How Adidas Basketball Bounced Back

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  • เผยแพร่เมื่อ 28 ต.ค. 2024

ความคิดเห็น • 151

  • @truthnotfeelings
    @truthnotfeelings 2 หลายเดือนก่อน +169

    Seeing as Nike is declining rn and Adidas missed so many prior opportunities, they should take this as an opportunity to pass Nike, especially in the basketball space

    • @NachoAverageFinds
      @NachoAverageFinds  2 หลายเดือนก่อน +23

      I don't Nike is declining so hard that Adidas is going to take over but they can definitely eat up a bigger piece o the pie

    • @kennygarcia5901
      @kennygarcia5901 2 หลายเดือนก่อน +1

      Not going to happen especially with that Alien that Nike has.

    • @yutuberboy
      @yutuberboy หลายเดือนก่อน +2

      @@kennygarcia5901 BIG GUY SHOES DONT SELL

  • @mainsourcery
    @mainsourcery 2 หลายเดือนก่อน +89

    The 90s-style ads for the AE1 were fire.

  • @juddarcano151
    @juddarcano151 2 หลายเดือนก่อน +84

    It’s a combination of both. Adidas stepping up their design and Nike lacklaster design

    • @ryuixyui
      @ryuixyui 2 หลายเดือนก่อน +1

      Adidas copied Air Jordan 36. AE1 is the worst basketball shoes ever released. Adidas lied about its specs. The midsole mix changes with every release. It was boost, then light strike then a combination of two then jet boost. Nobody knows what AE1 are made of.
      AE1 flopped hard. It didn't sell well outside of the US. In the UK, you can see it in outlets for 65% off and it is still sitting. A bad product to put it simply.

    • @callous2k486
      @callous2k486 2 หลายเดือนก่อน +1

      @@ryuixyuiI’m in the UK. Where are you finding these outlets that sell AE1s? I never see them in person

  • @kokeygaming5706
    @kokeygaming5706 2 หลายเดือนก่อน +36

    Bro ngl, the Harden 8 and 7 r tuff. I can see why hoopers and NBA players play in them cuz they fire and perform nice

    • @MiniGoat412
      @MiniGoat412 หลายเดือนก่อน

      What??

  • @kokeygaming5706
    @kokeygaming5706 2 หลายเดือนก่อน +24

    Adidas better not fumble this generation's MJ and Kobe, Ant Edwards.

    • @NachoAverageFinds
      @NachoAverageFinds  2 หลายเดือนก่อน

      Haha knowing them..

    • @crkproCLALA
      @crkproCLALA หลายเดือนก่อน

      Don't worry, ae is doing great so far in adidas.

  • @Ordinariyus
    @Ordinariyus 2 หลายเดือนก่อน +63

    How did you miss to mention T-Macs 😥

    • @NachoAverageFinds
      @NachoAverageFinds  2 หลายเดือนก่อน +20

      Ahhhhhh absolutely. We did miss it huh. Just realizing it now after reading your comment

    • @Ordinariyus
      @Ordinariyus 2 หลายเดือนก่อน +4

      Maybe you do a special video for them 😊 I love your work

    • @danimalman3
      @danimalman3 2 หลายเดือนก่อน

      They were my favorite line for a while.

    • @piyelcruz3755
      @piyelcruz3755 2 หลายเดือนก่อน

      Yessss!!! TMacs.

    • @rafenzo03
      @rafenzo03 2 หลายเดือนก่อน

      @@NachoAverageFindsTMac, Hibachi, TD and KG with Dwight and Chauncey.

  • @BadJackTV
    @BadJackTV 2 หลายเดือนก่อน +18

    missed opportunity not to call the Anthony Edwards sneaker Ant1 imo

  • @njY2K
    @njY2K 2 หลายเดือนก่อน +7

    Just as I shared my AE1 low in the group, I see this video! Nice one, kuya!

  • @I_am_apollo
    @I_am_apollo 2 หลายเดือนก่อน +17

    Let's go new upload

  • @dankvids4745
    @dankvids4745 2 หลายเดือนก่อน +7

    I think u underplayed the Dame series 1-4 were all great models especially the 4

    • @NachoAverageFinds
      @NachoAverageFinds  2 หลายเดือนก่อน

      I believe it. Just didn’t have enough time to make it happen 🙏

  • @kevinlu1335
    @kevinlu1335 2 หลายเดือนก่อน +9

    Adidas basketball has had its ups and downs through the years. The crazylight line, d rose era and crazy explosive era with the introduction of boost into basketball were highly successful.
    Adidas has its moments and then goes to shit after awhile. Hope they dont drop the ball with the momentum they have now.

