hello davide fogarty i am your big fan past 4months i am in ecommerce , I applied many time's in daily mentership but ended up by rejected , i need your help for my buisness grow the reason i am telling this bcause . you can tell that you can learn by watching your video but in my reality buiness is not working so that's the reason i am asking you .hope you reply me Mohan
The main bakery for Krispy Kreme South Australia has a light out the front that says "Free Donuts". When the light is on (every day, usually around 6pm) you can get a free plain glazed donut. They scaled it back this year to "free donut with any purchase", but it's apparently affordable enough to give away free donuts every day of the year. The cost of those extra donuts is probably very low, as long as they don't take up shelf space.
krispy cream is the bane of my existence, i bought so many donuts over the 3 year i lived in australia, i think i could of bought at least 1000$ in shares at their company
Krispy Kreme nailed the marketing with that strategy. It's definitely lured me in a few times with that free donut light. Might be worth doing something similar at Cakeboy.
The thing about chain shops as that they have the operational capacity to do that easily, not so much for a small owner operator shop- the cost for even a non-specialty is so high, not to mention the labour involved.
@@realrayanmalik facts! He literally made more than half billion in sales with his company so he want to give knowledge back and he’s also a guy that looks long term that’s why he succeed big and he definitely don’t care about material 💩
Who doesn't like flashy materials? but the thing is if they invest in materials nobody would care if they die today. But people who give back to the community always stay in the hearts of people.
I'd recommend them follow a Crumble Cookie model. Have them create a "viral" donut once a month to bring back returning customers. Maybe once a quarter do a "free donut day" for promo. They got this
They are focusing way too much on social media. They need to get plugged in to local businesses, schools, police departments, etc. social media is important, but it takes years to build that local customer base. It’s a grind. I don’t really agree with any of his advice. They should focus on visiting local schools and businesses, supporting local charities, etc. getting plugged in to local communities is the BEST way to not only build customers, but develop that REPEAT BUSINESS which is key. Every customer counts. If you can get 1 customer to spend $10 a week, that’s like 4-5 HUNDRED a year. It’s a grind.
Boy does this sound familiar. I owned a kombucha brewery. Hardest part was it was so new to our community we had to educate everyone. There was room for business. We didn't do terrible but after starting the business we added 4 kids. My husband was a mechanical engineer and it was a lot of pressure when we knew he could go back into the workforce. Still miss it. Our customers miss us. It was a very seasonal product. We were making about $1000 in 4 hours at our local farmers markets but we were stretched thin for help and the season would dwindle. Best memories for us though. ❤
It sounds like you had an incredible journey with your kombucha brewery, and it’s clear you put a lot of heart into it. There was definitely a moment when kombucha drinks started really taking off, but you’re right-educating people about such a new product can be the hardest part. Balancing a growing family and a business must have been challenging, but it’s great to hear you created such memorable experiences and had a positive impact on your community. Thank you for sharing your story!
Great video, really appreciate the fact you showed things not working too, most people would cut that out, appreciate the fact you've shown how hard it is, and well done to all of you on the hard work and making it through the other end. Would love more vids like this
I like the transparency when it comes to things not working. Also epic editing mate, top shelf quality, somehow on the sweet spot between being too TV-like and too cheap phone vlog style.
I think the main takeaway from this is not to give up...when the first efforts failed many would have given up, but continuing on when others fail puts you ahead of the competition
Absolutely! Perseverance is key. Many give up after initial setbacks, but pushing through when others don’t can definitely set you apart and lead to success.
These are my favourite type of entrepreneurial content on TH-cam right now. You’re genuine, truthful and show how it works. Furthermore, the heping element in the video is not based on some Trending formula, but on the actual problems at hand. Love the vids keep up these consulting type videosss
As someone running their own indie game development business it's so interesting to see the overlaps and parallels between these different kinds of industries! I've also been going to a local cafe in Wayville called Flow Espresso for a while now and become good friends with the owner, and it's such an interesting experience seeing all of the challenges they need to overcome like hiring staff, optimizing the location, dealing with the landlords, and everything else that goes along with it.
Dear Davie, this type of content can make you viral not only on social platforms but also even in TV channels, go for it, you are nailing it, i even get tips for my medical tourism company!
Thank you for your encouragement! I’m thrilled to hear that you find the content impactful and that it’s even providing value for your medical tourism company. Your support means a lot, and we're excited about the possibilities ahead. 🙌
Love this kind of content! I've always thought of the idea of creating our own "The Profit" inspired series, with our own clients. This video gave me tons of ideas! Keep uploading value!
