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- เผยแพร่เมื่อ 12 เม.ย. 2018
- Facebook executives often talk about their mission as “bringing the world closer together.”
With more than 2 billion users, it’s true that the platform does connect people. But one thing that Mark Zuckerberg’s two days of congressional testimony highlighted is that simply connecting people is not how Facebook reached a market cap of nearly $500 billion.
At its core, Facebook is an advertising company. In 2017, 98 percent of its $40 billion in revenue came from advertising. It’s not your data that Facebook is selling, it’s your attention.
Facebook’s ad platform translates your clicks and posts into “user attributes,” and places you in certain categories for advertisers. For example, your activity could suggest an that you recently had a child, that you’re a Bernie Sanders fan, or that you have an “affinity” for certain racial groups.
One of the most powerful features is called “Custom Audiences,” which allows an advertiser to target individuals based on offline information such as email address or phone numbers. An advertiser can upload that data to Facebook, which will match them with its user base to find who they belong to. Then there are so-called “dark posts,” a feature Facebook is in the process of changing, which only show up in the news feeds of specific audiences and are completely hidden to everyone else.
These tools can be used by anyone who wants to advertise on Facebook, and critics say that’s an open invitation for malicious actors. Watch this video to learn more about how Facebook’s ad targeting works, and why it’s so effective.
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It’s not your data that Facebook is selling, it’s your attention.
WATCH NEXT: How To Prep Before Grilling The Most Powerful Person On The Internet - bit.ly/2EJ1R4C
Is not just Facebook
TH-cam is owned by google, one of the largest advertising companies in the world. So You're not wrong.
Exactly. Advertisers have been getting that data on people for decades.
So what is best way to protect our data in internet? There all search engine using our data to ad.
Mark Zuckerberg is a reptile! That’s probably why he allowed this to happen
I love how apparently targeting an advertisement towards a certain race/religion can be counted as 'discrimination' when that's basically what marketing is. You have an advertisement and you have a target audience, there's nothing inherently discriminatory about it. -_-
The mindset of wanting to move forward and implement is the issue like everything else wrong with the 21st century it always wants to fix what's not broken
target segmentation
Eric Thomas
That only depends on advertisers. Facebook didn't decide that.
DestinationMan but they’ve allowed the means for it - let’s not pretend this is some algorithmic accident and that Facebook was trying to fine tune niche targeted ads - it’s a deceptive and immoral way of marketing
Mo Deria
Then who cares? Google has been doing this as well for many years.
Am I the only person who completely ignores ads? I rarely use Facebook but all that add space is dead to me. Even in search engines I tend to skip the first several hits sometimes pages.
kahner7 Same
Nope! But it's annoying if/when you click on someone by misstake & then you get comercial text messages. Got really angry when I got an text message ad for a online casino 12 a clock friday night, I don't gamble but imagine someone struggling with it, being bored & maybe a little drunk & it was payday.. I had by misstake clicked on an online casino ad a few days prior.. but because of that horrible marketing plan, the time & date that the text was sent I will forever hate that company & tell people about it, almost made me sick.. greed is such a terrible thing, there is a reason why it's a death sin in many religions & a huge nono in all the other bigger ones..
you *think* you ignore them but you dont, subconciously, those ads are now in your brain whether you want them there or not. by design.
Use BRAVE browser if you want to avoid Google tracking you. You'll be surprised how many ads and trackers are on each TH-cam video alone.
Mark is the real terminator and facebook is the real skynet
Arbi Givargis naw
If you think Facebook is bad wait until you find out how much data Google has on you
Arbi Givargis Hood for you mate, I also stop using it like 3 years ago
Justin Santoro You tube also now what we like You tube know what I like to watch during the day and what I like to watch during the night
What r u talking about he is a reptilian, THIS was his plan for world domination
Don't install apps that you don't trust. Simple. Use a web browser with ublock origin. Or at least disable certain permissions if you have to have it.
Always.
That doesn't do anything to stop Advertisers from doing this
That is why Facebook is pre-installed on nearly every single cell phone these days.
As a data scientist who works for a company that also use personal data: Google is also collecting data from you, your comment has been processed by algorithms related to natural language processing, then they will label you with attributes. And the phone you use, or perhaps all the devices sharing with the same IP, they technically can start tracking all of them. And most of the data are collected on the server side, ad block only blocks the pop out of an ad, but how your device communicates with a server still gives away tons of information, iPhone is more subtle (we cannot steal much information from it), but Android is like a mess, many companies even collect your text messages and call records.
I find Brave browser does very well. Also pay the 70 bucks for 2 years of a VPN and use it. It's worth every penny. I use NordVPN because it lets me have 6 devices on my one plan and doesn't keep info on me, but there are plenty of other highly reputable VPNs out there too. Do a search for best VPN and find the one you like the most.
