The 1966 Fleetwood Brougham is a legendary classic...but I would have purchased the 1966 Lincoln Continental. As for strategy, the buyer should shop at the end of the month... or better yet at the end of the model year to get a better deal. Also, don't commit to a trade-in without the dealer first quoting a price without the trade. The era of both customer and salesman wearing a suit is a quaint relic, LOL.
yeah the internet has made prices more "uniform" but thought this one was interesting into some "game strategies" they were using... Pretty standard stuff but still it was a game :)
I've read and watched countless vintage sales presentations over the years. I've used their own sales techniques back on them, with satisfying results. Nothing has fundamentally changed in the sales world. As a knowledgeable customer, always control the sale, and be prepared to walk. Turn the tables on the sale... ask them "Do you want to sell a car today?". Emotion based purchases always put the customer at a disadvantage. P.S.: in this strip the customer is trading in a '64 Cad. He would get wholesale book on the trade, no matter the negotiating and the dealer would make money on it in their used car dept. Cadillacs back then had tremendous resale value. So the dealer would get two sales profits from one new car sale.
Often customers are underwater on their trade-in... so sometimes those trade-ins are immediately wholesaled or sold at minimal profit (R/S or "Result of Sale"). Many customers also have poor credit but are unable to pay the higher price... thus a lower profit for the dealer. Perhaps Cadillac customers in the 1960s had better credit or more often paid with cash. Internet shopping also gives customers an advantage because they can comparison shop. The service department is still more profitable than the combination of new and used car sales, on average.
i think for me..i'll head over to my local mercury dealership and but me a triple black S,55 with 428 4speed , factory a/c and factory am/fm stereo p/s pdb
If I had money I'd tell you what I'd do. I go downtown and buy a Mercury or two. Cuz I'm crazy bout a Mercury Yeah I'm crazy bout a Mercury. I'm going to buy me a Mercury cruise it up and down the road!
Check out Paul Joseph 1962 salesmen of the year at Peter Epsteen Pontiac Skokie Illinois a Jam Handy production Jam Handy famous Olympic swimmer before coming to America producing all these films for General Motors
The trade in car is a 1963 4-window Sedan deVille. In April 1969 I traded in my 1964 ebony black 4-window sedan for a 1966 hardtop Sedan deVille which I still own today. I also own a 1961 6-window series 62 sedan and a 1989 Brougham Sedan. I have been a member of the Cadillac & LaSalle Club since 1984.
1963-1966 were the most well-built and beautifully styled Cadillacs ever. Four years of utter magnificence.
Eh I'd like to put the 59-60 up against those :)
I have a 64, I think it is one of the most beautiful Cadillacs ever made.
I'd buy the 66 Cadillac for sure! One of my favorite years!!!
same here and 1968
A 1966 Sedan DeVille was the most enjoyable car I have ever owned
The 1966 Fleetwood Brougham is a legendary classic...but I would have purchased the 1966 Lincoln Continental. As for strategy, the buyer should shop at the end of the month... or better yet at the end of the model year to get a better deal. Also, don't commit to a trade-in without the dealer first quoting a price without the trade. The era of both customer and salesman wearing a suit is a quaint relic, LOL.
Now it’s often less about negotiating the price of a new car and holding firm on not paying the bloated add-on fees.
yeah the internet has made prices more "uniform" but thought this one was interesting into some "game strategies" they were using... Pretty standard stuff but still it was a game :)
I've read and watched countless vintage sales presentations over the years. I've used their own sales techniques back on them, with satisfying results. Nothing has fundamentally changed in the sales world. As a knowledgeable customer, always control the sale, and be prepared to walk. Turn the tables on the sale... ask them "Do you want to sell a car today?". Emotion based purchases always put the customer at a disadvantage.
P.S.: in this strip the customer is trading in a '64 Cad. He would get wholesale book on the trade, no matter the negotiating and the dealer would make money on it in their used car dept. Cadillacs back then had tremendous resale value. So the dealer would get two sales profits from one new car sale.
Often customers are underwater on their trade-in... so sometimes those trade-ins are immediately wholesaled or sold at minimal profit (R/S or "Result of Sale"). Many customers also have poor credit but are unable to pay the higher price... thus a lower profit for the dealer. Perhaps Cadillac customers in the 1960s had better credit or more often paid with cash. Internet shopping also gives customers an advantage because they can comparison shop. The service department is still more profitable than the combination of new and used car sales, on average.
no flies on this one! lol
lol these films strips are on their last legs...
I had a ‘66 Sedan de Ville. What a comfortable cruiser that was. I would love to have it today!
Love that thumbnail, also this has to be the first dealer film with a 3D paper puppet as opposed to animation cells...
Yeah someone had to make this stuff :)
'65 and '66 were pretty much Peak Cadillac.
Is it me or do they look like they have flies on their faces 😂
It does or is it cock roaches?😁😁
@8:03 9:18
They totally do!!!
I was thinking the same.
lol the film is barely hanging on :)
i think for me..i'll head over to my local mercury dealership and but me a triple black S,55 with 428 4speed , factory a/c and factory am/fm stereo p/s pdb
If I had money I'd tell you what I'd do. I go downtown and buy a Mercury or two. Cuz I'm crazy bout a Mercury Yeah I'm crazy bout a Mercury. I'm going to buy me a Mercury cruise it up and down the road!
I prefer the more stylish 65 vs the 66
I agree- '65 was a standout year for Cad
Check out Paul Joseph 1962 salesmen of the year at Peter Epsteen Pontiac Skokie Illinois a Jam Handy production Jam Handy famous Olympic swimmer before coming to America producing all these films for General Motors
"Sir, I'm just trying to save you money by offering GM financing."
probably at 15%... lol
🤢
The trade in car is a 1963 4-window Sedan deVille. In April 1969 I traded in my 1964 ebony black 4-window sedan for a 1966 hardtop Sedan deVille which I still own today. I also own a 1961 6-window series 62 sedan and a 1989 Brougham Sedan. I have been a member of the Cadillac & LaSalle Club since 1984.