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That fucking intro. ÅÅÅÅÅwesome!!!!!!!!!!!!!! Your best video yet. Your past ownership of the "previous" model. The background history of the development of the car. Things I didn't know. Wish the video had been twice as long.
Love that stretch of road, driven it thousands of times, great to see it getting some praise, and so strange to see it used in a review. My want for an Emira continues to grow! Great video!
I work for Lotus. I am in the Machine Shop where we re-work the gearbox casings with CNC machines. I am very proud in my work, and I go the extra mile to produce the parts of this car to a standard higher than expected. I am very Privileged to work for Lotus.
I love how critical you are of every car, even tho i dont always agree, i love it cuz you’re not just praising everything you test. Great work, keep it going. 👌👌
Fair review and a great take on the Emira. Evora 3.0 works for me too - the Evora was and still is one of the greatest driver cars ever made. Ten years of Evora ownership and now 4,000 kms in my Emira FE and I'm still blown away every time I get in the car.
Not a fair review. Factually it's fair, but not in tone. He clearly starts out from a negative standpoint: every compliment is grudging and every criticism is pointed. You can't put out slanted videos like this and call yourself an unbiased journalist.
If he started with 'my mate used to work for Lotus and they hate the PR rep', fine. (Or 'the Lotus PR department are awful and here's why' is fine too - bad reviews are not bias.)
Great to see it pedalling around greasy Scottish country roads. The fact you didn't mention potholes is testament to the quality of the chassis. Our roads are not well maintained. The best heeled petrolhead I know has one of these on order. He's driven so many different cars but is really excited about his First Edition in Verdant Green. Well done for holding the Lotus torch whilst being honest about their shortcomings. I am looking forward to a spin in it when his Emira arrives. Lovely filmaking too. Thank you James as ever.
@@sythenalpha2037 It's the same here in Midlothian. Honestly if a party was to stand on a ticket of road improvements they'd get elected in Holyrood. Scottish Infrastructure Party anyone?
Who cares if it's an "all new car" or not? It has a custom aluminum chassis and a glorious supercharged V6 engine AND a manual. Sounds like a fantastic package to me!
The reason I care is because it is an indicator of whether Lotus have learned to treat their customers with more respect, or are going to fall back to their old ways of "if it doesn't sound good enough just make it up"
@@JayEmmOnCars based on what Geely have done with Polestar and Volvo brands then there is hope. It’s whether or not the usual “British” approach gets ironed out.
Totally agree Florian, every company this side of the moon makes outlandish marketing claims, every iphone is "all new", "best thing since sliced bread" etc. Who cares, just drive and appreciate the thing.
@@JayEmmOnCars Enjoyed the video! Every car manufacturer makes exaggerated "all-new" claims, even when they bring out minor mid-cycle refreshes. Is it possible that you're holding Lotus to a higher standard than is fair and reasonable because (as you freely admit) there are still some residual bruises from your history with them and the Lotus dealer network?
I'm so in love with this car. Unfortunately Lotuses are rare in Italy. When I went in Milan and saw 2 Emira at a small dealer I was so delighted. Even got to sat in one. Great car
I hope Lotus offer him plenty of dosh for that introduction - what a fantastic promotional video it would make. It even sent tingles down my spine - I thought I’d got too old!
@@robbiehutchin679 100%. I don't think Richard watched the first 15 minutes of moaning. Would I want to use a reviewer that slated my new car for the first 50% of a video about it? No chance!
I have an Esprit GT V8, an Elise S3, and an Evora GT. I'm selling the Elise, Evora, and a Cayman to get the Emira. I speced mine with the touring chassis, in Shadow Grey, black wheels, ice Grey leather interior, homelink system, vehicle tracker, privacy glass. Put a deposit down, have it on order. Can't wait to get my Emira!
I have watched reviews of Emira, and the majority of them came to a conclusion that this is a great car deserving a proper success. Now that you did the review, I think the judgement is right. Emira deserves a huge success. Also, coming out with a banger of a presentation again here, James. I enjoyed watching it.
Best intro ever! Here in Sweden Lotus is a rarity. You can occasionally see an old Esprit on a classic car day driven by a 55+ old man. The closest thing here to the Evora/Emira has been the Porsche Cayman or Nissan 370Z. The new Nissan 400Z and 370Z has kinda the same story as the Emira/Evora. That they say it's new but share much of the parts. Well, hope it comes and will sell in Sweden. Hope for a future review with the new 4-cyl engine.
Det gör Emira speciell i Sverige och i mitt tycke. Emiran känns mer exklusiv och intressant än konkurrenterna tex P Cayman tex. Den stora frågan är hur andrahandsvärdet kommer att se ut om några år och det är väldigt ovisst i dagens läge. Men den ser ut att kosta mer än vad den gör och kvaliteten är bättre än någonsin sedan Geely Auto klev in i bilden. Väntar på Lotus att öppna shop och möjlighet att beskåda den i verkligheten och en provkörning är ett måste.
Thanks for the Raccoons trip down memory lane! This Lotus is one of the very few modern sports cars that actually gives me a serious case of the wants.
Great review! I hope Lotus can convince a lot of current Porsche owners to make the switch, because my guess is too many current Lotus owners are so in love with their Evoras, Exiges and Elises that they just can't let them go. I've been driving my Elise for more than 17 years now, and it would take a crowbar to get me out of it (not literally...yet). The few quality issues I've had over the years made zero difference to my overall enjoyment. I always tell people if you have the chance to buy a Lotus, do it. You'll never regret it.
I have one on order. Price just went up £2k with delivery scheduled for summer 2024. The hang over of Toyota V6 engine and Evora chassis is actually what attracted me…as they are bulletproof. Genuinely hope this car elevates Lotus back into premier league…..with a Ferrari and a McLaren in the garage I have high expectations 😁
Holy crap, had an Evora, pre ordered an emira, has a Ferrari and McLaren, wtf do u do for work lmao. The only day to day problem I'm trying to have is deciding what car to drive 😭
Great review and you've summed it up perfectly..."Not sure it's a company that knows how to deal with people". They've proven that with delay after delay after delay and now a huge price hike for North American cars with virtually no communication with those who put a deposit on it a long, long time ago. Nothing wrong with the car, but how they are treating potential customers. Many, like me, have cancelled and got the deposit back. Nice car....but not a company that knows how to properly treat customers.
