Pricing Effectiveness: How to Test and Measure Your Pricing Strategy

The price is right. But is it, really? Finding the right price for you, your product, and your audience(s) is a real challenge. Minimizing the consumer surplus and the trade-off between low and high price is crucial. In this session, we learn how to ask the right questions, embark on a price-test, analyze the results of a pricing A/B test, and get a look into a real-life case study.