Russ EXPOSES How the Music Industry FAKES STREAMS

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  • เผยแพร่เมื่อ 21 พ.ย. 2024

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  • @corneliusrawness
    @corneliusrawness 9 หลายเดือนก่อน +296

    One thing that annoys me so bad is when someone interrupts someone that actually knows what they are talking about when they know very little. Let the man cook damn

    • @alfredeneuman4947
      @alfredeneuman4947 9 หลายเดือนก่อน +3

      who did it i missed it?

    • @corneliusrawness
      @corneliusrawness 9 หลายเดือนก่อน +3

      @@alfredeneuman4947 lol yeaight

    • @SeekOneness
      @SeekOneness 9 หลายเดือนก่อน +8

      lol surprisingly, I think this is the least amount of times Schultz interrupted a guest… which is sad 🥲

    • @Premenyc
      @Premenyc 9 หลายเดือนก่อน +4

      He is trying to act dumb

    • @Tunechi65
      @Tunechi65 9 หลายเดือนก่อน +1

      Mad annoying

  • @someonewashere8961
    @someonewashere8961 9 หลายเดือนก่อน +197

    This is not much different from what music labels were doing before streams. They would control what played on the radio and this would control which artists were successful.

    • @heartlights
      @heartlights 8 หลายเดือนก่อน +2

      One could say this all isn't much different than how the free market works (only the best music gets listened to, making the best artists successful), except the elephant in the room is who is controlling other people's success and to what end. If this was just about "controlling the market" for the sake of the commonwealth, then why not let the free market deal with it? 🧐 Maybe the motives of the people currently in control of the music industry aren't in the best interests of the commonwealth.

    • @jghifiversveiws8729
      @jghifiversveiws8729 8 หลายเดือนก่อน +4

      Payola

    • @targetegrat
      @targetegrat 8 หลายเดือนก่อน +5

      Even the record company buying multiple copies of the artist album to ensure they go multi platinum

    • @goatman3057
      @goatman3057 7 หลายเดือนก่อน

      100% and suppressing artists like Gran who freaking rocks! th-cam.com/video/ZBKIUi1eG1A/w-d-xo.htmlsi=RW4o_0B4bebeqZTY Cc is English

    • @whoa_status
      @whoa_status 6 หลายเดือนก่อน

      Dr B 4:15 b

  • @heartlights
    @heartlights 8 หลายเดือนก่อน +30

    Five years ago, "farming computers in third world countries and hacking the backend to make the IPs look American" was crazy shit that none of us understood but nowadays we're all like "yeah that makes sense"

  • @donnyjay4269
    @donnyjay4269 9 หลายเดือนก่อน +225

    Ice Spice is definitely being propped up.

    • @Dizzy808
      @Dizzy808 9 หลายเดือนก่อน

      all female rappers at this point they all suck

    • @jimhendrix7776
      @jimhendrix7776 9 หลายเดือนก่อน +22

      It's like katts been saying, they're plants!!! Everything built around them, image, character, outfits, writers etc...

    • @donnyjay4269
      @donnyjay4269 9 หลายเดือนก่อน +29

      @@jimhendrix7776 fax, I don’t know anyone who likes her music. Yet she’s famous lol

    • @alien-hs1zn
      @alien-hs1zn 8 หลายเดือนก่อน +12

      Her producer dad works for the label she definitely a untalented industry plant

    • @goatman3057
      @goatman3057 7 หลายเดือนก่อน

      Well Gran I think is being pushed down, he owns th-cam.com/video/ZBKIUi1eG1A/w-d-xo.htmlsi=RW4o_0B4bebeqZTY Cc is English

  • @robertmaynez
    @robertmaynez 9 หลายเดือนก่อน +157

    It's modern day payola. "Fake commotion creates real emotion" - Russ. Fake streams equals real money vs fake followers doesn't equate real money.

    • @Tunechi65
      @Tunechi65 9 หลายเดือนก่อน +1

      Truth

    • @reconstruct23
      @reconstruct23 9 หลายเดือนก่อน +12

      Fake followers can equate to real money because it can alter the perception of your popularity. A person with 10 million followers isn’t gonna get paid the same as a person with 20 million followers for a Pepsi commercial (all other things being equal)

    • @Jkngz
      @Jkngz 9 หลายเดือนก่อน +4

      This happens with govt too

    • @savethesouls_
      @savethesouls_ 9 หลายเดือนก่อน +1

      always look at views to likes ratio

    • @xndr_mrw
      @xndr_mrw 9 หลายเดือนก่อน

      ​@@savethesouls_ please explain why that ratio is important? I've never liked a video on YT even if I enjoyed it. Won't that make that stat a false positive?