  • @MrRoda8143
    @MrRoda8143 2 หลายเดือนก่อน

    Always love it when you drop new content! My pair of the Kobe toasters is still alive and kicking after 23 years. I have the Kobe 1 as well in the Laker cw. They're built to last forever like foams. But you could have honorably mentioned the Pro Model and Forums too. I have those as well.

  • @N55_R_55G
    @N55_R_55G 2 หลายเดือนก่อน +2

    you guys just got me an allstar ae1 in my wishlist, good stuff! I'm thinking about ordering a pair around september.

  • @NayeonNy26
    @NayeonNy26 2 หลายเดือนก่อน +2

    Great vid as always! Keep 'em comin. Love your videos. ❤

  • @alexthelizardking
    @alexthelizardking 2 หลายเดือนก่อน +1

    Always a pleasure to see you guys!

  • @benbauer7866
    @benbauer7866 2 หลายเดือนก่อน +3

    Adidas is doing well in the running shoe performance space too! Ultimately, having a good product is a great business strategy

  • @pseudochef07
    @pseudochef07 หลายเดือนก่อน +1

    I don’t hoop but ngl those AE1s are straight 🔥
    The low tops are cool too.

  • @PRMBALLIN_CLAN
    @PRMBALLIN_CLAN 2 หลายเดือนก่อน +2

    Love your videos man ❤❤

    • @NachoAverageFinds
      @NachoAverageFinds  2 หลายเดือนก่อน

      Thanks man! Anything you want us to cover in the next few videos? Always open to suggestions from the homies

    • @PRMBALLIN_CLAN
      @PRMBALLIN_CLAN 2 หลายเดือนก่อน

      @@NachoAverageFindscrocs would be a nice vid❤

  • @joshuaroyperez
    @joshuaroyperez 2 หลายเดือนก่อน +4

    Loved the AE1 on court. Looks good and performed well, Ant’s performance last year definitely helped to boost his shoes’ popularity. It’s a shame that the leaked AE2 looked like that 😅

    • @NachoAverageFinds
      @NachoAverageFinds  2 หลายเดือนก่อน +2

      I knowwww man. I really hope they change the direction of the AE 2.

  • @shadetree10000
    @shadetree10000 2 หลายเดือนก่อน +2

    That all navy AE1 from that Olympic pack 🔥💰💵🏆

  • @fonem_von
    @fonem_von 11 วันที่ผ่านมา +1

    forgot about the whole D Rose era

  • @brens9143
    @brens9143 2 หลายเดือนก่อน +2

    That movie with Adam Sandler was such a Nike ad 😂. Good movie though

  • @Bv365
    @Bv365 2 หลายเดือนก่อน +2

    How you forget to mention the "T-Mac" Line. Other than that great video

  • @88rsv
    @88rsv 16 วันที่ผ่านมา +2

    No love for T-Mac?

  • @datharo5
    @datharo5 2 หลายเดือนก่อน

    I think we're in a place in sneakers that a lot of companies are evolving rather than innovating. It's not always a bad thing, that's what a lot of people loved about the Kobe lines consistency. But it's kind of cool seeing out there designs at Adidas again. It reminds me of the more recent Alphabounce line. Like even now some of the more popular basketball shoes at Nike have elements of Kobe's. I mean even the most recent Sabrina 2 looks like a Kobe 5 take down. I know people love the original GT cut because it was like a maxed out Kobe

  • @laphaleblack5536
    @laphaleblack5536 2 หลายเดือนก่อน +4

    I always loved shoes, and I have favorites for sure. But the AE1s are the best shoe in opinion.

