How Cognitive Fluency influences what YOU like! (Behavioral Science)
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- เผยแพร่เมื่อ 5 ต.ค. 2024
- Got a topic you want me to cover in a future video? Let me know in the comments below!
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www.uxmatters....
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hbr.org/2019/0...
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It could have been interesting to also explore this topic in terms of product design! For instance, why is it that Google Docs and Sheets look nearly identical to Microsoft Word and Excel? And why is the floppy disc still the most widely used symbol for "save" despite it not being in popular use for decades? Companies often copy previous products and services, not because they are the best design, but because it's the design that the consumer base is already comfortable using. Loving the videos so far!
Thanks Alexander!
I will certainly explore those ideas in a video dedicated solely to the mere exposure effect. Thanks for the suggestion ☺️
I wonder if you are trying to change a process, (faster then waiting for people to have multiple exposure), you could propose a default choice to counteract the fact that you do not have exposure. For example, ''the City of Calgary will no longer collect grass clippings. Let your grass become fertilizer for your lawn''....type of message?
If average features are more attractive, why do men often prefer completely unique ones (for example piercing blue eyes are seen as gorgeous, while appearing scarcely)?
Good question! So, ofc there are cultural and personal differences in what people perceive as both common or beautiful. But certainly a blue eyed person whose entire face was highly atypical, would not be deemed as beautiful.
Further, there are other factors that we didn't mention that make people beautiful, not just this averageness effect. Youth for example is often deemed as more beautiful than older people. And one of the indicators of youth, is how reflective or shiny our faces are. Youthful people tend to have more shiny faces, and are seen as more beautiful (on average). So, perhaps the blue eye effect could be linked to this idea. Because piercing blue eyes tend to sparkle more than dark tones, this could make the individual appear more youthful and hence more beautiful.
Other considerations are also media perceptions of beauty, and how they shape our social norms.
In summary though, your point is totally valid. Averageness is just one of the rules we use for determining what is beautiful/ aesthetically pleasing. Especially when it comes to proportions. But other factors could shape what people deem as beautiful, leading to the phenomenon you describe here.
You are my new hero ..... can't find anyone to talk about those things where I live.
Great insights! Could this also partially explain why ideas like visualizing a routine you want to implement makes it easier to follow through on? You would be more familiar with the behavior even if you haven't done it before
Don’t know any studies. But makes sense to me!
"yeah I've read that too" hahah
Haha