ฝัง
- เผยแพร่เมื่อ 2 ส.ค. 2024
- In this video I’m reacting to Sophie Shohet’s video entitled “Why these aren’t “luxury”” Sophie Shohet details why she thinks Michael Kors, Coach, Vivien Westwood and Marc Jacobs are not luxury brands but premium instead. I disagree with her reasoning and offer an alternate view point as well as suggesting possible answers to several questions she posed.
Sophie Shohet’s video
• Why these AREN’T “Luxury”
*My channel is growing but at the moment I am still funding it largely by myself. If you value my content please consider purchasing a super thanks you will find links attached to each video, also watching the advertisements in full would also be a big help.*
Contents of video
00:00 Introduction
01:30 Are these brands luxury?
03:50 Why can Chanel charge £8,000 for a bag?
07:20 Why buy Louis Vuitton vs artisanal brand?
09:20 What is value?
10:22 Why no one raves about Coach
Blouse worn in video is from Red Valentino.
#luxury #sophieshohet #reactionvideo
@SophieShohetOfficial - แนวปฏิบัติและการใช้ชีวิต
Coach bags are better made than many LV bags. Totally luxury brand to me.
They are a fantastic brand.
Coach 1941 is better than LV bags lower than 2.8k
Coach bags are very nice, also the craftsmanship is much better than LV these days. LV has many quality issues. However I don’t consider Coach to be a luxury brand. Coach is accessible to anyone.
@@lorenatorres8622 One has to realize being expensive doesn't mean quality. Sometimes it only reflects how poor people are manipulated by capitalism. We need a republic not a monarchy😂😂😂
Coach bags are fab but it is a luxury brand albeit a lower level to LV!
I have watched some of Sophie's videos too but with this video you demonstrates exactly what makes you so special: you are incredibly competent and knowledgeable about your craft as well as the way you articulate your clearly well researched material. You do deserve so much more recognition on YT!
You are too kind! I always appreciate reading your comments - thoughtful and heartfelt - thank you.
Honestly I am so freakin glad that I somehow found you on TH-cam. I’m in my 30s and am looking for more informational content on luxury brands and all I find is talks abt Chanel LV Dior YSL.. I don’t hate the brands but these videos as you imply are more abt status that I’m not into. You are so passionate about how you articulate information and I’m all about that. Thank you for being the voice and the mind that is at a different wavelength compared to the other millions of TH-cam videos. I’m a big fan! At this rate I’m pretty sure you’re gonna hit 1M in no time! Best wishes from Canada!
Aww thank you that is so kind of you to say. Onwards and i upwards!
I enjoy Sophie's videos more because she seems to care about her viewers and is a friendly presence, although I don't share her specific taste/choices, which are great for her, but not my style. I love both your level of analysis, and honestly, I find sometimes you are the only person discussing and reviewing the items/brands I am interested in. My favourite handbags are by Moynat (the customer service is wonderful), Loro Piana (the grained leather Sesia is just magical) and my old favourite Loewe (I will never tire of what they can do with tan leather). I very much avoid logos and adore quality craftsmanship. I do love Hermès scarves and even watches, but I have been in a mall and seen every second person carrying one of their bags or a Chanel, and the nonconformist part of me doesn't want to fall in line! Thank you for creating and representing your niche. I can't understand why you don't have more followers, because your videos are so informative, perhaps that's part of being a little under the radar. I'd love to hear any more thoughts you have on brands that ooze quality in-person (I usually look online before going to the shop and find it really hard to tell from pictures) and handbag styles you think will last well and cross generations (I plan to start giving my bags to my nieces as they get older and increasingly want to buy styles with longevity).
Gosh here I am busting a gut to go the extra mile to produce quality content and engaging with my viewers to show i value and care for them,as my channel would be nothing with out them, and it’s not making a difference!
Moynat’s customer service is exemplary.
Loro Piana’a grained leather has set a high benchmark for its peers.
All in good time more followers will come.
I’ll keep my eyes open for wow factor brands for you.
Thank you for watching my content.
@@SoAnesu We appreciate you! And I think your core viewers would understand if you have to mention certain brands, engage with trends or do popular formats because we appreciate the level of expertise and the consideration for detail with which you present. I hope you can expand your following whilst maintaining that integrity.
