. After what Kodak did with their contribution to the 5D classic sensor if they applied that color science to software it could be amazing. Please Kodak, if you’re listening, I really really want to give you my money for such things.
might conflict with their other interests
I just wrote a comment above and saw this. I agree... this would be a goldmine, and they wouldn't need to get back into the camera hardware market, except maybe co-branding with Nikon, Sony, Canon or heck even Sigma.
Fuji has been developing technology, Kodak has been leaning out their business to stay afloat. Unfortunately once your know for cheap you’ll always be the “cheap” brand
because chemical science doesn't mean you're good at digital science. Fujifilm can (and has) already ripped off Kodak looks. Any digital camera company can. Kodak doesn't have some secret recipe stored in their film vaults that can apply to digital sensors. Any computer can analyze the data of what the film looks like and try and replicate it. Kodak doesn't hold some hidden key that can't be copied. Only in name can Kodak profit from their films: Ektar, Portra, Kodachrome, etc etc.
They made some cracking CCD sensors, like those in the Leica M8 and M9, unfortunately they sold off that part of their business
I think this is a great idea, but I don't ever see it happening for the simple reason that somewhere there is an executive worried that Kodak licensed film simulation will cannibalize actual film sales. Right now Kodak is basically the only player in town, even supplying Fuji with stock for the US, and can dictate pricing.
"orried that Kodak licensed film simulation will cannibalize actual film sales" What film sales? They are niche at best, and anybody buying film is not using it on a digital camera anyway
Yep. I worked at Paramount Pictures for Star Trek back in the early 2000's. We invented and had running on a live test server essentially what Netflix is now. We did it a full decade (at least) before them. We built it on the Star Trek media and proposed it as a subscription. They killed it because they said it would ruin their DVD sales.
@@cropcircle5693 Wow! That's really interseting. And sad.
@@mgscheue But also not surprising. xD
@@foljs5858film isn’t as niche as you think it is. And the money from emulations wouldn’t make a good enough return. It’s not worth it for them
The closest we got is the leica M9. It has a kodak CCD, and its color target was Kodachrome.
I’d say, M8 was a true OG Kodak slide camera. In right situations colors are outstanding
I'd like to add the Olympus E-1, E-300 and the E-500 for the whole Kodak CCD topic.
Im currently running an m8 and m9. They are incredible
This is precisely what I had hoped for with Nikon's recent Zf. I decided to purchase one, and I find it to be an absolute delight, especially considering I'm coming from my Fujifilm X100F. However, it still falls short in capturing the charm of Fujifilm's film simulations. While I continue to edit my photos in Lightroom to achieve the desired looks, it's undeniably unrivaled to have the option of straight-out-of-camera results that evoke the analog experience.
Yes. I too use Nikon zf and hope Nikon strike that deal with Kodak and give us an update ;)
That would be an absolute dream!@@zakiradi450
You can add ALL of Fuji's film simulations in LR for free to any image
@@nelsonclub7722 yes. Once in light room I am fine. Have my own presets.
I could get behind this. Much of what you mentioned is exactly why I bought a Fujiflm X100V. It's a fun camera to use and I don't usually do much, if any, editing afterwords. That's the whole point, to get as close to a film camera as possible. That's why it's so well loved. So yes, Kodak, please partner up with a camera maker and create something special.
Absolutely agree! Recreating the nostalgia of Kodak's iconic film look through emulations, especially the beloved Portra series, in a digital camera would be a fantastic idea. Growing up, I used to stock up on Kodak and Agfa slide films, particularly Kodachrome, Ektachrome, and others, for my month-long vacations, and the visual charm was unparalleled. Imagine the aesthetic beauty of reliving those moments from the '90s. I'd eagerly invest in a digital camera that could recreate the timeless magic of all these iconic films. Kodak, take note - this would be a game-changer! 📷✨
The irony is that if Kodak increased their film production and brought back even half of the films they used to make they would be swimming in money. Not to mention bringing the emulation technology to digital. There is such an insane demand for film right now that there is no good reason for Kodak to be unprofitable.
