ฝัง
- เผยแพร่เมื่อ 2 ก.พ. 2020
- Hint: It’s why every site asks you to accept cookies.
Join the Open Sourced Reporting Network: www.vox.com/opensourcednetwork
You’ve seen the pop-ups: “This site uses cookies to improve your experience. Please accept cookies.”
Cookies do improve your experience. They function as the website’s short term memory; with each new click you make, cookies help the site identify you as the same person. Imagine every time you add something to your cart and click away, it disappears. Or each time you load a new page on Facebook, you have to log in again. Without cookies, the online world we know today couldn’t exist.
But that world relies on advertising, which gives three kinds of companies a strong incentive to track your online behavior. Brands want to sell products by serving you ads for things you’re likely to buy. Platforms and publishers - like Vox - want to make money by serving those ads when you’re on their site. And middlemen are in the business of ensuring the ads from the brands are delivered to the right people.
In this video, we explain how cookies work and what you should know about how they’re being used. And we get a little help from the man who invented them.
Open Sourced is a year-long reporting project from Recode by Vox that goes deep into the closed ecosystems of data, privacy, algorithms, and artificial intelligence. Learn more at www.vox.com/opensourced
This project is made possible by the Omidyar Network. All Open Sourced content is editorially independent and produced by our journalists.
Watch all episodes of Open Sourced right here on TH-cam: bit.ly/2tIHftD
Become a part of the Open Sourced Reporting Network and help our reporting. Join here: www.vox.com/opensourcednetwork
Sources:
“Online Tracking: A 1-million-site Measurement and Analysis” www.cs.princeton.edu/~arvindn...
"Why every website wants you to accept its cookies"
www.vox.com/recode/2019/12/10...
“The reasoning behind web cookies” montulli.blogspot.com/2013/05...
Letter following Facebook Chief Technology Officer testimony before UK House of Commons www.parliament.uk/documents/c...
“How does online tracking actually work?” robertheaton.com/2017/11/20/h...
“Now sites can fingerprint you online even when you use multiple browsers” arstechnica.com/information-t...
“WTF are Facebook’s first-party cookies for pixel?” digiday.com/marketing/wtf-wha...
“About Cookie Settings for Facebook Pixel” business/hel...
“What information does Facebook get when I visit a site with the Like button?” / 186325668085084
Transcript of Mark Zuckerberg’s Senate Hearing www.washingtonpost.com/news/t...
“Facebook Is Tracking Me Even Though I’m Not on Facebook” www.aclu.org/blog/privacy-tec...
Internet History Podcast Interview with Lou Montulli www.internethistorypodcast.com...
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
Watch our full video catalog: goo.gl/IZONyE
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Or Twitter: goo.gl/XFrZ5H - วิทยาศาสตร์และเทคโนโลยี
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Don't worry, as long as I don't have money, all these ads will be ineffective
*"laughs in broke"*
I can't understand why company owners don't prefer that everyone has more money. The moment they see poor people like me as new and potential customers they'll improve their sales. Big money acumulation should be forbiden and restricted
@@xute89 poor people can barely save money, they mostly have to spend it on necessary things. The rest of the money goes to the few luxuray things (like a watch etc.) they can afford from time to time. More salary won't make the poor guy necessarily spend more money on products, he would probably save that additional money for years which doesn't add to the profit the many companies want to make.
These ads are still effective because they’re still increasing brand awareness.
That’s never stopped other poor people from starving themselves and dodging their rent because they had to have that pair of shoes.
"Why I am seeing this ad"
Google: YOU WON'T UNDERSTAND...
Facebook: But I do
Comment theic
Man u missed 'you wouldn't get it' line
because googles main source of income is ads, you can even say that google is a ad company than a tech company
how about another joke?..
*Stop seeing this ad*
Google : *OH NO YOU DON'T*
Yeah it just asks us why do u wanna see this ad
One of the options that comes up is ad covered content. If u select this option the ad closes but the Content it was covering is still covered n it says ad closed by Google. This is one irritating prob
@@SerenityM54L2SAM5L5N1, not on mobile, unless you get specific browsing app
FOR ANYONe who knows how not to get an ad blocker go to google chrome and lookup adblocker or download one from windows it's free! And non are not a scam
@@Tokuijin Download firefox, then get any adblocker/tracking protection you want
I always click "inappropriate"
Suddenly realizing the only reason that I'm watching this video is because TH-cam recommendations that’s based on the information they collected from me.
