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Amplitude
United States
เข้าร่วมเมื่อ 5 ส.ค. 2015
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Nearly 2,500 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories by G2. Learn how to optimize your digital products and business at amplitude.com.
Data Cleanup in Amplitude: Correcting Typos and Merging Events
Keep your data clean and consistent in Amplitude with this step-by-step guide to fixing event typos and merging duplicate events. In this video, you’ll learn:
How to use Amplitude’s Merge Events feature to combine typos into a single, corrected event.
The process for ensuring retroactive changes to maintain data integrity.
Tips for navigating the Amplitude UI to make data cleanup effortless.
👉 Explore more powerful analytics tools on our website: community.amplitude.com/
📢 Join our next community session to deepen your Amplitude knowledge and connect with other users: lu.ma/amplitude
How to use Amplitude’s Merge Events feature to combine typos into a single, corrected event.
The process for ensuring retroactive changes to maintain data integrity.
Tips for navigating the Amplitude UI to make data cleanup effortless.
👉 Explore more powerful analytics tools on our website: community.amplitude.com/
📢 Join our next community session to deepen your Amplitude knowledge and connect with other users: lu.ma/amplitude
มุมมอง: 17
วีดีโอ
How to Measure User Activity with New Features
มุมมอง 277 ชั่วโมงที่ผ่านมา
Released a new feature and want to know if it’s driving user engagement? This video explains how to measure the impact of new features on dormant users, identify behavioral shifts, and analyze engagement trends using Amplitude’s lifecycle charts and other methods. Discover how to boost user activity, improve product feature success, and gain actionable insights into your users’ behavior. 📊 Unlo...
User Properties vs Event Properties: How to Track Users in Amplitude
มุมมอง 399 ชั่วโมงที่ผ่านมา
Want to track user activity and segment free vs. paid users without relying on triggered events? This video dives into how user properties in Amplitude allow you to monitor and analyze subscription behavior, even for users who cancel or don’t engage further. We’ll guide you through building user cohorts, contextualizing events, and using Amplitude’s tools to tackle challenges like tracking dorm...
Optimize Google Ads with Amplitude IDs for Remarketing
มุมมอง 4712 ชั่วโมงที่ผ่านมา
Learn how to effectively set up a User ID value in Google Tag Manager (GTM) to pull in the Amplitude ID and enhance your Google Ads remarketing strategies. This video explores the differences between user properties and event properties, discusses identity resolution in Amplitude, and provides actionable solutions for tracking anonymous users or those without login information. Discover how to ...
How To Optimize Testing for Small vs. Big UI/UX Changes
มุมมอง 4321 วันที่ผ่านมา
Should you test *every* UI/UX change, or can you skip some? In this video, we explore the "Do No Harm" testing strategy and the best approaches to balance small UI tweaks and big UX overhauls . Learn when to run experiments, how to minimize resource investment, and why data-driven decisions can help you optimize your development cycles. Key highlights include: (1) When to apply "Do No Harm Test...
How to Build Successful Data Experiments: Key Metrics & Planning
มุมมอง 2221 วันที่ผ่านมา
Before running a data test, preparation is everything . In this video, we provide a complete overview of what you need to have in place to ensure your experiment is successful-from crafting a solid experiment strategy to ensuring data tracking is working in tools like Amplitude. Learn the essentials: ✅ How to identify North Star metrics and sub-goals. ✅ Validating problems to build effective hy...
How To Measure User Interest Before Building (Painted Door Test)
มุมมอง 2921 วันที่ผ่านมา
Worried about investing too many resources into A/B tests and complex UI changes? Learn how to use "Painted Door Tests" -a smart, lightweight strategy to validate ideas, measure user interest, and save development resources before you fully build . In this video, we break down: ✅ What painted door tests are and how they work ✅ When to use this strategy to get early signals from users ✅ Why you ...
How to Track Daily Event Counts for Users in Amplitude
มุมมอง 99หลายเดือนก่อน
Want to track how many users fire a specific event every day? In this quick and actionable tutorial, we’ll show you how to use Amplitude’s cohort builder to monitor daily event activity, customize frequency settings, and analyze trends over the past 30 days. Learn how to set up counts for single or multiple event occurrences, adjust intervals to fit your needs, and uncover user behavior insight...
Measure Time to Convert with Page Time Analysis
มุมมอง 78หลายเดือนก่อน
Ever wondered how to measure the total time users spend on a specific page? This step-by-step guide explains how to track page view durations, analyze time-to-convert data, and uncover user behavior insights using Amplitude’s powerful analytics tools. Learn how to set up conversion windows, measure time distributions in buckets, and calculate median time spent on pages-all while ensuring your d...
How to Monitor Broken Events with Tracking Issues
มุมมอง 40หลายเดือนก่อน
Are you struggling to monitor and fix broken events in your Amplitude setup? This video walks you through identifying event tracking issues, understanding their impact, and implementing solutions for clean and accurate data. Learn how to manually check event trends, monitor event volumes, and compare data over time to catch errors before they affect your analytics. We’ll also share tips on usin...
