Optimize Google Ads with Amplitude IDs for Remarketing

Learn how to effectively set up a User ID value in Google Tag Manager (GTM) to pull in the Amplitude ID and enhance your Google Ads remarketing strategies. This video explores the differences between user properties and event properties, discusses identity resolution in Amplitude, and provides actionable solutions for tracking anonymous users or those without login information.
Discover how to optimize your customer data platform (CDP) setup and use unique identifiers to drive smarter remarketing efforts.
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