And yet vox calls it evil
@@retroby9027 Exactly. Vox would lose subscribers and views if targeted advertising were removed. It's a bit hypocritical. We want privacy. But we also don't want to lose the benefits that come at the expense of privacy.
@@sivad1025 💯
@Austin Martín Hernández Just don't allow yourself to easily get misinformed
@@sivad1025 so they should lie or not talk about it? what kind of logic is that?
Google : “wanna know why your seeing this ad”
Me: yes
Google : ok , then please read these 15 pages to learn the most complicated answer ever
Simple answer is they want money
Ah, so this is why they showed me an ad about "Hot moms near me"
Lol
lol
All the time
Because they know you are creep with mommy issues?
@@darkqueen9134 Better speak for urself punk.
I once searched for hair oil and now all the time I get ads claiming they can grow hair on Jeff Bezos' head
😂😂😂
What's the company's name ?? 😂
@@hugonongbri8100 The Amazon
😂😂
I searched for "back massagers" for a christmas gift and you can only guess what the suggested things I am getting lol.
When someone says you don't exist. Remember :
*"You do exists. In someone's database"*
And the people who have died?
Ghosts in the machines.
That’s so scary to think about haha
Why would someone tell me that I don't exist?
At least due to EU Law, some people have the Right to be forgotten
Me: "Hey Google, turn off cookies."
Google: *_doesn't actually turn them off_*
Other browsers do this by default. Google has a serious conflict of interest so I don't understand why anyone would use Chrome at all.
@@JBinero which browser do you recommend?
@@sunset6958 i use firefox
@@sunset6958 Firefox, no question about it.
Firefox (the upcoming Android version is actually great now) + uBlock Origin.
The internet is one huge cookie jar 🍪
Eat the INTERNET
Eat the INTERNET
No ur cookie data stored in ur account is the cookie jar
@@nan0fx internet is a bakery
nembu dziya With all types of cookies. And you never know what you’re gonna get every time you reach in to the jar.
Once I watched so much Japanese music videos that even my Trivago ads started speaking Japanese.
Hoteru? Trrivagu.
STOPPP :D
Urusaiiiiiiiiii
I'm receiving ads in korean because of that too lol
@@rebecanolasco K-pop stan
Why is this not the top comment!!
In this current digital age, information is everything. We might not realize it but our privacy is being heavily compromised online. I'm currently making a video about this very topic.It's really scary to know how much of this data can be misused and abused.
True
Dyslexic Mitochondria Information is the new gold they say.
Unfortunately, most people don't know, don't care, or are too technologically challenged to fight back.
Go offline now
That spam was really hidden
Me: *searches for furniture once*
Google: i heard you sexually identify as a wardrobe
Yeah I wish Google would stop outing me for my kinks too.
Wow this is my record of likes so far thx guys
@@eoincampbell1584 they should fix the algorithm and the ai. The ai in google does half of the work in there so they should do their job of fixing it
Don't Ask Me Why hh
I swear we're gonna get personalized ads from the dreams you had last night in the near future.
To avoid this, make sure you don't buy a NeuraLink BCI with integrated Amazon Alexa, Google Assistant, or Apple Siri pre-installed! This is a joke, but I don't think we're that far away from seeing this really happen. Practical action you can take today: never buy or use a digital assistant like Amazon Echo, never install one of them in your home or workplace, they're constantly listening and collecting *EVERYTHING* about you and even your family members.
Now we just need a video about getting ads for stuff we talk about out loud without actually searching for it online
AdBlock : "I'm about to end this man's whole career"
Ali Baba adblock just doesnt allow you to see the ads but you still get tracked
@@nightmareinaction629 better than seeing ads lol
Ghostery blocks tracking cookies
......lot of websites actually these days strikes back like "please turn off the blocker, we want those $" among others
@@tvTwo1 those are the websites I don't visit.