Same thing happened to me with the 1st model year corvette mid-engined. Put several thousand dollar$ down and every time I asked the Chevy dealer "any news?" was told "No - Chevrolet doesn't tell us anything." On the 10th month, I called Chevrolet myself and gave them my purchase order #. The gal said "yes, your car is scheduled for production." "When?", I asked. "That's all the information I can give you" she said. I got my deposit back and cancelled the order at the dealership the next day. I bought a new Lotus Evora GT the same week. My history with buying Lotus cars since 1996 gave me confidence about how the customer experience would go. I wanted to yell at Chevrolet, "If YOU don't know when a car will be produced, WHO DOES?" They're the manufacturer. Of COURSE they know. I did not like the condescension of the company. It would have been the first Chevy I every owned, and I'll never give them another shot. .
OMG! I really liked the look of the Elise and the Evora, but the Emira is gorgeous. The first Lotus to actually excite me for a long while. I love the sound of that V6 which is saying a lot as I've always been a V8 snob. Well done Lotus.
I think I saw every other major review of the Emira already (Harry's trip included), but I was anxious waiting for yours, because of your history with the Lotus Evora and, exactly because of that, we'd get the final review, from someone deeply familiar to what a Lotus car should be, of the Emira, a car that amazed me since the first time I saw it on the news. And, damn, you delivered! The final verdict gave me goose bumps. Hopefully I'll find a way to own one or at least an Evora someday. Cheers from Brasil!
Proud of you Jay introducing your Emira first drive with the corniest 80's music, athough you missed out on wearing a flowery sunflower shirt....I've one in the wardrobe for next time. Lotus driver for 25 years, will wait for the Emira lauch issues to be ironed out before making the plundge.
Not commented for a while. James, your filming just gets better and better. This is brilliant. And you may have just tipped me into buying one of these!
Possibly the best video I've seen on your channel. I like the balance and journalistic approach for those of us who will probably never get to sit in one, let alone own one. I guess I'd cut them a tiny bit more slack around supply chain issues that have hampered the launch of other variants.
After a few seconds of the epic opening to this I had to go and blast Glitterwolf for an hour before coming back to finish watching. What a car, loving this channel.
The biggest challenge for Lotus in the USA is to overcome its horrible reputation for being unreliable, fragile, and the dismal lack of dealer network. If they want to evolve from the obscure boutique “car nut” niche here and sell really large quantities an improved car is just the beginning of a long process. Also, the American market will immediately compare it to the local mid-engine hero: the Corvette Stingray.
Idk, I feel like the Vette and Lotus are two totally different things - neither are my favorite but I feel like people want one or the other, not so much a comparison due to the engine discrepancies
I had a ride in one of these and was properly impressed by it! The interior and exterior design is lovely, its more than fast enough and actually puts its power to the ground, and it felt like it turned like a lotus too. And the best part of all - one day I could even afford one!
No one on TH-cam talks about cars to the same standard as JayEmm. No one else gives me the feeling that I really understand what the car really is when I walk away from the video. Thank you.
So great to see Lotus' Porsche fighter finally approach it's potential, not just dynamically but also in all of those little details buyers have come to expect in this era. Will be very interesting to see if/how they'll evolve it over the next few years.
Thanks Jay for a vibrant review. I had an Evora S for 8 and a half years and I was madly in love with it. I sold it to go for the Emira and I am waiting for the i4 because the V6 is too expensive because of horrendous environmental tax in The Netherlands (called BPM and it makes the car 50k+ more expensive than in Belgium or Germany). I will always say that the Evora was undervalued in the sportscar market, it should have gotten much more acclaim, like the Emira for its looks. I had a drive in the Emira V6 and I loved it, except for the loud whine of the SC. In my Evora S you could hardly hear it, in the Emira it became enoying. I can't wait for my i4 to order (can't order yet over here). So your review and love for the Evora really appeals to me. Thanks!
2 mins in, compelled to comment. Hell yes, top 5 cartoon themes ever! Up there with Ulysses 31, Mask, Pole Position and Jayce and the Wheeled Warriors!
Great to see you behind the wheel of an Emira! If you're interested, Harry Metcalfe reported on the exact numbers for sport and touring suspension setups in one of his vids.
What a great intro!!!! Fantastic, reminds me so much of my teenage years! Great memories and absolutely great times for me personally and for everyone else! Would love to see more of them!
Literally 0 Cars around and unable to order any. I know 3 chaps including me that would've jumped on the Emira, but we weren't able to Order a V6. The Dealer called us to ask if we want to put a deposit "reservation" for the I4. He hang up after we weren't able to catch a breath from laughing.
I've been eager for James to review this one It's great but my evora cost me less than half of the price of an Emira and I think it must be about 80-90% as good
@@andrewhurstcars exactly I test drove a late Evora - I loved the drive but my other half sat in it and said “it’s not special enough” she said exactly the same with the Audi R8
I haven't noticed how the widening clearly shows how much of an Evora is it! I haven't watched this until i Had the perfect time and the video was even better than I expected. The car is definitely very beautiful
Well - I had my mind set on a blue Emira with touring set-up. But went and drove the sports yesterday. Came away having ordered the sports suspension in Hethel yellow. Was expecting the sports to be too hard but it just wasn’t. Felt in-line with my Audi S5 (totally different car obviously but similarly ’hard’). But where the Audi lacks feedback the Emira certainly doesn’t! 😍
I think this looks a fantastic car. If I was to spec myself, it would be this exact car. Love the yellow (always had a soft spot for yellow cars) and defo the silver wheels!
James, loved the Top Gun flavour intro. Anyone who buys a Lotus and who doesn't know the 'Loads of Trouble' folklore tag, doesn't know what they are buying. Even if the cars are much better than years gone by. I don't care that there are not many options if it keeps the price reasonable. The company says you can have it in this many colours with this many interior options. If you want a unique car, then pay a load more for aftermarket decorative style. In years gone by, a rich person would buy a Bugatti rolling chassis and have a coachbuilder of their choice make the body to go on it. For me, this is the best car review channel on the internet. Thanks for that.
Great incite to a semi exotic sports car, must say it offers a lot for £78k, has the presence of a £100k plus car, and I like the “if it ain’t broke, don’t fix it” mentality, hell, Porsche evolve, they don’t ever start again, as nice as a Porsche is, it won’t have the wow factor of this Lotus, I do love your 80s taste in music
Good luck getting for £78k anymore. I cancelled mine because lotus kept fucking me about and I should have had the car 4 months ago. They recently raised the price and you are looking at £88k for a top spec Emira on the road.
@@sekys1234 Doesn’t surprise me, all cars are on long delays and prices are going crazy, I’m waiting for a Toyota GR86, it’s coming in a few weeks, have been waiting 10 months, Toyota have stuck to the listed price and communication has been sporadic, all though you get an app that shows each stage of the process as it happens, my car is in transit from Japan as I write this, but I imagine Lotus to lack the same morals and quality of production, I think those paying through the nose at the moment will lose money when availability outstrips demand, with tough times ahead, I can see that happening in the next year.