They closed down pretty much all of their film manufacturing plants but a few, and they estimate that opening a new one represents a ~1 billion investment. Making film is incredibly hard
Until 3 weeks ago, I was the head of strategic partnerships at Kodak Alaris (responsible for film distribution) and over the summer, I made it to the final 2 to become brand licensing director at Eastman Kodak. Kodak fired me 3 weeks ago and said I was too focused on Kodak's "heritage" and not on their "innovation". Of course, they don't innovate--which is why partnerships and licensing are so important. I went to Kodak to hopefully turn the ship around and return them to greatness. Instead, they used me up for 5 years--refused to change--and fired me at the holidays with no severance and my health insurance ended the moment I was terminated. Nice video--I actually lived it. Speaking about anything related to partnering with digital camera companies was a third rail no one can touch at Kodak. But part of that is because of the distribution deal with Alaris. Eastman makes the film and Alaris distributes it. Alaris gets the rights to the film branding. Eastman can't license the digital recipes to a camera manufacturer because of the Alaris agreement. It's insanity.
Legitimate question. If there was a group of investors interested in acquiring the kodak film brand (since the last one fell through) would they be able to make this happen? Could there be an opportunity for someone with the capital to bring Kodak out of the dark ages?
That’s a crazy story, thanks for sharing (and sorry for your losses).
It's the same "Digital Camera" debate all over again. All those years ago Kodak did not get in the Digital Camera market to save their film sales and look where it got them.
Kodak is such an infurating company!!
@@RyanHamilton-gr2zm The answer to that is "no". First, Kodak does not really consider itself a film company anymore. They are a chemical company. Film production is just an internal customer for the chemicals they produce. The reason the film business can't be bought by outside investors is that the rights to use the brand and distribute the film are owned by a separate company: Kodak Alaris is in a "receivership" owned by the UK national pension trust. So Eastman Kodak manufactures the film for one and only one customer: Kodak Alaris. Kodak Alaris does not market film. They market document scanners. They sell the film to a handful of distributors (like B&H). Alaris likes the predictable revenue from film sales, but they are not engaged with the market for film at all. They simply take the orders from the distributors and turn around and order more film from Eastman Kodak. So you see, there is no way to buy the film business. One could buy the distribution rights away from Alaris--but you would not own the production assets. One could buy the film production assets, but you would not own the supply chain and distribution channel. Yeah....lol.
I love the idea! If Canon came out with a basic still photography camera that resembled the AE-1 and had Kodak color profiles, I'd be the first in line to buy two of them. I've gone back to using older digital cameras just for their simplicity, and the older ones emulated film better than modern digital cameras.
Older ones also have this look to them that just screams early digital. I love it. And I love the date stamp
my primary camera is an olympus OM-D EM10 since it's tiny and resembles the old film cameras, but my main SLR is a Nikon D50. i love the thing. it's chonky, but it's great.
There are some 3rd party film simulation styles for Nikon Picture Control. My favorite emulation is Kodak Gold 100, haven't played with Porta yet! Would be great if Canon joined in on the fun... or do they? I only started learning about film simulation and it's tones of fun to explore.
I would love having a firmware update for the Panasonic Lumix and Olympus Pen models bringing such emulations 🙌🏻
In the past (I still own my Canon analog EOS 3000), I was a heavy user of Kodak Gold series!!! Loved the dynamic range and other general aspects in the Photo results 😊
You can with the s line cameras. Kodak film luts are in Davinci Resolve. You can turn them into luts and use them as picture profiles in the S5ii/x and the G9ii
I agree this is a great idea. While I have way too many cameras, both film and digital, I'd have to get one that had the Kodak emulations. I do have an Olympus E500 with the Kodak made CCD sensor and its good but to have a new camera in full frame would be fantastic.
Merging my passions for business strategy and photography in one video, a thoroughly interesting watch! Thank you
If canon were to bring back a retro style body to the digital age, I would like to think that they’d team up with Kodak to bring back a beloved sensor from just a decade and half ago, the Kodak CCD sensor, along with their color science of their films already embedded into canons tech. A pipe dream for sure but oh boy that would be an amazing thing!!!