  • @u32481
    @u32481 9 หลายเดือนก่อน +568

    Andrew I know they’re your friends but there’s way too many people on this podcast talking over each other. Put a couple behind the camera

    • @Jhizzle473
      @Jhizzle473 9 หลายเดือนก่อน +25

      I agree so many people do this, even the live stream panels do it. They need to have a raise hand button for speaking purposes 😂

    • @ej-miranda
      @ej-miranda 9 หลายเดือนก่อน +41

      That’s why it was better with the old set when Marc and Alex were off camera

    • @SravyaKuchipudi
      @SravyaKuchipudi 9 หลายเดือนก่อน +11

      @@ej-miranda lmao what? Russ was answering their questions the whole time and everyone was just listening

    • @valor1630
      @valor1630 9 หลายเดือนก่อน +4

      Empty cans are noisy cans.. 8:48

    • @KevinsDisobedience
      @KevinsDisobedience 9 หลายเดือนก่อน +6

      lol literally no one was talking over each other here

  • @heartlights
    @heartlights 9 หลายเดือนก่อน +24

    There's also mad amounts of hiding indie artist streams (so they don't appear to be competing in the same arena).

  • @MaganaVentures
    @MaganaVentures 9 หลายเดือนก่อน +40

    This is the same thing with New York best sellers. They publishing houses pays companies to buy their books to make get them on the list and seem like it’s a best seller.

    • @Amyus2346
      @Amyus2346 8 หลายเดือนก่อน +3

      This standard practice across all businesses. He’s not exposing shit

    • @goatman3057
      @goatman3057 7 หลายเดือนก่อน

      Yeah and the books that help you get suppressed like Gran, he’s brilliant th-cam.com/video/ZBKIUi1eG1A/w-d-xo.htmlsi=RW4o_0B4bebeqZTY Cc is in English

    • @bluesparrow92
      @bluesparrow92 4 หลายเดือนก่อน +2

      Ahhh that makes sense, I always wondered how almost all books had the NY best seller label. I figured one reason could be that the threshold was low. So if among certain women for eg SAHM romance easy breezy books are popular, then who knows it could be a best seller. I've always thought of it like thresholds would be low maybe because reading books may be at an all time low.

  • @FinessaryBob
    @FinessaryBob 9 หลายเดือนก่อน +46

    Don’t be fooled. Even smaller artists are doing this. I know a rapper that been faking streams since he started rapping

    • @VikktorVampiir
      @VikktorVampiir 9 หลายเดือนก่อน +12

      yea me too... its Russ 🤣😂

    • @Ishbikes
      @Ishbikes 9 หลายเดือนก่อน +11

      @@VikktorVampiirthat’s why he’s so well versed.

    • @goatman3057
      @goatman3057 7 หลายเดือนก่อน

      Well I know a guy who doesn’t his views suck haha but he’s awesome th-cam.com/video/ZBKIUi1eG1A/w-d-xo.htmlsi=RW4o_0B4bebeqZTY names Gran

    • @a.j.triplett4624
      @a.j.triplett4624 7 หลายเดือนก่อน +5

      I'll take it a step further and say it started with smaller and local artists and the corps just capitalized on it.

    • @Ishbikes
      @Ishbikes 7 หลายเดือนก่อน +1

      @@a.j.triplett4624 good catch

  • @s.harrison3699
    @s.harrison3699 9 หลายเดือนก่อน +17

    Age old practices with different names. Fake stream=Payola
    Fake commotion=Marketing

  • @samgove7871
    @samgove7871 9 หลายเดือนก่อน +80

    that sponsor banner is fucking gross

    • @xBlake
      @xBlake 9 หลายเดือนก่อน +11

      And to put it up when guest is talking…. Like they didn’t interrupt him enough

    • @bl2528
      @bl2528 9 หลายเดือนก่อน +1

      Bills gotta be paid

    • @xBlake
      @xBlake 9 หลายเดือนก่อน +5

      It’s not the fact that he put an ad, it’s that he did it in such an obnoxious way. Idk maybe he knew it’d make angry people comment

    • @Ishbikes
      @Ishbikes 9 หลายเดือนก่อน +6

      For that thing to be that big, they must’ve spent a shit ton of money..

  • @Xavierrrr_edits
    @Xavierrrr_edits 9 หลายเดือนก่อน +125

    So much interrupting man, Russ is a great mind. I’m a hour in and it’s like holy shit how many times is he gonna get interrupted mid statement.

    • @antoineLebrane
      @antoineLebrane 9 หลายเดือนก่อน +3

      its annoying asf😂😂😂

    • @xelaander8429
      @xelaander8429 9 หลายเดือนก่อน +3

      Don't worry, next time he'll talk into your ears just for you alone

    • @DannyJuke
      @DannyJuke 9 หลายเดือนก่อน +4

      That's prettyy this podcast to a T for the past year. Andrew doesn't shut up.

    • @WaitLook1
      @WaitLook1 9 หลายเดือนก่อน

      i was thinking that, but he won't just be interrupted wish is the power he shows

    • @antoineLebrane
      @antoineLebrane 9 หลายเดือนก่อน

      @@xelaander8429 bro shut the hell up it always gotta be a weirdo saying something

  • @derfmode
    @derfmode 9 หลายเดือนก่อน +29

    I actually know exactly how they are doing this on Spotify. And on SoundCloud. I was watching a computer science video about probability when I had the idea. I tested it on SoundCloud just to see if it really works and I went to sleep. The next morning, the song I had to uploaded to SoundCloud had 16k plays.
    I’m not going to get into much detail because I don’t support this practice and I think it’s scummy. This was just an experiment. But I will be vague… basically a couple dozen alternate proxy servers set up streaming the song, on repeat from dozens of countries at once via VPN trickery… all from a single computer.
    The hardest part was writing a python script for this for automation.. though wasn’t too difficult, But these days with AI… Things are so accessible for anyone.
    My guess is the labels could add millions of plays and views overnight if they wanted. But that would raise suspicion. So they are probably trying to be somewhat discrete about the rate in which they boost their product.

