Rethink marketing for tech products with Martina Lauchengco

Martina Lauchengco explains how companies like Apple, Netflix, Microsoft, and Salesforce win using product marketing and how to apply it to transform product marketing at your company.
Great tech products don’t always win. Why? They get beaten by great product marketing. Learn from Martina Lauchengco the four fundamentals of product marketing and how to do each better.
In this video we will cover:
The centrality of product marketing to any product’s success
The key skills and actions required to do it well
The four fundamentals of product marketing and how to apply them
How to hire, lead, and organize product marketing
How product marketers optimize crucial collaboration with other functions
One-sheet frameworks, tools, and agile marketing practices that help simplify and elevate product marketing
Martina Lauchengco
A former product and marketing leader at Microsoft and Netscape, and an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies.
Martina is a partner in SVPG (Silicon Vallie Product Group), Author of “Loved” - the 3rd bestseller in the SVPG book series following Marty Cagan’s “Inspired” & “Empowered“
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