Brilliant! This would literally take the market by storm. I’d buy one for sure!
Perfect Idea :)
I think people love those fuji cameras, not just because fashion or style or marketing. Strangely taking photos did not get simpler a lot compared to the old film days. You'll spend a lot of time developing your own raw photos, and fiddling with your camera settings, etc.
The real reason is that people want to stop all these, push the exp button and have a photo that is good looking, stylish, without all the hassle... Who ever does this at pro or near pro levels, will win over a lot of buyers.
So having a camera centered around old well known film types, with jpeg output, does that.
I love how current technology is advanced and capable, but honestly, hate how complicated it is still. Something that forces you to be simple, and fun, will probably result in better photos overall, and just simply fun.
Hence all these retro cameras, with manual control, film emulations... this is not just useless nostalgia.
Excellent video! The only innovation photographers crave for is true RGB like Sigma FOVEON sensor is doing! Kodak and Canon used to be together in the very beginning in the days of CCD sensors and the first Canon 1D. That is why these early Canon/Kodak cameras still sell for a small fortune.
Totally agree! I've thought about this before so was cool to hear your thoughts on it. Kodak really has missed the mark here! If they paired with any of these camera manufacturers with a retro design it would certainly be a HUGE hit. IMO it would be the right path to bring their stock price back above 15$
People debate color science but Fujifilm colors are the real deal, it's a better starting point that makes for less editing. The colors are exceptional, I love my GFX and I'm so happy I went all in on the system. I don't have an X-Series Camera but if Fujifilm came out with an x100 version of GFX, I would buy it. I really think Fujifilm should invest in 1 full-frame camera but they won't, I still think it's short sighted though. Phones are getting so good that they could completely make crop sensor obsolete IMO.
Fujifilm probably saw that the full frame market was oversaturated and for better or worse avoided it. What's more important though is that going for the pure APS-C approach meant a more streamlined development cycle for their first party lens since they don't have to make two lines of lens that project different image circles like the full frame makers. For this reason there is no way Fujifilm would make a full frame camera. There just isn't the development history for that. Remember that APS-C sensors have existed for way longer than full frame sensors and so the tech to make them in APS-C size is better developed. In a way it also helped its popularity because it makes their entire system lighter making it more accessible with the general public who would take to the film simulations better than professionals who still mostly shoot in raw then edit in post.
Fujifilm's jump to the medium format GFX system, skipping 35mm full frame, is kind of their take on making a full frame camera system. The medium format was a very barren market and Fujifilm could really reap a lot of untapped rewards if they pulled it off, which they did.
Good news is that while that happens (if it ever does), the Fujifilm community has created a lot of those popular recipes mixing simulations + settings.
Fuji X Weekly is the most popular community for that.
What I would like for it to happen is for companies to start producing premium film cameras. Everything like that Ektar, Ilford or now Long Weekend, is that they’re plastic cameras, basically reusable disposable style cameras.
And the Leica M6 and M-A on the other end. It would be nice to have something in-between, besides used gear.
I think it's the tooling, assembly and servicing costs. Film photography, as popular as it has recently gotten, is still tiny compared to overall photography market and less than negligible compared to smartphones. Film prices are going higher every year or so, and there's no shortage of used cameras that have survived a many decades and are still very inexpensive and desirable - so it doesn't make much financial sense for a camera manufacturer now to develop and produce another camera. I'd rather have more film stocks, or more fabs making cheaper film - unlike digital, the camera body does little to contribute to the final image when it comes to film.
@@TheCyberSpidey unfortunately, you’re right. But it would still be cool if we could get something more durable and with better glass. One can only dream and hope.
Or maybe perhaps some SLR that takes advantage of a current mount
Exactly, there are already custom recipes to use in the Fuji cameras that replicate almost every Kodak film stock imaginable. Kodak trying to copy this seems like a great way to waste heaps of cash replicating something that has already been done.
Excellent points. I know that the R10 is a good camera, but I sometimes worry that someone would be happier buying an XT30II or used XT3/4.
Panasonic S5ii with real time LUT is likely what people will be looking for and just load in LUTs that replicate those film stocks.