    • @erikrosalez3041
      @erikrosalez3041 6 หลายเดือนก่อน

      Do the rise of use of vpns help these

    • @erikrosalez3041
      @erikrosalez3041 6 หลายเดือนก่อน

      As people using the vpn services becoming like a node for music streams

    • @derfmode
      @derfmode 6 หลายเดือนก่อน

      @@erikrosalez3041 it could

  • @sticks2478
    @sticks2478 9 หลายเดือนก่อน +69

    I'm a professional drummer. Here is a money story for ya. There's a professional player who made 4000 a month in his first pro gig in the late 70s. Then he got the gig with Lionel Richie and the money went to 30000 a month. Next Michael Jackson's band for 45000 a month. Then we hit the 90s. His next offer was for the backstreet boys..... they offered 10000 a month. Today a pro player can earn as little as 4 to 5 thousand a month from gigs. Most also teach and do whatever else they can to stay in the game, as they do it for the love. I get it. Especially as a drummer. Who wants to pay good money for a live musician when a machine will do the job for near zero cost.

    • @johnviera3884
      @johnviera3884 9 หลายเดือนก่อน +2

      you need to be a touring drummer. Touring is up by 800% versus 1979. so its not that bad.

    • @matthoward598
      @matthoward598 9 หลายเดือนก่อน +3

      As a huge fan of electronic music. And a fan of live music. You can't replicate a live drummer, both for studio or live performance. Daft Punk understood that.

    • @mercytms4145
      @mercytms4145 9 หลายเดือนก่อน +1

      ​@@ginko916idk g. I've been listening to Squidward and SpongeBob AI tearing up tracks over the originals... He's on to something

    • @Ishbikes
      @Ishbikes 9 หลายเดือนก่อน

      @@globaldefenseorgright? Even the books are trash nowadays! 😂 that’s 100% truth.. the books are horrible now.

  • @vacatola
    @vacatola 9 หลายเดือนก่อน +38

    It's not just music and it's not just entertainment. Everyone is trying to juice their analytics numbers across industries and it's been going on for at least 15 years.

    • @salokin2410
      @salokin2410 9 หลายเดือนก่อน

      Yea it’s been pretty obvious for a while now. Streaming services constantly recommend dog crap movies and shows despite claiming they’re “most watched”, songs don’t have any soul in them anymore, even Facebook got called out for faking metrics to generate more ad revenue. The whole thing is fake and anyone paying attention has known something is off for a few years now. It seems to have taken off to a ridiculous degree after we were all forced to be online for nearly 2 years of Covid.

    • @chillyoungapex8545
      @chillyoungapex8545 9 หลายเดือนก่อน +2

      Not 15 but yeah

    • @FreeDumb101
      @FreeDumb101 9 หลายเดือนก่อน

      ​@@chillyoungapex8545Yes at least 15 if not more. Even cops. Watch The Wire

  • @peacepocket
    @peacepocket 8 หลายเดือนก่อน +10

    You can’t fake concert ticket sales. If an artist is selling out arena tours, the fanbase is real.

    • @2-Corrupt
      @2-Corrupt 6 หลายเดือนก่อน +2

      True but they selling out tickets and still botting streams. Double the money

    • @PinkstonFilms
      @PinkstonFilms 3 หลายเดือนก่อน +1

      But I bet a lot of that fan base is due to fake streams making it appear that artists are bigger than they actually are. Streaming is just the modern day radio, labels will do whatever it takes to make that money including plants. And that’s why there are so many artists that are popular for no reason…

  • @scoutwithoutclout
    @scoutwithoutclout 9 หลายเดือนก่อน +28

    21 Pilots' song Heathens shows 2.1B streams. Good song, but my 1st reaction to seeing that was "no f'in way"

    • @xndr_mrw
      @xndr_mrw 9 หลายเดือนก่อน

      I know a couple 100 broken whites in 3rd world countries that jam "Heathens" eerytime they party. 2.1B might be correct because of mental health problems worldwide. 😂😂😂

    • @AlexaOleksa
      @AlexaOleksa 8 หลายเดือนก่อน +8

      Heathens is Suicide squad official track,.it was boosted with movie promotions. But i personally like this song🤷

    • @wvlfkvnt
      @wvlfkvnt 6 หลายเดือนก่อน +1

      @@AlexaOleksawhich explains why they wouldn’t boost a song that isn’t already gaining traction. It’s not blatant but is obvious.

  • @01downside
    @01downside 9 หลายเดือนก่อน +39

    But legally it’s financial fraud. Influencers have been arrested for bots. But there’s so much money running through the system that they would destroy the market if it was stopped

  • @Kcking74
    @Kcking74 9 หลายเดือนก่อน +11

    They use family plans and cheap phones to put the songs on repeat. For every 3 plays you get .01 cent on Spotify. Farming streams.

