Behind ARK/8 - Dimitri Van Eetvelde

ARK/8 is carving a unique lane in fashion. Founded in 2019 by Dimitri van Eetvelde with the aim to merge the worlds of gaming and garments, the label is built around the freedom of self-expression.
We took some time to follow Dimitri as he went about his day in London, from his daily commutes to his home studio. A glimpse into the mindset behind the brand.
Follow Dimitri / dmvn8
Follow ARK8 / ark8net
"As gaming becomes more of a widespread phenomena, ARK/8 looks to tap into the community’s multifaceted and diverse qualities. Where conventional labels producing gaming-inspired garments often lack the craftsmanship to attract a credible fashion audience - the brand’s vision is to transform the idea of “merch” into elevated, wearable pieces that appeal to a wide demographic, piquing the interests of avid gamers and style enthusiasts alike.
Having collaborated with illustrious gaming franchises such as Resident Evil, Overwatch, and Dark Souls, to name a few, the label blends the iconography of pop culture with high fashion sensibilities - utilizing luxury fabrics, sleek silhouettes, and bold graphics to create ready-to-wear collections."
- Hypebeast
Director - Tobias Deruwe
Producer - Michiel Knops
DOP - Arno Weijdema
1st AC - Alexander Beyne
Editor - Frederik Vandewalle
Audio Post - Wolf Doyen
Grading - François Dubois
Music - Thijs Deruwe
VFX - Arne Fivez
Creative Director (ARK/8) - Dimitri Van Eetvelde
Art Director (ARK/8) - Eliott Duckers

[@GarrettWatts]

WOW. The After Dark version of the Bomber 😍

[@GarrettWatts]

Actually am I just mistake? The Elden bomber at 0:11… is that just the standard version in darker lighting, or a new version? 🤔

[@tobiasderuwe]

@@GarrettWatts That'll be the lighting!

[@gr____dc]

I’m looking forward to everything Ark/8, I love everything you stand for 🔗