They are doing so much stuff worng with thier business it’s not only the advertising thing First the space are too big Selling only Doughnut isn’t enough to cover the expenses of this big place They need to add an experience Area Or something fun for kids to keep the families visiting the place You need to add something creative Because the place are too big for only selling doughnut Or they just should add a breakfast option It’s might work better as a restaurant As well Usually Bakeries use a small store for thier business I’ve never seen a big place like this one only selling cakes and sweets before And I love the fact that they add new stuff on the menu It’s a good move
was looking for this comment, they were everywhere in the states around 2014 and I know they made it over to the UK with Cruffins as well a bit after that. Did they skip Australia?
Just found your channel and I have to say, I'm quite impressed with the work you're doing out there. My hat's off to people who do the hard yards to get a new business off the ground.
basically those free donuts are marketing strategy to attract new customers and spread the company's presence. This video is really interesting, subbed.
The video was so amazing that I couldn't resist not commenting (actually this is my first one ever). Thumbs up for what you're doing and all the content you share, Davie! It so educational, captivating and nobel! I am really becoming a fan of yours. Keep up the amazing work! Greetings from Bulgaria.
Mate, you know what I appreciated on this video? You never tried to change their mind about the vegan business, you used their passion and hard work to get them selling because it does not matter if it’s vegan or not, good food is good food, period. As a vegan myself I was waiting where you would go like: guys we have to change the menu and add some dairy or some animal related product, and you didn’t, and this is amazing, long life to your channel and to Cakeboy, a beautiful family business.
Hey Davie! Love your content, man! You're making a huge difference, and I really appreciate it. I have a home service business I'd love your help on. Two other TH-camrs featured my business, and those videos are in their top 10 most-watched. Thanks again brother!
Excellent Video. I think you would attract the right type of avatar for your business with this type of video. Id love it if you do more of these kinds of video and help ecommerce businesses grow. That would he time consuming but people can see actually by working with you, what kind of results they can achieve for their businesses. Excellent job mate.
These videos are amazing, your content is awesome, and I don't understand how this kind of stuff doesn't go super viral. Great work to you and your team, I hope you crush it and achieve the results you're looking for.
Hi from a fellow Adelaidean! It's not every day I see a local business like cakeboy and Plant 4 Bowden in my TH-cam recommended. Great video, I really like the social media viral techniques you shared, you've earned yourself a subscriber!
I clicked on this video having no idea this was in Bowden! I remember buying a donut from these guys a few years ago, genuinely one of the best donuts I've ever had. I had no idea they were struggling but I'm so glad you were able to help
Saw this on my recommended - we've seen this concept before/ What we haven't seen though is good businesses getting help in regards to advertising etc. Good job, interesting video for sure.
Awesome! 🙏 You're showing that it's not a "luck" but you really have power to make a difference and grow your business. Maybe in future something with e-commerce with good product which cannot increase their sales after lots of effort (that's me 💀I have company which produces neon LED signs like cokeboy has in more innovative way but in Poland)
I’d just like to say it’s really good to push your business out on social media but it’s also a really good thing to make merchandise so the people that love and support you can by a t-shirt or hoodie etc it would bring in just that extra income
As a videographer who also helps create video content for business, this was really interesting to watch. I’d probably would’ve put in a different spin but cool seeing different ways of doing things
It would be very interesting to see how long the increased sales lasts for versus how much money was spent on freebies. For such a low revenue potential business I can’t help but think they’ll struggle to pay off the costs the freebies before they need to do another big promo to get people back again. Also they need to on top of pastry trends. A croissant x donut was a trend already and it was called a Cronut. Rehashing an old trend and calling it something different likely won’t go down well with the ‘cool kids’ that they’re trying to appeal to.
Love this video. Appreciate you being transparent with the difficulties but also showing the success they had with the free Donut giveaway. They gotta keep up with the innovations and posts to sustain the growth. I'd love to see an update video with them in 6-12 months! I own a solo video business where I do shoots for local restaurants. Small food business have some of the most wonderful, heartfelt, amazing people running them. They're truly passionate about the stuff they make. I help them get a more views with the videos I make for them which translates to more sales. This video inspired me to bring up a viral video idea like what you did for this donut shop so I can help them be more successful!
Thanks for your thoughtful comment! I agree - keeping up with innovation and consistent content is key. It’s great to hear you’re helping out local restaurants! The hospitality industry can be brutal-especially right now. Best of luck with your viral video ideas; I’m sure it’ll make a big impact!