I desperately want an x-pro4. They discontinued the 3 without announcing a 4th which is very frustrating. The 3 was pretty flawed but the 2 is still one of their all time greats and the whole series is well regarded generally.
You can with the some Lumix cameras. Kodak film luts are in Davinci Resolve. You can turn them into luts and use them as picture profiles in the S5ii/x and the G9ii
The biggest con in digital photography currently is Fuji branding their jpeg profiles ‘film simulations’. They are absolutely the same as any other company’s jpeg recipes, but a clever piece of marketing means suddenly it is acceptable and cool to shoot jpegs even for the ‘I only shoot RAW’ crowd. Comparisons have shown that the film simulations look nothing like the film stock.
Can you show or provide sources where they’ve shown that they don’t look at all similar to their film emulsions?
@@jblanc_ Literally just google 'do Fuji's film simulations look like actual film' and you will find hundreds of results all of which say no.
Or you could try for yourself; pick a Fuji film stock and shoot a comparison between it and the digital equivalent. You don't need an expensive film camera to do this.
Lastly I would point out I am saying this as a Fuji digital AND film shooter myself. There are a couple of the jpeg profiles that I quite like and would shoot casually; this shows that the marketing works because I have never once used a jpeg profile on my Sony or other systems. But, once again, they don't look anything like film stock.
@@alhOOO2O As a digital Fuji user who still shoots Fuji film, I say the simulations absolutely look like the films.
I've tried copying a recipe for Agfa Vista 400 on my XT20, i took a shot with my XT20, and used my film camera WITH Agfa Vista 400,the color is literally the same, not all the time but it can get real close sometime
@@FluffyHotTub But thats the idea that fuji markets. That you can achieve the film look WITHOUT editing the photo. Thats what makes hobbyst photographers like me to get fuji because I just hate lightroom and hate editing the photos.
Speaking of good looking, that set/workspace/halation of the lights and reflections is amazing.
Kodachrome is on my wishlist, and of course Tri-X developer in Rodinal. And shape on Nikon launching nice retro cameras without creating lenses with an Aperture ring. The Aperture is the most creative setting. We neeed an Aperture ring.
I've noticed it seems like camera companies are focusing on trying to have the top of the line camera which is great, but compared to years ago people aren't even buying cameras because their phone is good enough. I think the only way that camera companies stay competitive is to take on the budget market and the only way to get people to shoot on a camera versus your phone is making the camera more fun. And I think it's a reason that film cameras are becoming popular is because they're more fun than shooting on phones! Also the Fuji X100V becoming so popular is due to the same reasons that you pointed out. Hopefully the rumors are true about Canon coming out with a retro style camera and hopefully they are able to add film emulations.
I think about this a lot. They could have OWNED the entire digital market. Shame they regarded it as a threat rather than an opportunity.
is it not possible to edit/add your own film emulations? I dont own a modern digital camera but i would expect a feature like that to be a thing..
You essentially can do that with the Fuji cameras by taking the built-in emulations as bases and modifying those in various ways and saving those as presets: so-called "film recipes".
I have never found myself saying “yes yes yes yes yes” more than I have in this video. You nailed my thoughts on everything.
I have been wondering this same thing for far too long. Manufacturers are sleeping on what consumers actually want: good ergos, simplicity (hat tip to Leica on that one), and COLOR. Get with it Canon. Or anyone. Give Fuji a run for its money.
Kodak x Canon to rival something like the x100v would be the absolute DREAM 😍
No, Nikon would be better especially with Kodachrome ... Paul Simon had it nailed correctly ...
Great video. I take mostly B&W and I use the Tri X 400 preset in Nik Collection Silver Efex 2 almost all the time plus a darkroom border. Works for me, but if I won the lottery yes, I’d buy a Leica Q2 Monochrom‼️✌️
I had no idea how hot Fuji is when I bought my X-T5 just a couple of months ago. I just did some research on the camera and images and I liked it. Very happy with my choice, incidentally. And yes, c'mon, Kodak!
