crazy valuable, thanks Nathan 🔥 You fully exposed the whole process, I was struggling with client results recently, now just gotta put in the work on delivering killer results for my martial arts clients 😤 One question, lets say CPL KPI i want to maintain is $15 maximum and ad budget is $30-$50, should I still first launch with one broad ad set? Or should I split ad spend between an open and a narrower interest based ad set to compare? Usually I have only ran broad when launching to get results faster and clearer metrics. Thanks - Hamza
It depends on the niche most niches in SMMA run open. In Chiro we run open always. But there is a few niches where some specific interests work. If you have ran broader stacks before that outperformed open then you might want to launch broad/open at the same time. But most of the time I recommend open
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this some insane sauce
Can’t believe I’m giving this away for freee 🤷🏻♂️
crazy valuable, thanks Nathan 🔥
You fully exposed the whole process, I was struggling with client results recently, now just gotta put in the work on delivering killer results for my martial arts clients 😤
One question, lets say CPL KPI i want to maintain is $15 maximum and ad budget is $30-$50, should I still first launch with one broad ad set? Or should I split ad spend between an open and a narrower interest based ad set to compare?
Usually I have only ran broad when launching to get results faster and clearer metrics.
Thanks
- Hamza
It depends on the niche most niches in SMMA run open. In Chiro we run open always. But there is a few niches where some specific interests work. If you have ran broader stacks before that outperformed open then you might want to launch broad/open at the same time. But most of the time I recommend open