    • @kaygee9833
      @kaygee9833 9 หลายเดือนก่อน

      It's crazy out here!

    • @AlexaOleksa
      @AlexaOleksa 8 หลายเดือนก่อน +1

      If you put song on repeat it is filtered out, if you want streams to count, you should put 2-3 different track between targeted track and change playlists every couple hours)))

  • @axxelfoley3304
    @axxelfoley3304 9 หลายเดือนก่อน +39

    Lupe talked about this years ago at MIT class he teaches

    • @jazzbase412
      @jazzbase412 9 หลายเดือนก่อน +3

      Thank you

    • @Ishbikes
      @Ishbikes 9 หลายเดือนก่อน +4

      Difference between Lupe & Russ is *Lupe is genuine.*

  • @Goldenlp-d8k
    @Goldenlp-d8k 9 หลายเดือนก่อน +8

    No different then when you thought the artist sold a million back in the day but label really purchased copies

    • @humanbeing4368
      @humanbeing4368 5 หลายเดือนก่อน

      Right on! Just like labels will buy tour tickets to give the illusion of it being sold out.

  • @sirsilis2
    @sirsilis2 9 หลายเดือนก่อน +5

    Jack Harlow’s latest number one is an obvious example of this

    • @WestSideBarson
      @WestSideBarson 5 หลายเดือนก่อน

      Yeah but he also said you have to already be able to have a successful song. So tho we know they pumped it he would've already done really good already

  • @MinterXGaming
    @MinterXGaming 9 หลายเดือนก่อน +2

    Yo, this is crazy. He is spitting back nothing but facts he is literally giving you verbal receipt and going out of his way not to call people out and you can hear the genuine like almost temptation in his voice. This is a crazy world we live in.

  • @ann-archist7172
    @ann-archist7172 หลายเดือนก่อน +1

    One tactic labels use is to pay for a promotional period on Spotify. Basically it gets artists on big playlists and drops the filtering rates to ridiculously low numbers. Spotify claims to filter out inorganic streams. But you can tell who pays for promo or agrees to lower payouts, because they get really low filter rates. The artist is paid for every stream but only filtered streams count for charts. Olivia Rodrigo's good for you had something like a 2% filter rate because her label really wanted to get her to #1. But BTS Butter was sitting at #1, so Spotify started filtering it's streams up to 40%, as if a group selling out massive stadium tours couldn't actually hit big streaming numbers? I always judge an artist based on all numbers matching. Streams should match sales, should match video views and should match ticket sales. Doja cat was so hot. But she was playing club shows. Her hits were completely propped up by radio play and fake streams. Labels are totally fine paying a fortune for this stuff because a single #1 hit can translate into a big career catching up to that hit. Olivia had a massive album and huge hit but played smaller concert halls. But now she is playing big shows even though her later songs didn't do as well. Look at Dua Lipa. Massive bought hits but no real fanbase and her last 3songs flopped. Look at all these supposed huge artists who can't even headline their own shows. They just do 1hour sets on the festival circuit

  • @Premenyc
    @Premenyc 9 หลายเดือนก่อน +83

    Shultz acting like the podcasting industry isnt doing the same thing. Lol

    • @liquidgold
      @liquidgold 9 หลายเดือนก่อน

      ESPECIALLY on IG bruh. There would be a person with 1 million followers but posts would only have 30 likes?

    • @Christian-eq6pq
      @Christian-eq6pq 9 หลายเดือนก่อน +4

      Podcasters are botting streams? I don’t even see how that would be helpful or work unless they’re paying to get on Apple’s charts

    • @DannyJuke
      @DannyJuke 9 หลายเดือนก่อน

      @@Christian-eq6pq Brendan Schaub literally got caught buying views on TH-cam to juke the system.

    • @Premenyc
      @Premenyc 9 หลายเดือนก่อน

      @@Christian-eq6pq same way it happens with music genius… and they are on spotify also if you havent noticed spotifys biggest thing now is podcast

    • @Premenyc
      @Premenyc 9 หลายเดือนก่อน +13

      @@Christian-eq6pq bruh just said i dont see how that would be helpful lol. Are you shultz on an alt account?

  • @DonniesWrld35
    @DonniesWrld35 9 หลายเดือนก่อน +14

    RUSS TALK DAT TALK 🔥🔥🔥🔥🙌💯

  • @BLLRRR
    @BLLRRR 9 หลายเดือนก่อน +8

    Yo its 2024 name the guys getting the fake streams ,be like katt Williams 😂

  • @markmittens
    @markmittens 8 หลายเดือนก่อน +2

    what's scary is this applies to so much more

  • @daveSoupy
    @daveSoupy 9 หลายเดือนก่อน +11

    How is this any different than Sprint buying enough copies of Jay-Z's album so it goes gold?

    • @pitchking5496
      @pitchking5496 9 หลายเดือนก่อน

      No difference except today it’s much easier to hide and you can juice the numbers so ridiculous no one will tell that isn’t into marketing or data analytics.