Site: Accept Cookies?
Me: If they ain't chocolate chip, then no...
Anyone else not go back/hate going back to a site when they've seen a targeted ad? Literally just out of spite?
I guess putting ad the intro of this video just to emphasis the idea of the video itself
The advertisement I got at the beginning of the video was for an ad agency 🤔
@@everettraynor8124 Sure it was
Ahmad bilal hh
"stop seeing this ad"
The ads go away but the space is still there, blocking part of the page
I mean what did you expect?
@@iminni3459 for the space the ad took up to be taken up by whatever else is on the page, not text that says "Okay, we won't show you that ad again"
If I were Lou Montulli, I would never remind people I invented cookies.
No, actually it's a great innovation but it's sad that these companies use them to stalk users
Imagine getting an ad for a VPN when you watch this video
PatheticTV **Haha....I got one ; - ;**
VPNs dont help.
PatheticTV And VPNs do nothing against this sort of tracking (or any tracking to be honest)
Switch to Firefox. Enable its tracking protection and use container tabs. Google is your enemy.
What about opera?
Don't need to drastically change browsers to stay off limits,just use extensions like Ublock or Adguard
Don't use Google or any of its wonderful and helpful service then. Use the russian one, Yandex, i heard it's even better. Or just don't use the internet overall.
If you really dont like google that much just use incognito
@@shawnparadox9299 if I remember correctly, Opera was taken over by a Chinese Company two of tree years ago. Chinese businesses are obliged by chinese law to give any information at simple demand. Not a good option in my honest opinion. My bet would be on the Brave Browser (if you like chromium based browsers) OR you can neatly configure Firefox and throw in the uBlock Origin and Ghostery add-ons.
This was way more interesting than expected. The inventor of cookies interview, virtually sweet. 🍪 Although this doesn't explain why I regularly get ads for luxury cars and semi frequently get ads for franchise business opportunities for places I've never heard of.
my browser has multiple cookie blocks and add blockers.
i still get tracked but.. at least i don't see them.. :/
The truth is you can’t access the internet privately unless you’re a professional hacker with some sophisticated tools at your disposal. There are so many middle men between you and the internet, there’s your ISP, telecom companies if you’re using mobile data, there are internet protocols that website follow then some regulations imposed by your country’s government etc. Also IP address and cookies aren’t the only way website can recognise you by, there’s your browser configuration, the number of apps you have installed of your device, your location, timestamps, what you search for, what you click, your online behaviour, your writing style etc and each of these are demonstrated to be able to uniquely identify you. Google can identify you even on anonymous internet forums. Privacy is just an imagination.
@@SerenityM54L2SAM5L5N1 I don't see any adds atm. You can turn that on and off i think!
You’re missing the point then. Big cooperation with lots of resources will beat you every time, but that shouldn’t be your reason to surf internet naked. Then even an alone person can collect sufficient data on you from tracking. The point is to make it harder or impossible for these individuals.
john pardon what do you use?
@@bletwort2920 Uh, let me introduce you to VPN. You don't need to be a hacker to be private.
me: Reads the title of the video
also me: *clicks on the video and sees an ad*
What’s weird is that my friends and I ate something we do not usually eat. We enjoyed it and the food was gone in minutes. No phones, no social media. And then the next day I opened my facebook and scroll through my newsfeed, it literally showed the food we ate the day before and it was listed as sponsored. Very creepy indeed
Did you use your credit card?
I work for a digital marketing agency and you'll be surprised at how much information is thrown at us to target the right people. It's equally amazing as it is terrifying.
them: oh you like cookies? here, we baked personally for you take more don't hesitate.
me: ooo cookies?
them: noooo ads you silly
now explain how when i say "i might buy some vans" having never searched for them before next thing i know theres 5 van adds on facebook
They're listening to you and watching you thru your microphone and cameras
Your microphone on your phone. You have to disable that in the app permissions
@@Tokuijin sometimes even if you do they can still hear you
I feel like I'm in a horror movie
@@josephleonard6695 you got actual proof? Not stories or videos blah blah.
