No doubt. It is why I watch his reviews. He has street cred, literally. So many other You Tubers take a $4K body into their back yard and take a picture of their nephew playing with a bucket, or in other words a shot literally ANYONE could take with a cheap camera, then proceed to pixel peep it to death. It's the equivalent of someone taking a Ferrari and driving their kid to school to see how this baby handled in a school zone. This guy shows what the camera can do when someone makes full use of it and sees what this baby can really do.
Finally, another human that uses the sports car analogy 🙌 I will say that having been into hi-fi, gear obsessed photo bros are pretty tame. Back to the car analogy, my favorite is the old guy in a zr1 going 52mph in the far left lane.
GFX 100 II is an interesting piece. From 35mm user perspective, it's a medium format that's more affordable than Leica M11. And from medium format user perspective, it's also more affordable than Hasselblad XD and Phase One. A local Fujifilm product specialist told me that Fuji indeed want to bring medium format to greater audience. Really hard to resist. I still shoot with 35mm film for fun and that's way I still keep a FF body. But now given the GFX's price tag, I started to question if FF is still relevant. Want small compact camera? Pick APSC or M43. Want big? Skip FF and get MF.
I would definitely get one, but it's not in my price range, what will be however, is all the first gen GFX100 cameras that are going to flood the second hand market (and have already be flooding for a few months). Time to upgrade from a 50R to a GFX100 brick (with tilt evf) :D
I think the gfxii is awesome as a working camera. But to me the x2d color is amazing, and the focus don't really bother me too much. People used to be using manual focus lenses and still created many iconic images for our generation.
Honestly? In the grand scheme of things, did Leica and Hasselblad ever have it in the digital world of photography? 🤷♂ I think Phase One should be worried too....
I think about camera menu systems like I do about public toilets. I try to go there as infrequently as possible, do my business, check my shoes, and leave. Once upon a time (think Nikon and Canon DSLRs) you could go to the menus once, when you bought the camera, set some stuff, and return only to change the time twice a year. Sadly, nowadays certain camera manufactures (I'm looking at you Leica and Fuji) make you tiptoe in there past the yellow puddles all the time to make the darn camera DO stuff. If it weren't for that, I'd be jumping on your case to stop obsessing about menus. Or maybe you should anyways. Save your sanity. Menus are basically distasteful. Why worry about which ones are somewhat less so. Mind where you step......
I doubt Hasselblad or Leica will be worried, Fuji probably makes the Hassies already, so they probably have an agreement to distance prices and features from eachother's cameras. Leica probably thinks they will sell their cameras regardless of Fuji undercutting them, heck im sure they probably think they can raise their prices even more, and their customers will be glad to pay more. 😄
I had a GFX100 for a while. Loved the 16-bit images and the ability to create enormous prints (10’ x 5’) with no perceived pixelation no matter how close the viewer leans. But the 100’s ergonomics were poor and the spongy plastic control dials did not suit a $500.00 camera, never mind one 20 times the price. Now they’ve rolled out what looks like a beautiful camera, but I’m all-in with the Z9 these days and do not see myself in a hurry to revisit the beautiful but often slow (and knot breathing corrected) GFX glass lineup. I hope they do well with it. I think the camera world is a better place with a $7500 medium format design in the mix. But given the amount of video I do these days I’m much more curious about the Blackmagic rollout two days from now.
As HUGE as that camera is the LEICA M series has NOTHING to worry about, lolol. I shoot with a HASSY 501cm and with an M6, Love how small those M CAMERAS ARE. Love my Hassy, but i dont take it out as much because of the size. By the way i love shooting in Coney Island, i live here in NYC.
Thoughtful and informative as always - thanks Hugh. I won’t personally be investing in a GFX100 II but I’m so glad to see FujiFilm continuing to drive innovative alternatives to the 35mm format and to keep making the case for larger sensor sizes
I got to try the GFX 100 II 2 days ago, it is a beautiful camera and the EVF is breathtaking... Hasselblad, not even a consideration against this camera, I would say that against the original GFX 100 as well, but in any case Fuji has really stepped up the game on the II.
I love the photographs of New York and Lancaster, Pennsylvania you showed today. Your rural eye is just as amazing as your urban eye. Inspiring. I felt like I'd been transported back to "Blow Up" with your zooming in on details. In the one building photo, I thought you were going to zoom until I saw the expressions on the faces of the people behind the building's windows. Nice morning video.
This would be a dream come true for a wildlife photographer like myself, but the price point is just too much for a hobbyist like myself. While you zoomed in on the GFX's 100 MP image I was thinking about all my "too-far-away" shots. The most ingenious point of all you talked about was the thought of a adjustable flexible EVF! You always keep me thinking, it's the quality of my images that is more important than the image quality of my camera. Thank you for your time and talent, and particularly the high quality of your audio, it does not go unnoticed.
There are no wildlife lenses for this camera so the cropping wouldn't help you much. Much better off with a full frame 45mp body and a lens that actually has some reach. There's still a lot of room to crop on those.
Hugh, thanks for your thoughts at 13:54, a Leica SL3 with a phase detect AF would be awesome. Maybe with a similar stacked BSI sensor design like the Sony a1? As far as I know, Sony makes the Leica sensors anyway (Sony sensors but with Leica specs), please don’t hesitate to correct it if I’m wrong. I wished L-Mount Alliance or at least Leica comes with a lens like the Tamron 35-150 2.0-2.8 (available only for eMount and Z mount). If that would be an original Leica zoom delivering the Leica look like the 24-90 2.8-4.0, I would spend 5k immediately for that lens.
