How To Pronounce The Hardest Names In Fashion
ฝัง
- เผยแพร่เมื่อ 30 มี.ค. 2014
- Our playful take on pronunciation teaches you how to speak your international fashion alphabet, from Azzedine Alaïa (AH'ZE'DEEN AH'LAI'AH) in Paris to Zegna (ZEN'YA) in Milan.
Director Barnaby Roper at Cadence NY
Executive Producer Neil Cooper at Cadence NY
Producer Nina Qayyum at Cadence NY
Casting Larissa Gunn for PRODn at Art + Commerce
Post Production Modern Post
Music Tristan Bechet at Cadence NY
Stylist Michelle Cameron at Frank Reps
Hair Peter Gray at Home Agency L'Oreal Paris Hair Expertise
Make-up Lisa Houghton at Tim Howard
Nail Technician Dawn Sterling at Melbourne Artists Management
Head Pieces Peter Gray and Takayuki Shibata
Styling Assistant Regina Chan
Hair Assistant Diana Macaluso, Ryan Mitchell, Helen Reavey
Make-up Assistants Michael Chua, Kento Tsubo, Mami Lizuka
Fashion Interns Danya Christison, Orlando Cordero
Executive Producer Eddy Moretti
Executive Producer Shane Smith
Executive Producer Suroosh Alvi
Executive Producer Andrew Creighton
Global Head of Video Danielle Bennison-Brown
Associate Producer Jack Robinson
Juliana Schurig wears dress Azzedine Alaïa.
Grace Bol wears jacket Balmain. Harness Atsuko Kudo. Shorts American Apparel. Ring Ming Yu Wang.
Liu Wen wears dress and hat Hussein Chalayan. Ring Bliss Lau.
Alana Zimmer wears hat and dress Ann Demeulemeester. Necklace Alexis Bittar. Rings Maria Black.
Esmerelda Seay-Reynolds wears shirt Erdem. All jewellery Eddie Borgo.
Samantha Gradoville wears top and skirt Fausto Puglisi. Cuff and ring Maiyet.
Soo Joo Park wears dress Givenchy by Riccardo Tisci. Necklace and cuff Ming Yu Wang.
Grace Bol wears scarves and gloves Hermès.
Tao Okamoto wears jacket and skirt Issey Miyake. Hat Philip Treacy.
Juliana Schurig wears headpiece and top Junya Watanabe. Cuff Alexis Bittar.
Miles McMillan wears all clothing Kris Van Assche. Ring Blue Bayer.
Alana Zimmer wears scarf Loewe. Harness Zana Bayne. Ring N. Historiae.
Josephine Skriver wears bag Moschino. Earrings N. Historiae.
Grace Mahary wears all clothing Nike.
Esmerelda Seay-Reynolds wears top Ostwald Helgason. Necklaces Florain and Virzi + De Luca.
Sigrid Agren wears all clothing Proenza Schouler.
Marcel Castenmiller wears all clothing Alexander McQueen.
Miles McMillan wears all clothing Comme des Garçons.
Hanne Gaby wears all clothing Saint Laurent by Hedi Slimane. Cuff and rings Asea.
Liu Wen wears top Thierry Mugler. Earrings Vanessa Gade.
Armando Cabral wears all clothing Umit Benan. Bracelet Delfina Delettrez. Ring Uncommon Matter.
Lindsey Wixson wears all clothing Versace. Necklace Erickson Beamon.
RJ King wears shirt Walter Van Beirendonck.
Xiao Wen Ju wears dress Chanel. Glove La Crasia.
Tilda Lindstam wears dress and gloves Yohji Yamamoto. Ring Circa Sixty Three.
Sigrid Agren wears shirt Z Zegna.
Follow i-D on...
TH-cam bit.ly/Subscribe-to-iD
Twitter / i_d
Facebook / idmagazineof. .
Tumblr / i-donline
Soundcloud / i-d-online-1 - เพลง
1:07 the Japanese model pronounced Issey Miyake correct, and then the lips pronounced it completely wrong
+Amelia Trillo 同感です
+Izumi R. ありがとう 笑
+Izumi R. 光下田！
El .A I'm a big fan of hers (^ ^)
I noticed that. :) She said it like "Izzy."