Hey davie thanks for this type of content , Iam from India and 17 , my store just crossed 40K$ sales this months Iam doing monthly 8-16K sales started 3 months ago , thanks for inspiring us , and also i think due to your TH-cam channel is Australian that’s why its gets low reach but cause i had to do a lot of research to get to your channel and Iam Indian , so maybe to get a global audience you should Tgt for global , but the reality is also that real knowledge doesn’t get that much reach as flashy cars and planes gets those gurus sale courses and they fall for it may you achieve huge success you are looking for on TH-cam bigger than all those gurus 🎉❤
I'm a man but you maybe my man crush. I admire your character and integrity as a business person. Genuine and honest and truthfully cares on other people's businesses. as well.
I think another thing they can improve on would be the display of donuts, the labels for different donuts, as well as the menu board though. Or better, add a menu QR code. As a person with anxiety, I don’t want to mess up my order when it’s my turn to take the lead in a long queue not knowing what to order.
The free giveaway method definitely works, I live in the city where sandwich sandwich is, and they had a huge queue around the block when they did an ice cream sandwich giveaway earlier this year.
The core issue isn't marketing-related; it's fundamentally about location. Your current placement in what appears to be a shopping center is problematic for a donut shop. Most people aren't willing to go out of their way for a donut, and those who do buy are likely making impulse purchases rather than being loyal, repeat customers. To address this, I'd strongly recommend relocating to a more strategic spot. Ideally, you want a location with high visibility and easy access, preferably with a drive-thru option.
It's not a shopping centre though, it's in an opened area space with several food choices, ample parking around and apartments nearby. I usually go there every couple weeks when they host trivia nights. It's a great space
sooo goood ,, video my man , this shows you that even organic ads through social media can do alot especially tiktok also you can sacle your business so fast with planning and putting the work ,,,, I've written down alot of knowledge that i can implement in my business ..... 🙂🙂🙂
Absolutely! Organic views are a fantastic way to draw attention to your business, especially if you're looking to save on costs. Organic is still very powerful!
I like this guy's willingness to go out and try. One question that comes to mind though is how sustainable is this for businesses across the board? Not every business can be at the top when it comes to social media.
Social media success can vary, and not every business will go viral. However, even smaller, niche businesses can benefit from consistent, engaging content. It’s about finding what works for your audience and staying authentic. Sustainability often comes from building a community and fostering real connections.
First video from the channel and I don’t see anything else like this on your channel, will you be doing more of these? I really enjoyed the whole company work and your aspect of life
There is one other one! The first one we did was with a company called Daily Puzzles: th-cam.com/video/ttXjGQZfcYI/w-d-xo.html I appreciate your feedback! We are currently working on some more!
I think the main problem with this shop that nobody mentioned is that they have overextended. It’s a big shop for very ordinary products that could be sold in a kiosk. They need to figure out a way to either scale back or be inclusive of other agendas that make sense. Eg. Starbucks is not just a place for coffee but to meet up and get work/study done.
It just shows business is not luck, hard work alone is not enough but also without hard work it does not work. The majority of small business owners lack the knowledge or strategy to make it succeed
Summer menu idea - Vegan ice cream with donuts. I used to add vanilla ice cream to hot krispy crème donuts (reheated in the microwave at home) when I could still eat donuts.
How good! Love seeing people in little old Adelaide do well! What a man taking the time to help this couple! Next challenge for ya is to help a golf youtube channel out? 🙈😏😂😏
Really love this.......new subscriber, and **I KNOW WITHOUT A DOUBT** we all need to get behind Aussie businesses, supporting each other for a productive future! ❤
I don't mean to be negative here, but at the end when they said they want to do a cross between a donut and croissant and calling it a "Doughsant", I'm like come on, it's an old recipe and people call it Cronuts.
thank you for bringing the reality check for "going viral". It still needs hard work, not just a stroke of luck or a boost to any good looking videos online. Awesome story! Hope it made enough impact for Tom and Rae traction.
Incredible Video Davie, I'm very happy for them! At the end of the video, I saw that you're ok to help some struggling businesses in the comments! I’m facing a very high CPM (+$70) which makes me un-profitable even if my creative had %5 CTR and 5% Conversion Rate. I’ve been doing dropshipping 2 years now and now switched to E-commerce because of you! I thought I may get lower CPM if I had an original content shot for my branded product, I tested tons and tons of creatives (Images/UGCs) and all are having very high CPM. I’m about to give up the Ecom dream because of this cpm issue, I tried different pixels, ad accounts, and business accounts but that didn’t fix it. I hope you can respond with 1 sentence that can help me with this matter. Much thanks Davie, you’re my inspo!