@@johnybigarms yeah it’s largely why I have turned it off now. After 2 years of waiting it’s become a joke and I think they will plummet in value over the coming year(s) so have opted for a 570s
I agree, but, even though I like the light grey seats, with yellow, I think I'd have gone with the tan. I like purple, but I haven't seen an Emira in that colour, so not sure. Out of the currently available colours, I think I'd go with the blue.
Gotta say I smirked at the KEF comment, you are better of without any compensation, you got what you asked for. And you can feel all fuzzy and warm inside for that. I once had compensation made available, yet choose not to take it. See, after two weeks of making drawings to Genelec development engineer, and after me asking how the promised compensation would be, his answer was: ”what size of t-shirt do you want?”
@@philtucker1224 could you first publicly review and critic all the other comments under this video too? So that I know that I am evaluated without bias.
I don't watch a lot of car content on YT but I'm always delighted to see how many great and capable British presenters there are. We don't really have that here in Germany, it's weird. Anyway. Really enjoyed that video. Have been following the owner _yellowemira_ for a while. This car is the only modern car I REALLY want to own. It's got such a pull, ever since I first saw it ... And while I've known about Lotuses since Need For Speed Hot Pursuit 2 (the Elise was one of the slowest cars, but I always liked its rear end) when I was a mere 10 years old, to this day I've only seen about 5 of them on the road. They're so fucking rare. I wonder how many Emiras are going to Germany. Hopefully I'll see one later this year. If I won the lottery, I wouldn't change a lot about my life BUT place an Emira order straight away.
Absolutely love your honest and professional reviews Jay. Not watching any other reviews before making your own speaks volumes!!!! I've always been a lover of Lotus cars, having spent much time in my friends 1986 Esprit. So I've been looking to buy an Evora, but now contemplating an Emira.....do I flip a coin????
Even if it's crap (I don't think it is -- just saying for effect!), it looks gorgeous! Agree with the redline... it needs to be higher, but it does sound great. Sorry, but I'd go with boring black on the interior, but the yellow looks fantastic. Probably a bit too shouty at my age, and would take a nice deep metallic blue or "boring" silver, but I love it!
Perfect stepping stone to a McLaren if I could afford either. I think the V6 is the one to have. Should be more reliable and less complicated than the automatic AMG variant.
I have the “Touring chassis” set up on Goodyear Eagles and it’s sublime on UK pock-marked roads, I wouldn’t want it stiffer which I believe the sport set up is by 10%.
Thanks again for this review and taking the Emira out James. Let's do a 6 month follow up / life with an Emira! And thanks to all those that have followed my instagram for the Emira too, much appreciated!
Fantastic and unbiased review from a “Lotus guy”. Seems like this is a happy medium between what lotus is known for and trying to appeal to the market. I have an Evora GT and have been considering switching to an Emira but I can’t seem to part ways with it quite yet!
If only I could afford one. Maybe in 20 years time I might be able to pick one up for cheap considering there will be a lot of these made by the look of things.
The biggest flaw on the V6 is the re-using of the old Toyota gearboxes, which mean the Torque output of the engine is quite limited - despite forced induction it makes barely any more torque than an NA 3.5, and much less than a Porsche 4.0 in the GTS. This is the why the latter , in manual form also, is significantly faster in rolling acceleration, despite same weight and max power .
On a track or canyon road, you never use the first gear, and very rarely go below 60km/h. Lotus are designed for the track, not for 0-100 between two traffic lights. I guess that's why the actual end users do not really care about this small limitation.
@@philtucker1224 i am considering the base edition once it is out. I still haven’t been able to have a proper test car. I already have a good 400ps daily car but still need a true sports car (which sounds like one)😎
Great intro James 👏🏻. If Lotus can get the full power AMG 4 pot and not the detuned version, that might be the one to have. Good point about the suspension drop for photos.
James it's the Emira test drive I was waiting for so long from a Lotus enthousiast🤩 And I am not disapointed, you thoughts are great & I hope that this year you could be lent one with a Touring chassis. I drove a Sport one with the michelin tyres & that was sublime, the seats are confortable enough to absorb everything (but I am coming from a Cup 250 Elise FE😄), not too rigid in my opinion. After having very tempted to order a First Edition I am waiting for a little Lotus to arrange their reliability launched problems & overall new paints colours & stitching customization. 70% Emira FE have been sold in Verdant Green. Alors of Hethel Yellow & Seneca Blue too. 400 bhp are enough for me on the road. This Evora 3.0 is magnificient to drive. Love it love it love it😍
Quite sure this is the Emira we passed the other day. Me and my son clocked it at the same time. I’m sure it was coming out of Dundee as we were driving in.
I have a suspicion that the new 2.0l turbo coming next year might be the more interesting car. It's lighter, nearly as fast and presumably about £10k cheaper. I have a feeling it'll be mor fun to drive too - more like an Alpine. We'll see.
While I don't entirely agree or disagree with your opinion of the Emira, I must say that the intro to this video, with Lisa Lougheed's "Run With Us" and a yellow Lotus screaming down a beautiful back road was absolutely glorious!
So James, in summary what is it about the Lotus Emira that would make you have it over the superior engine, gearbox, practically, and build quality of the Cayman 981/718 4.0? The Styling and edge on character the driving experience? By the way, yours has been the most honest review of the Emira. Oh, on an unrelated note, the more I drive modern cars, the more appreciate the Honda s2000 you had on the channel.
The Emira FE is my dream car. I'll have one, one day.. In verdant green, touring chassis, with ice gray interior, leather steering wheel, silver wheels, and the lesser black pack. Saw one at the local lotus dealer a couple weeks ago, and it's such a beautiful car.
The Emira is so stunningly beautful! My absolute dream car. It is a shame that they haven't improved the manual gearbox and given it higher revs. The car deserves to be perfect, if we are to believe what Lotus is telling us about it being the last ICE Lotus. I hate the ban on petrol cars so much :( There's no reason why electric and petrol cars can't exist together!
@@philtucker1224 Not only that. It's the countries from the cold north that seem to be the most scared. Meanwhile countries closer to the equator (USA, China, India, Brazil, Nigeria to name a few) don't give a damn
Really enjoyed your drive and review! I drove almost the same Emira you did several months ago in the US but was confined to big city roads and a short stretch on a major highway. IMO if you want a true driver's car, the Evora GT is the best Lotus you can get in the US market.