OK.. this is one of those videos, that after an initial watch,,, I put on the 65" Sony over HDMI and turn off the sound... and just watch the images and pause. Suddenly,, I'm back in the mid 80s with my Mamiya 645 and roaming the Tetons in Wyoming and the Navajo Nation all around the Four Corners,,,Different,,but kindred in spirit. Would LOVE to jump in that open Streets of NY spot,,but for now,, it can't happen. A guy can dream,,,right??
Fuji 'destroyed' a lot of good will when they released the S version of the GFX100 (at half the price) and introduced their 6 monthly discount lens nonsense into the GFX lens line up as well. They effectively burned a lot of high end users of their system - people with very long memories. The XPro3 is another indicator of just how out of touch they are with photographers as opposed to 'hipsters' fancy presenting people with a flip screen that is useless and trying to sell that as a for 'serious' photographers who dont pixel peep nonsense - matched to a viewfinder which is just rubbish - it seems that teh whole Fuji product is some weird blend of good engineering, mixed up with cray market research and ridiculous periodic discounting of product -weird company - Ive put them inteh too hard basket and exited - and will never ever look back - ever. Leica makes it much easier and respects its user base much much more. Hasselblad - yeah naaah...Ive tried to make the X system work for me - because in hand it is such a beautiful thing - like all Leica cameras - a joy to hild - but a focusing system that doesn't work and a lens line up that is uber expensive and ill matched to body size - but the files are just fantastic- the only company that seriously challenges Leica (IMO) for IQ. Hasselblad are a 'nearly there if not for, this that, and ten other things " proposition - the last thing is - they arent Hasselblad anyway - they are DJI.
I was at the House of Fujifilm introduction event today. which was fun but also a bit comical at times (The summit video introducing the GFX100 II is dreadful in so many ways). Thoughts on the camera. If you like the feel of the GFX100s, you are going to like the feel of the 100 II and with the grip attached, the camera whilst feeling heavy does feel a long nicer in the hand than the GFX100. EVF is amazing. AF is very good from what I could see. I took a few shots on an overexposed background and the camera focused with eye detection easily. I can understand the video, capabilities. The original was used on quite a few different productions, as a backup camera, with the main issue being the rolling shutter. With the improved readout speed, I am hoping it will be much better. Certainly, I can see if being used on big productions. Fujifilm are claiming 14 stops dynamic range on video, which is up with the previous generation of Alexa, if I remember correctly. It is also interesting that Fujifilm are going to be releasing lenses designed for video to go with the GFX. The main thing I take away from my shot time with the camera, was that it felt like a much more professional high end camera than the 100s. It was as if they took all the best bits from the GFX100 and improved them, whilst getting rid of the horrible bottom grip.
Beautiful camera, but what's even more interesting is what it's launch is going to do to the used market, all of a suddern GFX 50S II's and even the GFX 100S are now suddenly very very affordable
A 100s user here Hugh, so obviously desperate to own GFX100 the second ! Maybe, maybe not. The new video features are interesting, but I wonder what I am going to match the the undoubtably wonderful quality with in an edited video? For stills work, my main use, the extra processing speed would be so useful shooting multi shot panoramas. And better autofocus too. But...this type of camera is Soooo critical with focus that I use manual most of the time. And I'm so with you on the lack of 'D-ring' ....that omission should deserve a custodial sentence !!! And yes, the dire menu system. It looks ok, but could (should) have been so much better. Your sigh at the lack of D-ring and the menus, spoke volumes. Such a good video, well done. Ps, maybe I'll buy the new 55mm f1.7 instead !
For a traveling companion, The Leica SL3, Hassleblad X2D, and Fujifilm GFX100II will be an interesting competition around similar price rance especially taking consideration to the lenses each offer. One is full frame with video, One is medium format with smaller lighter lens, One is medium format with video with mainly heavy lenses (especially on the wider end). Do you have to have video? Weight? Flash? Size? Internal Storage? Hmm, time to clear my preferences.
I have both the Fuji gfx 100 ii and the Hasselblad x2d and love them both. They do a different job for me at times and I own certain focal length lens for both. Both have quirks and pros and cons. If I had to pick one over the other I don’t think I could. I’ve made a fair bit of money shooing with both. The Hasselblad lens are great but they cost so much more and I think Fuji has the focus lock on better in certain situations. Especially fond of the noisy Fuji 1.7mm 55mm lens which gives me comparible bokeh and magical pictures in a similar fashion to my canon 50mm f1.2 on full frame. I watch a lot of videos but I love the photos here. A magical eye for a shot. That’s something you can’t really teach. You either have it or you don’t and Hugh has it. 🤘🏻
As we’ve come to expect, another great video from you Hugh! I think the GFX 100ii makes an incredible mark 2 model and will become Fuji’s best selling GFX camera to date. Hasselblad is currently in a tough spot, having abandoned the 645 market they now compete in a market where “ultimate image quality” is not enough (by itself). If Leica’s S4 comes out with most of Fuji’s features + their glass AND a
I've had the OG GFX100 for a minute now, and when I initially got wind of this wasn't too interested - but the addition of the Tilt Shift lenses and new body design...this one has me rethinking my lack of excitement. lol.