    • @craigsimmons5591
      @craigsimmons5591 2 หลายเดือนก่อน

      Gilbert Arenas adidas are 🔥

  • @BoyBitok22
    @BoyBitok22 2 หลายเดือนก่อน +2

    The Adidas Pro Model is one of the best. 👌

  • @xiaozhexu2607
    @xiaozhexu2607 2 หลายเดือนก่อน +6

    don't forget kanye west's influrence. without kanye adidas won't be as big as it is now and how every adidas shoes looks kinda like yeezy's

  • @cc_ccc
    @cc_ccc 6 วันที่ผ่านมา

    Matter of taste I guess with the Harden 8’s. Can’t deny their stellar performance though, right up there with the Lebron’s if you ask me

  • @wojtaszek3224
    @wojtaszek3224 2 หลายเดือนก่อน +3

    harden vol.8 is fire

  • @Toriko481
    @Toriko481 2 หลายเดือนก่อน +2

    Must say I love the H 8...

  • @TravisScott-i8w
    @TravisScott-i8w 2 หลายเดือนก่อน

    The don issue 6s look like the Jordan 36s with the wavyness and everything

  • @earlbridgeman8127
    @earlbridgeman8127 2 หลายเดือนก่อน +2

    What about the Dwight Howard's line of Adidas.

    • @NachoAverageFinds
      @NachoAverageFinds  2 หลายเดือนก่อน

      I didn’t even realize he had one

  • @istoleyunomilesbigmac
    @istoleyunomilesbigmac 2 หลายเดือนก่อน +3

    why do we not see nacho that often nowdays

  • @rankdowngaming9293
    @rankdowngaming9293 หลายเดือนก่อน

    Jordan killer shoes! Design is very LIT

  • @TryOnKicks
    @TryOnKicks 2 หลายเดือนก่อน

    Always rocked Nike/Jordan BUT them AE1s is fire🔥 im from ATL so I got 5 so far & planning on buying a few more colorways .

  • @feroce82
    @feroce82 หลายเดือนก่อน

    You forgot the Reebok Question as one of the best 1st released shoes for a rookie player

  • @joelbarcial6920
    @joelbarcial6920 2 หลายเดือนก่อน

    im on 7:56 of the video. cant believe you skipped the 21-1-21 era. may not be that big in terms of market share, but the tmacs really looked good.

  • @TuxMask8
    @TuxMask8 2 หลายเดือนก่อน

    Imma say it as it is, this shoe looks like something Puma would make. Check out the Puma Netfit 18.1 soccer cleats it looks almost the exact same but with studs

  • @karthiksreeram1593
    @karthiksreeram1593 หลายเดือนก่อน +2

    am i the only one who thinks that antony edwards came straight out of carreer mode(i dont watch basketball)

    • @NachoAverageFinds
      @NachoAverageFinds  หลายเดือนก่อน +1

      He’s going to be the face of the league as long as he doesn’t get injured

  • @tzkconicaltiger8041
    @tzkconicaltiger8041 2 หลายเดือนก่อน +7

    Wasn't it $250,000 for MJ's first contract with Nike, not $500,000?

    • @NachoAverageFinds
      @NachoAverageFinds  2 หลายเดือนก่อน +3

      2.5 mill for 5 years. So 500k per year

  • @williamchouwillc7474
    @williamchouwillc7474 หลายเดือนก่อน

    I was waiting for the "It takes five" era, but with no luck, seems like you skipped the whole KG, Billups, Tmac, Arenas and TD period😢

  • @chihuadog
    @chihuadog หลายเดือนก่อน +1

    Are we just going to pretend like the T-Mac line and Gil Zero lines never happened? T-Mac line and Gil zero lines were popular shoes but around 2007 adidas stopped making signature shoes for their star players. T-Mac, Gilbert Arenas, Kevin Garnett and upcoming Dwight Howard were really popular players so it made no sense why they decided to only provide PEs for these stars rather than continue their own line. Was adidas trying to cut costs? ANT is great but T-Mac was one of the biggest stars in the league and T-Mac vs Kobe dominated discussions.

  • @GodSonBlessed
    @GodSonBlessed 2 หลายเดือนก่อน +2

    Adidas made the right decisions with both going with Edwards and by locking Harden down with that $200 million dollar deal. Those two deals revived their basketball division for sure. And they need basketball badly now with Nike poaching some of their biggest soccer endorsement deals with teams and federations.

    • @NachoAverageFinds
      @NachoAverageFinds  2 หลายเดือนก่อน +1

      Yea them losing the soccer contract is crazy

  • @danimalman3
    @danimalman3 2 หลายเดือนก่อน

    Also the gilzero, and pro models had the 00s teams in a chokehold.

