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- เผยแพร่เมื่อ 26 มิ.ย. 2024
- Episode #14
Chipiron: The quintessential spirit of the Landes
Chipiron. The word embodies the French “Sud-Ouest” though for the past few years it has come to refer to the surfers of an up and coming brand rather than the famous squid dish served in local restaurants.
In just under fifteen years, Damien Marly and Julie Pollet - his partner in the water and on the beach - have succeeded in developing a 360 degree business that spans well beyond just shaping surfboards. It encompasses surfwear, accessories, shops and even a surf school. Chipiron has indeed become a landmark in the Hossegor and Soorts area and the little brand's ambition is far from ready to stop there.
Damien and Julie joined us to talk about their own individual paths - a few years at Rip Curl for Julie while Damien was at Rhythm - and how their experience led them to the adventure of becoming entrepreneurs. Their business is a representation of who they are as individuals and as a surfing family and has helped them create a unique world and identity, namely on social networks.
This episode will also be a great opportunity to discuss shaping, from learning how to shape to the evolutions and trends in production but also the ins and outs of running a surf school from how to prepare an application to staff management and registrations.
The duo are fully transparent and discuss the various challenges of managing a growing business: strategy, human resources, organization, stock management, retail...and how to handle all these activities at once.
A new episode that is jam-packed with personal experience and is both highly informative and instructive.
Enjoy the ride!
Editorial production: EuroSIMA
Animation: Romain Ferrand / Rémi Chaussemiche
Technical production: Fred de Bailliencourt
Photo: Stéphane Robin
Listen to all our episodes on Insideurosima.com and Apple Podcasts, SoundCloud, Google Podcasts, Spotify and Deezer.