    • @Ishbikes
      @Ishbikes 9 หลายเดือนก่อน +4

      It’s not..

  • @hotephomie8024
    @hotephomie8024 8 หลายเดือนก่อน +2

    This is essentially what happens in every facet of the entertainment industry. They fake commotion, to make commotion.

  • @kokoBuSiLiCa
    @kokoBuSiLiCa 9 หลายเดือนก่อน +1

    Russ said nothing but facts this whole episode, it's my favorite episode recently. I'm writing rap and I'm following the culture for 20 years, Russ is just spot on and speaking pure logic.

  • @MakaveliG17C
    @MakaveliG17C 9 หลายเดือนก่อน +7

    Free Tory Lanez. He was beating these labels independently and embarrassing them so they set him up

  • @JasonFarrellLevelUpBoxing
    @JasonFarrellLevelUpBoxing 9 หลายเดือนก่อน +4

    They have guys that just have rooms filled with phones cranking out streams all day. I forget the guys name but it was a guy from Baltimore that used to do it for other artists, that did it for himself and made him the number 1 guy on Spotify, with a whole billboard in Times Square and all that! A dude I never heard of, I still can’t remember his name and hasn’t heard of sense

    • @michaelblutstein7270
      @michaelblutstein7270 9 หลายเดือนก่อน

      Any chance you can find their name? I’m so curious

    • @AdrianMilanio
      @AdrianMilanio 7 หลายเดือนก่อน

      @@michaelblutstein7270Chad focus

  • @tatertimeofficial
    @tatertimeofficial 3 หลายเดือนก่อน

    What he said at the end of the clip is so dang real/honest. My respect for him just flew through the roof. He's not gonna fall into the faking the streams bc it will affect everything for independents. This dude is keeping it real for everyone, hats off to ya man

  • @ChDrY
    @ChDrY 9 หลายเดือนก่อน +11

    Need more ads on this video andrew

  • @XiONDiGiTaL
    @XiONDiGiTaL 9 หลายเดือนก่อน +4

    Shit it aint even just the streams, it's views, subscribers, IG followers,.etc..

  • @memphysmoto2649
    @memphysmoto2649 9 หลายเดือนก่อน +3

    The same way they buy followers and views, they buy streams. There are millions of companies that provide these services.

    • @henriquesa2384
      @henriquesa2384 6 หลายเดือนก่อน

      The majority of artits as celebs buy A LOT of bots on social media, you can see celebs with more than 200 Million/ more than 300 Million followers and then when they post, they get like, 1 or 2 Million likes, sometimes 3, just 1%, or even less, of theiir "followers" , doesnt make sense.

  • @SuperGoodbag
    @SuperGoodbag 9 หลายเดือนก่อน +67

    Taylor swift is somewhere shaking because this info got out

    • @rishabhmishra9230
      @rishabhmishra9230 9 หลายเดือนก่อน

      She fills stadiums after stadiums. you're an idiot

    • @MrKohulann30
      @MrKohulann30 9 หลายเดือนก่อน +29

      i mean im not a taylor fan by any stretch but their logic is that the artists that sell out shows aren't doing the fake streams, taylor just had the most successful tour in history lol

    • @Dominic_V
      @Dominic_V 9 หลายเดือนก่อน +10

      taylor not faking anything lol

    • @Will-lg9ev
      @Will-lg9ev 9 หลายเดือนก่อน +5

      No he stated all artist do, if they are signed to a label. Her label is in the business of keeping her massive.

    • @ZeroSky89
      @ZeroSky89 9 หลายเดือนก่อน +8

      I live in Nashville and when she comes through here for her tour it literally warps Nashville. Its crazy. people come from all over and wear her merch everywhere. its kinda crazy the influence she has.

  • @jorgaridya7085
    @jorgaridya7085 5 หลายเดือนก่อน +1

    They flag my lastest single because it did 35k streams and they removed it. Spotify and Distrokid won't give you any form of evidence or appeal. When I check the playlists it was on some where from "official" Spotify playlist but 2 striked me as fake. One of them was an user name Artister. I reported the playlists and the user but they both still on Spotify and my song was taken down. That's bullshit.
    We don't have any control over what user do in the platform. If your song is pick and place on a bot playlist without your concent, you have no way to remove it.
    I requested to get all music from Spotify but Distrokid want me to delete all my music from my Distrokid account and reupload them and then exclude Spotify. That's is more bullshit.

  • @salty_superspreader3647
    @salty_superspreader3647 9 หลายเดือนก่อน +3

    RUSS PUTS ON LIVE. IN HOUSTON. YES THATS A DOPE SHOW. MUCH RESPECT

  • @JohnnyHayesMusic
    @JohnnyHayesMusic 9 หลายเดือนก่อน +2

    Bro, thank you so much for bringing this to light. We could feel it already, but it’s really nice to hear this to be honest with you.

  • @Jhizzle473
    @Jhizzle473 9 หลายเดือนก่อน +1

    I’ve been saying this for years I’m not in the industry but think about it you have one song or are marketable on Tik tok have little talent and people reach out to you to become famous, you become an investment to them. They then hire writers to make your songs better or even write all your lyrics for you or fake streams you are just the face at that point, basically making you too big to fail because you’d cost them so much money if you tanked as an artist.