  • @cashshinobi
    @cashshinobi 2 หลายเดือนก่อน +2

    ae1 is popping because it looks like yeezys. addidas is popping because of YE

    • @d9zirable
      @d9zirable หลายเดือนก่อน +1

      They tried to cancel my goat🐐

  • @erikballa
    @erikballa 2 หลายเดือนก่อน

    I remember growing up me and my friends wore a healthy amount of adidas basketball in middle school. Tmacs, KGs were nice, Game day Lightning’s, curious to see how the tmac 4s would have been retroed with that tightening mechanism!

  • @blackboardmanz
    @blackboardmanz หลายเดือนก่อน

    I really want to try Harden Vol.8 and ae1

  • @PaulNat360
    @PaulNat360 2 หลายเดือนก่อน

    Back In The Day I Did Not Care About Adidas. The Big 3 In The Sneaker Industry At That Time Were Nike, Reebok And Fila.
    To Me It Was The Adidas Kb8 That Brought Adidas Back Into The Spotlight.

  • @0ldMatty2
    @0ldMatty2 2 หลายเดือนก่อน +2

    Picked up 5 Adidas basketball shoes from 2023-2024
    Not seeing anything good for 2025 😬
    Love this channel 🥇✅

  • @blu.8481
    @blu.8481 หลายเดือนก่อน

    crazy how adidas parted ways with both Kobe and the Yeezy brand but copied two models from both of them(Kobe 2 and Yzy Bsktbll)

  • @shadowbluefox6867
    @shadowbluefox6867 4 ชั่วโมงที่ผ่านมา

    Started selling bc they dont feel like restocking my size after almost a year. I finna start spazzing too.

  • @geoffkeough9728
    @geoffkeough9728 หลายเดือนก่อน

    i love the superstar but i think there's lots of shoes adidas should fuck with a bit more...that white and blue skyhook low is a dope looking sneaker. i've never seen em in the wild. i have the all brown low's and i used to see those last time they were around (05?)...clothing too. adidas had such sick sweaters back in the day. random comment lol sorry great video.

  • @Wladislav
    @Wladislav 2 หลายเดือนก่อน

    The issue I think Adidas are running into is that their new signature models are all starting to look alike.
    Harden 7/8, AE1, DON 6, Dame 9, ...
    I hope Trae Young's next shoe won't follow suit.

  • @dweazy_wade6578
    @dweazy_wade6578 2 หลายเดือนก่อน

    I didn’t believe the first comment I saw but they did miss T Mac. I had a few pairs.

  • @greendro6410
    @greendro6410 2 หลายเดือนก่อน +2

    Very nice video 😊

  • @Bot-am0
    @Bot-am0 หลายเดือนก่อน

    Nike has had a chock hold on basketball but Edwards could change that. I only wish Lamelo signed with adidas too

  • @rexarthur26
    @rexarthur26 2 หลายเดือนก่อน +5

    DRose, TMac players who wore adidas but was often injured that's why Indon't use Adidas.. also Gilbert Arenas also wore Adidas so no thanks...

  • @nikeisagreekgoddess4135
    @nikeisagreekgoddess4135 2 หลายเดือนก่อน

    If Adidas signed MJ, I might have a pair or two of Jordans. Also, the best looking Adidas bball sneaker is the Marquee Boost.

  • @The0men64
    @The0men64 2 หลายเดือนก่อน +4

    Yoooooo nacho and Brian dropped!

    • @NachoAverageFinds
      @NachoAverageFinds  2 หลายเดือนก่อน

      Thanks for the love

    • @The0men64
      @The0men64 2 หลายเดือนก่อน

      @@NachoAverageFinds np

    • @jeremiahpierre667
      @jeremiahpierre667 2 หลายเดือนก่อน

      @@NachoAverageFindsmake the video about the Jordan 24

  • @LadySniperSwaggYT
    @LadySniperSwaggYT 2 หลายเดือนก่อน

    I will say I did see a lot of Droses in the 2010s

  • @TREXHUNTERX
    @TREXHUNTERX 2 หลายเดือนก่อน

    Adidas could've been soo much bigger if they took advantage when Edwards was still hot in the Playoffs. I was excited to get a pair and I believe that most people had the same reaction since Ae1s are selling out fast. Instead they waited months after the finals to release another colorway/ restocks and or release the lows. And after the loss to the Mavs, the hype for his shoes wasn't the same

    • @Ingeborga_Dapkunaite
      @Ingeborga_Dapkunaite 2 หลายเดือนก่อน

      You can get it in Europe with no problem

  • @ends15
    @ends15 2 หลายเดือนก่อน +2

    Ummmm TMac 1,2,3 and 4?