Don't go on CPM go by the profitability and lifetime customer value. CPM is a vanity metrics people get so caught up in. My CPM is $100-$200. You can go broad, narrow, change to LLA, test more creatives, copy, video vs images. The most important part is trigger their desires if you 100% now that.. It does not matter about CPM as my CVR is insane, the AOV constantly improving. EVERY business is different every ad account every niche
For something like a donut shop I could see all kinds of events and competitions where people might get a donut and have X minutes to create the coolest design. Get the kids wanting to go, and you'll have the parents too
I'm looking for more amazing businesses to assist! If you need help with your business, fill out the form below👇
forms.gle/Cp9DzJUsWxPHRfMx5
This type of content can elevate your channel to the next level. I truly appreciate the quality of your work.
I appreciate the feedback! Definitely something we'd like to keep bringing to the channel.
@@DavieFogarty yo how to become rich in a poor country
@@YaboyShaheer move countries
@@zendRQ kk how to make enough money to change countries
😂@zendRQ
For those that were wondering - Cakeboy had their best week of sales after our efforts! Go check them out on Instagram and show them some love.
hello davide fogarty i am your big fan past 4months i am in ecommerce , I applied many time's in daily mentership but ended up by rejected , i need your help for my buisness grow the reason i am telling this bcause . you can tell that you can learn by watching your video but in my reality buiness is not working so that's the reason i am asking you .hope you reply me
Mohan
The main bakery for Krispy Kreme South Australia has a light out the front that says "Free Donuts". When the light is on (every day, usually around 6pm) you can get a free plain glazed donut. They scaled it back this year to "free donut with any purchase", but it's apparently affordable enough to give away free donuts every day of the year. The cost of those extra donuts is probably very low, as long as they don't take up shelf space.
because they're going to have to throw them out anyway at the end of the night
@@astrosanimelab2234 correct and if they’re running short cooking a few extra is going to cost them very little to make good on their promise.
krispy cream is the bane of my existence, i bought so many donuts over the 3 year i lived in australia, i think i could of bought at least 1000$ in shares at their company
Krispy Kreme nailed the marketing with that strategy. It's definitely lured me in a few times with that free donut light. Might be worth doing something similar at Cakeboy.
The thing about chain shops as that they have the operational capacity to do that easily, not so much for a small owner operator shop- the cost for even a non-specialty is so high, not to mention the labour involved.
One of the only legit educators, too many people showing Ferraris and planes and people fall for it 😂
agreed, the flashy stuff you mentioned is often a good indicator that the person is a grifter.
@@realrayanmalik facts! He literally made more than half billion in sales with his company so he want to give knowledge back and he’s also a guy that looks long term that’s why he succeed big and he definitely don’t care about material 💩
Who doesn't like flashy materials? but the thing is if they invest in materials nobody would care if they die today. But people who give back to the community always stay in the hearts of people.
@@HTrntrs I said don’t care no don’t like learn to see first and then react💀
@@realrayanmalik hard disagree.
Maybe one of the only "viral.. Trending.." twenty year Olds.
I'd recommend them follow a Crumble Cookie model. Have them create a "viral" donut once a month to bring back returning customers. Maybe once a quarter do a "free donut day" for promo. They got this
Agreed this is the model most food places should do
They are focusing way too much on social media. They need to get plugged in to local businesses, schools, police departments, etc. social media is important, but it takes years to build that local customer base. It’s a grind.
I don’t really agree with any of his advice. They should focus on visiting local schools and businesses, supporting local charities, etc. getting plugged in to local communities is the BEST way to not only build customers, but develop that REPEAT BUSINESS which is key. Every customer counts. If you can get 1 customer to spend $10 a week, that’s like 4-5 HUNDRED a year. It’s a grind.
Boy does this sound familiar. I owned a kombucha brewery. Hardest part was it was so new to our community we had to educate everyone. There was room for business. We didn't do terrible but after starting the business we added 4 kids. My husband was a mechanical engineer and it was a lot of pressure when we knew he could go back into the workforce. Still miss it. Our customers miss us. It was a very seasonal product. We were making about $1000 in 4 hours at our local farmers markets but we were stretched thin for help and the season would dwindle. Best memories for us though. ❤
It sounds like you had an incredible journey with your kombucha brewery, and it’s clear you put a lot of heart into it. There was definitely a moment when kombucha drinks started really taking off, but you’re right-educating people about such a new product can be the hardest part. Balancing a growing family and a business must have been challenging, but it’s great to hear you created such memorable experiences and had a positive impact on your community. Thank you for sharing your story!
