I really appreciate the thorough breakdown you've provided. Checking all levels, adjusting bids, and refining targeting are crucial steps, and I love the idea of using aggressive exact match campaigns.
This was a solid video, I've been doing Google ads for 10 years and was coming back after some time away working on Amazon ads. Good information and also given in a way that can break through to know it alls like me who think they don't need basic advice to solve their problems.
I am a new seller who just launched my first product and started running SP ppc ad two days ago. In two days, I got 50 impressions and 1 click. Is that normal for first couple days? Should the impressions be much higher? I am only running auto campaign. Second question is, in your video the suggested bid amount seems crazy low. My suggested bid amount is almost always above $1. I am bidding about $0.75 for auto campaign, but the suggested bid price for me is like $1.10 Do I need to raise my bid to bring up the impression numbers? Or is the first week the period for amazon to index my product and so the exposure is low and this type of impression count is normal? Need some help your advice would be appreciated.
Yes, I would test increasing the bids. Here's a longer answer I think you'll find helpful www.loom.com/share/002131195168484fada9c781cd07fa6a?sid=b5fff9a8-b0fe-4cab-9b5c-2c428edbea39
It'll be helpful for others if you describe your niche/product category too because for some niches bids of $1 should generate good number of impressions and 50 seems quite low. But for like supplement category, competition usually is quite high and $1 bid might generate less impressions like 50.
I really appreciate the thorough breakdown you've provided. Checking all levels, adjusting bids, and refining targeting are crucial steps, and I love the idea of using aggressive exact match campaigns.
Appreciate it Sean! Yup, gotta learn how to pivot.
This was a solid video, I've been doing Google ads for 10 years and was coming back after some time away working on Amazon ads. Good information and also given in a way that can break through to know it alls like me who think they don't need basic advice to solve their problems.
Glad it was helpful!
Do you also need to open a seller account?
I running a campaign with high bid but not Impression is coming
I launch many campaigns and made 20k in sales but I never got paid from Amazon
very helpful, thanks.
Glad it was helpful!
I am a new seller who just launched my first product and started running SP ppc ad two days ago. In two days, I got 50 impressions and 1 click. Is that normal for first couple days? Should the impressions be much higher? I am only running auto campaign. Second question is, in your video the suggested bid amount seems crazy low. My suggested bid amount is almost always above $1. I am bidding about $0.75 for auto campaign, but the suggested bid price for me is like $1.10 Do I need to raise my bid to bring up the impression numbers? Or is the first week the period for amazon to index my product and so the exposure is low and this type of impression count is normal? Need some help your advice would be appreciated.
Yes, I would test increasing the bids.
Here's a longer answer I think you'll find helpful www.loom.com/share/002131195168484fada9c781cd07fa6a?sid=b5fff9a8-b0fe-4cab-9b5c-2c428edbea39
It'll be helpful for others if you describe your niche/product category too because for some niches bids of $1 should generate good number of impressions and 50 seems quite low. But for like supplement category, competition usually is quite high and $1 bid might generate less impressions like 50.
Amazon is absolutely obliterating me