  • @theusefulidiot4202
    @theusefulidiot4202 หลายเดือนก่อน

    I never ever see people wearing adidas sneakers anymore aside from yeezys

  • @moxopal5681
    @moxopal5681 หลายเดือนก่อน

    I bought 2 pairs of dame 8 extply because they are the best fit for my feet, far better than everything from nike I have tried that are on the same cost level. The only good shoe I have tried are the lebrons 21 but they cost four times more and you can't use them on outside courts.

  • @mrzack888
    @mrzack888 2 หลายเดือนก่อน +2

    Nike shoes are too narrow in toe area. If Michael wore adidas his statistics might have been more insane.

    • @ShawnKirch
      @ShawnKirch 2 หลายเดือนก่อน +1

      Most signature athletes have shoes customized their own foot so while normal shoes may be too narrow for you, I can guarantee that Jordan's fit him perfectly.

  • @sungwookhong5178
    @sungwookhong5178 หลายเดือนก่อน

    Mans left out Kanye's and Jerry's Adidas basketball shoes

  • @PaulNat360
    @PaulNat360 หลายเดือนก่อน

    now Reebok needs to bounce back...

  • @44mew
    @44mew 2 หลายเดือนก่อน

    2:33 they did not pass on him they offered him a contract mjs mom told him to sign with Nike and forced him to

  • @brick.415
    @brick.415 หลายเดือนก่อน

    don issue 6 are just jordan 36 lows

  • @supa_star3389
    @supa_star3389 2 หลายเดือนก่อน +2

    That Dame 6 or whatever it was look good(Them all red joints) Them got potential Like the AE1....But Adidas Def Has Them a BANGER with the AE1s For sure

    • @NachoAverageFinds
      @NachoAverageFinds  2 หลายเดือนก่อน

      I love the new design direction. The Dame 9s 🔥

  • @cappy2282
    @cappy2282 หลายเดือนก่อน

    Jordan should own Nike

  • @Ingeborga_Dapkunaite
    @Ingeborga_Dapkunaite 2 หลายเดือนก่อน

    Adidas didn't have to bounce back. Adidas had it all when boost was introduced. That year was nuts. D Rose 7, Harden vol.1, Crazy Explosive, CrazyLight Boost. This lineup just destroyed Nike. All of them where better than Nike, they got better materials, and the price where lower. Whoever decided to change direction made a huge mistake. Basicaly it took 7 years to comeback to 2016

  • @dankvids4745
    @dankvids4745 2 หลายเดือนก่อน

    And MJ took that personal and decided to make Adidas regret their decision to pass on him for the rest of time

  • @Abrzzy
    @Abrzzy 2 หลายเดือนก่อน

    Let’s talk about yeezy pls

  • @Uncle.Max009
    @Uncle.Max009 2 หลายเดือนก่อน

    Adidas now in the frontseat for 2024 and beyond

  • @ronalddechosa3048
    @ronalddechosa3048 2 หลายเดือนก่อน

    Adidas⭐converse🏅🔥🔥🔥🔥🔥my alltime shoes♨️♨️

  • @jacobmance287
    @jacobmance287 หลายเดือนก่อน

    James Harden

  • @BlackPanther-is8yy
    @BlackPanther-is8yy 2 หลายเดือนก่อน +1

    Love the video but its not Adeedis it's pronounced Adi Daas

    • @NachoAverageFinds
      @NachoAverageFinds  2 หลายเดือนก่อน +1

      Yeah I hear you haha Can't be calling it Adi Daas the whole video though

    • @BlackPanther-is8yy
      @BlackPanther-is8yy 2 หลายเดือนก่อน

      @@NachoAverageFinds Lol😊😁

  • @BlazenMikay
    @BlazenMikay 2 หลายเดือนก่อน

    naw you lying to yourself this my first time ever seeing mitchel 6th shoe first thing i thought was air max 97 xD it does look cool tho

  • @J777F
    @J777F หลายเดือนก่อน

    Good video, L sponsor

  • @stonergirls9806
    @stonergirls9806 2 หลายเดือนก่อน +1

    Until you see the new AE 🤮

  • @thefaultinourpizza1513
    @thefaultinourpizza1513 2 หลายเดือนก่อน

    Can you not use AI art in your videos, there are other options for visuals.