Fun fact for you and the rest of the audience...😊 That song played @ the beginning, "Run With Us", was a theme song for a Canadian animated program from the early 80s I grew up with called "The Raccoons". Yes, I'm old. 😂 But thanks for the jog down memory lane - I recognized the tune almost instantly - before even the first lyric was crooned. th-cam.com/video/DEkSzcGIfW0/w-d-xo.html&si=EnSIkaIECMiOmarE
yeah the Racoons was shown in the UK too remember it well was one of my favorites along with Muppet Babies lol used to watch it when I was a kid in the late 80s (showing my age I turned 40 last week)
I own a 2017 Evora 400 & always luved your 400 reviews Jay. You jumped the gun on the Emira release images & I plus others pasted you for that, so kudos for coming clean at the beginning. I’ve driven the Emira LE & agree with your comments, that it’s the most evolved Evora but not necessarily better in every way. Evora 400s are a more visceral experience & feel more hand made. Purer Lotus perhaps? You are 100% correct on the exquisite Evora 400 steering wheel vs the Emira’s monstrosity, but that’s what heating & finger tip controls do to you. Overall, if you’ve never owned a Lotus, always wanted an Evora, & must have a manual (3.5L v6 supercharged) get one before you can’t because they will be collectible & mine is already up 20% since I bought it based on Hagerty Insurance assessment. So your review was solid. And fair. Nice job!
Unfortunately Lotus are not holding price of the FE cars - even for existing deposit holders - after June this year. It means all I4s will be about 7k dearer - and a good proportion of the V6s will be too. This is despite the CEO personally assuring deposit holders that the price would be held. As you will see on the PH forum, this has been the final straw for some who have cancelled their deposits and much of the (understandable) euphoria at the cars release has dissipated. Sad
Unfortunate but not unusual or unexpected. There are similar comments on Porsche forums as they also have lengthy waiting lists and the cost of materials and labour continues to rise
@@darren4747 It certainly was unexpected to deposit holders since they had been promised that the price would be held. If that were the only issue then more buyers would have taken it on the chin. But it was on top of other issues of poor quality that Jayemm refers to, and extra delays of a year or more. The result is that some buyers have jumped ship to Porsche or Alpine - perhaps as an interim purchase - but which may turn out to be a long term loss of Lotus sales.
IMO it's a downgrade from Evora, those small back seats make a big difference. The space is still there now it's just absolutely useless. It feels like removing them was just to help pretend it's a new car.
The first two minutes were great.....................................................then things took a sadly downhill turn .........................with a stunning save in the conclusion 👍 Well done James
Interesting comment about knowing how to deal with customers. After almost 15 years of Lotus ownership (across 7 different cars) I'm now crossing over to Porsche. The factories lack of support to my local dealer and attitude to me as a customer is beyond disgraceful considering the issues I had with my 380. I cancelled my Emira order at that point. Shameful, utterly shameful. However, I love the videos and keep up the great work 👍
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Use this link or code "JAYEMM" for a discount!
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Thank you for this video, once the time comes I'll get used Cayman.
That fucking intro. ÅÅÅÅÅwesome!!!!!!!!!!!!!!
Your best video yet. Your past ownership of the "previous" model. The background history of the development of the car. Things I didn't know.
Wish the video had been twice as long.
Whats the title with the song at the beginning?
@@temwananinkana3419 Run with us,by GlitterWolf.
Love that stretch of road, driven it thousands of times, great to see it getting some praise, and so strange to see it used in a review. My want for an Emira continues to grow!
Great video!
I work for Lotus. I am in the Machine Shop where we re-work the gearbox casings with CNC machines. I am very proud in my work, and I go the extra mile to produce the parts of this car to a standard higher than expected. I am very Privileged to work for Lotus.
Can you get me one for MSRP and not 30k above it? ofc. V6 because the other version is a clowns car.
Good for you mate.😊
Good on you mate
I love my Lotus car!! If you worked on mine, thank you for that. I make sure she is everything she can be :-)
I watched Harry's Garage video tours of the factory - looks like a great place to work!
I love how critical you are of every car, even tho i dont always agree, i love it cuz you’re not just praising everything you test. Great work, keep it going. 👌👌
Fair review and a great take on the Emira. Evora 3.0 works for me too - the Evora was and still is one of the greatest driver cars ever made. Ten years of Evora ownership and now 4,000 kms in my Emira FE and I'm still blown away every time I get in the car.
nice, make a video with booth.
Not a fair review. Factually it's fair, but not in tone. He clearly starts out from a negative standpoint: every compliment is grudging and every criticism is pointed.
You can't put out slanted videos like this and call yourself an unbiased journalist.
If he started with 'my mate used to work for Lotus and they hate the PR rep', fine. (Or 'the Lotus PR department are awful and here's why' is fine too - bad reviews are not bias.)
Great to see it pedalling around greasy Scottish country roads. The fact you didn't mention potholes is testament to the quality of the chassis. Our roads are not well maintained. The best heeled petrolhead I know has one of these on order. He's driven so many different cars but is really excited about his First Edition in Verdant Green. Well done for holding the Lotus torch whilst being honest about their shortcomings. I am looking forward to a spin in it when his Emira arrives. Lovely filmaking too. Thank you James as ever.
the roads he usually drives on i live near i can say that they are truly full of potholes
@@sythenalpha2037 It's the same here in Midlothian. Honestly if a party was to stand on a ticket of road improvements they'd get elected in Holyrood. Scottish Infrastructure Party anyone?
Absolutely loved the music intro Jay, nevermind the critics. Those who experiment are those who improve and evolve :)
'The Racoons' intro music I believe! 😄😄👌👌
Whoops... Just noticed it's labelled!! 🤦♂🤦♂
Sounds like an 80s Pat Benatar song
Who cares if it's an "all new car" or not? It has a custom aluminum chassis and a glorious supercharged V6 engine AND a manual. Sounds like a fantastic package to me!
The reason I care is because it is an indicator of whether Lotus have learned to treat their customers with more respect, or are going to fall back to their old ways of "if it doesn't sound good enough just make it up"
@@JayEmmOnCars based on what Geely have done with Polestar and Volvo brands then there is hope. It’s whether or not the usual “British” approach gets ironed out.
Totally agree Florian, every company this side of the moon makes outlandish marketing claims, every iphone is "all new", "best thing since sliced bread" etc. Who cares, just drive and appreciate the thing.
348 --> F355
360 --> F430
458 --> 488 --> F8
Murcielago --> Aventador
I don't see the problem 🤷♂️
@@JayEmmOnCars Enjoyed the video! Every car manufacturer makes exaggerated "all-new" claims, even when they bring out minor mid-cycle refreshes. Is it possible that you're holding Lotus to a higher standard than is fair and reasonable because (as you freely admit) there are still some residual bruises from your history with them and the Lotus dealer network?