Remember one of Futurama scene on an episode on 2000's decade?
Ads in our dreams?
I got an ad in my email saying 'Google knows maps backwards.'
I thought, that's just spam.
What?
This personalized ads is getting too personal
Ive been getting grindr ads
Aiyhav Nouneim so how where the dates?
I remember when Mark Zuckerberg tried to denied this. Lol
The FBI agent watching me said this is a funny video
Really great story and alot of info provided in an entertaining way. Thank you 😁
Hi Vox, can you make video about this?
Why European countries like Germany, France, Italy, Hungary, Spain, Czechia, Russia tend to dub foreign medias while Asian countries such as Indonesia, Malaysia, China, Vietnam, South Korea tend to subtitle foreign medias?
@Johnson Taylor point what?
@Johnson Taylor video suggestion
@Johnson Taylor why American hates sub (that's the point)
Netherlands is a European country that in general subs movies.
Exception is children's media, that is generally dubbed.
@@Crick1952 the same in Scandinavia subtitles for everything except children's entertainment
I find ads so terribly obnoxious and that’s why I remove any personalization, reject all the cookies I can, and report every ad I see
This is very useful, thank you. I have always wondered the function of the cookies, why certain websites give pop ups asking us to allow cookies from their website. Now I know.
Its funny how my class was talking about this earlier
Me too. I have a book out about the horrors of data collection. While I was reading, I got a targeted notification from TH-cam recommending this video. Google knows everything...
Mine too
Bro I’ve been wondering this forever
Same
The ad before this video was about a new MasterClass on advertising.
This is why I feel no guilt whatsoever in blocking ads
How about the content creators who reply on ads to make a living...
Your basically using this platform for free🤔
@zulfikangga 1. Google doesn't sell ads to it's consumers, it just acts as a third-party for advertisers. You use the app for free - they take care of the management costs etc
2. If you hate ads so much,TH-cam offers a premium version without ads 🙄
3. Hate ads all you want at least without them the internet would be worse as everyone would have been required to to pay a fee in order to access a webpage coz the servers aren't free 😒
"COOKIE MONSTER WANT YOUR PRIVACY!"
Google:"mmm, these cookies are delicious"
Me:"PUT THAT CUKEEDOWN!"
Have you ever thought about something you’ve never searched for and you see an ad for it shortly after?
Thanks for making this video! Hopefully people will continue to make informed decisions based on this.
Been waiting for a video like this, thank you Vox!
Constantly checking the comments in the first five minutes is a hilarious scramble between people to get top comment.
Including me
PatheticTV what if you made too comment 😳
Thats so right because I am trying to do that
I like ads following me. They are more relevant to me rather than random things that take up space
Internet ads was originally invented by a company called "Gator" or Gator Corporation now known as Claria Corporation.
I wont buy anything from online ads
Hold my cookie.
Me: Visits any website
Cookies: Allow us to introduce ourselves...
Me: Stop seeing this ad!
Browser: _I'M SORRY DAVE. I'M AFRAID I CAN'T DO THAT_
The info that I didnt ask for but definitely what I like.
And I thought it was some sort of FBI voodoo when I saw an ad of something I just searched
how about using "Brave" browser where there is no ad & "Ecosia" search engine where they plant trees for every 45 search we make. Private and eco-friendly...
Sivarama Krishnan uP
Advertisers and websites have abused the use of online ads that AdBlock and similar services have become a must.
That's a pity, because the idea and technology around it is amazing!
They think we speak alien language when we just say: "WE DONT WANT ADS!"
Me, looks at one model in a lingerie ad. Every other page's banner ads that i visit.
👙👯🩱👙
Explain how I get ads for stuff I just thought about then! Internal cookies?
Idk about that but watch a vídeo called: is google always listening?
Prediction. Once they have enough information on you, one can fairly easily predict. Everything you buy has essentially a mass market appeal, there goes your individualism out of the window.
They should have mentioned that Google's own browser, Chrome, is scheduled to begin blocking third party cookies. I'm sure Google wouldn't have announced such a feature until they had a work around ready, just like Facebook has.
