*I’ve been running ads for months, and now I realize why I wasn’t getting the results I expected. These mistakes are so common but easy to avoid with the right approach.*
I have nearly completed your Google Adwords course Benjamin, setting up two campaigns and already seeing conversions. Top Return on Investment! And loved this video, helped me to make some improvements already. It is so refreshing to watch your "straight to the point" approach, big thank you from Melbourne!
Mistakes made by most of Google Ads users: 1. Expectation does not align with the budget. 2. Never look out to their competitors creatives or landing pages. No matter how high your budget is, if your landing page is not appealing, you will get less conversions. In addition, if your competitors got higher budget to spend, you should consider your expectation as well. This is a competition and race on the first place. 3. Only do a surface level market or industry research (wrong budget or bid calculation, wrong targeting). 4. Relying too much on features or settings in Google Ads while the conversions are affected by so many external variables. Google Ads is just a tool. The result is not depend on how the tools works, instead, the result is depend on how good you use the tools. Google Ads will definitely get the best traffic for you, it is a very sophisticated tools. But if you are using it in wrong way, then the result might not be as how you expect it to be. Pro Tip: Always look out for variables outside of Google Ads as well for a better result. Anyway, awesome tips as usual Benjamin!
Yes, yes, yes and yes! Great points, especially if you are looking after client accounts. Some are covered in my older AdWords video at th-cam.com/video/9z-ILKbs3-I/w-d-xo.html
It sounds like you're using a 'Smart Campaign' which I personally don't recommend. You should be able to switch to 'Expert Mode' by selecting 'Tools' (please note, that you can't switch back).
Thanks for watching Edward! I do have a walk-through in my paid course, but not on TH-cam yet. I've added it to my list of requested topics. Stay tuned!
Hi Benjamin, glad you are back! What are your thoughts on negativizing exact version of a keyword in the bmm ad group (having a structure separated by match types)? It is supposed to always win the exact according to google algorithms, but I’ve seen that sometimes the term is triggered by the bmm if it’s not negativized. I don’t know if I was clear. Thanks!
Hey Wiktor, I'm glad you liked the video! You can use negative exact match and negative phrase match keywords, but you can't mix any of the other keyword match types.
![ลองสุ่มไอโฟน 990 โกงมั้ย? [ โกงมั้ยครับ ep.101 ] | DOM](http://i.ytimg.com/vi/bfsWe0j492k/mqdefault.jpg)
*I’ve been running ads for months, and now I realize why I wasn’t getting the results I expected. These mistakes are so common but easy to avoid with the right approach.*
I have nearly completed your Google Adwords course Benjamin, setting up two campaigns and already seeing conversions. Top Return on Investment! And loved this video, helped me to make some improvements already. It is so refreshing to watch your "straight to the point" approach, big thank you from Melbourne!
Awesome! That's great to hear Hana, and I'm so glad my course is already giving you ROI!
Broad match modified is now deprecated and I liked it a lot for the low frequency keywords.
Yes, I miss broad match modified keywords too. Pity it's gone.
I highly recommend you to launch complete Google ads words tutorial playlist. U are simply awesome in your pitch. Crystal clear too be precise.
These tips are helpful...will definitely follow this to optimize my Google Ads campaigns.
Thanks for all your advices! It helped me to boost my ads performance in numerous ways!
Thanks Benjamin! Im passing this along to some internal teammates as we are picking up more responsibility in house. Great tips and clear as always!
Awesome, that's great to hear Lee!
Thanks nice and clear and like the screen views to see where to go. What is 'branded keywords'?
Branded keywords are product brands you can include on your keywords like Nike shoes, etc. :)
Another helpful video. BTW, I noticed you never answered Federico Correa question from a year ago.
Mistakes made by most of Google Ads users:
1. Expectation does not align with the budget.
2. Never look out to their competitors creatives or landing pages. No matter how high your budget is, if your landing page is not appealing, you will get less conversions. In addition, if your competitors got higher budget to spend, you should consider your expectation as well. This is a competition and race on the first place.