If your business model is based on going viral you’re doomed to fail lol. You’re right it’s all about grinding and getting plugged in to community
Great video, really appreciate the fact you showed things not working too, most people would cut that out, appreciate the fact you've shown how hard it is, and well done to all of you on the hard work and making it through the other end. Would love more vids like this
Appreciate your feedback! We're working on a few more of these videos as we speak!
Great effort Dave. Hospitality is tough. So proud to see a successful Adelaidean helping some good people. This is great culture. Keep it up.
I like the transparency when it comes to things not working. Also epic editing mate, top shelf quality, somehow on the sweet spot between being too TV-like and too cheap phone vlog style.
I love this type of video! Should be a TV show where you fix companies.
We are working on something special...
I think the main takeaway from this is not to give up...when the first efforts failed many would have given up, but continuing on when others fail puts you ahead of the competition
Absolutely! Perseverance is key. Many give up after initial setbacks, but pushing through when others don’t can definitely set you apart and lead to success.
These are my favourite type of entrepreneurial content on TH-cam right now. You’re genuine, truthful and show how it works. Furthermore, the heping element in the video is not based on some Trending formula, but on the actual problems at hand. Love the vids keep up these consulting type videosss
As someone running their own indie game development business it's so interesting to see the overlaps and parallels between these different kinds of industries! I've also been going to a local cafe in Wayville called Flow Espresso for a while now and become good friends with the owner, and it's such an interesting experience seeing all of the challenges they need to overcome like hiring staff, optimizing the location, dealing with the landlords, and everything else that goes along with it.
Absolutely, the retail business can be really tricky! It’s fascinating how each industry has its own unique challenges.
I hope you enjoyed this episode! If there's a business you’d like me to help, feel free to let me know. 👇
Another great video!!!
Been watching your videos and feel motivated to start my journey in e-commerce.
@@marcozacarias4632 Love to hear it, mate. Leave a comment on any one of my videos if there is anything else you'd like me to cover.
Davie, please help my friends at Bangcoq at Malvern here in Adelaide.
Hi Davie, love the video! I own Spaghetti Head in Aldgate and remember serving you a couple months ago. I would really appreciate some help from you!
@@DavieFogarty first question is have you ever tried to promote films? Any second question is what are you charging?
Dear Davie, this type of content can make you viral not only on social platforms but also even in TV channels, go for it, you are nailing it, i even get tips for my medical tourism company!
Thank you for your encouragement! I’m thrilled to hear that you find the content impactful and that it’s even providing value for your medical tourism company. Your support means a lot, and we're excited about the possibilities ahead. 🙌
@@DavieFogarty you are one of a kind my friend
Love what you’re doing Davie, so nice of you to help out. Thumbs up to the owners for their perseverance.
This is the best use of social media, hope others catch up too and strictly no hidden information 😊
Love the lesson in persistence, stepping out of comfort zone and iteration.
Love this kind of content!
I've always thought of the idea of creating our own "The Profit" inspired series, with our own clients. This video gave me tons of ideas!
Keep uploading value!
They are doing so much stuff worng with thier business it’s not only the advertising thing
First the space are too big
Selling only Doughnut isn’t enough to cover the expenses of this big place
They need to add an experience Area
Or something fun for kids to keep the families visiting the place
You need to add something creative
Because the place are too big for only selling doughnut
Or they just should add a breakfast option
It’s might work better as a restaurant
As well
Usually
Bakeries use a small store for thier business
I’ve never seen a big place like this one only selling cakes and sweets before
And I love the fact that they add new stuff on the menu
It’s a good move
Good to see they had success and hope it continues. 15:34 I wonder if anyone told her that the Cronut has already been a thing for a few years?
@@musicunites about 10 years. My mate had a bakery in Ireland and was doing them about 2014-2015 and he got the recipie online
With marketing, you take something that's old and boring and present it in a way to make it look new and exciting
@@despecc Agreed. Having a new name which is potentially controversial would bring attention and spark conversation!
was looking for this comment, they were everywhere in the states around 2014 and I know they made it over to the UK with Cruffins as well a bit after that. Did they skip Australia?
Just found your channel and I have to say, I'm quite impressed with the work you're doing out there. My hat's off to people who do the hard yards to get a new business off the ground.
basically those free donuts are marketing strategy to attract new customers and spread the company's presence. This video is really interesting, subbed.
Came across your channel today and I’m hooked! Brilliant content, only a matter of time before you get over a million followers! Good luck!
Appreciate you!
@@DavieFogarty of course brother, will keep a keen eye and wish you all the best! 👏🏼
So good. Then realised, hey! He’s driving right side, googled and yep finally AUS!