Thanks as usual Hugh. Ironically, I just recently shelled out for a mint used "the first" GFX 100. I had one previously, but this example seems better than my original. Subsequent to that, I'm just back from a major overseas session with my X2D. They are both great systems. The Hasselblad colour science is outstanding and they challenge you to see what you can do with a couple of focal lengths - given the price of their lenses! The GFX 100 is a brick - literally and metaphorically - but the total camera/lens ecosystem has a lot going for it. Plus the tilting EVF which I love. "A small thing but mine own" to quote the Bard, one thing that I love about my GFX 50 and 100 is the really robust power connection for charging and external power. USB C be damned whether it is Hassy or Fuji!
the day Fujifilm offers the same elegance of tone and colour that Hasselblad does, I might consider it. But for the moment it is just yet another Japanese tech-camera. When I turn on my old X1D I have to wait a good 7-8 seconds before I can shoot, but there are no miracles when every time I turn on the camera it has to read a calibration file (specific and different for every single camera) of no less than 32 GB saved in a specific internal memory. But the results are then obvious. The Hasselblad raw "receipe" is simply another level, even if the sensor are exactly the same.
How jealous am I that the weather allows you to wear a jacket outdoors? Very. Doha has been consistently 110 daily since the “end of summer” (which happens here at the end of October). Can’t wait to see your take on the 100 II.
if the reviews of the new hasselblad is true and i cant agree with total confidence with the people's preference to "better color" when it seems subjective or just editable anyways. Hasselblad as felt fuji's pressure and updated their camera to have IBIS and credit they keep their camera very compact, added they updated their lens to be faster and also compact - added its leaf shutter. and so credit to fujifilm for making medium format more affordable and pushing the market to improve with competition. them moving to movies is an interesting choice as well. Where Hasselblad is designed to still focus on photos even though if i remember has some video features - fuji just speeds forward with cinematic video features.
That is one hideous looking camera (IMHO). After having had the GFX 100S, the SL2, IQ4150 and tons of other cameras, I have settled on the X2D and Q3 for their simplicity of use, beautiful design and fantastic file quality. I do wish Hasselblad would release a tilt shift lens like Fuji just did, however (but it seems very unlikely). So I got a Sony A7RV to use with my Canon TS lenses, and the wonderful Sony 12-24mm f/2.8 for super wide angle shooting. Would love to be able to use just one system but so far nobody does it all! Thanks for the video!
All looks great till you use it, too many buttons and that’s just physical buttons. Don’t let me predict what’s touchable on the screen to help mess up your inspired moment :P
Fuji has no equals if one is talking about image quality. Their APC (nearly) beats the others full frame offerings and their medium format is far cheaper than the competition. It competes with the high pixel full frame cameras of the others, the body size is not very much different and beats them easily with better IQ.
This is great "new" camera but my earnest thoughts are that when I upgraded my original 50S to the original 100, YES, that was truly an upgrade! 100MP vs 50, PD AF vs contrast, 4K video vs 1080p, IBIS vs none.. really, THATS AN UPGRADED CAMERA. Now from the 100 to the 100II? This is no upgrade nor a "new" camera.. it's called a REVISION no matter how it's sold as or marketed.
Thank you, a great review. I bought the GFX100 on release and have been happy with it on the whole, except for its abysmal industrial design. I will almost certainly get the GFX II with the hesitation that I dislike the ID and for sure there is a new Leica MD coming.
Looking at images on a TH-cam clip, doesn’t tell you much about the capabilities of the camera. It does tell a lot about the capabilities of the photographer, however
I had the original 100 and it was indeed fabulous. However...I simply could not live with the weight and bulk. I am sure it will be a great camera in 'the second' format though.
I love these videos man. NYC skyline with music and mood makes me feel feelings instead of staring at a test chart... which certainly has a time and place. Valuable data to some, it matters sometimes. Do you recall any difficulty with viewfinder coverage with the glasses on? I get by fine on an XT-5, but thoroughly spoiled by the experience with my F3HP.
But can you really tell the difference between this and a 12 MP camera? Who has the vision (corrected or uncorrected) to differentiate? I have a 61 MP camera but just failed my vision test for my DOT exam. May I should buy a 12 MP camera and out the money into LASIK surgery instead?
Great reviews and comparisons, but more significantly - excellent illustrative photography. But then Hugh, you always do include some really enjoyable photography. 🙂 [Greetings from Down Under ]
Hugh as always a lovely production. Beautifully made. Thank you! Not a fair Q. How does the GFX compare to your SL2 + nice Leica glass? For stills. What GF Fuji lenses did you use and what did you think of them? Will you be making the switch? 🙂.
Just tried the second an hour ago. The autofocus/tracking is just huge of an upgrade compared to its predecessor... this is for a MF. Firmware still buggy when I tried it. Haven't been able to view the RAW yet and just a quick test.
Hey Hugh, you seemed to be inspired by the new camera. So many great images. IQ is indeed spectacular. I would buy it without hesitation if i would know I would like to travel with it as I like the company of my Leica M11 but this will never be. So I admire your images and skip on it 😀
@@MichaelLaing71 i guess big is subjective? Compared to the current 50, vs the 80.... but looking at some of the Z mount 50s.... I have to say you're right.... it really isn't that big.
despite what the spec sheet from fuji says.... one youtube video mentioned that the 100II can shoot 20fps in 35mm crop mode (electronic shutter). Is there any way you could tell us if this is true?? Spec sheet says 8.7fps in that mode. Did you/can you test this??