If you ever visit Rochester, New York go to the George Eastman Museum. In one of the galleries, you'll see the very first digital camera ever developed in 1975. It was cobbled together, and images were stored on a SCSI Hard Drive. The Engineers showed the camera to the Board of Directors, who said, "No, it will cut into film sales." And the rest is history.
A boy can dream! I would buy this camera is a heartbeat.
I find it rather interesting that attempting to emulate film is such a big thing nowadays after decades of RnD to advance digital so far. Everything old is new again I guess.
Unfortunately I don't really see Kodak doing this anyway.
I would like to know the Custom settings to emulate Films. Ektar, kodaChrome, Porta 400, Tp save in my 5Dmk3
Was wondering the same thing. Strap a sensor with good dynamic range, work some color magic and you can get really close to a Portra look. And with AI and everything they could get a really accurate look, not like what you currently get with fiddly LR presets that always need some kind of adjustment. and still don't look as good as film.
Part of the charm of the slide films was it's narrow dynamic range though. Especially kodachrome
Kinda agree but if you handle an x100v it’s a thing of utilitarian beauty. It’s very well machined, feels tactile, it’s a masterpiece of a camera. I went to a camera shop recently and tried everything out just handling them, canon, Sony etc. None had the feel of the X100. I just wish they’d make more of them and do a 50mm version.
100% agree. I had a X100S, and the only thing I disliked about it was the focal length. I'd hurt people for an X100-whatever with a 50mm FOV lens.
My dream is for someone to do a 45mm or 50mm f/1.7 FF compact with built in flash and leaf shutter with a rangefinder style body (even if non-hybrid EVF). The portrait compact, and a spiritual successor to old cameras like the Canonet, Yashica Electro, and Konica Auto S2.
@@slightlynutsabsolutely agree, I wish they do it (they wouldn’t do a 40 - too close to 35). I just can’t believe you cannot buy a new x100v anywhere (in the uk at least). What are Fuji doing.
@@thebitterfig9903again great idea why has this not been made? The Leica X cameras are good but I want a 50mm focal length not 28. And they’re too expensive. I think a compact 50mm full frame rangefinder style full frame digital costing about £1250 - £1500 would sell like mad!
Portra and Tri-X - were my all around all time best friends! Yeah that would be very right move imo to integrate Kodak digital emulations for modern cameras! Maybe not only for one brand like Canon etc but sort of adaptable to any best camera on the market, even for Fuji, why not?
With all those great Kodak emulsions/film stocks you mentioned, imagine a revived Kodachrome in a modern digital platform.
I was 5 years old when I purchased my first Kodak Brownie Box Camera. At age 8 bought a Polaroid B/W Bellows Instant. Today I use 2 Kodak Digital Cameras. These two cameras let me pick B/W, Ektakrome, Kodakrome and 2 other films made by Kodak. I want them back. Oh, that was 74 years ago.❤😮😊❤ Back then I had a dark room.😅 real film, real negatives, real Kodak paper!
Fabulous idea. I would love to see that, but I think with the upsurge in film shooting Kodak is more probably interested in selling film and this idea would put a damper on that.
To piggy back on that point, why dosen't Kodak make a *good* film camera?
In 2018 I switched to Fuji X100 when I experienced their Acros emulation. Nikon was phoning it in. I'll shoot Kodak Ektar and various fossil Tri-X and current TMax as needed.
I strongly agree with this.
Given the number of different camera makers out there it's a mystery that at least one of them hasn't worked with Kodak to offer that look.
Agreed. 👍
For the record Kodak’s film production and Kodak Alaris are two separate companies. One (Alaris) is in charge of the Kodak name and other business ventures you spoke of. Kodak film are the ones still producing and coating motion pictures and stills film. Also, Kodak’s engineers were the first to make a digital camera in the 1970s
Kodak should make a deal with Leica and introduce kodak presets with Leica Q series cameras.
Actually a great idea.