  • @JaneyBrown
    @JaneyBrown 6 หลายเดือนก่อน +1

    Russ: “Fake commotion ends up creating real commotion”…. Such a poignant way of describing the psychological phenomenon called “reciprocal determinism”.
The fake spectacle attracts real eyes, the real eyes see a real spectacle… and a real spectacle is born. Fame in a nutshell.

  • @heythere6983
    @heythere6983 9 หลายเดือนก่อน +2

    That’s what they do on TH-cam numbers , songs have bullions on TH-cam or hundreds of millions yet the most viral songs only get 5-10 mill for a year

  • @AlexaOleksa
    @AlexaOleksa 8 หลายเดือนก่อน +1

    That's why the only real data is sold out shows amd how many people want to see you live. And when the streams match sale, match sold out stadiums - real confirmation, but when you have billion streams and can't fill 15k arena...well, that tells you smth

  • @acanofhope
    @acanofhope 7 หลายเดือนก่อน

    The way Russ articulated his thoughts and kept it all within the realm of business and marketing as opposed to fanning the flames of conspiracy; he just earned a new listener to his work.

  • @shengrant3088
    @shengrant3088 9 หลายเดือนก่อน +1

    Shultz got that i am fire captian from staten Island "what's the matter with youssss" lmfao 😂😂😂

  • @Prodby.1takeonthetrack
    @Prodby.1takeonthetrack 9 หลายเดือนก่อน +3

    The math not mathing 😂 facts jcole said it best

    • @jazzbase412
      @jazzbase412 9 หลายเดือนก่อน

      Thanks is that where that comes from 😂

    • @Prodby.1takeonthetrack
      @Prodby.1takeonthetrack 9 หลายเดือนก่อน

      @@jazzbase412 facts 😂

  • @heartlights
    @heartlights 8 หลายเดือนก่อน

    If we can foster the return of indie music scenes (bands, labels, zines, touring companies, venues, etc) we can regain freedom for artists and the community. When i was a kid, we learned about groups by going to see our favorite bands and catching the opening act or reading reviews in the local zines and online. When we abandoned that stuff for festivals and pitchfork we lost that. Time to get it back!!!

  • @publicenemy1238
    @publicenemy1238 9 หลายเดือนก่อน +1

    2:40 I work in marketing and we do this all the time. You're not discovering something significant

  • @SeekOneness
    @SeekOneness 9 หลายเดือนก่อน +6

    Russ stay dropping gems 💎 on the regular- never understood why this dude gets so much hate… yet, his music gets so much love?! He’s one of the only real ones in the industry who tells it how it is. Hope he keeps growing like this. Dig the music, but respect him more for the insights he delivers. 💯

    • @mitchy2311
      @mitchy2311 9 หลายเดือนก่อน

      Can’t get love without hate

  • @Frogmommyiester
    @Frogmommyiester 9 หลายเดือนก่อน

    😢 Russ will never be on our radio, so i am here everyday to listen. Hes super underrated.

  • @KeepItReal213
    @KeepItReal213 9 หลายเดือนก่อน +5

    Yep. Russ is faking his streams lol. How hard he’s trying to look innocent and deny it tells it all. 🤣🤣🤣

    • @clqrqqboxtxng5901
      @clqrqqboxtxng5901 9 หลายเดือนก่อน

      Loool facts!

    • @StaceyFoxx
      @StaceyFoxx 9 หลายเดือนก่อน

      how u know...?Proof?

    • @KeepItReal213
      @KeepItReal213 9 หลายเดือนก่อน +3

      @@StaceyFoxx Proof is what I posted ^^. He said he knows how to fake streams but yet he's trying way too hard to make himself look innocent. Over explaining and trying to convince the audience why he doesn't. LOL. It's obvious he does.

    • @theillustratxr
      @theillustratxr 2 หลายเดือนก่อน

      What do you mean

    • @theillustratxr
      @theillustratxr 2 หลายเดือนก่อน

      ​@@KeepItReal213where's the critical proof?

  • @Sedona_FD3S
    @Sedona_FD3S 9 หลายเดือนก่อน +5

    TH-cam please never show this podcast to me again

    • @antoineLebrane
      @antoineLebrane 9 หลายเดือนก่อน

      facts first and last time im listening😂😂

  • @TheHavenHell
    @TheHavenHell 5 หลายเดือนก่อน

    Back in the day, it's like getting a diamond by releasing double disks album. The album actually only sold 5mil copies but they counted it as 10mil and you got diamond.

  • @CAhmadDavis92
    @CAhmadDavis92 9 หลายเดือนก่อน +1

    Think about alot of big companies for the past 40 years engaging in stock buybacks just to make it look like the Company is doing well.

  • @Enrique-wh7tz
    @Enrique-wh7tz 6 หลายเดือนก่อน +2

    when Trump said fake news he meant fake streams news really jajjajajaj

  • @NaomiAugustTV
    @NaomiAugustTV 8 หลายเดือนก่อน

    I think Russ knows his stuff, but is preaching from where he’s at. He too did the bot method on top of running targeted ads. I believe as well his dad was in or worked for a marketing company too..I appreciate artists exposing the industry, but it’s usually from where they’re at vs when they were coming up. To be independent after is the goal. Use the effect of mass exposure… leverage… and market share … but majority is “fake it till you make it”
    The real money is in licensing and sync. Mechanicals!!!