Now all we need is cakeboy in Perth 🤩
The video was so amazing that I couldn't resist not commenting (actually this is my first one ever). Thumbs up for what you're doing and all the content you share, Davie! It so educational, captivating and nobel! I am really becoming a fan of yours. Keep up the amazing work! Greetings from Bulgaria.
Wow, thank you for your kind words and for taking the time to leave your first comment! 😊Greetings to you in Bulgaria! Stay tuned for more! 🙌
Mate, you know what I appreciated on this video? You never tried to change their mind about the vegan business, you used their passion and hard work to get them selling because it does not matter if it’s vegan or not, good food is good food, period. As a vegan myself I was waiting where you would go like: guys we have to change the menu and add some dairy or some animal related product, and you didn’t, and this is amazing, long life to your channel and to Cakeboy, a beautiful family business.
Hey Davie! Love your content, man! You're making a huge difference, and I really appreciate it.
I have a home service business I'd love your help on. Two other TH-camrs featured my business, and those videos are in their top 10 most-watched.
Thanks again brother!
Excellent Video. I think you would attract the right type of avatar for your business with this type of video. Id love it if you do more of these kinds of video and help ecommerce businesses grow. That would he time consuming but people can see actually by working with you, what kind of results they can achieve for their businesses. Excellent job mate.
This guy Davie is really well-researched and thoughtful, hats off to you ❤❤
These videos are amazing, your content is awesome, and I don't understand how this kind of stuff doesn't go super viral.
Great work to you and your team, I hope you crush it and achieve the results you're looking for.
I greatly appreciate it! Glad you enjoyed it 🙏
Hi from a fellow Adelaidean! It's not every day I see a local business like cakeboy and Plant 4 Bowden in my TH-cam recommended. Great video, I really like the social media viral techniques you shared, you've earned yourself a subscriber!
I clicked on this video having no idea this was in Bowden! I remember buying a donut from these guys a few years ago, genuinely one of the best donuts I've ever had. I had no idea they were struggling but I'm so glad you were able to help
They're incredible and they've just opened up a new store in Glenelg.
@@DavieFogarty Oh amazing! I'll have to check it out
Saw this on my recommended - we've seen this concept before/ What we haven't seen though is good businesses getting help in regards to advertising etc. Good job, interesting video for sure.
You can see doing this work makes Davie really beam and smile. This is your calling because you have a kind heart.
Awesome! 🙏 You're showing that it's not a "luck" but you really have power to make a difference and grow your business. Maybe in future something with e-commerce with good product which cannot increase their sales after lots of effort (that's me 💀I have company which produces neon LED signs like cokeboy has in more innovative way but in Poland)
I’d just like to say it’s really good to push your business out on social media but it’s also a really good thing to make merchandise so the people that love and support you can by a t-shirt or hoodie etc it would bring in just that extra income
PURE GENIUS.. those SM tips are gold! thanks heaps Davie ❤
As a videographer who also helps create video content for business, this was really interesting to watch. I’d probably would’ve put in a different spin but cool seeing different ways of doing things
What sort of a spin would you have put in this?
volume negates luck is such a cool way of putting it!
That's crazy, I literally remember seeing "this letter owes you a donut" on my feed
Thank you for helping these lovely people with their business, tons of value in this video. Brilliant.
Glad you enjoyed it!
Love the story telling. I would watch content like this on repeat.
It would be very interesting to see how long the increased sales lasts for versus how much money was spent on freebies. For such a low revenue potential business I can’t help but think they’ll struggle to pay off the costs the freebies before they need to do another big promo to get people back again.
Also they need to on top of pastry trends. A croissant x donut was a trend already and it was called a Cronut. Rehashing an old trend and calling it something different likely won’t go down well with the ‘cool kids’ that they’re trying to appeal to.
didnt bro fund it
Love this video. Appreciate you being transparent with the difficulties but also showing the success they had with the free Donut giveaway. They gotta keep up with the innovations and posts to sustain the growth. I'd love to see an update video with them in 6-12 months!
I own a solo video business where I do shoots for local restaurants. Small food business have some of the most wonderful, heartfelt, amazing people running them. They're truly passionate about the stuff they make. I help them get a more views with the videos I make for them which translates to more sales. This video inspired me to bring up a viral video idea like what you did for this donut shop so I can help them be more successful!
Thanks for your thoughtful comment! I agree - keeping up with innovation and consistent content is key.
It’s great to hear you’re helping out local restaurants! The hospitality industry can be brutal-especially right now. Best of luck with your viral video ideas; I’m sure it’ll make a big impact!