I'm so in love with this car. Unfortunately Lotuses are rare in Italy. When I went in Milan and saw 2 Emira at a small dealer I was so delighted. Even got to sat in one. Great car
Anche io le ho viste solo lì, non ci sono entrato ma devo dire che dalla vetrina si capisce quanto dal vivo sia mille volte più bella che in foto
@@Zonda5 se riesci entraci, ne vale la pena
I like "Loti." lol Sounds like something out of Star Wars.
I'm in Milan I have seen two on the road already they look amazing
The Alpha Romeo 4c and Lotus Emira both are fun mini super cars
I hope Lotus offer him plenty of dosh for that introduction - what a fantastic promotional video it would make. It even sent tingles down my spine - I thought I’d got too old!
I think it's pretty unlikely lotus want anything to do with him
@@robbiehutchin679 100%. I don't think Richard watched the first 15 minutes of moaning. Would I want to use a reviewer that slated my new car for the first 50% of a video about it? No chance!
Reminded me of something from the early 90s, which I enjoyed.
@@carseyeadmire It's the intro theme to a cartoon that ran in the late 80s to early 90s
I have an Esprit GT V8, an Elise S3, and an Evora GT. I'm selling the Elise, Evora, and a Cayman to get the Emira. I speced mine with the touring chassis, in Shadow Grey, black wheels, ice Grey leather interior, homelink system, vehicle tracker, privacy glass. Put a deposit down, have it on order. Can't wait to get my Emira!
I have watched reviews of Emira, and the majority of them came to a conclusion that this is a great car deserving a proper success. Now that you did the review, I think the judgement is right. Emira deserves a huge success.
Also, coming out with a banger of a presentation again here, James. I enjoyed watching it.
What an absolute banger laddie oy
I'm sold! I'm saving up for the S...
Best intro ever!
Here in Sweden Lotus is a rarity. You can occasionally see an old Esprit on a classic car day driven by a 55+ old man.
The closest thing here to the Evora/Emira has been the Porsche Cayman or Nissan 370Z.
The new Nissan 400Z and 370Z has kinda the same story as the Emira/Evora. That they say it's new but share much of the parts.
Well, hope it comes and will sell in Sweden. Hope for a future review with the new 4-cyl engine.
Fun fact. Volvo and Lotus are both owned (Lotus partly) by Chinese conglomerate Geely.
I think as on-line purchasing becomes the norm then Sweden will not be disadvantaged in that way.
Calling those nice young engineers “sexy robots” seems rather rude..
Det gör Emira speciell i Sverige och i mitt tycke. Emiran känns mer exklusiv och intressant än konkurrenterna tex P Cayman tex. Den stora frågan är hur andrahandsvärdet kommer att se ut om några år och det är väldigt ovisst i dagens läge. Men den ser ut att kosta mer än vad den gör och kvaliteten är bättre än någonsin sedan Geely Auto klev in i bilden. Väntar på Lotus att öppna shop och möjlighet att beskåda den i verkligheten och en provkörning är ett måste.
The introduction to this video is epic! Great work JayEmm! 👍🏻
Thanks for the Raccoons trip down memory lane! This Lotus is one of the very few modern sports cars that actually gives me a serious case of the wants.
Was just about to write this as well! Me a grown man here flipping out lol!
Great review! I hope Lotus can convince a lot of current Porsche owners to make the switch, because my guess is too many current Lotus owners are so in love with their Evoras, Exiges and Elises that they just can't let them go. I've been driving my Elise for more than 17 years now, and it would take a crowbar to get me out of it (not literally...yet). The few quality issues I've had over the years made zero difference to my overall enjoyment. I always tell people if you have the chance to buy a Lotus, do it. You'll never regret it.
I have one on order. Price just went up £2k with delivery scheduled for summer 2024. The hang over of Toyota V6 engine and Evora chassis is actually what attracted me…as they are bulletproof. Genuinely hope this car elevates Lotus back into premier league…..with a Ferrari and a McLaren in the garage I have high expectations 😁
keep us updated :)
You must be a very modest man. Surely you must hate boasting.
Holy crap, had an Evora, pre ordered an emira, has a Ferrari and McLaren, wtf do u do for work lmao. The only day to day problem I'm trying to have is deciding what car to drive 😭
@@_ph4nt0mzz_47 next thing he will tell us is he has a rocketship and a time machine
@@SteliosE92 jealous?
Brilliant bit of aerial footage, and 80s intro!! The days when I lusted after a Lotus
Great review and you've summed it up perfectly..."Not sure it's a company that knows how to deal with people". They've proven that with delay after delay after delay and now a huge price hike for North American cars with virtually no communication with those who put a deposit on it a long, long time ago. Nothing wrong with the car, but how they are treating potential customers. Many, like me, have cancelled and got the deposit back. Nice car....but not a company that knows how to properly treat customers.
Same thing happened to me with the 1st model year corvette mid-engined. Put several thousand dollar$ down and every time I asked the Chevy dealer "any news?" was told "No - Chevrolet doesn't tell us anything."
On the 10th month, I called Chevrolet myself and gave them my purchase order #. The gal said "yes, your car is scheduled for production." "When?", I asked.
"That's all the information I can give you" she said.
I got my deposit back and cancelled the order at the dealership the next day. I bought a new Lotus Evora GT the same week.
My history with buying Lotus cars since 1996 gave me confidence about how the customer experience would go. I wanted to yell at Chevrolet, "If YOU don't know when a car will be produced, WHO DOES?"
They're the manufacturer. Of COURSE they know. I did not like the condescension of the company. It would have been the first Chevy I every owned, and I'll never give them another shot.
.
OMG! I really liked the look of the Elise and the Evora, but the Emira is gorgeous. The first Lotus to actually excite me for a long while. I love the sound of that V6 which is saying a lot as I've always been a V8 snob. Well done Lotus.
I think I saw every other major review of the Emira already (Harry's trip included), but I was anxious waiting for yours, because of your history with the Lotus Evora and, exactly because of that, we'd get the final review, from someone deeply familiar to what a Lotus car should be, of the Emira, a car that amazed me since the first time I saw it on the news. And, damn, you delivered! The final verdict gave me goose bumps. Hopefully I'll find a way to own one or at least an Evora someday. Cheers from Brasil!
I am just here for the 80's inspired music JayEmm finds. Glitterwolf is a new one for me. Nice car review too.
First two minutes to the video are amazing well done to all the staff
I gotta say this Jay. Your presenter's personality is of the absolute highest tier and on top of that it is unique. Thank you for that my friend.