The only alphabet im going to teach to my kids
Adam Leger yasss ✨
hell yeah
Yesssss
Disgusting..
Must be traumatizing
Hardest names in fashion: *aLeXaNdEr mCqUeEn.*
and *nIkE*
rvmin It may be a difficult foreign name for non English speakers. Not everything is about you.
Nahh just *nIkE*
TeukTeuk its a joke
@@eri6656 English is a very easy language. Not many words, including that particular name, are that hard that you would need a video to see how to pronounce it.
Stephen hawking is telling us the alphabet
Versace best in the world
rip
STOP 😂😂😂😂😂😂😂😂😂
*how to pronounce the hardest names in fashion with an english accent
it's not Kris Van 'Ash', it's Kris Van 'Ah-suh'
Thanks, thats what I thought, especially with ann demeulemeester
It's actually not pronouced 'Van' but 'Fan'.
Eva Edrén to be correct (i'm dutch speaking, i'm from Flanders) it's pronounced as 'vahn', but i didn't bother correcting it because it wasn't really that bad
rather french
always struggling to pronounce alexander mcqueen. what a hard foreign name to pronounce. thx.
same lmao
I think it's not hard at all since it's an English name.
This person was being sarcastic
sarcasm
And Nike too
The Nike one was probably bc in some countries (like mine) they pronounce it differently like “naik” (nah-ek)
same
yep, same
JustSilly rachet it’s Nike
I live in france and they also pronounce it like that
Same
Okay, but what about Louboutin? I know how to pronounce Nike. 😂
Lu-baton, is probably the easiest way
I always pronounce it as loo-boo-ton but the “t” is kept in instead of out.. wait does that make sense?
It’s Lu-bouh-tong :)
It's loo-boo-ton. (last syllable is impossible to pronounce properly for most non french speakers, as it's a sound where your nose needs to be somewhat clogged. Its the same sound as in the word for one and the word for bread, "un" and "pain".)
Source: I'm french.
Ashley DeBruhl They don't even start with the same letter???
Good thing you taught us how to say Alexander McQueen. I was struggling with that one.
K Lu may not be obvious to non-English speakers, mate
This is Australia Just another native english speaker thinking they're the center of the world...
@@drea94 My mother language is not English, yet I still find no difficulties with that one.
This video saved my life. I was embarrassing myself all the times I pronounced "Alexander McQueen" incorrectly.
how?
***** It's a joke
don't know why i didn't notice
Haha
0:49 faster poo easy
How tf is that “faster”
yeah but it’s wrong. It shouldnt be poo easy but poo yeesy
Having an unique name be like:
Teacher: **calls my name (the models)**
Me: **(the lips)**
Frozen Blue Jay 😂😂😂😂😂
o shit Stephen hawking what's he doing here
OMG lol
Cybernetic wheelchairs are SOOOOO in, this season.
HAHAHAHAHAHHAHA
Where?
HARDEST NAMES IN FASHION.... "Alexander McQueen
Kevin Kochatt and Nike lmao
Aleksandah Makwynne
Nike makes sense in a way because I've seen many people in foreign countries call it "Nike" as opposed to "Nik-ee"
As +Emma X said many people in foreign countries mispronounce Nike. I'm from Ecuador and here people say Nike, like bike, and when I try to pronounce Nikee they don't get me. :(
ErickVB96 i don't get Nikee either. thing is , its not a name hence why people pronounce it as they please.
2:55 *_NO_*
That scared me honestly 😂
meme content
The surname comes first.
Ya'll should realize this video isn't only for english people. Alexander McQueen is hard to pronounce for other country especially for french people since they have a hard time pronouncing when two or more consonant are in the same spot together so 🤷🏻♀️
snatched thats really not true
Clara i mean i’m french from quebec and nobody has trouble pronouncing that name. maybe it’s a french from france thing
Mc se prononce "mac", comme mcdonald.. je vois pas où est le problème
skinny shishtar The Cajuns don’t have that problem either, nor did any of the French speaking Djiboutians that I’ve met. It’s amazing how many dialects there are for one language. Fashion and shipping will take you to places that speak the ‘same’ language on paper, but articulate quite differently, or even change words entirely.
@@mathiasmercier9229 On prononce mal "Mcdonald" askip. On le prononce Mac, ce qui est faux.