Awesome, thanks. The spec sheets and B&H don't mention it, but a couple other reviewers specifically mentioned 20fps in cropped mode. But didn't mention if that's raw files. Or the buffer.@@3BMEP
@@3BMEP i have a question, in your new panasonic g9ii and this video, the background and your shirt's brightniss is constantly changing, are you shooting both of these videos on the g9ii and the auto exposer is doing it?
@@GregoryDai as I mentioned in the video, I noticed this myself and wasn’t sure if it was the camera (I set exposure manually, firmware was pre-production .51!); changing ambient light outside (this is usually not an issue); or an LED light I’ve been testing for months now and has shown significant color shifts. So: yes, I was shooting with the G9 II, but so cannot yet confirm what the problem is.
I get it a beautiful camera, but would you really buy one?. Would you really?. Think about it… at that price even Annie Leibovitz will hesitate to buy one.
To be honest, I’m a bit disappointed. Not about the GFX100II or the new lenses. These are probably very good cameras/lenses just like the original and the S, although for my work (fashion/beauty) I prefer and use the X2D. For personal work I’ve used Fuji on and off since 2012. For me the Fuji sweet spot is small, easy to carry cameras with traditional film-style controls, a great choice of lenses offering seriously good image quality at an affordable price. There lies my disappointment. The past few years Fuji seems to focus on being like others. With the exception of the X-T5 all new introduced cameras are PASM models and bigger, heavier and more expensive than their predecessors. This also goes for many of the newer lenses, with the silly 50/f1.0 as the pinnacle. All this while their signature cameras and lenses are long-term unavailable and/or in need of updating (X-PRO3, X100V, X-E4, X-T30II, XF18/f2, XF14/f2.8, XF18-55, XF50-140…). I really hope the next X-Summit will be around their sweet spot cameras and lenses.
Hasseblad should be worried. Not Leica. Leica is known for manual control, build quality, minimalism, lens quality especially and of course the images have a certain Leica look. They are truly niche
thank you for the presentation - some wonderful photos during the intro.. but that's not the point: you promised a kind of comparison between Fuji, HaBla Leica.. this happens much too late at the near end of the video.. and I couldn't disagree much more with your appraisal of the so called "industrial design" of H and L: its ugly, way too clean to be used in praxis, their monitor controlled menu is a ind of "Misuse-Kino" (Mouse cinema), not very intutitive.. beside the fact, that both competitors are way too expensive in their price performance ration.. why don't you compare "the colors" and images of the three candidates directly... you leave me very unsatisfied with the feeling that you actually did not want to hurt anyone... at the end all is a huge grey zone without remarkable hints to make a concrete decision; if anything goes nothing happens ... the most positive effect of your vies talk is: I will stay with my GFX 100s - also because it is more compact and low profile style, and I don't use the overxpensive foldable EVF - I simply put a Goldmann loop one the tillable integrated display and have a much more immersive look through it. so easy and direct ...
Dude, I don't care about expensive cameras, all I care about are your images. You are seriously talented. Thank you.
George, thank you, man! 🖖🏻
No doubt. It is why I watch his reviews. He has street cred, literally. So many other You Tubers take a $4K body into their back yard and take a picture of their nephew playing with a bucket, or in other words a shot literally ANYONE could take with a cheap camera, then proceed to pixel peep it to death. It's the equivalent of someone taking a Ferrari and driving their kid to school to see how this baby handled in a school zone.
This guy shows what the camera can do when someone makes full use of it and sees what this baby can really do.
Finally, another human that uses the sports car analogy 🙌 I will say that having been into hi-fi, gear obsessed photo bros are pretty tame. Back to the car analogy, my favorite is the old guy in a zr1 going 52mph in the far left lane.
GFX 100 II is an interesting piece. From 35mm user perspective, it's a medium format that's more affordable than Leica M11. And from medium format user perspective, it's also more affordable than Hasselblad XD and Phase One. A local Fujifilm product specialist told me that Fuji indeed want to bring medium format to greater audience.
Really hard to resist.
I still shoot with 35mm film for fun and that's way I still keep a FF body. But now given the GFX's price tag, I started to question if FF is still relevant. Want small compact camera? Pick APSC or M43. Want big? Skip FF and get MF.
I would definitely get one, but it's not in my price range, what will be however, is all the first gen GFX100 cameras that are going to flood the second hand market (and have already be flooding for a few months). Time to upgrade from a 50R to a GFX100 brick (with tilt evf) :D
I think the gfxii is awesome as a working camera. But to me the x2d color is amazing, and the focus don't really bother me too much. People used to be using manual focus lenses and still created many iconic images for our generation.
Yes!
Great video. At this price point, I think I’d go for the X2D. I’m smitten with the creative potential of flash and the leaf shutter.
same. Since its lenses are not cheaper.
Honestly? In the grand scheme of things, did Leica and Hasselblad ever have it in the digital world of photography? 🤷♂ I think Phase One should be worried too....