  • @heartlights
    @heartlights 8 หลายเดือนก่อน +1

    Someone should explain to Schulz how the podcast producers are in on the ruse.

  • @nothinbutms
    @nothinbutms 9 หลายเดือนก่อน

    there was a tipping point where the hype is now at least 90% better than the album being hyped.

  • @kaylawoodie6510
    @kaylawoodie6510 5 หลายเดือนก่อน

    Mad respect for Russ always!! what a phenomenal interview

  • @BigWrangler
    @BigWrangler 9 หลายเดือนก่อน +1

    Russ got little hands. But so do I. God bless.

  • @heartlights
    @heartlights 8 หลายเดือนก่อน

    "streams are fake but the money's real" sounds like a line from the investment bankers at the convention in The Big Short. Like dang *You guys understand that's not how this works right!?*

  • @Billionaire963mw
    @Billionaire963mw 9 หลายเดือนก่อน +1

    This is why I chose to not go for that dream Im very wise and Ik how things are... They Finessing...

  • @TommyDavidVerbal
    @TommyDavidVerbal 9 หลายเดือนก่อน +1

    Russ is awesome. The other 4 are lame af
    They been masquerading for a while now. Andrew allowed his ego to ruin the brand

  • @Gnarly_Gypsy
    @Gnarly_Gypsy 9 หลายเดือนก่อน +2

    Russ is the only reason I am here

  • @mindgravybear2971
    @mindgravybear2971 8 หลายเดือนก่อน

    “This is Russ uncut, I’ll expose yall” … exposed is a classic whether yall heard it or not

  • @wavegod_1006
    @wavegod_1006 7 หลายเดือนก่อน

    It’s like how the labels use to buy the albums to boost first weeks sales

  • @thatsslander
    @thatsslander 5 หลายเดือนก่อน

    Fake till you make, it has always been the rule of thumb in entertainment.. I’m pretty sure it’s gonna stay that way.

  • @mictrap1383
    @mictrap1383 9 หลายเดือนก่อน +1

    Russ a real one man 💯

    • @KeepItReal213
      @KeepItReal213 9 หลายเดือนก่อน

      But you can tell he’s also faking streams. Lol. He’s trying too hard to deny it. 🤣🤣

  • @50000DSI
    @50000DSI 9 หลายเดือนก่อน

    ~Music Industry: Organic Streams and Reasonable-Structure vs Fake Streams: Keep the PEACE ✌️ and structure something where everybody gets paid...lolol
    1LOVE

  • @tril3xsyphin124
    @tril3xsyphin124 9 หลายเดือนก่อน +1

    Damn bro, let Russ finish his sentence and stop interrupting sheesh

  • @jaeyong2508
    @jaeyong2508 9 หลายเดือนก่อน

    The drawbacks of having an unregulated entertainment industry operate in the domain of capital markets.

  • @alexvillafranco9030
    @alexvillafranco9030 9 หลายเดือนก่อน +2

    This dude got half a fade

  • @johnisouth6636
    @johnisouth6636 9 หลายเดือนก่อน +3

    Bots. I was in a nobody group on a fun little app that that produced music on with samples. Its called MMJ. Just for fun. There was sbout 10 of us. We each made 10 burner accts. When one of us would drop a track we would give the tracks a like from each if the accounts bumling up it up the list. All fake

  • @Alloutdon
    @Alloutdon 4 หลายเดือนก่อน

    Labels bought their own albums back in the day too. How do you think all those rappers went gold at least. Nothing has changed

  • @dominickkasza8096
    @dominickkasza8096 7 หลายเดือนก่อน

    This Man, #Russ @Russ is so brilliant and apprised of the shenanigans of the Industry. Speak that TRUTH!

  • @christinapomponio6452
    @christinapomponio6452 9 หลายเดือนก่อน +1

    Well shit it is very possible to do those type of numbers organically as an independent artist. shit look at what Tom MacDonald ft Ben Shapiro "facts" did. And the craziest part to me is their song was competing with Nikki Minaj's "Big foot" diss song and that shit was wack AF, even everyone in the comments was like "wtf? Nikki y would u release this, it's so bad". It was/is absolutely no comparison between those two songs, in terms of popularity.

    • @Bubbles-qh7ez
      @Bubbles-qh7ez 9 หลายเดือนก่อน +1

      Nicki has a big fan base that will buy and stream whatever she puts out

  • @kendallmurphy8357
    @kendallmurphy8357 9 หลายเดือนก่อน

    this dont hit the same coming from somebody that pops was working within the industry before he made his first record lol

  • @paulydltvideos
    @paulydltvideos 7 หลายเดือนก่อน

    Bro Russ is saving our fucking lives , all of us who decided to publish music independently

  • @heartlights
    @heartlights 8 หลายเดือนก่อน

    I realized several years ago that all these social media companies were operating a virtual Potemkin village online. You've heard this said a hundred times (but eventually it WILL click!): do you really think the "most popular" artists of our time are ACTUALLY what everyone likes the most? Does it really seem organic that "everyone loves" all this junk they give us that we ourselves don't even love? Come on! When it dawns on you, you gotta admit it's obvious! Of course these industries are being controlled for nefarious purposes, it really is obvious!