Great content. Very informative. Davie you're such a skilled presenter - the Aussie Steve Bartlett.
Glad I stumbled upon your channel. Would love to see more business boosting content. You might just be getting on a niche on TH-cam.
Appreciate the feedback! We've got some more business boosting content coming!
Davie i think you found your channel concept, please keep uploading this type of video thanks.
That’s about 600 US which is considered very low for a fast food chain here. Usually it takes 2 years to build that customer base.
They look amazing! Wish we was close by. However, I will suggest not to blow out the flame when the sugar is still burning. Not hygienic!❤
After this video i started subscribing to everything in your description. You just don't see this value in internet😮🎉🎉
great video and very informative how to help business , hoping to see more of this format
Hey davie thanks for this type of content , Iam from India and 17 , my store just crossed 40K$ sales this months Iam doing monthly 8-16K sales started 3 months ago , thanks for inspiring us , and also i think due to your TH-cam channel is Australian that’s why its gets low reach but cause i had to do a lot of research to get to your channel and Iam Indian , so maybe to get a global audience you should Tgt for global , but the reality is also that real knowledge doesn’t get that much reach as flashy cars and planes gets those gurus sale courses and they fall for it may you achieve huge success you are looking for on TH-cam bigger than all those gurus 🎉❤
What kind of businesses would bring in that much money in freaking India
Unless it’s a big one
This is the real content 🙏❤
Thanks for helping them! ❤
Love this style of content!! Educational and inspiring. Great job Dave!!
Awesome video Davie, love seeing small businesses thrive!🚀
I'm a man but you maybe my man crush. I admire your character and integrity as a business person. Genuine and honest and truthfully cares on other people's businesses. as well.
how is this not blowing up
keep on the good work man
I think another thing they can improve on would be the display of donuts, the labels for different donuts, as well as the menu board though. Or better, add a menu QR code. As a person with anxiety, I don’t want to mess up my order when it’s my turn to take the lead in a long queue not knowing what to order.
Banger video Davie, can't believe no-one else is talking about those PYTHONS at 9:41 🔥
The free giveaway method definitely works, I live in the city where sandwich sandwich is, and they had a huge queue around the block when they did an ice cream sandwich giveaway earlier this year.
He is a great founder and it’s a great business!!
Man! Your videos are amazing.
You deserve more success!
The core issue isn't marketing-related; it's fundamentally about location. Your current placement in what appears to be a shopping center is problematic for a donut shop. Most people aren't willing to go out of their way for a donut, and those who do buy are likely making impulse purchases rather than being loyal, repeat customers.
To address this, I'd strongly recommend relocating to a more strategic spot. Ideally, you want a location with high visibility and easy access, preferably with a drive-thru option.
It's not a shopping centre though, it's in an opened area space with several food choices, ample parking around and apartments nearby. I usually go there every couple weeks when they host trivia nights. It's a great space
No just use real sugar and not silicone they'll be queuing for miles anywhere your sited.
For entertainment/educational purposes only.
@@lewisburton1852 it doesn't even seem to be a shopping mall. It looks like a dedicated foot hall building.
@@TroubledGorilla
Disgaree on this one, people travel out of their way for food!
sooo goood ,, video my man ,
this shows you that even organic ads through social media can do alot especially tiktok also you can sacle your business so fast with planning and putting the work ,,,, I've written down alot of knowledge that i can implement in my business ..... 🙂🙂🙂
Absolutely! Organic views are a fantastic way to draw attention to your business, especially if you're looking to save on costs. Organic is still very powerful!
I like this guy's willingness to go out and try. One question that comes to mind though is how sustainable is this for businesses across the board? Not every business can be at the top when it comes to social media.
Social media success can vary, and not every business will go viral. However, even smaller, niche businesses can benefit from consistent, engaging content. It’s about finding what works for your audience and staying authentic. Sustainability often comes from building a community and fostering real connections.
@@DavieFogarty Good clarification. Cheers
This is a truly elite video with heaps of value it’s got a TH-cam x tv show vibe
First video from the channel and I don’t see anything else like this on your channel, will you be doing more of these? I really enjoyed the whole company work and your aspect of life
There is one other one! The first one we did was with a company called Daily Puzzles: th-cam.com/video/ttXjGQZfcYI/w-d-xo.html
I appreciate your feedback! We are currently working on some more!
I love these videos David! I hope i can see more of them
I think the main problem with this shop that nobody mentioned is that they have overextended. It’s a big shop for very ordinary products that could be sold in a kiosk. They need to figure out a way to either scale back or be inclusive of other agendas that make sense. Eg. Starbucks is not just a place for coffee but to meet up and get work/study done.