Moynat gave me flowers and balloons last time I popped in! And the care for that Loro Piana bag; I appreciated the cushion and careful wrapping of all the components. This is what we are looking for in luxury-it should feel special! Something I think about a lot because of the crowd I come into contact with is how to maintain our individuality and enjoy luxury without doing it the same way as everyone else. This doesn't come from a place of wanting to have or avoid particular aesthetic (although I know that's important for some people who want to fit in), but more retaining our character and values even when we might be in a different place in our lives. One way I do it is through vintage (including pieces left by my grandmother), and a focus on sustainability and rewearing. I love being that girl at the ball who restyled a dress worn before.
Looking forward to whatever you do next. I'm here for it!
Good to hear - thank you.
Maintaining the integrity of my channel is one of its core pillars. It’s my first consideration when any opportunity comes up.
Moynat know how to give excellent service! Service that literally takes your breath away.
I like the little niche I’ve created and looking forward to how it develops.
My first "luxury" purchase was the Saint Laurent le 5 a 7. I bought it because I love the sleek minimal classic model. Now my eye is on a the Diane bag from Joseph Duclos. I prefer quality and craftmanship over status brands. Status brands are not necessarily high quality and there are sooo many super fakes its hard to justify the price.
The Diane bag gives me life! I was talking about it yesterday with the brand. You have good taste young lady!
Even the comment section of your videos are helpful! Thank you for bringing Joseph Duclos to my attention! Diane bag looks gorgeous!
The comment’s section is buzzing! The Diane bag is gorgeous!
A LV bags cost about 200 pounds to make but they charge 2000 pounds minimum 😒 I watch a TH-cam who rips handbags apart test the leather quality he thinks coach bags are great value but LV and other luxury brands are a waste of money!
It’s correct the margins are crazy but you need to apply a bit of thought to Tanner Leatherstein’s videos. Poor quality on 1 cheaper style doesn’t necessarily mean all the leathers are poor quality. The more expensive LV styles think Capucines for example have solid quality leather.
He said Polene quality is good but what I saw instore wasn’t so great
th-cam.com/video/PVsQ3e4Q29I/w-d-xo.html
This was sooo much better than I expected, you should definitely continue doing reactions and commentary. Gorgeous shirt by the way, it suits you wonderfully.
You have little faith in me Christian 🤦🏾♀️🤣
I'm a guy who found this channel due to your eyewear videos and I love how articulate and descriptive you are with these topics. The whole part on starting mainstream and ending at artisanal brands resonated with me since that's how my whole interest in eyewear began! I've also recently started getting into clothes as well, and I've got pieces from Stephan Schneider and Lemaire coming in and I am so pumped. While not cheap, they cost a fraction of what the big houses charge and there are no tacky logos plastered on them.
Hello
Yes I remember you asking me about a couple of American brands.
Thank you! Here I was thinking nobody pays attention to my whole philosophy about starting off mainstream and then progressing to artisanal.
I’m not familiar with Stephan Schneider but his stuff looks good but Lemaire is amazing! Christoph has been at Hermès and that experience carries a lot of weight. You will like the stuff. Here is to bigger and better purchases for you!
I have just discovered your channel and I'm in love! This is exactly what I've been looking for as a young woman who values quality and loves surrounding herself with beautiful items. Please continue making videos.
Thank you! I will do.
Back in the late 80s, early 90s, Coach was the "it" bag in the States. Many were made in the US. I still have a few pieces. One, a baby bag is GREAT as a work tote bag. I came across my first non-black Coach bag I bought 9 years ago. I remember wearing it in Osaka and another woman had it too. ☺ I'm not as scared to wear a Coach as I do with my Hermes or Moynat, but they're meant to be worn and used. Btw I love your crown of hair that reaches for the sky Queen!
You have to carry your Hermes and Moynat you have worked so hard for them they have to be enjoyed!
Coach is the best kept little secret. Now is the brands moment.
Thank you loving it too!
@@SoAnesu I love Coach. They are very attractive and offer very good workmanship. IMO, Coach 41 is almost as nice as LV.
Wow! Love your channel! Also, love the history of brands, and learning about why price and quality matters! These factors are important to me! ♥️
Thank you. Good to hear!
I honestly dont really like the design & style of all of Chanel bags, still haven't figured out why, though 😅
Me too. Those puffy squares doesn't scream £8,000 to me.
Lol you are going to upset millions of people!
I read your comment earlier and I’m still shaking my head. There are loads of other amazing styles out there.
Same here. Same for Dior, I don't like the quilt on bags I do like quilt on blankets.
