Bridget Dolan, Director of Youtube Shopping, on Revolutionizing Retail with Creator Partnerships

In Ep. 131 of Earned, Conor sits down with Bridget Dolan, Managing Director of the TH-cam Shopping division. To start, we explore how the creator economy has evolved on TH-cam and unpack its significant influence on e-commerce. Bridget explains how creators, viewers, and brands are entwined in a symbiotic relationship that's reshaping retail through authentic content and seamless shopping experiences. We then dive into TH-cam's innovative shopping features, including an affiliate program that fosters partnerships between over 50,000 creators and leading brands. Next, we discuss distinct consumer behaviors and trends-like Korea's live shopping craze and Brazil's unique market-and Bridget shares how cultural differences impact consumers’ shopping habits. Switching gears, Bridget reflects on her time at Sephora and reveals why she decided to join TH-cam. To close the show, Bridget emphasizes the importance of authentic creator partnerships and their impact in building an audience and driving sales.
Tune in to learn how:
1. Trust & Authenticity Drive Success: TH-cam's affiliate program connects 50,000+ creators with top brands, fostering genuine relationships that encourage viewers to shop with confidence.
2. Cultural Nuances Shape Shopping: From Korea's live shopping craze to Brazil's unique consumer habits, understanding regional differences is crucial for global e-commerce growth.
3. The Future is Shoppable Content: With strategies like QR codes for TV shopping and data on creators driving sales, TH-cam is at the forefront of merging entertainment with online shopping.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: • Earned: Unlocking the ...
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Resources:
TH-cam - www.youtube.com/
Connect with the Guest:
Bridget’s LinkedIn - / bridgetdolan
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - / conormbegley
CreatorIQ LinkedIn - / creatoriq
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[@CEOLife]

Very cool!