How Lisa Lightner Helps Children With Disabilities Through Her Online Courses

Welcome to The Creator's Adventure where we interview creators from around the world, hearing their stories about growing a business.
Lisa Lightner has been a Heights Platform creator for four years now, and today, she is here to share her story of how she started her online course business.
Lisa is a parent and award-winning special education advocate living in southeastern Pennsylvania.
Her website A Day in our Shoes offers IEP tips and ideas for parents and teachers. She also provides special education advocacy training for those who wish to be parent advocates. And, she hosts a free online forum for parents and school staff, where every question is answered by an IEP advocate.
Being a parent of a kid with disabilities, she turned adversities into opportunities and started a profitable business helping other parents who are going through the same hurdles of IEP.
Today, she shares how she got started with her online business, the struggles she faced and the freedom that comes with being a creator and entrepreneur.
Learn more about Lisa: adayinourshoes...
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[@birthing4blokes46]

Thank you for this, I like that Lisa is motivated to help and serve others, I love it. Thank you I found it inspirational. Brilliant. thank you again. I have several questions, first one, is why have you made the choice to price your training at the price you have, given that others are charging so much more? I am in a similar situation, both of my training are priced lower than others, and this is a mental struggle I have. People tell me I am too cheap, my wish is not to exclude anyone from benefitting from the content. Second question, are you creating a full-time income from the work you are doing? Like you I am spending time on marketing, social media, free webinars, email list, I'm wondering how often do you post to soical media etc?

[@LisaLightner]

I want my things to be affordable for parents. Even at the prices I have, almost daily I hear, "This should be free" because that is the perception out there when working with disabled people--that you should do it for free. Yes, I am a one woman show over here, doing all the things--the site, course, social media, email, all of it.

[@birthing4blokes46]

@@LisaLightner thanks for taking the time to respond, if I am honest I am feeling despondent, I know the training that offers is amazing value, i know students and clients are benefited, and it seems like no matter what i do students are not buying the numbers I need for sustainability. aghhh.