I think about camera menu systems like I do about public toilets. I try to go there as infrequently as possible, do my business, check my shoes, and leave. Once upon a time (think Nikon and Canon DSLRs) you could go to the menus once, when you bought the camera, set some stuff, and return only to change the time twice a year. Sadly, nowadays certain camera manufactures (I'm looking at you Leica and Fuji) make you tiptoe in there past the yellow puddles all the time to make the darn camera DO stuff. If it weren't for that, I'd be jumping on your case to stop obsessing about menus. Or maybe you should anyways. Save your sanity. Menus are basically distasteful. Why worry about which ones are somewhat less so. Mind where you step......
Ha! Great!
I doubt Hasselblad or Leica will be worried, Fuji probably makes the Hassies already, so they probably have an agreement to distance prices and features from eachother's cameras. Leica probably thinks they will sell their cameras regardless of Fuji undercutting them, heck im sure they probably think they can raise their prices even more, and their customers will be glad to pay more. 😄
I had a GFX100 for a while. Loved the 16-bit images and the ability to create enormous prints (10’ x 5’) with no perceived pixelation no matter how close the viewer leans. But the 100’s ergonomics were poor and the spongy plastic control dials did not suit a $500.00 camera, never mind one 20 times the price. Now they’ve rolled out what looks like a beautiful camera, but I’m all-in with the Z9 these days and do not see myself in a hurry to revisit the beautiful but often slow (and knot breathing corrected) GFX glass lineup. I hope they do well with it. I think the camera world is a better place with a $7500 medium format design in the mix. But given the amount of video I do these days I’m much more curious about the Blackmagic rollout two days from now.
As HUGE as that camera is the LEICA M series has NOTHING to worry about, lolol. I shoot with a HASSY 501cm and with an M6, Love how small those M CAMERAS ARE. Love my Hassy, but i dont take it out as much because of the size. By the way i love shooting in Coney Island, i live here in NYC.
Thoughtful and informative as always - thanks Hugh. I won’t personally be investing in a GFX100 II but I’m so glad to see FujiFilm continuing to drive innovative alternatives to the 35mm format and to keep making the case for larger sensor sizes
I got to try the GFX 100 II 2 days ago, it is a beautiful camera and the EVF is breathtaking... Hasselblad, not even a consideration against this camera, I would say that against the original GFX 100 as well, but in any case Fuji has really stepped up the game on the II.
I love the photographs of New York and Lancaster, Pennsylvania you showed today. Your rural eye is just as amazing as your urban eye. Inspiring. I felt like I'd been transported back to "Blow Up" with your zooming in on details. In the one building photo, I thought you were going to zoom until I saw the expressions on the faces of the people behind the building's windows. Nice morning video.
So glad you enjoyed them! 😊🙏🏻🖖🏻
This would be a dream come true for a wildlife photographer like myself, but the price point is just too much for a hobbyist like myself. While you zoomed in on the GFX's 100 MP image I was thinking about all my "too-far-away" shots. The most ingenious point of all you talked about was the thought of a adjustable flexible EVF! You always keep me thinking, it's the quality of my images that is more important than the image quality of my camera. Thank you for your time and talent, and particularly the high quality of your audio, it does not go unnoticed.
🙏🏻🖖🏻
There are no wildlife lenses for this camera so the cropping wouldn't help you much. Much better off with a full frame 45mp body and a lens that actually has some reach. There's still a lot of room to crop on those.
Hugh, thanks for your thoughts at 13:54, a Leica SL3 with a phase detect AF would be awesome. Maybe with a similar stacked BSI sensor design like the Sony a1? As far as I know, Sony makes the Leica sensors anyway (Sony sensors but with Leica specs), please don’t hesitate to correct it if I’m wrong. I wished L-Mount Alliance or at least Leica comes with a lens like the Tamron 35-150 2.0-2.8 (available only for eMount and Z mount). If that would be an original Leica zoom delivering the Leica look like the 24-90 2.8-4.0, I would spend 5k immediately for that lens.
OK.. this is one of those videos, that after an initial watch,,, I put on the 65" Sony over HDMI and turn off the sound... and just watch the images and pause. Suddenly,, I'm back in the mid 80s with my Mamiya 645 and roaming the Tetons in Wyoming and the Navajo Nation all around the Four Corners,,,Different,,but kindred in spirit. Would LOVE to jump in that open Streets of NY spot,,but for now,, it can't happen. A guy can dream,,,right??
Absolutely! 😊🖖🏻
Fuji 'destroyed' a lot of good will when they released the S version of the GFX100 (at half the price) and introduced their 6 monthly discount lens nonsense into the GFX lens line up as well. They effectively burned a lot of high end users of their system - people with very long memories. The XPro3 is another indicator of just how out of touch they are with photographers as opposed to 'hipsters' fancy presenting people with a flip screen that is useless and trying to sell that as a for 'serious' photographers who dont pixel peep nonsense - matched to a viewfinder which is just rubbish - it seems that teh whole Fuji product is some weird blend of good engineering, mixed up with cray market research and ridiculous periodic discounting of product -weird company - Ive put them inteh too hard basket and exited - and will never ever look back - ever.
Leica makes it much easier and respects its user base much much more.
Hasselblad - yeah naaah...Ive tried to make the X system work for me - because in hand it is such a beautiful thing - like all Leica cameras - a joy to hild - but a focusing system that doesn't work and a lens line up that is uber expensive and ill matched to body size - but the files are just fantastic- the only company that seriously challenges Leica (IMO) for IQ. Hasselblad are a 'nearly there if not for, this that, and ten other things " proposition - the last thing is - they arent Hasselblad anyway - they are DJI.