Proud of you Jay introducing your Emira first drive with the corniest 80's music, athough you missed out on wearing a flowery sunflower shirt....I've one in the wardrobe for next time. Lotus driver for 25 years, will wait for the Emira lauch issues to be ironed out before making the plundge.
Dude, I am rather impressed by your camera work on this one.. so many angles and seemless transitions! bravo! keep it up mate, cheers!
Not commented for a while. James, your filming just gets better and better. This is brilliant. And you may have just tipped me into buying one of these!
LOVE the nod to The Raccoons, Jay! I grew up in Canada in the 80s watching it.
Possibly the best video I've seen on your channel. I like the balance and journalistic approach for those of us who will probably never get to sit in one, let alone own one. I guess I'd cut them a tiny bit more slack around supply chain issues that have hampered the launch of other variants.
You smashed the intro out of the park! 👌
Thanks Dave!
After a few seconds of the epic opening to this I had to go and blast Glitterwolf for an hour before coming back to finish watching. What a car, loving this channel.
The biggest challenge for Lotus in the USA is to overcome its horrible reputation for being unreliable, fragile, and the dismal lack of dealer network. If they want to evolve from the obscure boutique “car nut” niche here and sell really large quantities an improved car is just the beginning of a long process.
Also, the American market will immediately compare it to the local mid-engine hero: the Corvette Stingray.
Idk, I feel like the Vette and Lotus are two totally different things - neither are my favorite but I feel like people want one or the other, not so much a comparison due to the engine discrepancies
V6 is a Toyota engine tho yah?
Especially with the LT6 engine, fast plane crank v8 the latest C8 Corvette gets.
I had a ride in one of these and was properly impressed by it! The interior and exterior design is lovely, its more than fast enough and actually puts its power to the ground, and it felt like it turned like a lotus too.
And the best part of all - one day I could even afford one!
Your personality with what makes your videos so interesting to watch, please keep up the excellent work!!
No one on TH-cam talks about cars to the same standard as JayEmm. No one else gives me the feeling that I really understand what the car really is when I walk away from the video. Thank you.
So great to see Lotus' Porsche fighter finally approach it's potential, not just dynamically but also in all of those little details buyers have come to expect in this era. Will be very interesting to see if/how they'll evolve it over the next few years.
Thanks Jay for a vibrant review. I had an Evora S for 8 and a half years and I was madly in love with it. I sold it to go for the Emira and I am waiting for the i4 because the V6 is too expensive because of horrendous environmental tax in The Netherlands (called BPM and it makes the car 50k+ more expensive than in Belgium or Germany). I will always say that the Evora was undervalued in the sportscar market, it should have gotten much more acclaim, like the Emira for its looks. I had a drive in the Emira V6 and I loved it, except for the loud whine of the SC. In my Evora S you could hardly hear it, in the Emira it became enoying. I can't wait for my i4 to order (can't order yet over here). So your review and love for the Evora really appeals to me. Thanks!
Great vid - fair, balanced and insightful.
Dark green metallic, tan cabin and matt pale bronze wheels 😋
80’s Miami Vice music under a Lotus video…….pure genious😁👍🏻.
2 mins in, compelled to comment. Hell yes, top 5 cartoon themes ever! Up there with Ulysses 31, Mask, Pole Position and Jayce and the Wheeled Warriors!
Great to see you behind the wheel of an Emira! If you're interested, Harry Metcalfe reported on the exact numbers for sport and touring suspension setups in one of his vids.
What a great intro!!!! Fantastic, reminds me so much of my teenage years! Great memories and absolutely great times for me personally and for everyone else! Would love to see more of them!
If you are in the position of obtaining a new car, then simply there really is absolutely no excuse not to go with this. Stunning and great review.
Poor dealer network might be one. It’s why I took it off my list. Other than that, it is an impressive car.
Literally 0 Cars around and unable to order any. I know 3 chaps including me that would've jumped on the Emira, but we weren't able to Order a V6.
The Dealer called us to ask if we want to put a deposit "reservation" for the I4. He hang up after we weren't able to catch a breath from laughing.
What an intro Jayemm. Love the 80s music.
I saw a yellow Lotus in Dulwich this evening. It had round lights at the rear, so it wasnt this one.
You know this car is special when it has a 2-minute montage to it that is new on this channel
Yep
m8 your channel is so friggin underrated
I've been eager for James to review this one
It's great but my evora cost me less than half of the price of an Emira and I think it must be about 80-90% as good
It is
My F430 cost less than half the price of the car that followed it and so the point is?
Yes but this is miles cheaper than the outgoing Evoras were
But, it captures new buyers like Harry Metcalfe who said he wouldn’t buy an Evora.
@@andrewhurstcars exactly I test drove a late Evora - I loved the drive but my other half sat in it and said “it’s not special enough” she said exactly the same with the Audi R8
I haven't noticed how the widening clearly shows how much of an Evora is it! I haven't watched this until i Had the perfect time and the video was even better than I expected. The car is definitely very beautiful
Well - I had my mind set on a blue Emira with touring set-up.
But went and drove the sports yesterday.
Came away having ordered the sports suspension in Hethel yellow.
Was expecting the sports to be too hard but it just wasn’t.
Felt in-line with my Audi S5 (totally different car obviously but similarly ’hard’).
But where the Audi lacks feedback the Emira certainly doesn’t!
😍
Beautiful intro. "Run With Us" was already on my playlist (as the theme to the 80s cartoon "The Raccoons").
I think this looks a fantastic car. If I was to spec myself, it would be this exact car. Love the yellow (always had a soft spot for yellow cars) and defo the silver wheels!
James, loved the Top Gun flavour intro. Anyone who buys a Lotus and who doesn't know the 'Loads of Trouble' folklore tag, doesn't know what they are buying. Even if the cars are much better than years gone by. I don't care that there are not many options if it keeps the price reasonable. The company says you can have it in this many colours with this many interior options. If you want a unique car, then pay a load more for aftermarket decorative style. In years gone by, a rich person would buy a Bugatti rolling chassis and have a coachbuilder of their choice make the body to go on it.
For me, this is the best car review channel on the internet. Thanks for that.
Great incite to a semi exotic sports car, must say it offers a lot for £78k, has the presence of a £100k plus car, and I like the “if it ain’t broke, don’t fix it” mentality, hell, Porsche evolve, they don’t ever start again, as nice as a Porsche is, it won’t have the wow factor of this Lotus, I do love your 80s taste in music
Good luck getting for £78k anymore. I cancelled mine because lotus kept fucking me about and I should have had the car 4 months ago. They recently raised the price and you are looking at £88k for a top spec Emira on the road.