Fantastic❤❤❤❤ so happy for them. Great video content for entrepreneurs
It just shows business is not luck, hard work alone is not enough but also without hard work it does not work. The majority of small business owners lack the knowledge or strategy to make it succeed
Brillant video. Definitely something you should do a lot more of!
Summer menu idea - Vegan ice cream with donuts. I used to add vanilla ice cream to hot krispy crème donuts (reheated in the microwave at home) when I could still eat donuts.
This deserves 100x more views Davie, well done
Wow this was absolutely brilliant and inspiring. Thank you for sharing amazing content 😃
Mate, now I want to go down to Bowden and check them out. Great work helping a local Adelaide biz
Please do!
Super inspiring video. For me as a marketeer with zero knowledge of making viral video's this made me think about all kinds of oppurtunities.
Great to see some fun sprinkled over dedication and hard work.........I'll have a dozen
LOVE THE BISCOFF DONUT, YUM, I GET THIS WHEN I TRAVEL THERE NOW!!!!!
It was soo good!
They looked so tired at the end, but inside I know they were happy
2 kids and a business = forever tired I think
Cool seeing me local doughnut shop on TH-cam and going viral this is sick gonna go there tomorrow
Volume negates variance in a lot of areas, great vid!
I love to see this! Davie you are the goat!
Walked in on his side hustle to keep the business open lol at @6:36, he was cooking up something else lol
How good! Love seeing people in little old Adelaide do well! What a man taking the time to help this couple! Next challenge for ya is to help a golf youtube channel out? 🙈😏😂😏
The type of content we need thanks Davie
Really love this.......new subscriber, and
**I KNOW WITHOUT A DOUBT** we all need to get behind Aussie businesses, supporting each other for a productive future! ❤
God this series is so good!
Another fab video!!
I don't mean to be negative here, but at the end when they said they want to do a cross between a donut and croissant and calling it a "Doughsant", I'm like come on, it's an old recipe and people call it Cronuts.
Oh, if it is a cronut then it is a disgrace to call it even remotely croissant. It is just a layered crumbling doughnut.
@@adityaudayanagolfvlogs1317 haha same thought
This is something Jay Z would say 😂
a cronut is a croissant in form of donut, that would be safe to assume they want to do the opposite so name makes sense lol
thank you for bringing the reality check for "going viral". It still needs hard work, not just a stroke of luck or a boost to any good looking videos online. Awesome story! Hope it made enough impact for Tom and Rae traction.
Incredible Video Davie, I'm very happy for them! At the end of the video, I saw that you're ok to help some struggling businesses in the comments!
I’m facing a very high CPM (+$70) which makes me un-profitable even if my creative had %5 CTR and 5% Conversion Rate.
I’ve been doing dropshipping 2 years now and now switched to E-commerce because of you! I thought I may get lower CPM if I had an original content shot for my branded product, I tested tons and tons of creatives (Images/UGCs) and all are having very high CPM.
I’m about to give up the Ecom dream because of this cpm issue, I tried different pixels, ad accounts, and business accounts but that didn’t fix it.
I hope you can respond with 1 sentence that can help me with this matter.
Much thanks Davie, you’re my inspo!
@@AliMekkawy what's your targeting like? Sounds like it's too narrow
Yeah it sounds like a targeting issue. What if you start very broad and make your way down or even use the LAA from your broad campaigns.
Don't go on CPM go by the profitability and lifetime customer value. CPM is a vanity metrics people get so caught up in. My CPM is $100-$200. You can go broad, narrow, change to LLA, test more creatives, copy, video vs images.
The most important part is trigger their desires if you 100% now that..
It does not matter about CPM as my CVR is insane, the AOV constantly improving. EVERY business is different every ad account every niche
It' broad targeting guys already!
It's usually the niche, I have tried a store in the health & wellness space and CPM was $40 and i have a store in the crafting niche and it is $8
For something like a donut shop I could see all kinds of events and competitions where people might get a donut and have X minutes to create the coolest design. Get the kids wanting to go, and you'll have the parents too
People on ig just live to hate. Love what u do man dont listen to those bottom feeders
very educative, im from fnb industry amazed with ur strategy marketing
One thing they can do to prevent burnout is relax on the social media over winter when they said the sales are naturally better.
Awesome content.hope you give some more advice for doing sonething new?
"Is someone filming with their iPhone" is the most American thing I've heard😂
They should offer a icecream doughnut sandwich in the Summer months, I'd crush one of those.
That's a great idea!