This really shouldn't be a surprise... being a business owner, this is a great tool. And for all of y'all complaining, you probably post more information YOURSELF on your timeline to help us grow. So you only have yourself to blame
0:57
Oh god, they found me!
I’ve been dealing with kidney stones for a few months and I’ve only ever googled things about it or texted people about it. Last week I got an add post on Facebook about kidney stone pills. That freaked me out
Good video! Information that I've been looking for since this whole scandal came about
As a small business manager i found that advertising via preferred location option is the most effective in sales and engagement... Some of my ads are not approved by facebook.. And they are not telling why such post can or cannot be advertised..
I got “Stop! Don’t advertise on Facebook” LMAO
Hey Vice. I was wondering if you could do a similar investigation into TH-cam's algorithms?
Outstanding video. Thanks for talking about internet marketing pieces of info.
Useful information, thank you!
I learned a lot of new things) Thanks
That offline activity thing is actually really scary. I am so glad I don't use facebook. Target with peoples emails?!! This is insane! How can people think this is OK!!!
In zucks testimony he said that they don't give data to the advertisers but the advertisers tell facebook the group of people to target and facebook makes the ad placements. No data is given out unless in an illegal breach
I'm so glad I don't have Facebook period
Thats ok, neither do I, but they still build a profile of us anyway.
same..... never have never will don't need it
Playtrack22 True. Anything that uses internet access, I don't have. Sure, I get made fun of because I have no idea what Facebook, Instagram, TH-cam, or Tinder is, but I'm happy that they don't have my info because I don't use them.
righttt lls
but Google does and they will give it to facebook
I always hide the ads I never click on them but they sure the hell get on my nerves.
This was a good video. Nuff said.
Facebook's profiling is not perfect. I checked it recently and everything was wrong. Also you can disable targeted ads if you go into your settings.
Advertising is everywhere, you can't run away from it!
Great video, thanks for the explanation
everyone just go and like a bunch of random crap
This is the reason why I rarely post info or pictures of myself.. I've always know the internet as a dangerous place if you post too much info. The fact is if your not secretive then organizations will just abuse that knowledge cuz nothing disappears off the internet. So its the perfect place to find dirt and stuff.
I love vice
One of your less dog shit videos Vice, good job!
Pan Terra 😈🌎
What a HATEFUL childish mentality, sure glad I don't have to fall victim to your company daily.
One of your less dog shit comments Pan Terra, good job!
Aneles S triggered?
Pan Terra Yet, you will still just keep watching. That is fucking weird.
Very good, thanks
In the UK we won't be allowed up upload that list to facebook unless we get a user's consent due to new GDPR regulations
I shudder
at the thought of how much of our data is in the wrong hands
right now.....
What other social networks sell ads well?
I searched something on Google and talked about it in messenger and it started showing ad on my insta account. I was like wtf .
Never going back to social media. I will keep my dinner to myself from now on.
How do they know ? AI, machine learning. They can do that with the amount of research scientists they have.
Sourabh Samal machine learning itself isn't difficult to execute. The problem is you need a ton of data to make it work well. Facebook has an insane amount of data and processing power which makes their machine learning more successful.
Justin Santoro I agree. 2 billion users. Each user with hundreds of data points. Imagine that.
Interesting video, thank you)
I've literally never clicked on ad on Facebook. Not a fan of targeted advertising. Honestly if I see the same ad more than 5 times a day, I mentally blacklist the company responsible for the ad.
Thanks for telling me this now.
Great video, thanks
Never had a Facebook:-)
pricila nothing worth having
Me too! 🙂
wait what ads? i use adblock lol
I have no Facebook, and people around me say that I’m hiding something or from someone. I just find it to be a waste of time. Period
One should manage his or her ads preferences like: 99+ years living in polinesia hahah
It's like McDonald's isn't in the fast food business, they're in the real estate business. Or Cinemark isn't in the movie industry, they're in the selling popcorn business.
Running Ublock Origin and a good VPN on all my devices at least means i never see any of Facebook's ads.
Zuckerburg looks like he's in a constant state of fear. Like he's afraid of slipping and saying the wrong thing
adblocker blocks the ads. Thank you.
Cool video vice🎉
In every mistakes one made it's not intentional. Because perhaps the technology are so modern. We didn't dare to use it properly. The reason why we logged messy. Each supposedly has the responsibility
Perhaps due to our curiosity Childlike attitude hence.Then our errors becomes so realistic. But don't worry Facebook we still loves the way your job to push thru for the sake of connectivity to everyone worldwidely. We are so glad you are there for us. THANK you so much. Hope to make the best out of it.
Is terrible that Facebook can escape their blame and guilt by blaming the bots or the programs in the computer.
It only worx on those weak in mind.
it feels like people are only finding out what marketing really is ...
