Cambridge Analytica: how big data shaped the US election

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  • เผยแพร่เมื่อ 23 ต.ค. 2016
  • The Clinton campaign has mounted one of the most sophisticated operations in political history. Subscribe for more like this every day: bit.ly/1epe41j
    Across the key battleground states they've been raising vast sums of money, targeting supporters, running ads, preparing to get out the vote.
    Donald Trump has done relatively little of this - so how big a difference could it make?

ความคิดเห็น • 74

  • @BernieBerns
    @BernieBerns 6 ปีที่แล้ว +17

    So this is how Democracy dies...

    • @billykobilca6321
      @billykobilca6321 6 ปีที่แล้ว

      Bernie Berns
      Yes...I believe so too.

    • @hunord.9903
      @hunord.9903 6 ปีที่แล้ว

      Another happy landing...?

  • @samysaid7265
    @samysaid7265 6 ปีที่แล้ว +25

    Wow, all this information on how trump won was here all along, but we're only noticing now...

  • @WibblyPigNZ
    @WibblyPigNZ 6 ปีที่แล้ว +4

    My goodness. This is chilling. If you door-knocked me with any sense of my "data", I would never vote for you. Ever.

    • @avgvstvs96
      @avgvstvs96 5 ปีที่แล้ว +1

      Their data is already telling them not to knock on your door! There's no running from big data, over the next century it'll only get more pervasive. What's happening now isn't chilling, what can and will happen in the future is. Countries without intimate personal rights like the USA will cower to technological dystopia. A small example: In UK, EU, AU, CA people are getting arrested for social media posts. This is how it starts. At least we have the US constitution to ensure we don't stray too far into extremism as we as a species mature to the level of our technology.

  • @forrestgump865
    @forrestgump865 7 ปีที่แล้ว +11

    You really don't want a guy called jihad knocking on doors on your behalf.

    • @MWcrazyhorse
      @MWcrazyhorse 7 ปีที่แล้ว +2

      LOL. No you do not.

    • @LifeOfTheParty323
      @LifeOfTheParty323 6 ปีที่แล้ว

      His name wasn't his idea so why are you judging him based on what his parents named him. I've met guys named Zeth. Fucked up name but nice person.

  • @nailz
    @nailz 6 ปีที่แล้ว +3

    Channel 4 News seemed almost obsessed with this company, and for good reason, they were the only ones that were. They probably aren't going to exist for much longer...

  • @branmakmorn
    @branmakmorn 6 ปีที่แล้ว +6

    Don't be surprised if Nix dies suddenly or something happens to the other board members.

  • @thelousyllama
    @thelousyllama 6 ปีที่แล้ว +6

    I feel violated

  • @ryanwporter
    @ryanwporter 6 ปีที่แล้ว +6

    This is what happens when power is in the hands of the few for too long. This is a perfect example power being played with from the top down. As opposed to how a democracy actually works from bottom up.
    Politicians use data to shape their messages to influence their constituents, as opposed to constituents influencing their politicians to take on issues that matter to them.
    We need a new word for the opposite of represenative(and not unrepresentative)?
    Here we come english language! the state of the world is about to expand our diction!

  • @lagaman11
    @lagaman11 6 ปีที่แล้ว +3

    IT'S TIME TO GET OUT THE PITCHFORKS!!!

  • @daveg6839
    @daveg6839 6 ปีที่แล้ว +3

    This piece doesn't say how they obtained the information. We know now that they stole a lot of it from Facebook but you would have thought the question. "how did you find out so much about every voter in the USA?" would have been front and centre.

    • @jevers2010
      @jevers2010 6 ปีที่แล้ว +1

      Its not stealing from Facebook if its in Fcbk's Terms of Service (TOS)...aka users SIGN UP to have their data sold (hence why Facebook is valued so high - you really think its for the advertisements you skip over?) Everyone has finally had their eyes opened to the true source of the campaign data and have turned on facebook for what some were aware of all along. Read through a TOS next time instead of just clicking I Accept so you can get back to your Fail videos

    • @daveg6839
      @daveg6839 6 ปีที่แล้ว

      I didn't say it was stealing from Facebook. When somebody takes my information - even if I agree to share it - and then without my permission passes it along to some 3rd party that's stealing from me. Imagine you give permission for someone to read your diary and then unbeknownst to you that person lets their friend read your diary. Is that not a concern to you?
      In any case it certainly violated Facebook's Terms of Service. When Kogan shared the data he collected with Cambridge Analytics he violated the rule which stated that developers are not allowed to “transfer any data that you receive from us (including anonymous, aggregate, or derived data) to any ad network, data broker or other advertising or monetization-related service.”
      Why do you think this has become such a big deal if it's only "business as usual"?

    • @jevers2010
      @jevers2010 6 ปีที่แล้ว

      it's not a concern for me because I don't use facebook anymore when this was discussed on alternate media sites years ago...but it was just a crazy conspiracy theory...

  • @ethanhill9738
    @ethanhill9738 6 ปีที่แล้ว +3

    Big Brother worked overtime in 2016.

    • @Zekrom569
      @Zekrom569 4 ปีที่แล้ว

      Especially by raw social media data. They will always 'adjust' their messages by what big data provide about the total of the voters

  • @kilgoretrout2878
    @kilgoretrout2878 6 ปีที่แล้ว

    it takes two to make a thing go riiiiight

  • @LifeOfTheParty323
    @LifeOfTheParty323 6 ปีที่แล้ว

    Next time their is an election and a guy comes knocking at your door asking question with a device on his hands, close the door. He's just trying to data mine you.