@@felicityw30 quite relieved to hear that, I thought I was the only one who doesn't like/understand the hype 😅
You always manage to impress me with all your knowledge! You are so talented and I am hooked with your channel ❤
Thank you you are too kind!
@@SoAnesu it's the truth. You should be so proud ❤ I would like to hear your thoughts on luxurious fragrances, if possible please.
I can't wait to see you grow your channel as your knowledge exceeds the rest. I watch Sophie as well and so must say, I take your advice then Sophie. Thank you for educating me and enjoying brands that are under the radar. You will reach 1m subscribers one day and I will be here to celebrate with you. Love from Canada. 🥰
Aww you made my day! It’s my goal to get to 1m subscribers. Focus and rereading lovely comments like yours, when I’m a little down, will get me there.
I’ve been enjoying watching your informative vids❤️ and would live to see your comparison between Bally and Mulberry bags which I’m very much interested to own soon
Thank you sure will do.
Love this. And I agree.
By the way, Coach's higher end line (previously called "1941") offers pieces that cost up to 8k.
Are you familiar with Mark Cross? If so, I'd love to hear your thoughts on the brand! I recently purchased two of their bags, and the quality is INSANELY great. Also, their customer service is top notch.
Thank you.
I didn’t realise they had bags at that price point. The London store gave me a much lower figure for their most expensive bag. I’ll take a look in the US.
Yes I’m incredibly familiar with Mark Cross. I’ve had a tonne of requests to talk about the brand. I’ll be in the US soon and will do so shortly after.
@@SoAnesu mainly exotics are over 2k.
Thank you! Looking forward to hearing your thoughts.
The 1941 collection is my favorite. Had not carried Coach in years but the Amazon Green Rogue *chefs kiss*
I love your new hair! You look lovely, Anesu!
Awww thank you x
Great video and I love hearing an informed perspective!
Thank you Kelly!
So glad to have found this channel. I am in my late 40’s and have been purchasing handbags since I was a little girl. I always purchase a bag because of a feeling I get when I see and feel it and the functionality of it. Thank you for providing research and knowledge. Well expressed and delivered. I am a new follower. 🌸🙏🌸
You are too kind! Thank you and welcome to the channel.
Amazing knowledge that you share!!! Thanks for your share!!! 🌻
Thank you 😊
Awesome analysis! Agreed. Thank you for sharing your point of view ❤ honestly, contemporary designers are the way to go - you get the most for your money. Great quality for a reasonable amount of money. To me a bag can be really well made for 200-500€ and anything more you’re just paying for the name. In my opinion. Anything less than 100€ usually isn’t made really well. But anything more than 1,000 for a bag is pushing it, again, in my opinion.
You are beautiful, by the way! 😊
Agreed!
£1,000 you are paying for the brand equity and that’s where brands like Chanel take advantage and charge the earth for their bags.
You are too kind - thank you!
Omg. Perfect that you have a mic now!
I always have!
I love it, you bring out the best of all brands and explain brilliantly just who to invest in for now and in the future. Well done, absolutely we’ll done.🙏🏾
Thank you i appreciate your feedback
Thank you for your insightful video. You’re spot on about the fact that there are people who are not even aspired to buy the ultra high end luxury items. I, for one, have no desire to own a Hermès or a Chanel. The styles just do not speak to me. Just like you pointed out, I did start with all the brands mentioned at the entry level while sending both of my kids to private schools from kindergarten through college. Only in the past 5 years that I started getting into the higher end of the luxury spectrum and even then, I still prefer getting my near perfect bags from a preloved market. I buy luxury bags for the styles and the quality and the joy in using them. For investment, I buy tech stocks. Thanks to Sophie for giving rise to this meaningful conversation.
You are welcome and thank you for watching. Bags are definitely to be bought and enjoyed I don’t get the whole buy as an investment and then flip it later for the next one or when you are bored!
Here is to the start of more probing video.
thank you for mentioning Tapestry. i didn't know they owned the trio coach, kate spade and SW which all happen to be some of my favorite brands. is it strange that i like that they dont have the heavy marketing machine behind them lol? there is something so fun, playful and colorful about these 3 unlike. i dont associate those feelings with Hermes or LV or Chanel. I would love to hear more about your thoughts on American luxury groups/brands (strategy, quality, trends, etc) ❤❤❤ TY for a great video🎉
Thank you for watching my content…
I do believe that coach New York within probably the next 3 years are going to do Extreme as well because of the designs that they're coming out with based on their new creative director. They will compete heavily with Louis Vuitton. Do you feel that their quality and craftsmanship of their leather it's very good as a luxury brand versus a Louis Vuitton Bally or Mont Blanc? To me Hermes is King when it comes to leather but there's something about Coach that is attracting a lot of persons to this brand and a lot of persons tend not to choose it that much wish I wonder why over the other different luxury brands that are on there?