This is some big brother shit. Absolutely scary.
The mistake was when we thought things on the Internet should be free. It made companies go for advertising as business model.
Divorced Libertarian Brony = your next fav indie band
It's ridiculous how everyone wants everything for free. Either put up with the ads or pay for a membership. Either way, it's a win win for Facebook and etc..
Facebook, Instagram, Twitter, Google. THEY ALL DO THIS. Search for something and you will be flooded with those ads.
I don't have Facebook and I have adblock =D
Knappy adblock ftw!
Regardless, Adblock/Adblocker+ doesn't even block sponsored Facebook ads...
as a facebook user i had no regret... im internet person after all(at least my life feels a bit happier )
“Russian operative” I’m done 😂😂
this is a FB ad... probably they just paid each other with services... "I'll distribute your content and you make a article about me!"
Do Google ad words next
I see no wrong ads targeting certain races.
FB ads work very well! This video just made me more prone to keep using them.
Impressive! We joined and use the app for free so whatever Im nobody its all good to me lol
The video is 4 years old. Are there new ways?
Just use adblocker.
"Money Knows No Color" (Blood In, Blood Out).
Yep but you are only confusing the problem at the core of CA's scandal here, on one hand you got advertisers that don't see your personal data, on the other you have external apps that takes your data (w/ permissions) and then does wth it wants with it. I don't mind the former as much as the later and rather than "regulating facebook" it should really be "regulating the internet" as a whole, US is lacking on privacy laws compared to Europe.
This type of advertisement helps small business, otherwise, they would have to compete with large players for the same ad space.
Instagram too...
Please do a video about how Cambridge Analytica influence voters for Trump, Obama or sell any product with the data, that is the stuff that has real implications.
The average facebook user who passed high school or have a little bit of sense would know this, and from what I've seen they're completely fine with that. They love using facebook. I'm not a user, i have an account but I don't put my actual real information. But the targeted ads are actually pretty good and worth while to find out about.
Facebook target ads is really useful to small businesses who don't have the capital that Uber, AirBnb has. Or those companies who aren't born in Silicon Valley. But also for individuals who are looking for the right audience.
So the way I see it, so long as people know what they're signing up for, which is; knows what they trade for Facebook's 'connecting the world' services. Then, so be it.
There's no such thing as 'discrimination' or anything racist about targeting an audience, it's just Marketing. If I want to sell Chinese stuff for Chinese people, then I would target those audience..
yes that true but sign up on there what happens to your data are sell that too
I never see ads.
So the adverts on pornhub are alright then?
Custom audience = lookalike audience
So either use the app or don't how hard is it people and another thing how many people actually base their thoughts and votes of of Facebook that's what's truely messed up that people use this information unchecked to figure out how they actually feel about important issues.
2 billion...guess without my account is getting smaller...
What ads? I use adblock.
Even google keeps track of our data. Google even knows which places you have been. When I was learning digital marketing these were some of the basics we learnt. You can get email addresses of 1000000 people for couple of dollars. If you are willing to pay more money then you can get email addresses with mobile numbers, credit card details, your bank details & how much do you spend every month so that relevant ads will hit you. Google knows everything about us.
What about...youtube ads? TAM TAM TAM
I think google is so scary app
overwrought sound design obscured solid journalism
so interesting ....................I would love for TH-cam to do better targeting ads with me, I get to know about products I don't even care at all............................waste of money from the advertisers, and waste of my 30 seconds of time.
definitely seth rogen pretending to be a reporter.
0:24 98% of Facebook's revenue is ads, so what's the other 2% from? Donations?
Haha no place for discrimination on Facebook. Yeah right!
And GOOGLE and its massive info. on us?
or thats a big no no on TH-cam?
and twwiter?amazone?and most app's on your phone?!
Only use messenger. Havent liked a thing in a while.
Facebook messenger messages were also used for psychological profiling. It's supposed to be private except it's not for the Matrix a.k.a Facebook. There was also a case where zuckerberg himself went into someone's message inbox and deleted a message he didn't intend on sending (I remember reading that somewhere)
Use an ad blocker.
Im an internet marketer and all websites do this. It's not as big of a deal as people think. I'd rather get ads for products and services that I'm actually interested in as opposed to getting ads for adult diapers. Nobody is really spying on you. I'm the guy who buys your data from Facebook and I'm telling you that all companies are doing it and you shouldn't care. Obviously I'm biased but I'm also a consumer so I can tell you that I personally don't give a shit. Other companies buy my data too and I don't care.
when u sign on fb got all your stuff look at same with google
I thought these kinds of advertising tactics are somewhat outdated??
Who is not using an ad blocked in 2018! Hello!!!
Use Brave Browser. The revolution is now
I don't Really understand what is the Problem with it
Scary
I expected more
Just delete it