Great work by Dr. Stephen Hawkings on this video.. 10/10
+fraud1980 LOL took me a moment
Once you see it... :)
HAHHAH!!!!
+fraud1980 hahahahahahahahahaha it took me one sec to get the joke
i don't get it... someone care to explain?
Wow the pink lips butchered the japanese designers
Issey Miyake was pronounced soo baldly by the lips
Did she just prounounced Versace with a french R? 😂
Yes.
"Thanks! I bought it at "Ver-sayce."
The way the model pronounced 'Versace' was so intimidating! I loved it
Its was completely wrong tho. She pronounced it like a french person. Its VeR(s with a lisp almost)che
Um, except half the time the models are pronouncing the names differently from the pair of pink lips???
+Kaitlyn Fajilan hahaha I think so, but actually that is not false anymore, it is the way the models pronounce it by their mother tongue, and the pink-lips guy is an English-speaking guy
the models say it how they normally would (sometimes wrong) but the pink lips says they correct way- except X lol
+Jessica Sebastião understandable, but I think it's just confusing because the whole purpose of the video is to give definitive pronunciations on hard-to-pronounce names. But how are we to know which way to say them if we're given conflicting pronunciations? I just think it was lazy on the part of the creators. They should have made sure the models' pronuncations were uniform and accurate.
+Kaitlyn Fajilan lol i think the pink lips say it with an American accent since not everyone can mimic the true pronunciation
+Faith Lapri I feel like the girl who said Oswald Helgasson was pink lips though... anyway, OP (Kaitlyn) they're just trying to show the general gist of it. For example, not everyone knew that the 'h' in hermes isn't pronounced, or that loewe is pronounced 'lo-eh-ve' I mean, the whole time, I'd been pronouncing it "low" because my primary school principal was miss loewe and pronounced 'low' ahahha
love how "nike" is part of this
Well, in Europe except for England most people pronounce it Neyk/Najk/Nik.
in my country is pronounce naik lmao
@@tobias4906 in France too,
2:55 😂 yaas the surname always comes first in Chinese!
The model mispronounced watanabe. I’m done.
Watunavi
Isn’t the lip lady meant to be the one saying it right?
hipnhappenin 666 likes
@@ilovemillionaires when I see someone at 666 I won't even like it if I love it 😂
Aw
How is 'Alexander McQueen' hard to pronounce?
probably the only "Q" name they thought of
Th-At--Do'od-ho-me^de-th+e-lad&y-ga^ga-es-sho(oo-s
Jason Anaminus Yo-u--C--onfu_se=m.e
Sonia Nwakanma I thought it had to do with the "Mc" in "McQueen", because the correction pronunciation given is "muh-queen", but the model said "mic-queen", so idk.
Sonia Nwakanma not everyone is from the US
nice to know stephen hawking is a fan of fashion
This comment is everything!
Morrissey I don't get it...
Stephen Hawking can't really use his voice anymore so he uses a computer to get his point across. The computerized voice's tone is pretty similar to the one announcing all the letters as they come up.
Emma X oh my god, this woman is so sweet 💓
R.I.P stephen hawking 1942-2018
Starts with the letter U, we have :
"Uvuvwevwevwe Onyetenyevwe Ugwemubwem Ossas"
What!?😂
😂😂 what an odd reference
I wish they had included ZARA in this. It's a spanish brand and the whole world pronounce it like SARA, but in Spain the "Z" it's actually a "TH" sound...like in "thanks"
Rakky Ripper ??? some parts of spain pronounce the z as z or s
Thara quedé
I'm confused....
Of course it's not included, this video is about Fashion.
Only in the Canary Islands and in some parts of Andalucia the Z is pronounced as an S, like in most countries in South America. Zara is from Galicia, in the north of Spain, so there is no doubt about the pronunciation: the sound TH- in english must be used.
How to pronounce the hardest names in fashion completely wrong.
Micol Sinn voila!
Micol 1,000th like!!
Micol why! Which one?
Monique The French Ones. I'm French and when I hear someone saying "That's the way you say it" and it's not it's kinda sad :/
All the Italian ones are right soo
I love the girl that says no
she is so cute
actually its ju xiao wen
actually it's 据小文
All of them are cute.
not as cute as my feet
Then your feet must be making millions of dollars every year as she does.
