GA4 Engagement Rate Explained: How to Use and Improve Engagement Rate in Google Analytics
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- เผยแพร่เมื่อ 15 มิ.ย. 2024
- Engagement rate is a new metric in GA4. It's the percentage of sessions that qualify as "engaged" and it can tell us a lot about our performance in terms of traffic channels and content quality.
In this video we'll explain engagement rate, including how to customize it and how we can use it to improve our site performance.
Have questions or comments? Leave them in the comments. I've been learning / struggling with GA4 over the couple of years, and I'm always up for learning more...and for new video ideas.
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Thanks for sharing this video - really clear and helpful. I particularly liked the suggestions about criteria for comparing high and low performing landing pages. that was spot on. Great job!
Well, hey! 👋 That’s most encouraging to hear. Thanks for taking the time to share this
HI, I think one thing that sort of changes the way we view engagement rate and bounce rate in GA4, and let me know if this is true or not, has to do with what we configure and mark as conversions in in the Events section of the admin panel. For example, I mark a certain pages to be trigger a conversion (probably used to be goals in GA3). Like an add_to_cart, _performance_page_view,
email signup buttons, etc.
So if I want to mark a certain section of my website as being a conversion, it might increase my overall engagement rate. I do believe my performance_page_view might be inflating my conversion engagement rate as an example.
If that all makes sense and is agreeable - is there a way to configure a custom engagement report that can filter out certain conversions?
Thanks - and appreciate all your videos!
Hi Michael,
You are absolutely right that the way you configure your conversions will influence your engagement rate.
A session will count as engaged if it's 10 seconds or more (assuming you don't change that engaged session timer) OR it has multiple pageviews OR if there is a conversion. With certain pageviews counting as conversions for you, that is absolutely influencing your engagement rate.
To my knowledge, there is not a way to filter out certain conversions from this. You could, if you wanted, remove any of those conversion events from being logged as conversions (and keep them simply as events) if you wanted. I bet you know how to that, but this blog shows how to toggle that on and off just in case: www.rootandbranchgroup.com/google-analytics-conversion-tracking-ga4/
Then again, another way of thinking about is if those pageviews are important enough to be counted as conversions, isn't it kind of a good thing that they are influencing your engagement rate? Just a thought.
Thanks for the thoughtful comment. Best wishes!
Hi I have a question how the animation channels not made for kids? I need to create animation channel but not to be for kids
Hi there, Salwa. This is outside my circle of competency. Now if the animation channel is about digital analytics and SEO, I might be able to help. 😉