@@sekys1234 Doesn’t surprise me, all cars are on long delays and prices are going crazy, I’m waiting for a Toyota GR86, it’s coming in a few weeks, have been waiting 10 months, Toyota have stuck to the listed price and communication has been sporadic, all though you get an app that shows each stage of the process as it happens, my car is in transit from Japan as I write this, but I imagine Lotus to lack the same morals and quality of production, I think those paying through the nose at the moment will lose money when availability outstrips demand, with tough times ahead, I can see that happening in the next year.
@@johnybigarms yeah it’s largely why I have turned it off now. After 2 years of waiting it’s become a joke and I think they will plummet in value over the coming year(s) so have opted for a 570s
Great and intense video of the emira - a gorgeous little supercar - like the old Ferrari F355....
Very much so
Great intro! Fantastic filming!! Love it and this car deserves it! I can tell how much effort you put in it! Set you apart from the rest.
ooo .... you have gone all `Tony Scott` on the intro to this one .. well done
DAMN that's gorgeous... I don't usually like Yellow cars, but on the Emira - Fabulous. However, I'd want it in metallic Nightshade Purple.
I agree, but, even though I like the light grey seats, with yellow, I think I'd have gone with the tan. I like purple, but I haven't seen an Emira in that colour, so not sure. Out of the currently available colours, I think I'd go with the blue.
Well I certainly wasn't expecting to be sent down a river of nostalgia for The Racoons' this morning but here we are
Welcome to the wonderful world of JayEmm on Cars
Gotta say I smirked at the KEF comment, you are better of without any compensation, you got what you asked for. And you can feel all fuzzy and warm inside for that. I once had compensation made available, yet choose not to take it. See, after two weeks of making drawings to Genelec development engineer, and after me asking how the promised compensation would be, his answer was: ”what size of t-shirt do you want?”
( Have you mistakenly commented on the wrong channel here?) 🤔
@@philtucker1224 could you first publicly review and critic all the other comments under this video too? So that I know that I am evaluated without bias.
@@djremotion2 I think I nearly have now! (What is “KEF” ?)
Run With Us is such a great song... instant nostalgia for Saturday mornings.
The Racoons ❤, loved it.
Lack of 2+2 will hurt sales more than expected. The manual transmission will not offset the lack of 2+2.
Prove me wrong please lotus.
Great speech when you compare the Evora with your favorite restaurant! I own an Evora S myself, it's indeed brilliant!
Pure nostalgia with the opening tune!
Glad you enjoyed it!
Jay is one of the greats. Needs to get together with the Throttle House boys and Discount Sandler.
I don't watch a lot of car content on YT but I'm always delighted to see how many great and capable British presenters there are. We don't really have that here in Germany, it's weird. Anyway. Really enjoyed that video. Have been following the owner _yellowemira_ for a while. This car is the only modern car I REALLY want to own. It's got such a pull, ever since I first saw it ... And while I've known about Lotuses since Need For Speed Hot Pursuit 2 (the Elise was one of the slowest cars, but I always liked its rear end) when I was a mere 10 years old, to this day I've only seen about 5 of them on the road. They're so fucking rare. I wonder how many Emiras are going to Germany. Hopefully I'll see one later this year. If I won the lottery, I wouldn't change a lot about my life BUT place an Emira order straight away.
What about that Sophia calate chick?
@@barrybritcher Never heard of her, and it seems like she's _chick_ first. So no thanks.
Absolutely love your honest and professional reviews Jay. Not watching any other reviews before making your own speaks volumes!!!! I've always been a lover of Lotus cars, having spent much time in my friends 1986 Esprit. So I've been looking to buy an Evora, but now contemplating an Emira.....do I flip a coin????
"100 pound is still 100 pound" Car Looks Amazing and the Jacket.
I was looking for lotus content on TH-cam years ago and here is where I found your channel when you had the evora
Even if it's crap (I don't think it is -- just saying for effect!), it looks gorgeous! Agree with the redline... it needs to be higher, but it does sound great. Sorry, but I'd go with boring black on the interior, but the yellow looks fantastic. Probably a bit too shouty at my age, and would take a nice deep metallic blue or "boring" silver, but I love it!
For me, this is one of your best videos…..that intro especially was just splendid!!
Perfect stepping stone to a McLaren if I could afford either. I think the V6 is the one to have. Should be more reliable and less complicated than the automatic AMG variant.
Hats off for the Racoons tribute at the start, clearly also an 80s child!
Oh yes
I have the “Touring chassis” set up on Goodyear Eagles and it’s sublime on UK pock-marked roads, I wouldn’t want it stiffer which I believe the sport set up is by 10%.
Thanks again for this review and taking the Emira out James. Let's do a 6 month follow up / life with an Emira!
And thanks to all those that have followed my instagram for the Emira too, much appreciated!
Awesome intro, brings back many Lotus Esprit memories! Great review as always
I have one and had two Esprits. It’s far more like the Esprit than the Elise/Exige.
Fantastic and unbiased review from a “Lotus guy”. Seems like this is a happy medium between what lotus is known for and trying to appeal to the market. I have an Evora GT and have been considering switching to an Emira but I can’t seem to part ways with it quite yet!
If only I could afford one. Maybe in 20 years time I might be able to pick one up for cheap considering there will be a lot of these made by the look of things.
What a cracking review of a brilliant car! Great videography...and Run With Us went straight on my playlist.
The biggest flaw on the V6 is the re-using of the old Toyota gearboxes, which mean the Torque output of the engine is quite limited - despite forced induction it makes barely any more torque than an NA 3.5, and much less than a Porsche 4.0 in the GTS. This is the why the latter , in manual form also, is significantly faster in rolling acceleration, despite same weight and max power .
On a track or canyon road, you never use the first gear, and very rarely go below 60km/h. Lotus are designed for the track, not for 0-100 between two traffic lights. I guess that's why the actual end users do not really care about this small limitation.
Great opening montage! If I ever purchase an Emira, the first thing I'd do is find a back road and promptly play "Run with Us" lol.
I’ve watched over 20 Emira reviews and this has been so far the best one. Thanks for sharing all those details!
Will you buy?
@@philtucker1224 i am considering the base edition once it is out. I still haven’t been able to have a proper test car. I already have a good 400ps daily car but still need a true sports car (which sounds like one)😎
Great intro James 👏🏻. If Lotus can get the full power AMG 4 pot and not the detuned version, that might be the one to have. Good point about the suspension drop for photos.
Yup I think they've been forced to detune it.