RIP to the wonderful designer Azzedine Alaïa first mentioned in the video
How ft is " Nike" and "Alexander McQueen" hard to pronounce??
In some countries like mine Nike is writen the same way but when we say it the prononciation changes.Has for Alexander McQueen it's just for people who doesn't know about brand names
Bcz in some parts of the world nike is pronounced like "mike" . After some researches i find out that both "nikey" and "nike" pronunciation are wrong. The correct pronunciation should be "nee-keh", but the founder of the brand changed it into "nikey".
So since the owner of the brand decided so that is how people should call it (eventho its wrong)
In italy Nike is pronounced like Mike with a N. Fortunately all the world pronounce zegna and Versace in the most wrong way 😂
I pronounce naik
Many countries struggle with pronunciation of anything when two or more constants are together. In the English language it’s more common but Russian and French it is not
off the topic, this video is just pleasingly good for my eyes
Pronounciation aside, I find this video absolutely fantastic. Marvelous use of visuals, music and minimalistic, but very efficient special effects based on creative use of typefaces and transitions. Excellent make-up and stylization. Whole production looks simple but there's a lot of hard work behind it.
Me wondering is this how the rich people learn their alphabet
0:28 “who said enchilada?”
1:20 kris jenner
1:28 llueve
1:33 mosquito
I lol hardly
😂
I love how they mispronounced the Turkish designers. Good job 👏
Bulut Senyaprak lol they mispronounced most brands in this vid not just the turkish ones
Bulut Senyaprak are Turkish ppl Muslim? White Muslims?
Karishma Singh not necessarily, but the majority of turkey indeed identity as Muslim. And about race, it's very different and complex, mostly because of where the country is located the race is very diverse but I would say it's mostly 'caucasian'
And the Asian names too.
Bulut Senyaprak Japanese too
I was pronouncing Moschino wrong my whole life!!!!!!!
samee and nike too, lol
+Niall Sunshine nobody prononces "Nike" as "nailleki", except an idiot I have talked to once
Most American's do the same with Porsche as well.
kimberlee533 Porsche is pronounced like "Porshe"
JustAVoice if by "porshe" you mean Por-sha then yes
Wtf. This was strangely the coolest video I have ever seen. And I have no idea why.
Wanderer I am reaching the comments. Wow Yours was exactly what I was feeling when I started. The colors were “ Amazing”! Take good care
The video editors of this video did a phenomenal job. Outstanding. Bravo. They certainly need to be highlighted.
I have no idea what I just saw, but it was great
I was pretty bored when I came here..
I have a feeling o lot of these are pronounced incorrectly. You're better off going to forvo.com, where you can listen to actual natives pronounce names and words.
Actually, the models are pronouncing each brand correctly, each one of them.
guys yall know this is suppoused to be a secret ad for that website?
Fausto Puglisi = Fausto Puuisi HAHAHAHAHAHA
moss-key-no
In Italian, the C is always 'hard' like the English K unless followed by an i or an e, in which case it is pronounced 'soft', like the English Ch. So, the word Cupola is pronounced koo-powl-ah, and the word Chiaro is pronounced kee-aow-roh, but the word Ciao is pronounced ch-ow, and the word Città is pronounced cheat-ahh. :)
@@rodolfopierre2129 No,most of the japanese ones were wrong...
this vid just called me broke and ugly
Its 2:20 AM right now, and here i am watching this.
Is this a joke? Because they pronounced half of the names wrong
The models are saying it correctly though. It's just the American girl. I can't speak for the rest but she got the Asian names wrong.
she sound's French
Lili she pronounced the dutch ones wrong
she ain't american she's french
Tobias she prononced the french names wrong so nope shes not french either 🤣
"Puisi"??? WTF IT'S puGLIsi
Yasssssss!
the way they said it it sounded like "poo easy" :D
perché, Versace con la "r" francese??
valeria fraternali grilli almeno non l'hanno pronunciato con la i finale al posto della e
Giusto, è chiedere troppo
I thought Balenciaga was gon be on here
It is produced /ba.len.ˈsja.ga/
People pronounce Balenciaga right more than Balmain surprisingly.