Interesting and thought provoking thoughts which I’ll respond ti via video.
Ones again thanks so much for taking ur time to do this videos so I have requests please if u don’t maid will u do a video about long-champ bags I do enjoy ur videos
Thank you. I have a luxury travel series coming up soon and I’ll talk about Longchamp in there please watch out for South African luxury malls / brands.
Great points thanks for sharing 😊. When I commented on Sophie's video, I mentioned that Coach, a leather goods company, has quite a different heritage than Chanel, a fashion house. Coach is indeed starting to emerge as a bit of a powerhouse but it will take time.
You are welcome thank you for watching.
It is and I can wait for it to have its moment and I don’t think it will be too long.
To me brand equity is pretty much perception. It is an intangible value. Thanks for the video!
You got it! And that intangible value helps to bump up the price!
Thank you for watching!
Great video 👍👍👍👏👏👏detail analysis, thank you 🙏 thank you 🙏
You are welcome. Thank you for watching.
Hello 👋 Anesu, great 👍 work, love the way you explain things 👏👏👏and your unpretentious manner 👍👍👍
It has something to do with information and marketing. If more bags from artisan workshops are introduced, I will be happy to buy it. I used to buy from a mid range brand, not even the entry level luxury, but their quality has dropped hence I am turning to luxury brand, after using my LV leather bag for a year, the bag still has the smell of leather and I have never had a bag that smell leather after long time usage. So I love LV not to mention that they have lots of styles to choose from. Of course for cross body bag, I will look at Celine.
I’ll definitely introduce you to more artisan/under the radar brands that are worth the money and consistent quality.
My dream is as your taste matures you slowly let go of LV - I live in hope.
@@SoAnesu I would like to add something here in regard to Coach. A few years ago, they had this style called the Dreamer and I like it but just would like to look around and make sure that I like it enough to buy it, when I was ready to make a purchase, the style had been discontinued. This tells me that it's important for luxury brands to have some styles in their permanent collection so that when clients are ready, the classic styles are the stepping stone into their brands.
Thank you for showing that the world is bigger than London and France or even America.
It sure is!
Help: I am redesigning my look to present myself more elegantly. I know that purses are more elegant than backpacks, but backpacks are more in line with my lifestyle. Do you have a good recommendation that can bridge that gap?
I have quite a few brand / bag recommendation videos have you watched them?
@@SoAnesu I've watched many of your bag videos, but I've seen none that approach the 🎒 idea. Specifically, when needing to carry a lot of stuff regularly, having the weight of it on your back is both easier and more comfortable, but backpacks are considered childish and rarely stylish. I'm looking for direction on something that will allow me to go abouty busy days carrying a dozen or more lbs of stuff, but not be sore and most purses leave me, or be confused for a college student. There may be no compromise, or I may be ignoring an obvious one, but I thought that asking couldn't hurt.
@ashanticook9417 I know this is old and you've probably found something by now, but like you, I too prefer backpacks. When I started working in a Financial firm in the Biltmore District, I wanted to improve my image a bit while still remaining true to my own style. At the time I refused to pay attention to the high-end designers. I purchased a Bromen leather backpack from Amazon, for $120. I just checked and it's now $80, and I purchased the white/cream and brown one. Let me tell you, that backpack is so clean and classy. I couldn't move anywhere in my office without someone admiring that backpack and trying to take it from me. I was worried the leather would look too shiny but while it is shiny, it's not like a patent leather. I don't like that it says Bromen on the outside (looked them up and it's just a generic Chinese distributor) but at least it's not plastered all over. Anyway, you should look them up as it may be your style. Another good place is Portland Leather Co, the bags are minimalistic and descete which I love. Herschel is another good mid-tier backpack maker. They're not a conspicuous brand, BUT they do have an established market so their designs are recognizable and often imitated, but usually not very well. In case you care about that sort of thing.
Lastly have you looked at Burberry? The simple tartan and/leather packs are simply timeless. Good luck.
Preach sister👏🏿👏🏿👏🏿l’ am a new subscriber 🙏🏿🙏🏿🙏🏿
Yay! Welcome onboard.