I was at the House of Fujifilm introduction event today. which was fun but also a bit comical at times (The summit video introducing the GFX100 II is dreadful in so many ways).
Thoughts on the camera. If you like the feel of the GFX100s, you are going to like the feel of the 100 II and with the grip attached, the camera whilst feeling heavy does feel a long nicer in the hand than the GFX100. EVF is amazing.
AF is very good from what I could see. I took a few shots on an overexposed background and the camera focused with eye detection easily.
I can understand the video, capabilities. The original was used on quite a few different productions, as a backup camera, with the main issue being the rolling shutter. With the improved readout speed, I am hoping it will be much better. Certainly, I can see if being used on big productions. Fujifilm are claiming 14 stops dynamic range on video, which is up with the previous generation of Alexa, if I remember correctly. It is also interesting that Fujifilm are going to be releasing lenses designed for video to go with the GFX.
The main thing I take away from my shot time with the camera, was that it felt like a much more professional high end camera than the 100s. It was as if they took all the best bits from the GFX100 and improved them, whilst getting rid of the horrible bottom grip.
Beautiful camera, but what's even more interesting is what it's launch is going to do to the used market, all of a suddern GFX 50S II's and even the GFX 100S are now suddenly very very affordable
A 100s user here Hugh, so obviously desperate to own GFX100 the second ! Maybe, maybe not. The new video features are interesting, but I wonder what I am going to match the the undoubtably wonderful quality with in an edited video?
For stills work, my main use, the extra processing speed would be so useful shooting multi shot panoramas.
And better autofocus too.
But...this type of camera is Soooo critical with focus that I use manual most of the time.
And I'm so with you on the lack of 'D-ring' ....that omission should deserve a custodial sentence !!!
And yes, the dire menu system.
It looks ok, but could (should) have been so much better.
Your sigh at the lack of D-ring and the menus, spoke volumes.
Such a good video, well done.
Ps, maybe I'll buy the new 55mm f1.7 instead !
Please keep me posted!
Will do Hugh 😊
For a traveling companion, The Leica SL3, Hassleblad X2D, and Fujifilm GFX100II will be an interesting competition around similar price rance especially taking consideration to the lenses each offer. One is full frame with video, One is medium format with smaller lighter lens, One is medium format with video with mainly heavy lenses (especially on the wider end). Do you have to have video? Weight? Flash? Size? Internal Storage? Hmm, time to clear my preferences.
Agreed.
If a TH-cam video title is a question, the answer is no. Should Rolls Royce be worried by Nissan or Renault?
I have both the Fuji gfx 100 ii and the Hasselblad x2d and love them both. They do a different job for me at times and I own certain focal length lens for both. Both have quirks and pros and cons. If I had to pick one over the other I don’t think I could. I’ve made a fair bit of money shooing with both. The Hasselblad lens are great but they cost so much more and I think Fuji has the focus lock on better in certain situations. Especially fond of the noisy Fuji 1.7mm 55mm lens which gives me comparible bokeh and magical pictures in a similar fashion to my canon 50mm f1.2 on full frame.
I watch a lot of videos but I love the photos here. A magical eye for a shot. That’s something you can’t really teach. You either have it or you don’t and Hugh has it. 🤘🏻
🙏🏻😊🖖🏻
As we’ve come to expect, another great video from you Hugh! I think the GFX 100ii makes an incredible mark 2 model and will become Fuji’s best selling GFX camera to date. Hasselblad is currently in a tough spot, having abandoned the 645 market they now compete in a market where “ultimate image quality” is not enough (by itself). If Leica’s S4 comes out with most of Fuji’s features + their glass AND a
I do wonder what an S4 might be.
I've had the OG GFX100 for a minute now, and when I initially got wind of this wasn't too interested - but the addition of the Tilt Shift lenses and new body design...this one has me rethinking my lack of excitement. lol.
Thanks as usual Hugh. Ironically, I just recently shelled out for a mint used "the first" GFX 100. I had one previously, but this example seems better than my original. Subsequent to that, I'm just back from a major overseas session with my X2D. They are both great systems. The Hasselblad colour science is outstanding and they challenge you to see what you can do with a couple of focal lengths - given the price of their lenses! The GFX 100 is a brick - literally and metaphorically - but the total camera/lens ecosystem has a lot going for it. Plus the tilting EVF which I love. "A small thing but mine own" to quote the Bard, one thing that I love about my GFX 50 and 100 is the really robust power connection for charging and external power. USB C be damned whether it is Hassy or Fuji!
Thanks for sharing your perspective! 😊🖖🏻
the day Fujifilm offers the same elegance of tone and colour that Hasselblad does, I might consider it. But for the moment it is just yet another Japanese tech-camera. When I turn on my old X1D I have to wait a good 7-8 seconds before I can shoot, but there are no miracles when every time I turn on the camera it has to read a calibration file (specific and different for every single camera) of no less than 32 GB saved in a specific internal memory. But the results are then obvious. The Hasselblad raw "receipe" is simply another level, even if the sensor are exactly the same.
I agree that Hasselblad’s color science is the best in the business.
How jealous am I that the weather allows you to wear a jacket outdoors?
Very.
Doha has been consistently 110 daily since the “end of summer” (which happens here at the end of October).