I thought louis vuitton
My mom pronounces it *balenchaga*
1:06
Model : Issey miyake
Also model : *BREAKDANCE*
Glennza Gelasius hahhaha
finally i know how to pronounce my own fucking name i told everyone to call me Tim xD
Go to France, that's what I have to do haha
Emilie Renee actually i live in switzerland so it isn't that much of a problem :)
+Thierry722 aw that's fine then haha
Today show fashion pronunciation
micki bisinger ûnhb
wow i had no idea moschino was pronounced like that lmao
+Moonwalking Rocky mosquino
+Quinton Ayers Just remember this rule and you'll always get it right: In Italian, "ch" is always pronounced as a hard k sound - as in Chianti.
+Jessica G. Exactly. Well almost. I would make 1 change tho: Since in Italian the "e" is always pronounced as "ay", I would say it's more like broo-skayt-tah. (And Italians ALWAYS pronounce both of the letters in a double consonant pairing like "tt". So that rhythmic lilt you hear is them pausing after the first t to differentiate it from the sound of the next t ;-)
Tricky Woo What? 😂 "E" in italian is simply "eh"(with some variations when it comes to accents). But the sound is not even close to be "ay". Bruschetta is pronounced "Broos-keht-tah".
lol.. i had the same reaction.. E is so simple in italian.. lol
Wow these names are “really hard” we needed this video so much
Best fashion brand pronunciation video ever.
I need more like this 😁.
Why didn't they do Yves saint Laurent for Y??
The previous creative director Hedi Slimane dropped the Yves and rebranded the label as its current name Saint Laurent or Saint Laurent Paris, the YSL name and logo is only used for cosmetics and handbags/shoes. Looks like the new creative director Anthony Vaccarello has paid homage to the YSL logo on runway once again, but I don't know if Vaccarello will actually rename the brand back to Yves Saint Laurent.
Yves = Eve
Saint = San
Laurent = la-ron
the Asian name pronunciation were absolutely butchered uuuggghhh
Which one?
Monita Sun all of them
she said iZZey miyake lmfaooo
Tiffany Seo Rei Kawakubo was also wrong. its not rray. its more like lei.
also Jonya Watanabe is wrong.
To be honest, Japanese is tonal language so all of Japanese brand pronounciation sounds weird for natives.
ariake iris considering Japanese doesn't have the L sound its not pronounced Lei. Its an R but a shortened vowel.
This video is such a pleasure, love the aesthetic so muchhh
The visuals are beautiful in this video omg
All Turkish names (Erdem, Hussein Chalayan, Umit Benan) are pronounced wrong
+Turquoise Beauté erdem is pretty accurate imo, the other two are just.. ugh. horrible for a "how to" video.
Canelif Yılmaz Yes indeed, but one of them gets it right the other one who says Erdem says it wrong
Same for about half the french labels...
Should have included Balenciaga, Miu Miu, Yves Saint Laurent, Christian Louboutin, Dolce & Gabbana, Jean-Paul Gaultier, Herve Leger, Zuhair Murad, Ulyana Sergeenko, Reem Arca, Elie Saab, Naeem Khan, Ziad Nakad and many more. . Very incomplete list.
but they did include saint laurent
+luna Nordin I said YVES Saint Laurent. You wouldn't believe the way people mispronounce "Yves"..
isnt it just saint laurent now?
balenciaga is not hard, saint laurent was in there and yves is obvious to pronounce, elie saab is also self-explanatory...
5 lebanese designers in the list you mentioned... you'd be surprised at how easily their names are pronounced here
This should be going on every TV channel in the world so my ears don't bleed everytime i hear Versachee.
My hair just sticked on her lips
ive been pronouncing wrong NIKE my whole life
me too ! :D
Nourhanne Ahmad how did you pronounce it? Lol
not Nkieeeyy but Nike. :D
Nike just like pronouncing light :D
Kayleigh Meowski i think it's correct to say "nayk" everywhere exept in u.s.a where people said "ni-keyy"
are they all wearing clothes from the brands they mention?
Yes!
Think so
No! The asian girl who screamed NO! for example was wearing Chanel
That girl is the model whose name was hard to pronounce. She's not a designer, so they just brought her in.