  • @dontbestupid6664
    @dontbestupid6664 9 หลายเดือนก่อน +18

    I’m glad everyone noticed how these guys can’t seem to stfu while their guest is talking.

    • @antoineLebrane
      @antoineLebrane 9 หลายเดือนก่อน +1

      bro its sooooo annoying i just watched shannon sharpe interview monique and he was extremely respectful when she was making a point

    • @xelaander8429
      @xelaander8429 9 หลายเดือนก่อน

      Then go somewhere else ffs and stop whining

  • @heartlights
    @heartlights 8 หลายเดือนก่อน

    Russ is revealing more on accident than he is on purpose, love it

  • @nklinef
    @nklinef 9 หลายเดือนก่อน +5

    They've been doing this forever with radio stations. It's just an old racket taking advantage of new technology. The same principle was applied to MTV when it showed videos. It's but a single facet of what Noam Chomsky called Manufactured Consent.

    • @derpderpington824
      @derpderpington824 9 หลายเดือนก่อน +3

      Right? This has been going on since we learned how to press vinyl.😂

  • @JohnnyColeMurdockMusic
    @JohnnyColeMurdockMusic หลายเดือนก่อน

    I have come to the conclusion that almost nothing is organic and if you think it is. Well, there was a success marketing campaign to make you think it was organic

  • @botgang5092
    @botgang5092 9 หลายเดือนก่อน +1

    Talking over the guest really hurts the quality of the interview we are trying to hear what’s being relayed. 😕

  • @A.RBLISS
    @A.RBLISS 9 หลายเดือนก่อน

    Now Spotify makes u click a box before submitting a song stating that u as a artist will not pay for buy promo streams and if you do you will get kicked off Spotify and possibly sued

    • @DePerfectionist96
      @DePerfectionist96 9 หลายเดือนก่อน +3

      bro that doesn't mean shit. This is only applicable to new random artists that might buy fake streams to promote themselves. This i suppose is done so the charts don't get completely flooded and out of control from whatever "soundcloud" artists. If you are already behind a big label that shit can't get tracked easily especially when you already have some organic traction and real fan base as Russ said. But manipulated streams = fake streams nonetheless

  • @demontacoats3187
    @demontacoats3187 9 หลายเดือนก่อน +2

    Dude got interrupted at least 50 times

  • @PolymerJones
    @PolymerJones 9 หลายเดือนก่อน

    From the start I always thought Tekashi69’s numbers were fake AF

  • @kalvinkalen3871
    @kalvinkalen3871 9 หลายเดือนก่อน +2

    real talk Apple Music is leaps and bounds better than Spotify!

    • @JackEL
      @JackEL 9 หลายเดือนก่อน

      How so?

    • @kalvinkalen3871
      @kalvinkalen3871 9 หลายเดือนก่อน

      The music files are different, the sounds are 100% noticeably different by different I mean better. Try it for yourself. Listen to the same in your car. Which streaming service has the better bass, treble etc. And spatial audio is pretty legit with headphones. Its just my opinion. @@JackEL

  • @avinav007
    @avinav007 5 หลายเดือนก่อน

    Thats legit. I have it on good authority that kendrick's team is buying a lot of views not only on spotify but on youtube aswell.

  • @officialkngfst
    @officialkngfst 9 หลายเดือนก่อน

    dropping major jewels💎💎💎

  • @kevinbishop5722
    @kevinbishop5722 7 หลายเดือนก่อน

    Wow this was an awesome interview

  • @x6da9crain
    @x6da9crain 9 หลายเดือนก่อน

    Everyone of thier videos is full of comments about them talking over the guest 😂. Fr these guys ask the hard questions they just need to let the guest have more time without interruptions

  • @haalandoates
    @haalandoates 7 หลายเดือนก่อน

    This makes me think Hotline Bling might've been an early example of this

  • @sdot7117
    @sdot7117 9 หลายเดือนก่อน +1

    Wait…Russ had a deal with Columbia? 🤔 I thought he was always independent.

    • @theillustratxr
      @theillustratxr 2 หลายเดือนก่อน

      Only for two albums like Theres Really A Wolf and Zoo

  • @lucyirungu1598
    @lucyirungu1598 9 หลายเดือนก่อน +1

    Megan song droped from one to 26 the in one week

  • @xJayAikox
    @xJayAikox 15 วันที่ผ่านมา

    Thank you russ organic independent streams are the best 💯

  • @Marcustrh
    @Marcustrh 9 หลายเดือนก่อน +1

    Chad Focus exposed it all fam. Should go back to Andrew and aakash this interruption is wild

  • @jayjaytunezzz5638
    @jayjaytunezzz5638 9 หลายเดือนก่อน

    The first episode was great because it was just the JRE in a new studio with a few extra guests. Every episode since has been unwatchable.