Greeat analysis
Thank you.
What a great detailed video, very informative and your knowledge is superb. I have a collection of Louis Vuitton but I also love Coach. I consider Coach affordable luxury I'm loving Coach current collection and the quality of their bags are excellent. Thank you for sharing.
Thank you for watching. Coach is a fab brand! You cannot go wrong with anything from there.
coach 1941 can charge 5k for croc and 1k for calf 😊
Yes they can 😀
exactly! not all need that sort of validation from others by having luxury goods. Its rather shallow in my opinion to own big high end names to feel something abt oneself. And Sophie...she doesnt know much does she? Her videos are somewhat ok to watch but I had it when she called Ferragamo a Chanel dupe. Nope...cant accept that lol. Other than that she did gave some great advices on products purchasing and not.
Your videos reminded me of my marketing classes ..lol Its great!
Don’t underestimate Sophie she knows a thing or two. When recording so much is going on in your mind.
I’ll take marketing classes! Thank you for watching.
Just turned 46, and definitely leaning to under the radar brands that I will pass down to my daughter.
It’s the way to go. Happy birthday 🥳
I said something similar. Michael Kors within some of their bags uses Saffiano leather, which is very well known to be the finest quality Italian leather. Chanel a brand often ten times the price uses lamb and carf skin leather which is soft and prone to being flakey and sensitive to scratches
These luxury brands are luxury because of the name, nothing more.
Where did you say something similar? I’m not sure saffiano is known or uses the finest quality Italian leather. Unfortunately I don’t agree with you on that one. If a brand uses the finest quality leather I don’t know why they would want to process it. Use the leather as is. Poor quality leather is typically processed into saffiano.
This is a very nice video. I want to ask a question. Why is it that there are some luxury reviews who collect handbags from Louis Vuitton Gucci Hermes Fendi Etc and why are they purchasing coach New York? Do you feel like coach is a luxury brand and are they competing with Louis Vuitton and Hermes?
My second question which do you feel is a better luxury brand for clothes and leather accessories for men Bally, Mont Blanc Louis Vuitton goyard and Gucci?
Great questions! I’ll answer them via video as my response will be too long soon. Please bare with me.
Thank you for bringing a realistic, down to earth perspective on this topic💗A lot of these videos speaking on luxury are coming off VERY classist & elitist & it’s be becoming nauseating. So tired of middle-class to low-upper class Individuals trying to tell other had working ppl what should & shouldn’t be considered “luxury”…are ppl still not aware that even wealthy ppl do not wear designer or have very few designer items, bc the purpose of luxury brands is to “appear” wealthy to non-wealthy ppl…the original video commentator is sooo socially & economically aware the state that the world is in right now…
Social media is the Wild West you have to find people, whose views are closely matched to yours and then stick with them!
How do you feel about Luxury brands increasing prices even though the quality of their good seems to be diminishing? And how do you feel about brands like Brahmin, Senreve, and Dooney & Bourke... don't hear much about these even when compared to Coach?
I don’t think the quality is diminishing with all the brands but some. It’s annoying especially if the quality is going down but fair play to the brands who get away with it as consumers continue to buy the products because they want to be associated with the brand. But as consumers we need to be more demanding of better quality and selective where we spend our money. Boycott offending brands and take your money else where. There are loads of other fab brands with no hype or massive marketing campaigns.
I’m not familiar with many smaller American brands but I’ll explore over the coming weeks and I’ll let you know. Please subscribe so you don’t miss out.
@@SoAnesu I have and look forward to your response. Are there any lesser known brands you do recommend, the ones inlisted above I like, but I'm open to finding other quality bags from different countries.
Great- thank you.
As luck would have it there are quite a few on my hit list that I’ll talk about in the coming months - mid tier and top end of the market.
On the entry level, I can only categorize brands as top of the line or luxury unless they use full grain leather only. Top grain and genuine leather are lower quality leathers. Hardware and craftmanship should go hand in hand as well.
You have very, very high standards Gabriel! With your full grain comment you have disqualified many brands 😅🤦🏾♀️
@@SoAnesu Yes perceived status does not equate with quality. Always credit to your platform in educating consumers that will allow them to make informed decisions. Being a design professional I have an overview and knowledge of materials and fabrication methods.