Geen Naam bag* 😂😂 If this is the first time u saw this that's so late like a lot of celebs wore that in 2010
"Hard" for people who only speak one language i.e. Americans lol also, a lot of them aren't even pronounced correctly. They're pronounced like an American would pronounce them.
Now I won’t blame myself when I’m visiting the next fashion show
2:45 His eyebrow game is *STRONG*
um...alexander mcqueen is difficult to pronounce?
+Yolis Bortin To someone with, say, an Easter European accent, I've heard it's kinda of tricky.
_"Easter"_ European?
H K Eastern, Eastern.
+Sahar Hasan I'm from East Europe and it is easy.
+Ada Pieńkowska not really, alexander is pronounced pretty much the same in most eastern European languages and mcqueen isn't that hard to learn and pronounce correctly compared to some other names in this video.
THIS ANGERED ME SO MUCH
Such a cool video. Love how it was created. Fun. Cute fashion video
lol i love how xiao wen ju has her own
This video was a visual treat, well done to the makers.
The Versace lady looks so powerful and flawless
1:19 okay sis, hold on. I can hear "kiss my ass" when im not paying attention.
Lauren Fleur
OMGGGG 💀💀💀💀
xiao wen ju was the best part she's so cute
X part is funny, the first "xiao wen ji", but the girl say "NO, ju xiao wen"
Hardest names in fashion:
Nike
Edit: the real tea is the correct pronounce of Adidas
Ad-di-das
Simple
Adi-Das... created by Adolf (nicknamed Adi) Das.
a-dee-das
Ari Cameron by Adi Dassler
OK enuf about the pronounciation but fark can we high five this for the editing.. So dope
aw xiao wen's part was cute
I dont even get it? Are the lips pronouncing it right or the people?
+Robin :D The lips, most times. Apparently, she's incorrect when it comes to the Asian names.
she's saying it with a parisian/french accent
She tries hard to say it with a French accent, but she fails.
The people
Peezy S maybe cuz she has a french accent.It's hard.
they are so perfect
That was literally beautiful
Hardest name to pronounce in fashion "nike". I quit. Can't trust a video that lists Nike as one of the hardest to pronounce names in Fashion.
poo yeezy. yeezy taught me
live for those edit💖
This is amazing!
These are just ways to pronounce names that don't make you sound too ridiculous when you're with fellow American people. The real pronunciations are way different.
One of my favourite fashion videos. Is this an extended version? I've seen it partially fev years ago. Lindsey is amazing...
This is probably the most extra video I have ever seen
They make it look so easy.
The way the lips say "Issey Miyake" is soooo totally wrong.
Shit I love being Serbian.
Croats, Serbs, Bosnians and "Montenegrians" can literally spell and say everything right, it's just that our language is like a neutral middle ground of all others, so we can look at any expression or language and copy it accent free into our minds and then speak it out of our mouths.
Oh really? So I'll look a hubbie there. Nice genes :P
I was born in Brasil and raised in the US and feel i have the same skill u just mentioned. Probably has nothing to do with your native language.
I'm talking about learning whole languages accent free. Not pronouncing a few words or "foreign" names :)
Yes, me too.
I'd be proud of being Dutch, one hella developed country ( at least from this stereotypical point of view of mine)
this video is editorial and soo epic💖💖
I died at "pOo YeEzY" 😂😂😂 I just can't-
The girl in Saint Laurent is gorgeous.
Natasha poly she's Russian and one of the face of l'oreal paris.
Camille Lopez wrong bitch, she's hanne gaby odiele
The transcriptions are really funny.
some names are waaay more difficult to pronounce but they weren't featured. guess we might need a part 2. thanks for the video anyway.
2:37 omfg just died x.x
Lindsey ❤
I'm here because my customer said I'm ignorant and I couldn't pronounce Hermes, givenchy, ysl, and bvlgari with a shorter u sound
Always enjoy a good zombie fodder vid. 😃
Fao sto poo yeezy
Ok champ lmao
As an Italian, I SCREAMED with bloody eyes
Are those lips Lindsey Wixson's?
yahhp
+Laura Happy no
yup!
no I think they're Esmeralda Seay-Reynolds because at the name "Ostwald Helgason," the model doesn't move their lips, and the way the model and the lips say it are the same
Probably, with the gap tooth and all