  • @mclevy8687
    @mclevy8687 6 ปีที่แล้ว +4

    SO SORRY I DIDN'T SEE THIS 2 YEARS AGO!!!

  • @paddydiddles4415
    @paddydiddles4415 6 ปีที่แล้ว

    If everyone’s at it then they would cancel each other out?

  • @harrison28514
    @harrison28514 6 ปีที่แล้ว +5

    5:30 huh...didn't know jihad works for the democrats...im joking

  • @williamr.lacerda8848
    @williamr.lacerda8848 6 ปีที่แล้ว +1

    So I had foreviewed something just like about a month ago that actually as it had already been going on way before my intuitive predictions...!
    How does Analytica earns access to all these data? Voters seem to be being sold away to greedy capitalists in packs of affinity.

  • @lindaduvall7648
    @lindaduvall7648 6 ปีที่แล้ว

    How long has this been going on.........................decades before President Donald Trump. Everything has a payday. Choice is what we as people, want.

  • @rattylol
    @rattylol 6 ปีที่แล้ว +1

    Theyre sick.

  • @AdrianDucao
    @AdrianDucao 4 ปีที่แล้ว

    I do make money from selling people's data, what's the problem? they all agreed to the terms and condition

  • @robgilbert5527
    @robgilbert5527 6 ปีที่แล้ว +1

    I thought it was 12 Russian FB trolls.

  • @DougGrinbergs
    @DougGrinbergs 6 ปีที่แล้ว +2

    Interesting to watch this after Cambridge Analytica scandal. European privacy laws - duly noted.

  • @fouadimadimze8328
    @fouadimadimze8328 3 ปีที่แล้ว

    C'est donc les élections Trump c'est bien ça ?

  • @djwilliams3058
    @djwilliams3058 7 ปีที่แล้ว

    I get political bullshit everyone is talking about but this guy is putting peoples addresses and personal information in a national database.

  • @francescalabarca4302
    @francescalabarca4302 5 ปีที่แล้ว

    Just click on #CambridgeAnalytica and see their massive effect.

  • @abubardewa939
    @abubardewa939 3 ปีที่แล้ว

    *1984*

  • @michelleCZ
    @michelleCZ 6 ปีที่แล้ว

    hahaha Alexander Nix

  • @burtlangoustine1
    @burtlangoustine1 7 ปีที่แล้ว +1

    Fascade world environment.

  • @jaanyagardner9288
    @jaanyagardner9288 6 ปีที่แล้ว +1

    Should be illeagal

  • @udgamcl
    @udgamcl 7 ปีที่แล้ว +9

    his name is "Jihad"?
    build wall...

    • @shahabsara1760
      @shahabsara1760 6 ปีที่แล้ว +2

      how about you educate yourself about different languages and cultures a little bit honey?

    • @LifeOfTheParty323
      @LifeOfTheParty323 6 ปีที่แล้ว

      You are exactly who they targeted when this company breached Facebook.

  • @gopalrajkumar7323
    @gopalrajkumar7323 5 ปีที่แล้ว

    Cambridge Analytica was paid by the Soros Foundation and the Clinton Global Fund to harvest the social media profiles and addresses of citizens of places like Malaysia where we were once part of their network. The attempt to make out like the Clinton campaign worked purely on "merit" is misplaced and highly misleading. I don't like Trump. But that does not mean I like Hillary Clinton or the Americans in general either. People like me worked for the so called NGO's they created that destroyed, Malaysia, Ukraine and Egypt.
    The entire Egyptian Tahrir Square "revolution" was like many others funded by Soros and Clinton (which she denies saying it was her husband's fund and campaign) in the belief they would literally rule the world of Regime Change governments once Hillary was crowned queen. What delusions of Grandeur. Thats what makes Hillary dangerous.
    Hillary and people like Gloria Steinem raised a generation of unproductive women in the west in the belief they are "victims" and have a sense of "entitlement' which means no one can criticize them for being useless or fat or whatever. And grow up that way they did.
    You can't compete with China and India unless you are able to surmount the day to day difficulties of real life. Hillary can't and won't help anyone but Wall Street, Hillary Clinton and George Soros.

  • @fouadimadimze8328
    @fouadimadimze8328 3 ปีที่แล้ว

    Thanks you very Mach you president Barack Husseine Obama's Frere of Chicago

  • @meeeka
    @meeeka 6 ปีที่แล้ว

    How can they know that about every American voter? There are between 15-20 million registered ex-pat Democrats alone, living all over the world; they are know because the Democrats have an international, authorised party organisation . The Republican Party has not made such an investment because they just make assumptions that any ex-pat is either really rich or military, both groups they consider their proprietary territory.There are millions of ex-pat military people, who are often assumed to vote automatically Republican, but they don’t have reliable numbers on the many enlisted folks, many/most of whom are people of colour. Then of course there are millions of overseas corporate types who might actually be Republicans.
    So there are three groups at least, each of between 10 million to 20 million voters, 30 to 60 million votes, who have NOT been targeted and, who between them could control between 2 to 5 states worth of votes.
    Many ex-pats haven’t usually voted but now, at least with the Dems Abroad, the Dems are organised to vote. Unfortunately we are not considered as an ex-pat group; our votes are counted within our home states.