For now I’ll continue to enjoy my FujixWeekly Kodak recipes on my Fuji cameras 😎
Kodak has a bad reputation of a lot missed opportunities and failed ventures that it would probably take one of the big electronic names (camera company) to purchase Kodak and then get into official film emulations. Also I think it comes down to what the user of base of certain camera brands are looking for and for a company like Canon who are known for "professional" photographers who wouldn't probably use built in film emulations and JPEGs I'm not sure how that would go over. It's interesting and I would have imagined that at least Kodak might have tried to develop their own recipes of all their film stocks and do them well... Who knows, great video!
I believed you could download film simulation onto your Canon from their website, including Portra, I've not done it yet myself but will give it a go tomorrow.
The only Kodak film I care about is Kodachrome, it is one the three best transparency films... The others are Velvia and CT18. I used all these films back in the day. I would use emulations of these if I could get these looks.
Surprisingly, I never thought of that. Perhaps it’s because I already use Fuji cameras!
It sounds like a great idea, though, and it’s enough to peek my interest in another camera maker.
A really interesting idea, I'm all for the idea, in fact I shoot Fuji, and my cameras have the customisable options all loaded RR's Kodak emulations, with various Portra emulations my favourites, the only Fuji one I use is Acros.
Looks like Nikon missed the boat with these and the ZF (could easily be done with a firmware update Nikon…)
I’d think Nikon would be the top choice looking at their close partnerships back in the beginnings of the DSLR era.
Definitely would be amazing if Kodak put the effort into emulating that color science from their rich film history, but I don’t see it happening sadly.
This is a fantastic idea! Hopefully we'll get something like that in the future!
Great video, thanks. And for sure If that is going to happen the best option will be canon for sure.
It would be cool to have that option, in-camera -- and I would not be surprised if some camera manufacturers have already approached Kodak about it. *BUT* Kodak might see it as competition -- for the niche film market that they own a big chunk of. Realistically I think that it would not make much difference -- a significant number of film shooters would not, in my view, 'jump ship' and go all-digital now that they can get the 'same' results in that way. Shooting film is only partly the resultant image -- the process, equipment, patience, limitations -- are all part of the appeal. And you do lose a bunch of that when shooting digital. But my guess is that Kodak is *NOT* anxious to enter into licensing their 'look'....
I've never thought of this, though I have wished for Kodak emulations for years. This is a great idea. I own a Fuji X-H1 and I would love to shoot Kodak through it. As it is, I use classic chrome. When I shot film, I used Kodachrome. I have seen recipes for this, but they are never quite right. If Kodak got into the game, I would use them without question!
I’ve been wondering the same thing for years. Imagine if something like the Nikon ZF had licensed some kind of Kodak-produced profiles for Kodachrome, etc.. all the stuff you mentioned. I mean… just take my money. I’d be utterly helpless. My guess is that they’e afraid they’d cannibalize their film sales. I don’t have access to any market research, but I suspect the opposite would be true. Having those profiles out there might actually increase interest in film. I’m curious… now I’ll have to go and look whether the X series digital cameras have had any discernible impact on Fuji’s film sales.
Totally agree. Kodak needs to go back to its roots of innovation - there is more than enough room for promoting film and digital together! And hello, video anyone!
This would be so cool. Great idea!
Excellent points. A Kodak (branded) camera with good-looking film simulations is a "no brainer". Imagine such a camera with a reasonably well done Kodachrome simulation! Or, as you said, licensing out the simulations to another manufacturer. Short of something like this, as an amateur photographer, I am holding onto my, "old-school" circa 2012 DSLR, with absolutely no plans to go mirrorless.
I had this thought about Polaroid. I think it would be fantastic to see them team up with someone like Kodak to make an every day carry x100 style camera. One can hope against hope lol
Great idea!! If it happens, Canon would instantly have me as a costumer.
I was calling for the Canon Kodak partnership since the M line!
Yes, my thing as a Film photographer is that i dont get the hunt for the perfect film emulation for digital cameras. If you want your pictures to look like film, why dont you just shoot film? A Mint Point and shoot goes for 20 Bucks, and a roll of film for about 18 Bucks. you basically saved 1000 Bucks (compared to those digi fuji cams) and your results are going to look 100% like film cause they are on film :)
Plus the ongoing additional costs associated with shooting film, on top of shooting a shitty point and shoot. You can get close enough with editing if you know what to do, with any digital camera really. If it's what you want to do then by all means, I used to do it, still have a small stash of film, but let's not pretend it'll ever be cheaper than digital photography.