Events Set Up for Clean Data Tracking Made EASY!
มุมมอง 114หลายเดือนก่อน
Struggling to confirm if your events are properly set up in Amplitude? This step-by-step guide walks you through the best practices for verifying event tracking and troubleshooting unexpected issues. Learn how to use Amplitude’s navigation tools, plan and organize event properties, and ensure clean data governance. Discover how to handle unexpected events, spot duplicate firings, and utilize to...
How To Use Google Tag Manager & Amplitude to Fix Tracking Issues Fast
มุมมอง 101หลายเดือนก่อน
Ensure your events are set up correctly in Amplitude with expert insights from this step-by-step guide. In this video, we demonstrate how to diagnose and fix event-tracking issues using Google Tag Manager (GTM) within Amplitude. Learn how to plan and organize events, recognize unexpected events, and review live event data to ensure proper implementation. Discover how tools like the Amplitude Ev...
Track User Activation Milestones With Specific Funnel Reports
มุมมอง 67หลายเดือนก่อน
Learn how to set up funnel reports with multiple timelines to track user activation and behavior milestones. This video covers measuring key moments like the "aha" moment within 7 days and habit formation within 30 days. Discover expert tips for using timestamps and segmenting funnels to optimize your reporting for deeper insights into user journeys. 👉 Explore more powerful analytics tools on o...
How to Use UTMs to Track Paid Search Referrals
มุมมอง 65หลายเดือนก่อน
Struggling to track referring URL data for your campaigns? In this video, we guide you through Amplitude’s tools for analyzing referral traffic, setting up UTM parameters, and customizing channel groupings for more accurate attribution. Learn how to validate traffic from partners or publications and measure campaign performance with ease. 👉 Explore more powerful analytics tools on our website: ...
Simplify Your Tracking: Audit Solutions for Event Overloads
มุมมอง 43หลายเดือนก่อน
Learn how to clean up your dashboard and implement future-proof data tracking strategies. This video breaks down auditing your event properties, resolving naming issues, and streamlining your tracking plan for better performance. From exporting historic data to relaunching with a clean slate, discover actionable solutions to optimize your analytics setup. 👉 Explore more powerful analytics tools...
Track First Session Events in Amplitude: Step-by-Step
มุมมอง 106หลายเดือนก่อน
Track First Session Events in Amplitude: Step-by-Step
Real Customer Centricity w/ Hubert Palan, Founder & CEO of Productboard | Next Gen Builders, Ep. 10
มุมมอง 1703 หลายเดือนก่อน
Real Customer Centricity w/ Hubert Palan, Founder & CEO of Productboard | Next Gen Builders, Ep. 10
Growing Globally with Damien Delautier from CANAL+ | Next Gen Builders, Ep. 09
มุมมอง 9K3 หลายเดือนก่อน
Growing Globally with Damien Delautier from CANAL | Next Gen Builders, Ep. 09
The 4 Stages of Data Governance Maturity
มุมมอง 683 หลายเดือนก่อน
The 4 Stages of Data Governance Maturity
Why not cover dormant users?
th-cam.com/video/S0k6folwzyg/w-d-xo.htmlsi=tv38sXW9YohEbaAI
I coun't find channels in the interface, maybe it is already outdated
Heey. That's me! TIL that this is live 😅
Grrrrrrrr
Great interview, very insightful! "You need to stay around long enough to get lucky" 💯
Hi Sarah, thank you for sharing! I love how you still make time for yourself by running every morning. I really admire that even as a CEO, you make sure to have downtime to breathe and reset. I also relate to setting goals-mind over matter. Sometimes tasks can feel enormous, and we often forget how much power incremental achievements have in contributing to the main goals. When I accomplish mini-tasks during the day, it also makes the big dream feel less daunting. PS: I loved your story about Mars colonization. #Trailblazer #NotALemming
Really insightful, especially with the examples.
How do create an experiment that will only run for the segmentation defined in the cohort?
Learned a lot today , thak you
Promo>SM
Really Interesting!
good
This is such a great video!
HI - very good preso. Thanks for that. Now, any way I can get a get either an electronic copy of the "Mastering Retention" playbook please? Thanks in advance.
other than the fake (& cringy) accent of the anchor, really useful!
I want you to speak to my boss' boss.
interesting if this solution is relevant to the SaaS behaviour
Only two hours a week for lunch? 😲
Thank you!
i think this kind of app has no future. coz a day will come when people would like to hear evert thing rather than reading.
why people would like to send messages in text through voice recognition when they know that they could send voice messages?
There seems be a gap between audio and video
Such an immensely underrated message, thanks John!
Do you distinguish Product Analytics with Product Development in real life?
Really insightful video with nice real world examples. Its rare to find these videos on product management
Thanks John! This was an immensely useful reminder.
This looks right like what i need
Where is the full version ?
This is great content, however, I wish there was a disclaimer somewhere that features discussed like user 'Cohort Analysis' are part of a Growth Plan...which is $40k a month :)
Real-world examples. Jargon-free. Engaged speaker. Well done !
Can you please add the worksheet in the video description?