3. Only do a surface level market or industry research (wrong budget or bid calculation, wrong targeting).
4. Relying too much on features or settings in Google Ads while the conversions are affected by so many external variables.
Google Ads is just a tool. The result is not depend on how the tools works, instead, the result is depend on how good you use the tools. Google Ads will definitely get the best traffic for you, it is a very sophisticated tools. But if you are using it in wrong way, then the result might not be as how you expect it to be.
Pro Tip: Always look out for variables outside of Google Ads as well for a better result.
Anyway, awesome tips as usual Benjamin!
Yes, yes, yes and yes! Great points, especially if you are looking after client accounts. Some are covered in my older AdWords video at th-cam.com/video/9z-ILKbs3-I/w-d-xo.html
Welcome back benjamin,
We hope more videos from you with practicals thank you
Thanks!!!
Awesome vid! For such a brief video it gives me so many ideas and topics to do more research on! Thank you. 🙏
Thank you for letting me know Gareth! That's great to hear and I'm glad it's given you some ideas!
Great Video! One of the best I have seen so far!
Loving your work Ben : )
Thanks you advice it really good i applied it and really works. God bless
Great concise video! Thank You.
I would like to know from you what cross-minus is, is it necessary at all?
And please tell me, is it possible to see where the preferences of buyers? What are they buying now?
I'm just starting to study, please tell me if the site traffic affects the place of my ad?
Great content! Thanks for taking the time!!
Thank you! Very clear and usefull!
Great to hear! Thank you for watching.
Can you tell me the common mistakes for which an advertising account can be blocked?
Thanks so much for this man
Hello, how effective is such advertising?
would love to subscribe here forever
for those who are just starting out, what kind of advertising should I focus on?
Personally, I would start with a small-scale search campaign on Google.
@@LovesData ok thanks, I'll try
Excellent Video. My google ads account doesn't seem to have any of these options available. Please help. Cheers
It sounds like you're using a 'Smart Campaign' which I personally don't recommend. You should be able to switch to 'Expert Mode' by selecting 'Tools' (please note, that you can't switch back).
Loves Data You were right! Thanks and keep up the great content!
Can you switch to Expert Mode on the Google Ads app or do you have to do this using desktop version? Thanks!
what to do if google constantly blocks your account?
thank you so much!!!
Great video. Do you happen to have a video that walks us through how to set up Google Ads?
Thanks for watching Edward! I do have a walk-through in my paid course, but not on TH-cam yet. I've added it to my list of requested topics. Stay tuned!
@@LovesData Thanks, will have a look at your paid course too.
Hi Benjamin, glad you are back!
What are your thoughts on negativizing exact version of a keyword in the bmm ad group (having a structure separated by match types)? It is supposed to always win the exact according to google algorithms, but I’ve seen that sometimes the term is triggered by the bmm if it’s not negativized. I don’t know if I was clear.
Thanks!
thank you
great vid!
for
those who are just starting out, what kind of advertising to focus on?
Great content, do you offer 1on1 sessions.
Thank you! I have some limited availability for coaching calls. Feel free to connect at www.lovesdata.com/contact-us and we can see what's possible.
Hey nice tutorial. Can we use different keywords types in negative keywords? Or can we mix types of keywords like this:
"dog food" +meat
Just wonder
Hey Wiktor, I'm glad you liked the video! You can use negative exact match and negative phrase match keywords, but you can't mix any of the other keyword match types.
@@LovesData Thanks for answer Benjamin. Just to be precise. Is the types mixing is also not possible in none negative keywords? Thanks! :)
@@wiktorliszkiewicz354 That's correct.
hoe zoekwoorden te vinden?
well timed ad lol
so cute
for those who are just starting out, what kind of advertising to focus on?
what to do if google constantly blocks your account?