If a major manufacturer doesn't do this there is an opportunity for a licensee to provide some Kodak 'colour science' via downloadable emulations to be added to the camera firmware (like the Magic Lantern firmware addons) - being able to apply a KODACHROME 25 or Technical Pan (with a low contrast/high acutance developer [Rodinal in my case] profile and shoot Raw plus Jpg... Heaven!
It's essentially digital film. I wonder how much work it takes for Fujifilm to create a film sim - it surely requires some software that interprets the RAW file differently, since it's not just a filter that interprets the colours differently (presumably because, the GFX Bayer and X-series X-Trans sensors get different suits of film sims, implying that different RAW files require different processing). While I doubt that your average X100V buyer is acutely aware that they're buying more than just a JPEG-maker with software filters, it may mean more capital investment for Kodak to even get such a thing off the ground. We're talking money for R&D for converting RAW sensor data into "colours" in an accurate manner (that would surely be more accurate than just filmic filters), for tooling and manufacturing of the chassis, for developing or buying a sensor, and for digital software. Kodak would most likely be forced to collaborate - but such collaborations are so much rarer today since the days of Hasselblad x Fuji.
Best films from the analog age are Kodachrome 25 ASA (prefered by Mr. Ernst Haas in 35mm) and Fuji Velvia 50 (prefered by Mr. Gursky in 5 x 7 and Candida Höfer in 8 x 10). I shot mostly former on 35 on an Nikon F, F2, F3, F4 and F5) and later on Fuji (GX 680 with 50 till 300mm and GW 690iii 65 ). Sold of my mid format gear when Fuji stopped making Velvia. Kept my Nikons though.
When my dad started his photography hobby, he started with 2 Kodak Retina reflex's. Scanned some negatives of those lately (Nikon scanner) and boy where they sharp.
For digital I shoot RAW. And use DXO for processing and grading. Emulates color and grain patterns of all films. Including Velvia 50 and Kodachrome 25. The latter is gone (a cultural loss for all of mankind (Unesco, what about film stocks?), Velvia 50 seams to be back). Hmmzzz, maybe I buy a roll and stick it in my F3.
And what would it be cool if Nikon build a digital version of the F3HP. Just like the F3, but with a FF sensor. It was ergonomically the best camera ever build anyway (IMHO). No displays, no movie modes, no fidly knobs, no jpg shooting, no profiles, no nothing to interfere with the connection between you and your object. A SD card where the film used to be. Done.
Yeah Kodak def should look into this. I'm not sure if they have the technical know how that Fuji has since Fuji has the digital and chemical expertise but they definitely could pick up a few bucks by looking into it.
Fantastic idea…
Love Kodak film stock…!!!
There's already been chatter that Nikon should enter into this sort of relationship with Kodak since the arrival of the Zf.
Canon picture profiles it’s the same thing as Fuji film simulations. You can do it in for some years… you have 3 user profiles to insert in most canon cameras. There are a lot of picture profiles like Kodak 400, 160 etc to insert. It works with the JPEGs images only.
Canon and Kodak had a great relationship in the past; the original DLSR’s from Canon were Kodak branded too
I agree with you and have thought the same thing. Many years ago, you could get apps for your Iphone (Hipstamatic, LOMO emulator). Those were the best looking phone photos I ever took. We should be able to buy the film emulations from Fuji, or Kodak or Agfa or Ilford and be able to put them in our chosen camera like apps. Canon shouldn't be able to own Kodak film looks. I should be able to pick and choose, like film stock. In a perfect world.