James it's the Emira test drive I was waiting for so long from a Lotus enthousiast🤩 And I am not disapointed, you thoughts are great & I hope that this year you could be lent one with a Touring chassis. I drove a Sport one with the michelin tyres & that was sublime, the seats are confortable enough to absorb everything (but I am coming from a Cup 250 Elise FE😄), not too rigid in my opinion.
After having very tempted to order a First Edition I am waiting for a little Lotus to arrange their reliability launched problems & overall new paints colours & stitching customization. 70% Emira FE have been sold in Verdant Green. Alors of Hethel Yellow & Seneca Blue too.
400 bhp are enough for me on the road.
This Evora 3.0 is magnificient to drive. Love it love it love it😍
Quite sure this is the Emira we passed the other day. Me and my son clocked it at the same time. I’m sure it was coming out of Dundee as we were driving in.
Ive seen a few around scotland, guess the roads in our country are the ideal home for a lotus
@@zXPeterz14 Scotland has fabulous roads when it's warm enough. Otherwise the salt will eat your car.
Haven't watched through yet, but that opening music is wonderful. Haven't heard it in years!
I have a suspicion that the new 2.0l turbo coming next year might be the more interesting car. It's lighter, nearly as fast and presumably about £10k cheaper. I have a feeling it'll be mor fun to drive too - more like an Alpine. We'll see.
Also its quicker to 60
@@abdullakurdi6374 Umm...it is?
@@abdullakurdi6374surprised? Dct + similar hp
While I don't entirely agree or disagree with your opinion of the Emira, I must say that the intro to this video, with Lisa Lougheed's "Run With Us" and a yellow Lotus screaming down a beautiful back road was absolutely glorious!
So James, in summary what is it about the Lotus Emira that would make you have it over the superior engine, gearbox, practically, and build quality of the Cayman 981/718 4.0? The Styling and edge on character the driving experience? By the way, yours has been the most honest review of the Emira. Oh, on an unrelated note, the more I drive modern cars, the more appreciate the Honda s2000 you had on the channel.
The steering, the ride and then see 19:25
The Emira FE is my dream car. I'll have one, one day.. In verdant green, touring chassis, with ice gray interior, leather steering wheel, silver wheels, and the lesser black pack.
Saw one at the local lotus dealer a couple weeks ago, and it's such a beautiful car.
The Emira is so stunningly beautful! My absolute dream car. It is a shame that they haven't improved the manual gearbox and given it higher revs. The car deserves to be perfect, if we are to believe what Lotus is telling us about it being the last ICE Lotus. I hate the ban on petrol cars so much :( There's no reason why electric and petrol cars can't exist together!
It’s to do with exhaust emissions.
@@philtucker1224 It's just politics. Stupid, very stupid politics
@@Scisca1a2a I don’t disagree but it’s ironic that it’s only the “ rich western nations” that are actually paying any attention to it all.
@@philtucker1224 Not only that. It's the countries from the cold north that seem to be the most scared. Meanwhile countries closer to the equator (USA, China, India, Brazil, Nigeria to name a few) don't give a damn
Really enjoyed your drive and review! I drove almost the same Emira you did several months ago in the US but was confined to big city roads and a short stretch on a major highway. IMO if you want a true driver's car, the Evora GT is the best Lotus you can get in the US market.
Fun fact for you and the rest of the audience...😊
That song played @ the beginning, "Run With Us", was a theme song for a Canadian animated program from the early 80s I grew up with called "The Raccoons".
Yes, I'm old. 😂 But thanks for the jog down memory lane - I recognized the tune almost instantly - before even the first lyric was crooned.
th-cam.com/video/DEkSzcGIfW0/w-d-xo.html&si=EnSIkaIECMiOmarE
Thanks! I wondered about the Raccoons reference in JayEmm's timeline.
yeah the Racoons was shown in the UK too remember it well was one of my favorites along with Muppet Babies lol used to watch it when I was a kid in the late 80s (showing my age I turned 40 last week)
@@danholland8722 51 two weeks back.
I own a 2017 Evora 400 & always luved your 400 reviews Jay. You jumped the gun on the Emira release images & I plus others pasted you for that, so kudos for coming clean at the beginning.
I’ve driven the Emira LE & agree with your comments, that it’s the most evolved Evora but not necessarily better in every way.
Evora 400s are a more visceral experience & feel more hand made. Purer Lotus perhaps? You are 100% correct on the exquisite Evora 400 steering wheel vs the Emira’s monstrosity, but that’s what heating & finger tip controls do to you.
Overall, if you’ve never owned a Lotus, always wanted an Evora, & must have a manual (3.5L v6 supercharged) get one before you can’t because they will be collectible & mine is already up 20% since I bought it based on Hagerty Insurance assessment.
So your review was solid. And fair. Nice job!
Unfortunately Lotus are not holding price of the FE cars - even for existing deposit holders - after June this year. It means all I4s will be about 7k dearer - and a good proportion of the V6s will be too. This is despite the CEO personally assuring deposit holders that the price would be held. As you will see on the PH forum, this has been the final straw for some who have cancelled their deposits and much of the (understandable) euphoria at the cars release has dissipated. Sad
Indeed, this week wasn't a good week for those of us eagerly awaiting a car, lots of unhappy deposit holders.
Unfortunate but not unusual or unexpected. There are similar comments on Porsche forums as they also have lengthy waiting lists and the cost of materials and labour continues to rise
@@darren4747 It certainly was unexpected to deposit holders since they had been promised that the price would be held. If that were the only issue then more buyers would have taken it on the chin. But it was on top of other issues of poor quality that Jayemm refers to, and extra delays of a year or more. The result is that some buyers have jumped ship to Porsche or Alpine - perhaps as an interim purchase - but which may turn out to be a long term loss of Lotus sales.
The Emira is an amazing product. Just sat in one at a local car show yesterday. I’m buying one.
IMO it's a downgrade from Evora, those small back seats make a big difference. The space is still there now it's just absolutely useless.
It feels like removing them was just to help pretend it's a new car.
The first two minutes were great.....................................................then things took a sadly downhill turn .........................with a stunning save in the conclusion 👍 Well done James
Excellent opening song. 👍 I haven't seen The Raccoons cartoon in a long while.
Wonderful cinematic scenes and soundtrack in the beginning!
Man, the Glitter Wølf song at the intro is Mega 😇💙
Interesting comment about knowing how to deal with customers. After almost 15 years of Lotus ownership (across 7 different cars) I'm now crossing over to Porsche. The factories lack of support to my local dealer and attitude to me as a customer is beyond disgraceful considering the issues I had with my 380. I cancelled my Emira order at that point. Shameful, utterly shameful. However, I love the videos and keep up the great work 👍