Can’t wait to see your take on the 100 II.
if the reviews of the new hasselblad is true and i cant agree with total confidence with the people's preference to "better color" when it seems subjective or just editable anyways. Hasselblad as felt fuji's pressure and updated their camera to have IBIS and credit they keep their camera very compact, added they updated their lens to be faster and also compact - added its leaf shutter.
and so credit to fujifilm for making medium format more affordable and pushing the market to improve with competition.
them moving to movies is an interesting choice as well. Where Hasselblad is designed to still focus on photos even though if i remember has some video features - fuji just speeds forward with cinematic video features.
That is one hideous looking camera (IMHO). After having had the GFX 100S, the SL2, IQ4150 and tons of other cameras, I have settled on the X2D and Q3 for their simplicity of use, beautiful design and fantastic file quality. I do wish Hasselblad would release a tilt shift lens like Fuji just did, however (but it seems very unlikely). So I got a Sony A7RV to use with my Canon TS lenses, and the wonderful Sony 12-24mm f/2.8 for super wide angle shooting. Would love to be able to use just one system but so far nobody does it all! Thanks for the video!
Claudia has found - as did I - the Q3 to be revelatory. Now I just want to find a second one for me!
All looks great till you use it, too many buttons and that’s just physical buttons. Don’t let me predict what’s touchable on the screen to help mess up your inspired moment :P
As Meg Ryan once said. "Yes, Yes, Yes."
🤪
Great, quality content and a great presentation. Thank you.
Looking forward to what Leica and Hassel will do...
Fuji has no equals if one is talking about image quality. Their APC (nearly) beats the others full frame offerings and their medium format is far cheaper than the competition. It competes with the high pixel full frame cameras of the others, the body size is not very much different and beats them easily with better IQ.
Wonderful idea, but menus worse than old Sony, simply light years behind Hasselblad, so that where I am now. Patrick
This is great "new" camera but my earnest thoughts are that when I upgraded my original 50S to the original 100, YES, that was truly an upgrade! 100MP vs 50, PD AF vs contrast, 4K video vs 1080p, IBIS vs none.. really, THATS AN UPGRADED CAMERA. Now from the 100 to the 100II? This is no upgrade nor a "new" camera.. it's called a REVISION no matter how it's sold as or marketed.
Fuji has come a long way, only wish list item is they could output a more neutral color like the Hassleblad, and all the film looks.
Thank you, a great review. I bought the GFX100 on release and have been happy with it on the whole, except for its abysmal industrial design. I will almost certainly get the GFX II with the hesitation that I dislike the ID and for sure there is a new Leica MD coming.
The Second! Loved this, Hugh; especially your architectural images.
Many thanks, Peter - and I enjoyed your Boxster story!
@@3BMEP Thank you, Hugh!
Looking at images on a TH-cam clip, doesn’t tell you much about the capabilities of the camera. It does tell a lot about the capabilities of the photographer, however
I love your images. The details, ordinary objects, forms, structures, lights and shadows. Just like I like to do it :-)
Thanks for sharing
😊🙏🏻🖖🏻
awesome but will you make a video on the GFX100Sii
Superb images.
Thanks, Michael! 😊🖖🏻
"Cutting half a kilo...?" First you had my curiosity, NOW you have my attention!
I had the original 100 and it was indeed fabulous. However...I simply could not live with the weight and bulk. I am sure it will be a great camera in 'the second' format though.
Apparently they had a change of heart over naming between the briefing and this morning’s launch! 😎
Superb images, thanks for the review. Does the EVF-TL1 like shown at 9:41 fully support the new 9 megapixel EVF?
Great question! I do not yet know.
Excellent Squared!
I love these videos man. NYC skyline with music and mood makes me feel feelings instead of staring at a test chart... which certainly has a time and place. Valuable data to some, it matters sometimes.
Do you recall any difficulty with viewfinder coverage with the glasses on? I get by fine on an XT-5, but thoroughly spoiled by the experience with my F3HP.
I don’t recall any, but this may be a function of being used to sub-optimal eye relief in MOST scenarios. 😊🖖🏻
@@3BMEPand I'm left-eye'd! We get by I suppose. Thanks!
Is there face-only autofocus for video?
Great sound track to the excellent photos !
But can you really tell the difference between this and a 12 MP camera? Who has the vision (corrected or uncorrected) to differentiate? I have a 61 MP camera but just failed my vision test for my DOT exam. May I should buy a 12 MP camera and out the money into LASIK surgery instead?
I don’t know about you, but I can: there’s simply no comparison for what and how I shoot and display.
Great reviews and comparisons, but more significantly - excellent illustrative photography. But then Hugh, you always do include some really enjoyable photography. 🙂 [Greetings from Down Under ]
Thank you, Stephen! We have to visit at some point!
Yes indeed - there are great areas for street photography in cities such as Melbourne and Sydney@@3BMEP
Hugh as always a lovely production. Beautifully made. Thank you! Not a fair Q. How does the GFX compare to your SL2 + nice Leica glass? For stills. What GF Fuji lenses did you use and what did you think of them? Will you be making the switch? 🙂.
Great work Hugh!
Thanks! 😊🖖🏻
Does the latest Hassy and Fuji MFs use the same sensor?
Yes
Just tried the second an hour ago. The autofocus/tracking is just huge of an upgrade compared to its predecessor... this is for a MF. Firmware still buggy when I tried it. Haven't been able to view the RAW yet and just a quick test.
