The Science of Creativity | Jonah Lehrer | Talks at Google

Filmed live from Google London on Thursday 27th April, 2012.
Authors@ Presents...Jonah Lehrer's 'Imagine: How Creativity Works'
Acclaimed science writer Jonah Lehrer regularly contributes to the New Yorker, New Scientist, The Wall Street Journal and Wired magazine. His latest book, Imagine: How Creativity Works, looks at the science of creativity (where does it come from? How can we harness it? Are only certain people 'creative'?) and puts forward ideas on how to maximise your creativity.
Website: www.jonahlehrer.com
www.whatyouimagine.com
Buy the book on Google Play:
play.google.com/store/books/d...