Moral of the story: Support Independent developers who working on AdBlock Software
Have you ever seen an apple ad in any website ? Let me know
Yes, a lot of times especially when they release a new product.
And one thing I've noticed with all the Apple ads is, they cannot be skipped. I had to watch the full duration of that ad.
I’ve seen plenty, like the Apple Music one. Even though I have it already haha
Remember Netscape Navigator?
Ah, memories...
Good old days... :D
Mind=Blown. Thank you vox for this insight.
Vox is getting better.
You're telling me there aren't hot moms near me?
Wanna know how they can't completely track you?
*Stop using the internet* 😂
I overcame this technique to delete cookies in the browser and delete/disable Google to save my history via google account. And it worked. No ad resembles my personalization. All advertisements or things offered are very different and do not affect me. Always change and turn off your personalization.
Goto settings>google settings>ads>uncheck -opt out of ads personalisation.
Youre welcome.
They won't stop tracking what you do, just show random adds instead of those they would by using the information they have about you.
@@gnhonho CCleaner
them: they follow you
me, with an adblocker: *Laughs in rich*
you are just blocking the ads, not the collection of data tho..
@@darthvoda i know but i dont have to see ads
@@gabrielz6047 me with a *free* ad blocker: *laughs in free*
DarthVodă He is most likely also blocking tracking scripts and cookies.
We are all prisoners in digital world. 😭
@zulfikangga Are you internet police? 😂
Cookies are stored on your computer. You can delete them, but remember their servers store info as well. So deleting cookies won't fully remove their tracking of you.
Try it. Delete all cookies and see what happens. If you're logged in somewhere, you'll notice you'll stay logged in to the site because servers store your info through server variables in the code that track your IP address and your Computer's MAC address (your computer's "signature").
And when I designed websites years ago, I preferred those server variables over cookies because cookies can be deleted and all the info is gone. So I used cookies for temporary storage (which you might see "TEMP" written in the cookies' title).
Remember that deleting cookies won't solve everything.
Literally was THINKING this before I went to bed, now it gets recommended to me. Are there cookies in my brain?
Just use Brave Browser!
Google to vox
Just remember that u also want monetization and ad revenue
I was hoping Amazon would be mentioned in this.
Ya know it’s good that there are ads, so I don’t have to pay for every website I visit
💯
*User:* Hmm, this video seems interesting _* clicks *_
*Raid: Shadow Legends:* Have you ever heard of the most _AMBITIOUS_ MMO to ever Grace on Mobile? I see you haven't registered yet!
I'm so glad you made this video!
Thank you VOX
Brilliant video and thanks for so much hard work Cleo :)
Glad you asked
*Sigh* - I remember the days when *Cookies* 🍪 used to be delicious food. Now it's digital warfare and can be deadly 😔
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Technology ruining food names since birth of internet!
The solution? Yang Gang 2020
The latest reports in academia say that advertising, especially traditional advertising, just doesn't work. People will buy what they are already interested in buying and some reports suggest that shoving it in their faces can make people less apt to purchase that brand. But then, people don't seem to care what academics think anymore...
As a marketer, one day I hope I can know everything about you. Just being honest. One day we'll get there.
Say it with me
“VPN”
That’s why our mothers taught us not to accept things from strangers... especially cookies! 😂
The ad that played before this video was titled “TH-cam Ad Training” okay
I'm just CURIOUS is there anyone in this whole world who clicked on an ADVERTISEMENT and PURCHASED that item?
I get that companies want to show you ads you want to see but last night I was on my computer, looking up new jeans to buy on old navy. Then I get on my phone for a second and one of the first add I see, is about jeans! If you’re gonna be sneaky, at least wait a day!
That is why I like Microsoft, Apple, Intel, IBM. You pay them a price, you get a product. Business 101.
And this is why all I search is Sommer Ray pics online
Short and super informative.
I really like the visuals here keep up the great work
As a person who works in Big Data, let me just say, if you want your app usage and browsing to not be tracked? Throw away your smartphone. Cookies are the least of your problems.
awesome educational video. I always wondered what cookies were. Thanks
So many sites: “Our website only loads if you search hard and turn off every security measures in your browser. Factory reset your browser.”