The Rise and Fall of Detroit's Velvet Peanut Butter Brand

It's fresh, pure and delicious, and it's a brand some Detroiters might recognize. From Detroit Public Television's documentary "Detroit Remember When: Made in the Motor City," host Erik Smith takes viewers on a nostalgic journey back to the creation of the Velvet Peanut Butter company in Detroit 1937.
Smith talks to Linda Klein, the daughter of Velvet Peanut Butter Founder Paul Zuckerman, who was referred to as the "peanut butter king;" Tom Klein, a former Velvet Peanut Butter executive; and Eric Bruce, who has recently re-established the company, stocking store shelves with the Detroit brand today, about the brand's rise and fall, and rise again, to popularity.
Episode 603/Segment 3
Watch "One Detroit" Monday and Thursday on Detroit Public TV at 7:30p ET. Or catch the daily conversations on our website at OneDetroitPBS.org, Facebook at / onedetroit , Twitter at / onedetroitdptv and Instagram @One.Detroit.

[@mybachhertzbaud3074]

Just try and start a food business this way today.🤔

[@tituslawoffice4778]

excellent story. I just bought Velvet for the first time, and that's it- that's all I'm buying from now on.

[@alanlucas7491]

Their faces scared Me as a child.

[@fredschaller]

Looks like Kroger stopped carrying it, no space for it on the shelves. I will go elsewhere as this is the best peanut butter period.

[@ArthurIdis3]

Meijer carries it.
Kroger SUCKS