Thanks for the info!
gfx 100 II vs lecia sl3??? about same price...Opinions....
Hey Hugh, you seemed to be inspired by the new camera. So many great images. IQ is indeed spectacular. I would buy it without hesitation if i would know I would like to travel with it as I like the company of my Leica M11 but this will never be. So I admire your images and skip on it 😀
I understand. 😊
That being said, I've been dying to get the 55 in hand. Been waiting forever! But it looks HUGE! (Not to be confused with Hugh)
😜😊🖖🏻
It's not that big. Around the same size as the 80mm f/1.7. Much smaller then the 110mm.
@@MichaelLaing71 i guess big is subjective? Compared to the current 50, vs the 80.... but looking at some of the Z mount 50s.... I have to say you're right.... it really isn't that big.
GFX are a money pit, better to wait for second hand. I’m waiting to see what Hasselblad comes out with next, I’m trying to sell my fujifilm gear.
Bro just add " 00:00 Intro " then the chapters will work u must have a 00:00 only then YT will read it
despite what the spec sheet from fuji says.... one youtube video mentioned that the 100II can shoot 20fps in 35mm crop mode (electronic shutter). Is there any way you could tell us if this is true?? Spec sheet says 8.7fps in that mode. Did you/can you test this??
Once I have the camera in hand.
Awesome, thanks. The spec sheets and B&H don't mention it, but a couple other reviewers specifically mentioned 20fps in cropped mode. But didn't mention if that's raw files. Or the buffer.@@3BMEP
Heh i love Hasselblad X2D-100C, but I don't have money =D
Not many of us do. 😊
This Chanel supposed to have 1 M sup ❤
great video!😄
Thanks! 😃🖖🏻
@@3BMEP i have a question, in your new panasonic g9ii and this video, the background and your shirt's brightniss is constantly changing, are you shooting both of these videos on the g9ii and the auto exposer is doing it?
@@GregoryDai as I mentioned in the video, I noticed this myself and wasn’t sure if it was the camera (I set exposure manually, firmware was pre-production .51!); changing ambient light outside (this is usually not an issue); or an LED light I’ve been testing for months now and has shown significant color shifts. So: yes, I was shooting with the G9 II, but so cannot yet confirm what the problem is.
Fuji might be good, no doubt about that but Leica and Hasselblad are not going anywhere:
Legends are forever.
For as long as there are lawyers and dentists, they'll never run out of customers...
Sound track name please 😊
Nice. Ese efecto tridimensional, siento que puedo entrar en las fotografías ❤❤
I said yes
I get it a beautiful camera, but would you really buy one?. Would you really?. Think about it… at that price even Annie Leibovitz will hesitate to buy one.
شكرا جزيلا ☺️☕️
سعيد بأن أكون في الخدمة
Only video i was waiting for about GFX100II
Your photos are unbelievable.
You are soo talented.
I learned so many things from you.
Thank you Maestro❤
Thank YOU! 🙏🏻 😊🖖🏻
To be honest, I’m a bit disappointed. Not about the GFX100II or the new lenses. These are probably very good cameras/lenses just like the original and the S, although for my work (fashion/beauty) I prefer and use the X2D. For personal work I’ve used Fuji on and off since 2012.
For me the Fuji sweet spot is small, easy to carry cameras with traditional film-style controls, a great choice of lenses offering seriously good image quality at an affordable price. There lies my disappointment. The past few years Fuji seems to focus on being like others. With the exception of the X-T5 all new introduced cameras are PASM models and bigger, heavier and more expensive than their predecessors. This also goes for many of the newer lenses, with the silly 50/f1.0 as the pinnacle. All this while their signature cameras and lenses are long-term unavailable and/or in need of updating (X-PRO3, X100V, X-E4, X-T30II, XF18/f2, XF14/f2.8, XF18-55, XF50-140…). I really hope the next X-Summit will be around their sweet spot cameras and lenses.
I hear you.
Hasseblad should be worried. Not Leica. Leica is known for manual control, build quality, minimalism, lens quality especially and of course the images have a certain Leica look. They are truly niche
Great review...as always..! :-)
😜❤️
thank you for the presentation - some wonderful photos during the intro.. but that's not the point: you promised a kind of comparison between Fuji, HaBla Leica.. this happens much too late at the near end of the video.. and I couldn't disagree much more with your appraisal of the so called "industrial design" of H and L: its ugly, way too clean to be used in praxis, their monitor controlled menu is a ind of "Misuse-Kino" (Mouse cinema), not very intutitive.. beside the fact, that both competitors are way too expensive in their price performance ration.. why don't you compare "the colors" and images of the three candidates directly... you leave me very unsatisfied with the feeling that you actually did not want to hurt anyone... at the end all is a huge grey zone without remarkable hints to make a concrete decision; if anything goes nothing happens ... the most positive effect of your vies talk is: I will stay with my GFX 100s - also because it is more compact and low profile style, and I don't use the overxpensive foldable EVF - I simply put a Goldmann loop one the tillable integrated display and have a much more immersive look through it. so easy and direct ...
Wish they dumped the PASM dial and replaced with something useful….
Apparently Google had me unsubscribe from your channel
Expensive brick
GFX100II is better than Hassy. Leica is just completely different.
Love you music choice too . Awesome
I have fun with it.