  • @seymorefact4333
    @seymorefact4333 หลายเดือนก่อน

    😂 its cheap at Costco and Sam's club. $29.99 for shoes. Bargain these days.

  • @leonmutisya7237
    @leonmutisya7237 หลายเดือนก่อน

    Excited for the next Ant shoe..Adidas has been killing it in recent years in the football jerseys and boots space with the Predators overtaking Nike in that regard

  • @jlshine17
    @jlshine17 19 วันที่ผ่านมา

    Man I STRONGLY DISAGREE… NONE OF THESE ADIDAS LOOK GOOD.
    and to put Edwards signature shoe up with the Jordan 1 s is a joke.
    Adidas has a long way to go STILL and I think many other brands have surpassed them

  • @areksoo
    @areksoo 2 หลายเดือนก่อน +1

    Adidas will find a way to screw this up too

    • @NachoAverageFinds
      @NachoAverageFinds  2 หลายเดือนก่อน

      Did you see the leaked photos of the AE2? 😅

  • @jamesgains23
    @jamesgains23 2 หลายเดือนก่อน +2

    Early ganggg

  • @standingmaximumverticaljump
    @standingmaximumverticaljump 2 หลายเดือนก่อน +6

    Lol @ Kobe's Adidas shoe line. I can only imagine how MJ's would be had Adidas signed him. Nike >>>> Adidas.

  • @lanceliverpool1574
    @lanceliverpool1574 2 หลายเดือนก่อน

    Better help is a SCAM. thank you for not doing a sports gambling promotion though

  • @booneboone9705
    @booneboone9705 2 หลายเดือนก่อน

    Nike is wayyyyy overpriced and believe it or not Kyrie was keeping Nike basketball alive.

  • @peaceup5519
    @peaceup5519 12 วันที่ผ่านมา

    You call them Superstars, I call them Shell Toes. Whatever they're called I lovem. These new designs though... Yuck... Eew... I effing hatem. These new Hardens are AWFUL. Maybe it's an age thing. If wearing pillows on ur feet is the future. Count me out. I'll stick with my MJs 1-9. Since I'm born and bred in Louisville, I'm also a hardcore fan of all of the Dons.

  • @DerekLaugann
    @DerekLaugann 2 หลายเดือนก่อน

    NO !!! Adidas is only selling RETRO SENAKERS! That"s it. NONE of their basketball shoes sales are close to half of Nike's. Just look at your own playgrounds> Heck, Lamelo's outsell all of Adidas basketball shoes in any AAU games that I've been to the past 2 years!

  • @a6ent320
    @a6ent320 2 หลายเดือนก่อน

    start: 00:00
    fourteenth second: 00:14
    pin this so people can see

  • @wisefull
    @wisefull หลายเดือนก่อน

    Adidas for me is just ugly in lots of cases

  • @AnthonySmith-bq2if
    @AnthonySmith-bq2if หลายเดือนก่อน

    Adidas is still trash. Adidas is putting out the last Trae young 4s. AE1 are saving Adidas now

  • @mrman8868
    @mrman8868 2 หลายเดือนก่อน

    I love adidas terrace but I wouldn’t wear a pair of adidas basketball shoes lamping rabbits. The ugliest shoes I have ever seen. Nike basketball shoes defo look better.

  • @edh7492
    @edh7492 2 หลายเดือนก่อน +1

    Though modern basketball shoes do perform well on the court, they are all hideous to look at and wear casually.
    Still enjoyed the vid Bry 🫡

    • @NachoAverageFinds
      @NachoAverageFinds  2 หลายเดือนก่อน +1

      Thanks Ed! Hopefully modern basketball shoes changed that

    • @flurpoid
      @flurpoid 2 หลายเดือนก่อน

      Have to agree, plus they are usually pretty delicate nowadays as they're built to be light. Retro Bball shoes like the Adidas Top Ten have better casual shoe attributes imo. The change makes sense though, basketball has been around for so long that the gear is so highly optimized.