The Problem With Design Thinking (And 3 Ways We've Seen It Work At Companies)
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- เผยแพร่เมื่อ 1 ก.ค. 2024
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Why does Design Thinking fail at companies when it's introduced to foster innovation? Time and time again we've seen Design Thinking projects fail. So much so that people have told us that they "HATE Design Thinking, because they tried it and it didn't work". Most of the time this happened because they had false expectations about what Design Thinking could do for their company.
But does Design Thinking work at all? Does Design Thinking have any value? Absolutely YES! In this video, AJ&Smart CEO Jonathan Courtney explains why Design Thinking fails at companies and shares with you the 3 ways we've seen it actually work.
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⏰ Video timestamps:
0:00 The problem with Design Thinking
4:26 3 ways we’ve seen Design Thinking work at companies
4:48 1️⃣ - Training a dedicated team of process facilitators
6:12 2️⃣ - A company shouldn’t try a top-down innovation approach
7:42 3️⃣ - Expect that this will take time
9:02 Conclusion
Thanks for watching!
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#facilitation #workshops #designthinking
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The Problem With Design Thinking (And 3 Ways We've Seen It Work At Companies)
• The Problem With Desig...
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🤔 Does Design Thinking actually work? Has your company ever tried to introduce Design Thinking? How did it go? Please share your answers in the comments below 👇
➡️ And if you want to learn more about facilitation and workshopping, then check out our 1-hour FREE TRAINING 👉 go.ajsmart.com/start
I really can't express how much this guy is right. The foundations, the processes, the communication. The process can be daunting and you can get lost in it if one didn't know where they were at. Validation is key in the process and if you don't know the process, you can be rethinking a broken wheel. Thanks for your video, it speaks to my heart.
I am a team of two, and often we have strong disagreements, we also can collaborate on solutions for miniature electronics manufa- cturing by improving on each other's ideas.
Love it! Thanks, Jonathan, for setting this mindset for companies :) I hope it will increase companies' awareness.
Thank you Jarek! Let's hope it will 🤞 Cheers!
One of the best video i ve ever seen, good approach, i alwayes say empower your current team, invest in it
Do you provide certifications our courses for CRO or Lead sales people who do consulting work to facilitate these workshops. Almost doing a strategic session with leads.
How would you address this pushabck? Design thinking doesn't work because the ideas and prototypes that come out of workshops don't make it to implementation or execution. Even after initial testing with clients, the workshop ideas are then diluted or deprioritized. The momentum simply doesn't carry far enough to have an impact on the client's experience.
Great question Alexandre! This is a very common finding.
In our initial discussions, we look for 3 things.
1) clarity around the challenge
2) motivation to solve it (is it keeping them up at night?)
3) clarity on the customer it is for
If they aren’t serious about solving it and are not clear on who the end user is, we’ll pass on the opportunity. These are early signs that it could just be busy work that will die after the workshop.
You want clear signs that they want to solve this challenge and that the decider is going to drive this process afterwards.
As additional guidance in our handover summary report, we include recommendations based on the final user feedback to give them a headstart into developing an MVP etc.
Ultimately the power to continue and drive that momentum lies with the decider.
Hope this helps. Have a great day!
Hey Jonathan, great video and I agree with you. Can you talk about how you align the client's expectations with what you can provide. Do you propose, having understood the brief, do you meet in the middle, do you do something else? Have you ever decided not to provide a workshop to a client? Any feedback would be appreciated. Thanks.
Thanks for your question William! Once we understand the client's challenge we’ll propose a custom workshop for them. In our proposal, we’re clear on what we’ll provide and what we expect from them along with the deliverables they will walk away with afterward.
If they seem unclear on the challenge we’ll look into a Scoping Workshop ahead of making a formal proposal. We’ll only do this if they express motivation to solve the challenge.
It’s vital we understand their challenge to solve it with confidence.
If the challenge is only a ‘nice to solve’, we’ll walk away from it. We’re also pretty clear on how we can help and don’t provide a holistic offering at all. We know where we can add the most value and what we like to do and work only inside those self-imposed limitations.
Hope this was helpful! Cheers
@@AJSmart Thanks, Jonathan. Yeah! If the client isn't clear or doesn't achieve certain expectations then you're not going to deliver any real value.
Liked your videos.
Hi. Great work on the channel.
I have a question about the placement of the ice-breaker.
Where would you suggest you place it in a workshop?
Before or after the rules/set expectation/get expectations/agenda?
If before, how long after starting the workshop would you put an icebreaker?
Hope to hear from you.
William
Hey William - my name sake. I'm a fan of starting with the icebreaker before anything else. Dive right in. People often expect all the usual stuff before. Starting with the icebreaker changes the dynamic and builds energy and interest from the start. Experiment with it. See what works better for you.
@@cillboon Well that is an awesome name:-). Thanks for the reply. The reason for asking is because I have a final test of the job interview soon and in it I have to run a 30 minute training/workshop. The topic is free of choice so I'm puzzling it all together and need to create some short modules I can piece together in a variety of ways so I can stay flexible. What would you recommend for doing and not doing if you only have 30 minutes and what kind of an icebreaker would you use?
Hey William Hummel! Great Question!! We normally place our ice-breakers after the rules/set and get expectations/agenda but before the actual workshop exercises. This way the participants know what to expect, what's coming up and how the workshop is going to unfold. And then with the ice-breaker, they get energized and relaxed for the workshop.
For designing custom workshops we use our 4 Cs framework. Each "C" (Collect, Choose, Create, Commit) represents a phase of the workshop that should be completed in order to have a successful workshop. If you want to learn more about this framework you can check out our free Workshopper Playbook. It's a short read 😉 www.workshopperplaybook.com/book-choice
Hope this helps you design the 30-minute workshop for your interview. Best of luck!!! Let us know how it goes. Have a great day!
@@Lamatrades If it's a job interview I would probably start with the structure first, as Jonathan says, working agreement, expectations, agenda, etc before diving into the icebreaker. Some simple icebreakers are 2 Truths 1 Lie or One interesting fact about me. Each person writes down an interesting fact and everyone else tried to guess who it is. For the topic of the workshop it could be anything. I would start by checking what people know or don't know already, follow this by explaining the concepts, how it works or what to do. Then people try it themselves. Actual practice. Finally end with feedback, questions and answers before summarising what you covered and any conclusions.
@@AJSmart Hey! I've printed out your Workshopper Playbook, it's awesome and I've learned and highlighted so much on it and I'm learning a lot.
I'm curious to learn the following and are looking forward to your reply:
If you had to facilitate a 30 minute training/workshop, on a topic free of choice, as part of the final part of a long interview process, how would you do it and why?
Hope to hear from you, keep up the good work. Your energy is great
I'm listening...
I just started learning UI/UX though. I don't want to say it's tough 😂
But I guess I need someone to push me, cos I really wanna learn it.
But what KPIs do you track to say that a team has become innovative/worth the workshop?
Thanks for your question! For us, innovation isn’t measured quantitatively. Instead, you could ask, is the team clear (and aligned) on how they should solve the challenge after the workshop? Did they surface ideas that through traditional ways wouldn’t have been brought up?
Once it’s finally rolled out you can access whether end/target users are 'happier’ using the product.
Have a great day!
I'm so excited to finally be able to use things I've learned from you... for waste management innovation 🗑️☺️
That's amazing Diana! Glad you can implement some of the things we've shared! Would be very interesting to hear how you're using what you've learned for waste management innovation. Sounds very interesting. Have a great day!
They don't fail 😊
…champion (?)..proof of concept…catalyst