@@gabrielp931 Gabriel, this is informative indeed, but my understanding is that with FG leather you can only make more rustic looking bags as that is the layer which, although it is retaining its full thickness, also retains all the marks, scratches and, so to speak, reflects the life of the animal. In order to have the beautiful, smooth leather we see on, for example, a Celine box bag, it has to be sanded down and processed. So I am assuming even the most luxurious product out there, and I am referring to the brands that have been presented in this channel, are by definition top grain or below. Is this correct?
@@cyclamen831 There's a high end leather company in the US called Edelman Leather. It's a good read on how high end leathers are sourced and fabricated. They have a lot of gorgeous selections. Hard to verify the type of leather these high end brands use.
Oh wow I hadn’t realised. Good to know you can bring in the expert angle to conversations.
is mark jacob considered as a luxury brand? i want to buy the tote bag but im affraid of the quality
It is. Their tote bag is all the rage at the moment!
Their tote bags are amazing ❤ go for it! 10/10 recommend
I have so many bag with various branded. I See the quality, model. I love coach for quality leather, and Make it luxury for me.
It sure is!
Kors and Coach are not luxury in USA. They considered as a contemporary mass produced in China mid range brands.
They certainly are regardless of where they are made they define the everyday luxury space.
th-cam.com/video/zUXE4PHdFms/w-d-xo.html
I agree with you! these brands are luxury!
They sure are!
I love your Channel!! ❤❤❤
You mentioned craftsmanship yet some of these companies use cheap materials, how do you have craftsmanship with cheap parts suchas thin leather, cheaper quality leathers made with bonded leather, or pvc coated leather instead of full grain leather, like cowhide, crocodile or lamb vs things like kangaroo, bison, bear, zebra, and so etc or cheaper metals parts made out of brass and so on. How does cheap stuff made by a luxury brand equal craftsmanship?
I appreciate viewers commenting against my videos but I would appreciate it more if you weren’t aggressive or use expletives. Thank you for watching my content.
@@SoAnesu sorry about that I edited the word out; what are your opinions on people suchas Tanner Leatherstein who take an in-depth look at the leather, fabrics and metals used to manufacturer a bag or Rose Anvil who deconstructs shoes to look at the actual manufacturing processes used to see if the price also comes with the stated quality be it leather, stitching, boots or shoes having metal shanks, good year welts etc. instead of just surface level finishes that make the product look attractive?
@Kev4Kev thank you. I’ve never heard of Rose Anvil let me take a look at some of his videos and then I’ll let you know my thoughts. I’ve been asked about Tanner Leatherstein before and his pricing which is not realistic.
Vivienne westwood not a luxure brand ?
It’s is what makes you think it isn’t?
I agree they aren’t fast fashion but coach has degraded their products from decades past and m.kors etc is above average but doesn’t rise to the level of other brands. I know Chanel s frighteningly expensive but that’s not due to quality, but marketing and coco’s legacy.
Chanel has massive brand equity.
Coach has boutique and outlet stock and people get confused by the two as the quality is different. I’m told.
Coach chose to sell out their brand and dilute their quality. They traded their luxury status for a bunch of money. I respect their choice but they don’t get to have it both ways. Had they not made that choice then their brand would be higher tier. I grew up considering them luxury and rightfully so but not anymore. They seem to be fine with their choice to move down market.
I love coach they new bag rouge $1.300
I’ll go in store to check it out. Thank you.
I think Luxury is high quality not the price. IMO Chanel is over priced junk, the quality keeps going down while the price keeps going up. To me thats not quality.
Agreed and agreed! Chanel needs to rethink their equation.
So true
Well to me louis vuitton , gucci are not luxury they are massed produced over priced canvas that 90% of the price is name only. I have seen the quality on these items diminish in time. Coach to me has better products fine stitching, great leather
Agreed!
I think youre missing what sophie is pointing out. Sophie for sure knows how brand equity works, its not the point of Sophie. Her point is like given all the years coach existed, why didnt it able to build a brand equity that could charge higher? Whereas chanel managed to build brand equity that made them raise their prices to hermes levels.
I’m not too sure how but in the last section i reference the significance of being owned by a luxury group or in Chanel and Hermès ‘s case having the resources to market your brand which in turn raises your profile, brand equity etc. Coach now being part of the Tapestry group will have a huge impact on raising their profile and in time their brand equity. Please see I think it’s all in the last bit. Thank you for watching my content.
No, they are tacky, not luxury.
Tacky can still be luxury 🤦🏾♀️🤷🏾♀️
Michael Kors quality is bad
Thank you for letting us know.
I agree with you on their logo bags. The leather one tend to be better made.