The absence of available cameras was due to supply chain issues during Covid. There are generally less similar models or equivalent models in other brands. So demand couldn’t be diffused by other options. Kodak are riding the film wave, they’ve always done digital poorly so they won’t risk falling off that wave for a merger slice of a very mature digital camera market. You don’t just start a fresh in that industry. It’s so hard to survive as it is. Within photogs tiny spheres they think everyone is shooting Fuji. Well no, clearly and still more actual camera sales are being lost to phones here on year. Film is Kodak’s thing they know that and they’re not going to relive a bad history so someone can get a nice jpeg without going to Lightroom.
it sounds like a great idea for the first time, but I think analog should stay on its own, with it's own advantages and the slower process. Which makes you think more about the work you're producing. So you keep producing quality and not quantity. Having these beatiful Kodak colors straight out of camera, I guess would monotone the market and analog would not pop up anymore. But I think analog is getting more and more, time for time, especially in a world of AI Art and such crazy things
Great idea. Would think it would be best for Sony. Canon always talks about Canon color science, so adding kodak would step over that. Sony could, wouldn't step on any existing Sony color PR, there is a space for it - PLUS emount + adapters could add more vintage glass to be paired with it. Bragging about vintage glass and kodak color on Sony bodies!
Kodak film never sold well in Japan. Because Gold series render images too .. ah... yellow. The images just looked really weird to those of us grew up using Fuji. I know the high end film are different and both Tri-X'es and T-Maxes are awesome films. (I almost exclusively used Tri-X until it went too expensive and then Harman tech has really been doing their best keeping HP5 affordable, I finally switched recently...)
Totally agree 👍
I was thinking about the same thing but with teaming up with maybe maybe you should pitch this idea
In the early 70's I sold cameras & shot mostly Kodachrome. I would love to be able to put a new add-on to the back of my Nikon FE & shoot digital versions of Kodachrome!
Right? So much lost opportunity. Hell, I’d take a monochrome digital camera with Tri-X only.
You can buy Canon 5D Classic...that sensor, which is still praised as one of the best Canon ever had, was developed by Kodak.
Kodak Film Simulations in a Canon retro-styled Full Frame body would be the dream.
In a world where people are realizing digital isn't everything. Owning physical things have more value. Using products with physical dials and good looks instead of industrial black box. In this world where there is a target audience for retro stuff, it doesn't make sense there aren't more companies re introducing those old products but with some modern changes like instax with rechargeable batteries.
Totally agree. The more things go digital, the more commodified our world becomes.
Danke für das schöne Video
Eastman Kodak Company reported financial results for the first quarter 2023. For the quarter ended March 31, 2023, revenues were $278 million, a decline of $12 million or 4% compared to the same period in 2022
I’m glad Kodak hasn’t come to the dark side. Sort of like how Rolex doesn’t build quartz or digital watches. Save the film cameras!
I think it's too late... several cameras now have "live lut". You can either load these "film emulations" or your own "looks" into your camera and get these SOOC jpgs out of other camera. I have Classic Chrome, Portra and Acros in my panasonic camera.
Canon or any other manufacturer could just create a retro styled camera that has "live lut" and they don't have to partner with kodak or fuji. When Fuji introduced their retro cameras with film emulation there were no other options but now there are.
Sony X Kodak partnership would be 🤯. I mean with sony's technology could you imagine the jpegs and videos. Plus it would probably help sony with their color science.
So it seems that most picture styles are utilized along with jpegs... personally I would shoot jpeg plus RAW- but choosing a style to shoot in while photographing a particular type of subject matter is fascinating to me... I can certainly see the attraction of the FUJI styles for bloggers and young photographers- as far as me- I'll need to be content with creating or finding LrC presets...
I can absolutely understand shooting JPGs (or at least JPG+RAW) for you can get pretty stunning images using Fujifilm's film emulations with little to no editing at all, which is a huge plus.
killer app would be film emulation in editing, it just always looks lame when trying to fine tune the colours yourself
I think Fuji did this as it wasn't going to be providing costumers with "the real deal" anymore, since all its films have pretty much been (officially or not) discontinued. However, Kodak lies on the other end of the spectrum, relying heavily on film sales and trying to increase production. That's just my theory.
I agree that it would be great, but I don't see any of the Japanese camera companies doing this. Maybe DJI... I'm most surprised that no smartphone manufacturer has done this.
I hope they'll do it with Nikon. Two of my favorite photo stuff brands, together, how great would that be! I would just throw money at the stuff